Lootly
Lootly is a bootstrapped, Orlando-based SaaS provider of an all-in-one loyalty, referral, VIP, and affiliate marketing platform for e-commerce brands, natively integrated with Shopify, BigCommerce, Magento 2, and WooCommerce and serving 3,000+ merchants.
- Company typePrivate
- Founded2018
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lootly does
Lootly, Inc. is a privately held, Orlando-based SaaS company founded in 2018 that operates an all-in-one customer loyalty and incentive marketing platform for e-commerce merchants. The platform is delivered as a cloud-hosted service that connects natively to the four major e-commerce ecosystems — Shopify (via the Shopify App Store), BigCommerce (BigCommerce App Marketplace), Magento 2 (Adobe Commerce Marketplace as an official Magento Partner), and WooCommerce (WordPress plugin) — using single sign-on, direct customer/order data sync, and the platforms' native discount code systems to provide a seamless storefront experience without requiring separate customer logins.
The core product is the Lootly Platform, which bundles four modular capabilities: Points & Rewards (thousands of configurable earning and redemption actions), Referral Marketing (on-site widgets, post-purchase popups, and multi-channel sharing), VIP Tiers (segmentation based on spend, points, or customer tags with a rules engine), and Affiliate Marketing (unlimited affiliates, unique coupon codes, multiple payout methods). Supporting layers include Program Reporting (revenue attribution, channel performance, customer and email analytics), an advanced Restriction Engine (wholesale and multi-channel exclusions for Amazon/eBay/Walmart orders), a Custom API, and Zapier-based custom earning actions. Lootly also integrates with adjacent marketing, CX, and subscription tools — Klaviyo, Attentive, Mailchimp, HubSpot, Omnisend, Campaign Monitor, Gorgias, ReCharge, PowerReviews, TrustSpot, and Maropost — and ships a multi-point fraud detection module to prevent referral abuse.
Lootly monetizes primarily through tiered monthly SaaS subscriptions priced by merchant size and feature scope, with an additional custom development services line for brands requiring bespoke configuration. Its go-to-market is product-led: free discovery and install via the major e-commerce app stores, supported by marketplace listings, SEO, content marketing, case-study-driven demand generation, and an enterprise "Request a Demo" motion for larger accounts. The company is independently operated (no disclosed venture funding), serves 3,000+ brands across SMB, mid-market, and enterprise tiers — including LG, Kill Cliff, Holistapet, Estrid, Tiesta Tea, DK Oldies, Mountain Crest, and Witchdoctors — and reports an average 15x ROI on loyalty program spend across its install base.
Lootly firmographics
Firmographics- Name
- Lootly
- Legal name
- Lootly, Inc.
- Website
- https://lootly.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lootly is a bootstrapped, Orlando-based SaaS provider of an all-in-one loyalty, referral, VIP, and affiliate marketing platform for e-commerce brands, natively integrated with Shopify, BigCommerce, Magento 2, and WooCommerce and serving 3,000+ merchants.
- Ownership category
- akta.pro rank
Lootly industry classification
Industry- Product category
- E-commerce Customer Loyalty Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Lootly is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lootly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Licensing): Lootly operates as a subscription-based SaaS platform, offering pricing plans based on business size and needs. Plans include points, referrals, and VIP tiers in a single package. The company offers US-based live chat and phone support as part of the subscription.
- Custom Development Services: Lootly offers custom development services as an additional service offering for brands requiring bespoke loyalty program configuration beyond standard plan features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Scalable plans based on business size |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Lootly product offering
Product offeringCore offering
Lootly sells an all-in-one cloud-based customer loyalty and engagement SaaS platform for e-commerce brands, bundling Points & Rewards, Referral Marketing, VIP Tiers, Affiliate Marketing, Program Reporting, and a Custom API. The platform integrates natively with Shopify, BigCommerce, WooCommerce, and Magento 2 and is sold as a monthly subscription with optional custom development services.
Product overview
Lootly is an all-in-one customer loyalty software platform for established and growing e-commerce businesses. The core Lootly Platform serves as the central hub, supplemented by four main modules: Points & Rewards (for earning and redeeming loyalty points), Referral Marketing (for word-of-mouth customer acquisition), VIP Tiers (for segmenting and rewarding top customers), and Affiliate Marketing (for managing influencers and external promoters). The platform also includes Program Reporting for analytics and a Custom API for building custom integrations. Lootly offers native integrations for major e-commerce platforms including Shopify, BigCommerce, Magento 2, and WooCommerce, and supports additional integrations with email marketing tools (Klaviyo, Attentive, Mailchimp), customer support platforms (Gorgias), and automation tools (Zapier). The platform drives 15x ROI on average and serves 3,000+ brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Lootly Platform All-in-one customer loyalty and rewards SaaS platform that enables e-commerce brands to acquire high-value customers while increasing retention, sales, and customer happiness through customizable incentive marketing programs.
- Shopify Loyalty App Native Shopify App version of the Lootly loyalty platform for Shopify merchants, enabling direct installation and activation with single sign-on.
- BigCommerce Loyalty Program Native BigCommerce App version of the Lootly loyalty platform for BigCommerce merchants.
- WooCommerce Loyalty Program WooCommerce version of the Lootly loyalty platform delivered as a WordPress plugin for WooCommerce merchants.
- Magento 2 Loyalty Program Magento 2 / Adobe Commerce extension version of the Lootly loyalty platform with full customization and native system integration.
- Lootly Custom API Custom API offering that lets merchants build bespoke loyalty interactions, including custom earning actions and custom rewards, beyond standard triggers.
Quantifiable outcome
- 15x ROI on average through loyalty programs
- +4 more outcomes
Companies that use Lootly
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Lootly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature10 records
Lootly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreLootly connects directly to Shopify via its Shopify Loyalty App (apps.shopify.com/lootly-loyalty-rewards). The integration allows Lootly to directly interface with Shopify's native login, customer, order, and discount code systems for a seamless frontend experience with single sign-on. This is one of Lootly's primary distribution channels.
- BigCommercecoreLootly directly connects to BigCommerce via its BigCommerce Loyalty App (bigcommerce.com/apps/lootly-loyalty-rewards). Lootly is recognized as a BigCommerce partner with native integration into BigCommerce's native login, customer, order, and discount code systems for seamless single sign-on.
- WooCommerce (Automattic)coreLootly connects to WooCommerce via a WordPress plugin (wordpress.org/plugins/lootly-for-woocommerce). This connection allows Lootly to directly interface with WooCommerce's native login, customer, order, and discount code systems for a seamless frontend experience with single sign-on.
- Magento 2 (Adobe Commerce)coreLootly is an official Magento Partner offering a loyalty and referral extension for Magento 2 on the Adobe Commerce Marketplace (commercemarketplace.adobe.com/lootly-lootly.html). The extension seamlessly integrates with Magento 2's native systems. Lootly also provides limited legacy support for Magento 1.
- ZapiercoreLootly integrates with Zapier, enabling brands to set up custom action processes and connect the loyalty program with thousands of other apps for increased engagement. Lootly is the only loyalty platform that allows custom earning actions through Zapier.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lootly competitors and assessment
Company assessmentDirect peers
- Stamped.io: Stamped.io provides loyalty, reviews, and user-generated content solutions for e-commerce brands, with deep Shopify and BigCommerce integrations. Its loyalty product overlaps directly with Lootly's Points & Rewards and VIP tier offerings.
- Smile.io: Smile.io is one of the most widely installed loyalty and rewards apps on the Shopify App Store, offering points, referral, and VIP tier programs to e-commerce merchants. It competes head-to-head with Lootly on Shopify, BigCommerce, and other platforms with a similar product-led GTM motion.
- Yotpo: Yotpo is a leading e-commerce marketing platform offering loyalty programs alongside reviews, SMS marketing, and subscriptions. Its Loyalty & Referrals product directly competes with Lootly's Points & Rewards and Referrals modules, particularly for mid-market and enterprise Shopify and BigCommerce brands.
- LoyaltyLion: LoyaltyLion is a customer loyalty platform purpose-built for e-commerce, offering points programs, referral marketing, and loyalty analytics for Shopify, BigCommerce, and Magento merchants. It is a direct competitor in the same SMB-to-mid-market segment as Lootly.
- ReferralCandy: ReferralCandy focuses specifically on referral marketing for e-commerce merchants, with integrations into Shopify, BigCommerce, WooCommerce, and Magento. It competes with Lootly's Referrals module, particularly among SMB merchants seeking a single-purpose solution.
- Friendbuy: Friendbuy is a referral and loyalty marketing platform purpose-built for e-commerce and DTC brands, with a stronger enterprise tilt than Lootly. It competes in the same category of referral and influencer-driven customer acquisition that Lootly addresses.
- Antavo: Antavo is an enterprise-grade loyalty cloud platform for retail and e-commerce, offering points, tiers, referrals, and gamification. It targets larger brands and competes with Lootly's enterprise motion for mid-market and enterprise customers.
Emerging players
- Tapcart: Tapcart is a mobile commerce platform for Shopify brands that has expanded into mobile-native loyalty, push, and retention features. While primarily a mobile app platform, its expanding loyalty offering creates partial overlap with Lootly for Shopify-focused merchants.
- Appstle: Appstle offers loyalty, referrals, subscriptions, and membership tools for Shopify and other e-commerce platforms. Its bundled subscription + loyalty offering overlaps with several of Lootly's modules, particularly at the SMB tier.
Others
- Klaviyo: Klaviyo is a leading e-commerce email and SMS marketing platform with deep Shopify, BigCommerce, and WooCommerce integrations. While Lootly is a partner/integrator with Klaviyo, Klaviyo's expansion into customer data and engagement features positions it as a potential adjacent competitor for retention-driven merchants.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lootly social profiles
Digital presenceLootly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lootly leadership team
Management profileNumber of profiles
Profiles3 records
Lootly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lootly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lootly
What does Lootly do?
Lootly sells an all-in-one cloud-based customer loyalty and engagement SaaS platform for e-commerce brands, bundling Points & Rewards, Referral Marketing, VIP Tiers, Affiliate Marketing, Program Reporting, and a Custom API. The platform integrates natively with Shopify, BigCommerce, WooCommerce, and Magento 2 and is sold as a monthly subscription with optional custom development services.
Is Lootly a public or private company?
Lootly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lootly founded?
Lootly was founded in 2018. It employs 1 to 10 people.
Where is Lootly based?
Lootly is headquartered in Orlando, United States, in the North America region.
How does Lootly make money?
Two revenue lines are on record. SaaS Subscription (Platform Licensing) is the primary driver. The others are custom Development Services.
Who are Lootly's main competitors?
Direct peers on record are Stamped.io, Smile.io, Yotpo, LoyaltyLion, ReferralCandy, Friendbuy and Antavo. Emerging players are Tapcart and Appstle. Klaviyo is listed as an others.
Does Lootly have an API?
Yes. Lootly offers a Custom API that allows merchants to build custom ways for customers to interact with their loyalty programs, including custom earning actions and custom rewards via API.
What industry is Lootly in?
Lootly's product category is E-commerce Customer Loyalty Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).