Vivie

What Vivie does

Vivie is a nonprofit 501(c)(3) senior living and in-home care provider headquartered in Alexandria, Minnesota, with a regional office in Minnetonka. The organization operates a full continuum of care across Minnesota, North Dakota, and Wisconsin, serving more than 13,000 individuals annually with a workforce of over 2,300 team members. Its service portfolio spans independent living, assisted living, memory care, long-term care, short-term/rehabilitation, respite care, hospice, home health care, population health, and wellness programs, delivered through 15+ wholly-owned community sub-brands including Northfield Retirement Community, Crystal Brook, Walker Place, Nelson Care Center, Grand Arbor, The Plaza, and others.

The business model is fundamentally B2C and subscription-recurring: residents pay monthly rents ranging from approximately $2,115 (Crystal Brook independent living) to $4,850+ (memory care studios), supplemented by tiered care packages, meal plans, and in some cases refundable entrance deposits (e.g., $105,000 at Walker Place). Additional revenue is generated through Medicare/Medicaid-reimbursed home health and hospice services, per-diem care suites ($435/day at Walker Place), and a growing Senior Care Consulting practice that provides management, operational, and strategic advisory services to other values-driven senior living organizations — including partnerships with Ethos Home Health Care and Hospice, Pelican Valley Senior Living, Franciscan Sisters of Little Falls, Glenwood Retirement Village, Heritage Living Center, Havenwood of Onalaska, and Lake Place 55+ Apartments. Go-to-market combines direct consumer outreach (tour scheduling, bill pay portals), community engagement (annual 5K/10K Walk & Run, Golf Classic, picnics), Google Reviews, and a structured healthcare provider referral intake system.

The underlying technology stack is operationally focused rather than product-differentiated: secure online bill pay portals serving 18+ communities, employee and provider portals, and a referral intake system. No proprietary AI, APIs, or platform architecture are disclosed. The organization's age-in-place model — allowing residents to transition across care levels without relocation — is the core structural feature of the platform, reinforced by recent inorganic expansion (Walker Methodist in 2023, Northfield Retirement Community in June 2025) and a $15.3 million state-approved Nelson Care Center renovation beginning in 2026. Quality designations include CMS 5-Star Rating for Nelson Care Center and U.S. News & World Report 2026 "High Performing" recognition for Short-Term Rehabilitation.

Name

Vivie

Legal name

Vivie

Website

https://vivie.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivie is a Minnesota-based nonprofit 501(c)(3) senior living and in-home care provider operating a full continuum of care — independent living, assisted living, memory care, hospice, home health, and rehab — across 15+ community sub-brands in Minnesota, North Dakota, and Wisconsin, serving 13,000+ individuals annually with 2,300+ team members.

Ownership category

akta.pro rank

Product category

Senior Living and In-Home Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Home health care
• Hospice care

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Residences: Monthly rental revenue from independent senior living, assisted living, and memory care facilities. Pricing varies by location and care level.
2. Home Health Care Services: In-home medical and non-medical care services provided to individuals in their residences.
3. Hospice Care: End-of-life care services with Medicare/Medicaid reimbursement.
4. Rehabilitation Services: Short-term and long-term rehabilitation services including physical, occupational, and speech therapy.
5. Consulting Services: Strategic consulting and management services for other senior living organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vivie is a nonprofit senior living and in-home care provider operating a full continuum of care that includes independent living, assisted living, memory care, long-term care, short-term rehabilitation, respite care, hospice, home health care, wellness, and population health services. It delivers these services through directly operated residential communities and home-based care programs across Minnesota, North Dakota, and Wisconsin, serving more than 13,000 individuals annually. The organization also provides strategic consulting and management services to peer senior living operators.

Product overview

Vivie is an integrated senior living and care services provider offering a comprehensive portfolio of residential communities and home-based care services across Minnesota, North Dakota, and Wisconsin. The offering is organized as a platform of care spanning multiple living options (independent living, assisted living, memory care, long-term care, short-term/rehab care, and respite care) combined with home health care, hospice, population health, wellness, and rehabilitation services. Vivie's residential portfolio includes named communities such as Northfield Retirement Community, Crystal Brook, Walker Place, Nelson Care Center, The Plaza, and others, each offering distinct levels of care. The organization also provides professional consulting services to other senior living operators and maintains a foundation supporting philanthropy. Together, these products enable a full continuum of care that allows individuals to age in place and transition between levels of support as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Independent living options for older adults across Vivie's residential communities, providing maintenance-free living, amenities, and social opportunities.
• Assisted Living Personalized support with daily routines, medication management, and care services for individuals needing help with activities of daily living while maintaining independence.
• Memory Care Specialized 24/7 team support, structured routines, and personalized care for individuals with Alzheimer's disease and other forms of dementia.
• Long-Term Care Ongoing residential care and support for individuals who need continuous assistance with daily activities and health management.
• Short-Term Care Temporary care and rehabilitation services for individuals recovering from surgery, illness, or injury, designed to help them regain independence.
• Respite Care Short-term care services providing temporary relief for family caregivers while their loved ones receive professional support.
• Hospice Compassionate end-of-life care focused on dignity, comfort, and family support, delivered in residential settings or through home health.
• Home Health Care In-home medical and personal care services including skilled nursing, medication management, and therapy delivered in the patient's home.
• Population Health Community-based health management programs and services designed to improve overall wellness outcomes across the populations Vivie serves.
• Rehab Rehabilitation services including physical, occupational, and speech therapy to help individuals recover function and independence after injury or illness.
• Wellness Health and wellness programs including fitness classes, exercise equipment, and wellness activities designed to keep older adults active and engaged.
• Northfield Retirement Community by Vivie A warm, vibrant campus in Northfield, MN offering assisted living, enhanced assisted living, and memory care (Evergreen Lodge and Cannon Valley Suites) with spacious residences and month-to-month residency.
• Crystal Brook by Vivie A senior living community in Park Rapids, MN offering independent senior living, assisted living, and memory care (The Gems) all in one connected building with a maintenance-free, age-in-place model.
• Walker Place by Vivie A boutique-style senior living community in Minneapolis' East Lake Harriet neighborhood offering independent senior living, assisted living, and enhanced assisted living in care suites, with chef-prepared dining and comprehensive amenities.
• Senior Care Consulting Strategic consulting and management services for values-driven senior living organizations, covering building development, strategic planning, sales and business development, operational performance and compliance, marketing and branding, leadership development, IT, HR, fundraising, food services, and finance.

Quantifiable outcome

• Nelson Care Center achieved CMS 5-Star Rating (highest possible score)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Anderson Race ManagementminorGTM or Marketing Partner · 1 January 2025Event management partner handling logistics for the Vivie 5K/10K Walk & Run annual event.
• Colliers MortgageminorGTM or Marketing Partner · 1 January 2025Sprinter Level sponsor of the Vivie 5K/10K Walk & Run event.
• Gallagher Benefit ServicesminorGTM or Marketing Partner · 1 January 2025Runner Level sponsor of the Vivie 5K/10K Walk & Run event.
• The Minnesota Star TribuneminorGTM or Marketing Partner · 1 January 2025Runner Level sponsor of the Vivie 5K/10K Walk & Run event.
• Wayzata Community Church Thimble BeesminorGTM or Marketing Partner · 1 January 2025Ministry group that donates prayer shawls to Walker Place residents, providing spiritual comfort items.
• Ethos Home Health Care and HospicecoreStrategic or Co-development Partner · 1 January 2024Strategic management partnership where Vivie provides consulting and operational support to Ethos Home Health Care and Hospice organization.
• Pelican Valley Senior LivingcoreStrategic or Co-development Partner · 1 January 2024Business management partnership providing strategic consulting services to support operations and compliance.
• Franciscan Sisters of Little FallscoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with the Franciscan Sisters of Little Falls organization for senior living management.
• Glenwood Retirement VillagecoreStrategic or Co-development Partner · 1 January 2024Management partnership providing operational consulting and business development support.
• Heritage Living CentercoreStrategic or Co-development Partner · 1 January 2024Strategic consulting and management partnership for Heritage Living Center in Park Rapids.
• Havenwood of Onalaska Senior LivingcoreStrategic or Co-development Partner · 1 January 2024Management partnership for Havenwood of Onalaska Senior Living community.
• Lake Place 55+ ApartmentsminorStrategic or Co-development Partner · 1 January 2024Consulting partnership for Lake Place 55+ Apartments senior living community.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement communities across the country. Directly comparable to Vivie as a multi-state senior living platform serving similar resident populations.
• Atria Senior Living: Major operator of senior living communities including independent living, assisted living, and memory care. Directly competes with Vivie in the upper Midwest and serves the same resident populations with similar care models.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with a continuum-of-care model similar to Vivie's. Comparable as a premium senior care provider serving older adults across similar acuity levels.
• Amedisys: Major home health and hospice provider operating across multiple states. Directly comparable to Vivie's Medicare-certified home health and hospice service streams, with similar referral-driven GTM and reimbursement model.
• LHC Group: Home health, hospice, and facility-based care provider serving similar patient populations as Vivie's home health and hospice services. Now part of UnitedHealth's Optum, expanding its scale advantage over nonprofit operators like Vivie.
• The Ensign Group: Operator of skilled nursing facilities and senior living communities with a portfolio management model. Comparable to Vivie's Nelson Care Center and other skilled nursing/long-term care operations.
• National HealthCare Corporation: Operates skilled nursing, assisted living, and home care services with a senior care continuum similar to Vivie's. Comparable in service breadth across post-acute and residential care settings.
• Addus HomeCare: Personal care and home health provider serving Medicaid and dual-eligible populations. Comparable to Vivie's in-home care services for the elderly, operating in overlapping geographies.
• Sonida Senior Living: Operator of senior living communities across multiple states including independent living, assisted living, and memory care. Comparable mid-size operator to Vivie with similar service scope and acuity range.

Broad incumbents

• Encompass Health: Large provider of inpatient rehabilitation and home health services. Comparable to Vivie's rehabilitation and home health service lines, though Encompass operates at much broader scale and focuses more on post-acute rehab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vivieforlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivie