What Freestyle Software Inc. does

Freestyle Software Inc., operating as Freestyle Solutions, is a Chicago-based software company founded in 1999 that provides the Multichannel Order Manager (M.O.M.) — an order, inventory, and customer management system designed for multichannel and omnichannel retailers. The platform serves over 2,000 merchants across B2C, B2B, and direct-to-consumer operations, processing hundreds of thousands of orders daily and managing millions of SKUs at the aggregate customer level. M.O.M. has been developed continuously for over 30 years and contains more than 1,000 features spanning kitting, continuity programs, fractional quantities, distributed order management, multi-warehouse support, drop shipping, and CRM functionality. The system supports both cloud-hosted and on-premise deployment, is certified PCI-DSS 3.1 Level 1, and the SiteLINK Genesis cart is PA-DSS 4.0 certified.

The product architecture follows a core-platform-plus-modules model. The M.O.M. core is extended by a proprietary SiteLINK Genesis shopping cart built exclusively for the system, a tokenized payment processing application called Freestyle Transact (powered by Authorize.Net), an integrated payment solution called Freestyle Payments (offered with Constellation Payments), and a dozen-plus optional modules covering advanced inventory, advanced warehouse management, multi-company controller, telemarketing and list management, automated shipping calculations, address verification, and report building. The platform integrates natively with major marketplaces (Amazon, eBay, Rakuten), eCommerce platforms (Shopify, Magento, BigCommerce, Salesforce, Miva, WooCommerce), shipping carriers (Shippo, UPS, FedEx, USPS), tax compliance providers (TaxJar, Avalara), accounting (QuickBooks), and EDI (TrueCommerce). The most recent releases — M.O.M. 13 Genesis (March 2026) and SiteLINK Genesis (October 2025) — added embedded business intelligence dashboards, executive visibility tooling, modern mobile-first cart templates, and Smart Tokenization for BigCommerce.

The company operates under Vela US Holdco Inc as parent and sells primarily through direct sales with a "Request a Demo" entry point on its website, supplemented by a Service Partner network for implementation and a Solutions Partner network for technology integrations. Revenue is generated through M.O.M. software subscriptions (annual, custom-quoted), optional module subscriptions, SiteLINK perpetual licensing ($2,600 base plus customization fees), professional services (implementation, training, custom development), and payment-processing residuals via Freestyle Payments. The go-to-market is hybrid: enterprise field sales for high-volume multichannel retailers, inside sales for smaller prospects, and partner-led implementation for the mid-market. Jim Cahill serves as Director of Sales and Marketing. The Card Financial Services subsidiary operates as a registered Independent Sales Organization of Wells Fargo Bank, N.A.

Name

Freestyle Software Inc.

Legal name

Freestyle Solutions

Website

https://freestylesolutions.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Freestyle Software Inc. (Freestyle Solutions) provides the Multichannel Order Manager (M.O.M.), an order, inventory, and customer management platform serving over 2,000 multichannel eCommerce merchants across B2C, B2B, and direct-to-consumer operations, with a modular architecture spanning payments, tax, shipping, and marketplace integrations.

Ownership category

akta.pro rank

Product category

Order & Inventory Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Multichannel order management
• Inventory management software
• Ecommerce back-office automation
• Order fulfillment software
• Shopping cart platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. M.O.M. Software Subscriptions: M.O.M. is available on a subscription basis as a cloud-hosted solution or installed on customer systems. Pricing depends on business needs, order volume, and additional modules required. Modular pricing allows customers to pay for features they need.
2. SiteLINK eCommerce Platform: SiteLINK Genesis shopping cart priced at $2,600 for initial setup with optional customizations priced based on level of effort. Provides integrated eCommerce capability.
3. Professional Services: Implementation services, training, and customized feature development. Includes new employee training, role-specific training (M.O.M. or SiteLINK Administrator), and departmental training for Customer Service or Order Fulfillment Teams.
4. Optional Software Modules: Over a dozen optional add-on modules including ICCAS, ACVM, ASCM, TMM, LMM, IEM, Advanced Inventory Module, Multi-Company Controller, Advanced Warehouse Module, and Report Builder.
5. Freestyle Payments: Payment processing solution offered in conjunction with Constellation Payments for large-volume eCommerce merchants, providing cost savings and competitive rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Freestyle Software Inc. develops and sells the Multichannel Order Manager (M.O.M.), an industry-leading PCI-DSS 3.1 Level 1 compliant order, inventory, and customer management platform for multichannel eCommerce retailers. The platform is offered as cloud-hosted or on-premise software, complemented by SiteLINK Genesis (proprietary shopping cart), Freestyle Transact and Freestyle Payments (payment processing), and over a dozen optional add-on modules covering shipping, tax compliance, EDI, and warehouse management.

Product overview

Freestyle Software Inc. offers a platform-plus-modules architecture centered on the Multichannel Order Manager (M.O.M.) - an industry-leading order, inventory, and customer management system with over 1,000 features. The core M.O.M. platform is complemented by the proprietary SiteLINK Genesis shopping cart, Freestyle Transact payment processing, and over a dozen optional add-on modules covering shipping integration (Shippo), sales tax compliance (TaxJar, Avalara), marketplace connections (Amazon, eBay), and specialized functionality (warehouse management, telemarketing, EDI). The company serves over 2,000 multichannel merchants across B2C, B2B, and eCommerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• M.O.M. (Multichannel Order Manager): Industry-leading PCI-compliant customer, order and inventory management software solution for growing eCommerce businesses.
• SiteLINK
• Freestyle Payments
• Freestyle Transact
• SiteLINK Genesis

Products and services

• Multichannel Order Manager (M.O.M.) Industry-leading PCI-compliant order, inventory, and customer management software for multichannel retailers offering over 1,000 features including omnichannel order fulfillment, inventory tracking, shipping integration, business intelligence, and CRM functionality.
• M.O.M. 13 Genesis Major version release of M.O.M. introducing Freestyle Transact for secure tokenized payments, embedded business intelligence dashboards, executive visibility features, improved Shopify alignment, and modernized architectural foundation.
• SiteLINK Genesis Proprietary shopping cart built exclusively for M.O.M. featuring modern templates, conversion tools (saved carts, abandoned cart emails, Google Pay), GA4 readiness, multi-factor authentication, and seamless M.O.M. integration. PA-DSS 4.0 certified.
• Freestyle Transact Secure credit card payment processing application integrated with M.O.M. 13 Genesis using Authorize.Net tokenization (CIM) to eliminate storage of credit card numbers in M.O.M., reducing PCI compliance scope and risk.
• Freestyle Payments Integrated payment processing solution for large-volume eCommerce merchants offered in conjunction with Constellation Payments, providing competitive rates, effortless integration, and cost savings on credit card processing.
• Cloud Hosting PCI-compliant cloud hosting services for M.O.M. offering 24/7 access, secure data backups, scalability, and elimination of in-house IT infrastructure requirements.
• Professional Services Includes training (new employee, role-specific, departmental), implementation services for setup and configuration, and customized feature development.

Quantifiable outcome

• Over 2,000 merchants automate their back-office operations
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core.

• Constellation PaymentscoreTechnology or IntegrationIn conjunction with Constellation Payments, Freestyle offers Freestyle Payments, a comprehensive payment processing solution for large-volume eCommerce merchants with unbeatable cost savings, effortless integration and security, simple setup, and competitive rates.
• ShippocoreTechnology or IntegrationShipping integration partnership providing integrated shipping functionality with UPS, FedEx, USPS and more. Supports address verification, label printing, tracking information, and international shipping solutions.
• TaxJarcoreTechnology or IntegrationGroundbreaking integration with TaxJar for accurate and seamless sales tax collection, reporting and remittance. Real-time connectivity to sales taxes for every jurisdiction with automatic filing.
• AvalaracoreTechnology or IntegrationAvalara module provides accurate tax calculation and compliance with tax nexus rules in each state. Simple setup integrated within M.O.M.
• Authorize.NetcoreTechnology or IntegrationPayment gateway integration through Authorize.Net for secure credit card processing using Customer Information Manager (CIM) for tokenization. Powers Freestyle Transact.
• ShopifycoreTechnology or IntegrationM.O.M. integrates with Shopify for synchronized inventory, prices and orders. Cart connector provides turnkey integration.
• MagentocoreTechnology or IntegrationM.O.M. integrates with Magento and Magento 2 for eCommerce operations. Supports marketplace web services for order processing and product management.
• BigCommercecoreTechnology or IntegrationM.O.M. integrates with BigCommerce for synchronized inventory and order management. Supports Smart Tokenization for enhanced payment processing.
• SalesforcecoreTechnology or IntegrationM.O.M. integrates with Salesforce for CRM capabilities and synchronized customer data management.
• Amazon MarketplacecoreTechnology or IntegrationAmazon Marketplace web services integration enabling access to over 150 million potential customers. Automates order processing, acknowledgements, shipping notices and tracking.
• eBaycoreTechnology or IntegrationM.O.M. Auction Lister provides seamless integration to eBay with orders downloaded automatically into M.O.M.
• RakutencoreTechnology or IntegrationM.O.M. integrates with Rakuten Marketplace for multichannel selling capabilities.
• TrueCommercecoreTechnology or IntegrationEDI solutions partnership providing electronic data interchange capabilities for supply chain processes and drop shipping communication.
• Service PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of leading system integrators, service providers, consulting firms, and design agencies that help Freestyle customers implement, extend, optimize, and integrate their commerce environment.
• Solutions PartnerscoreChannel Partner/ Reseller/ DistributorTechnology Partner Program representing enterprise-class integration marketplace through pre-built integrations to third party technologies. Partners have access to Freestyle's API and full technical integration support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brightpearl: Cloud-native retail-first OMS and ERP platform targeting mid-market multichannel merchants with order, inventory and accounting automation. Direct competitor to Freestyle M.O.M. in the same customer segment with a more modern SaaS architecture.
• Cin7: Cloud-based inventory and order management platform for product sellers across multiple sales channels. Competes directly with M.O.M. on multichannel order routing, warehouse management and marketplace integrations.
• Linnworks: Multichannel order and inventory management platform that centralizes listings, inventory and shipping across marketplaces and storefronts. A direct competitor to Freestyle for SMB/mid-market eCommerce merchants.
• Orderhive: Order and inventory management software for online retailers, offering multichannel sync, automation workflows and shipping integrations. Direct peer in functionality and target customer profile.
• Skubana: Cloud-based multichannel commerce operations platform unifying order, inventory and fulfillment management for eCommerce brands. Overlaps directly with Freestyle M.O.M.'s core proposition.
• ChannelEngine: Marketplace integration and order management platform connecting brands to 700+ sales channels. Direct peer on the marketplace order integration side of Freestyle's offering (Amazon, eBay, Rakuten).
• Zentail: Multichannel eCommerce operations platform for brands selling on marketplaces like Amazon, Walmart and Shopify. Direct peer in mid-market multichannel order and listing management.

Broad incumbents

• NetSuite (Oracle): Enterprise cloud ERP suite including order management, inventory and CRM modules. Competes with Freestyle at the upper end of the mid-market and enterprise segment with a much broader portfolio.
• Shopify: Dominant SMB eCommerce platform with native order management, multi-channel inventory via Shopware/Flow, and the Shopify Markets ecosystem. Competes indirectly with Freestyle by bundling OMS into its commerce platform.
• Salesforce Commerce Cloud: Enterprise commerce platform with order management capabilities, integrated with the broader Salesforce CRM stack. Competes for the high end of Freestyle's customer base as an incumbent enterprise solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/freestyleoms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freestyle Software Inc.