AIOSEO
AIOSEO is a bootstrapped WordPress SEO plugin, founded in 2007, serving over 3 million SMB users and agencies with on-page analysis, schema, sitemaps, WooCommerce SEO, and AI-driven content and AI-search-visibility tools via freemium and annual subscription tiers.
- Company typePrivate
- Founded2007
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AIOSEO does
AIOSEO (All in One SEO), operated by Semper Plugins, LLC, is a WordPress SEO plugin founded in 2007 and headquartered in West Palm Beach, Florida. The product is a comprehensive SEO toolkit built in PHP on top of the WordPress plugin framework, integrating with the WordPress REST API and the major page builders (Elementor, Divi, SeedProd, Avada, WPBakery). Core functionality includes TruSEO on-page analysis, schema markup generation, smart XML sitemaps, redirection management, link-assistant internal linking suggestions, Google Search Console integration, and specialized modules for WooCommerce e-commerce and local business SEO. AIOSEO reports over 3 million users and serves a hybrid customer base ranging from individual bloggers and SMB owners to agencies managing multiple client sites, with enterprise brand logos (Vogue, Nestle, Thomson Reuters, Brita, Carnegie Mellon) used for social proof.
The company operates a freemium model, distributing a free Lite version on WordPress.org and converting users to tiered annual subscriptions (Basic at $49.50/yr, Pro, Elite) on its own e-commerce storefront, with a 14-day money-back guarantee. Additional revenue streams include one-time professional services (Plugin Installation, Configuration) and a 20% affiliate program. AIOSEO has been bootstrapped since founding with no disclosed outside capital. In May 2024 it acquired LowFruits (keyword research) and in 2024–2025 it layered in AI capabilities: an AI Assistant for content generation, AI Image Generator, AI Content Generator for metadata/social copy, and an AI Suite that tracks brand visibility across ChatGPT, Claude, Gemini, DeepSeek, and Perplexity. Distribution is overwhelmingly self-serve, global via the WordPress.org marketplace, with content marketing, SEO, YouTube, social, and affiliates as primary demand-generation channels.
AIOSEO firmographics
Firmographics- Name
- AIOSEO
- Legal name
- Semper Plugins, LLC
- Website
- https://aioseo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIOSEO is a bootstrapped WordPress SEO plugin, founded in 2007, serving over 3 million SMB users and agencies with on-page analysis, schema, sitemaps, WooCommerce SEO, and AI-driven content and AI-search-visibility tools via freemium and annual subscription tiers.
- Ownership category
- akta.pro rank
AIOSEO industry classification
Industry- Product category
- WordPress SEO Software (Plugin)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
Keywords
Where AIOSEO is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AIOSEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium WordPress Plugin Subscriptions: Annual subscription-based licensing for AIOSEO Pro with tiered plans (Basic, Pro, Elite) offering different feature sets and site license counts. Renewals are automatic and non-refundable after 14 days.
- Freemium Lite Version: Free version of the plugin available on WordPress.org, providing basic SEO features to drive upgrades to paid tiers.
- Professional Services: Plugin Installation Service and Plugin Configuration Service offered as separate paid add-ons to assist users with setup.
- Affiliate Program: 20% commission for referring clients to purchase AIOSEO through affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan starting at $49.50/yr with core SEO features |
| Subscription | Annual | Pro plan with advanced features and more site licenses |
| Subscription | Annual | Elite plan with maximum features and site licenses |
| Freemium | Annual | Free Lite version available on WordPress.org |
| One time/ perpetual license | Monthly | Plugin Installation Service (add-on) |
| One time/ perpetual license | Monthly | Plugin Configuration Service (add-on) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AIOSEO product offering
Product offeringCore offering
AIOSEO (All in One SEO) is a WordPress SEO plugin that provides website owners with a bundled toolkit for on-page optimization, technical SEO automation, schema markup, XML sitemaps, redirection management, internal linking, local SEO, WooCommerce SEO, and video sitemaps. The product is offered in a free Lite version distributed through WordPress.org and in paid annual subscription tiers (Basic, Pro, Elite) sold through aioseo.com, with add-on professional installation/configuration services and a separate Broken Link Checker plugin. The company also owns the LowFruits keyword research tool acquired in May 2024.
Product overview
AIOSEO (All in One SEO) is a comprehensive WordPress SEO plugin and toolkit trusted by over 3 million users. The core platform offers a unified suite of SEO tools including TruSEO Score Analysis, Search Statistics, Schema Generator, Redirection Manager, Link Assistant, and Smart XML Sitemaps. AI-powered features include the AI Assistant for content generation, AI Content Generator for metadata and social posts, AI Image Generator, and the AI Suite for tracking brand visibility in AI search engines (ChatGPT, Claude, Gemini, DeepSeek, Perplexity). The product supports specialized verticals through WooCommerce SEO and Local Business SEO modules, and offers niche tools like the Video SEO Sitemap Generator, Headline Analyzer, and SEO Analyzer. In May 2024, AIOSEO acquired LowFruits, a keyword research tool for identifying low-competition keywords. The plugin also integrates with major page builders (Elementor, Divi, SeedProd, Avada, WPBakery) and offers a separate Broken Link Checker add-on product.
Differentiator
Problem solved
Functional benefit
Brands
- LowFruits: A keyword research tool that helps users identify low-competition, high-potential keywords, featuring SERP analysis and keyword clustering capabilities. Acquired by AIOSEO in May 2024.
Products and services
- AIOSEO (All in One SEO) WordPress Plugin Comprehensive WordPress SEO plugin offering a unified toolkit for on-page optimization (TruSEO Score), schema markup, smart XML sitemaps, redirection management, internal linking (Link Assistant), local SEO, WooCommerce SEO, video sitemaps, rank tracking, and AI-powered content generation. Sold as annual subscriptions in Basic, Pro, and Elite tiers, with a free Lite version distributed through WordPress.org. Used by SMBs, bloggers, agencies, and enterprise brands.
- Broken Link Checker Standalone WordPress plugin from AIOSEO that automatically scans sites for broken links and images, enabling users to identify and fix them. Licensed via account-based licensing rather than traditional license keys. Targeted at WordPress site owners who need to maintain internal and external link health for SEO.
- LowFruits Keyword Research Tool Keyword research tool acquired by AIOSEO in May 2024. Helps users identify low-competition, high-potential keywords, perform SERP analysis, and cluster keywords to surface SEO opportunities. Operates as a wholly-owned subsidiary under the AIOSEO brand, targeted at WordPress site owners and SEO professionals seeking data-driven keyword selection.
- Professional Installation & Configuration Services Paid add-on services offered alongside AIOSEO subscriptions, including a Plugin Installation Service and a Plugin Configuration Service. Provided as one-time fees to assist customers with initial setup and SEO configuration of the AIOSEO plugin on their WordPress sites. Targeted at users who want expert assistance deploying the plugin without doing it themselves.
Quantifiable outcome
- Users report appearing quickly on first pages of Google and Bing in competitive markets
- +1 more outcomes
Companies that use AIOSEO
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
AIOSEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature12 records
AIOSEO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- LowFruitsminorAIOSEO acquired LowFruits, a keyword research tool that specializes in identifying low-competition, high-potential keywords, analyzing SERPs, and clustering keywords. The acquisition aims to integrate LowFruits' functionalities into AIOSEO to improve users' SEO strategies with advanced keyword research capabilities.
- WooCommercecoreDedicated WooCommerce SEO module in AIOSEO for optimizing product pages, categories, and e-commerce store search visibility.
- Google Search ConsolecoreAIOSEO integrates with Google Search Console API to display keywords, clicks, rankings, and PageSpeed Insights directly in WordPress dashboard.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
AIOSEO competitors and assessment
Company assessmentBroad incumbents
- Semrush: Semrush is a leading broader SEO and digital marketing platform with keyword research, rank tracking, site audits, and content optimization. Comparable as an adjacent competitor for agencies and enterprise users who might choose a platform approach over a WordPress plugin.
- Moz Pro: Moz Pro is an established SEO platform offering keyword research, link intelligence, rank tracking, and site audits. Overlaps with AIOSEO in serving SMBs and agencies seeking SEO tooling beyond a single CMS plugin.
- Ahrefs: Ahrefs is a comprehensive SEO platform offering backlink analysis, keyword research, rank tracking, and content tools. Broadly comparable to AIOSEO's SEO functionality though delivered as a web SaaS rather than a WordPress plugin.
Direct peers
- The SEO Framework: The SEO Framework is a lightweight WordPress SEO plugin focused on speed and automation, with on-page SEO and schema features. Competes in the same WordPress plugin category with a more technical/performance-oriented positioning.
- Rank Math: Rank Math is a fast-growing WordPress SEO plugin that competes directly with AIOSEO on schema, on-page analysis, WooCommerce SEO, and pricing. Often cited as AIOSEO's most aggressive challenger, with similar freemium GTM and feature parity in many areas.
- Yoast SEO: Yoast is the original and most-recognized WordPress SEO plugin, offering on-page SEO analysis, schema, and content optimization. Direct head-to-head competitor to AIOSEO in the same WordPress plugin category with overlapping feature sets and pricing tiers.
- SEOPress: SEOPress is a WordPress SEO plugin offering on-page analysis, schema, sitemaps, and WooCommerce SEO. Directly comparable to AIOSEO as a third major WordPress SEO plugin competing on price, features, and performance.
Emerging players
- Surfer SEO: Surfer SEO is an AI-driven content optimization platform that competes with AIOSEO's TruSEO and AI Assistant features. Relevant as an emerging player in AI-content/SEO optimization that targets similar content and SMB segments.
- SE Ranking: SE Ranking is a growing all-in-one SEO platform with rank tracking, site audits, and backlink monitoring. Adjacent competitor targeting similar SMB and agency segments as AIOSEO but as a web-based platform rather than WordPress plugin.
- Screaming Frog SEO Spider: Screaming Frog is a technical SEO audit tool used by agencies and SEO professionals for site crawling and diagnostics. Comparable on the technical SEO/audit dimension of AIOSEO's SEO Analyzer and audit capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AIOSEO social profiles
Digital presenceAIOSEO compliance and trust
Trust signalCompliance2 records
AIOSEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIOSEO leadership team
Management profileNumber of profiles
Profiles1 record
AIOSEO subsidiaries and ownership
Company hierarchySubsidiaries1 record
AIOSEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIOSEO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIOSEO
What does AIOSEO do?
AIOSEO (All in One SEO) is a WordPress SEO plugin that provides website owners with a bundled toolkit for on-page optimization, technical SEO automation, schema markup, XML sitemaps, redirection management, internal linking, local SEO, WooCommerce SEO, and video sitemaps. The product is offered in a free Lite version distributed through WordPress.org and in paid annual subscription tiers (Basic, Pro, Elite) sold through aioseo.com, with add-on professional installation/configuration services and a separate Broken Link Checker plugin. The company also owns the LowFruits keyword research tool acquired in May 2024.
Is AIOSEO a public or private company?
AIOSEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AIOSEO founded?
AIOSEO was founded in 2007. It employs 11 to 50 people.
Where is AIOSEO based?
AIOSEO is headquartered in West Palm Beach, United States, in the North America region.
How does AIOSEO make money?
Four revenue lines are on record. Premium WordPress Plugin Subscriptions are the primary driver. The others are freemium Lite Version, professional Services and affiliate Program.
Who are AIOSEO's main competitors?
Broad incumbents on record are Semrush, Moz Pro and Ahrefs. Direct peers are The SEO Framework, Rank Math, Yoast SEO and SEOPress. Emerging players are Surfer SEO, SE Ranking and Screaming Frog SEO Spider.
Does AIOSEO have an API?
No public API is recorded for AIOSEO.
What industry is AIOSEO in?
AIOSEO's product category is WordPress SEO Software (Plugin). Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds).