Powerley
Powerley is a B2B SaaS platform that provides AI-powered home energy management, appliance-level disaggregation, and Gen AI bill management tools to electric utilities, which white-label the solutions to their residential customers across North America.
- Company typePrivate
- Founded2014
- HeadquartersRoyal Oak, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Powerley does
Powerley is a B2B SaaS company that builds AI-powered home energy management (HEM) software for electric and gas utilities, founded in 2014 as a joint venture between DTE Energy and Vectorform and headquartered in Royal Oak, Michigan. The company provides utilities with a white-label platform that combines real-time energy monitoring from smart meters, patented 99.8%-accurate appliance-level energy disaggregation (PowerNet), advanced rate management for TOU/demand/real-time pricing, smart home and DER (EV, solar, battery) integration, and a Gen AI bill management product (BillWise AI) for both consumers and customer service representatives. The product surface is organized into tiered offerings (Lite, Live, Link) and deployed through utility-branded mobile apps, with optional hardware (Energy Bridge Hub, Powerlync Plug) sold to consumers.
The company operates a B2B2C model in which 20+ utility customers — including DTE Energy, BC Hydro, Xcel Energy, Duke Energy, Arizona Public Service, LG&E and KU, East Kentucky Power Cooperative, and MidAmerican Energy — license the platform and white-label it to their residential customer bases. Revenue is generated through SaaS subscriptions, hardware sales, and professional services for implementation and integration; pricing is quote-based and not publicly disclosed. End consumers typically receive the app at no cost through their utility. Powerley claims over 1 million end users, 1.6 trillion real-time energy data reads, 138+ gigawatts of energy savings, 600+ megawatts of load reduction, and $15 million+ in estimated consumer bill savings.
In October 2025, Powerley was acquired by Convey to integrate its analytics and BillWise AI into Convey's broader utility customer engagement platform. The company holds 11+ patents, is SOC 2 Type II certified, and maintains GDPR and CCPA compliance posture. DTE Energy retains an ownership position as a JV partner, creating a deep but potentially constraining single-customer dependency alongside Powerley's broader utility base.
Powerley firmographics
Firmographics- Name
- Powerley
- Legal name
- Insight Energy Ventures LLC
- Website
- https://powerley.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Powerley is a B2B SaaS platform that provides AI-powered home energy management, appliance-level disaggregation, and Gen AI bill management tools to electric utilities, which white-label the solutions to their residential customers across North America.
- Ownership category
- akta.pro rank
Powerley industry classification
Industry- Product category
- Home Energy Management Software
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Microgrids & Energy Management Controllers (Campus/Community/Industrial) (EUADAPAE)
Keywords
Where Powerley is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powerley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Powerley operates as a SaaS business providing home energy management solutions to utilities on a subscription basis. Utilities pay for the platform which is white-labeled to their residential customers, often free for end consumers. Revenue comes from utility partnerships and licensing fees.
- Hardware Sales: Sale of optional hardware devices including Energy Bridge Hub and Powerlync Plug that enhance the energy management experience with real-time data access and device control. These are low-cost plug-and-play devices purchased by consumers.
- Professional Services: Implementation and integration services for utility partners, including deployment support, training, and ongoing customer support through dedicated teams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Powerley Lite - Basic energy management tier |
| Subscription | Monthly | Powerley Live - Enhanced features with real-time energy data |
| Subscription | Monthly | Powerley Link - Full smart home integration and automation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Powerley product offering
Product offeringCore offering
Powerley is a SaaS business that provides utility companies with web and mobile solutions that transform energy data into actionable insights for homeowners. The platform delivers real-time energy monitoring, appliance-level disaggregation (99.8% accuracy), advanced rate management, bill insights, and smart home control through utility-branded applications, with utilities paying for platform access and white-labeling the offering to their residential customers.
Product overview
Powerley is a SaaS business providing utilities with a unified home energy management platform that combines hardware (Energy Bridge Hub) and software across multiple tiers (Lite, Live, Link). The core platform delivers real-time energy monitoring, appliance-level disaggregation via patented PowerNet technology, advanced rate management, and smart home control. Key product modules include BillWise AI (Gen AI-powered bill management), Powerley Live (next-gen mobile experience), and branded white-label solutions like HydroHome for BC Hydro. The platform operates through utility partnerships, enabling customer engagement, demand response, and distributed energy resource management.
Differentiator
Problem solved
Functional benefit
Brands
- HydroHome: BC Hydro branded home energy management app developed by Powerley for British Columbia customers.
- Powerley Live
- BillWise AI
- PowerNet
Products and services
- Powerley Home Energy Management Platform SaaS platform that provides utilities with web and mobile solutions transforming energy data into actionable insights for homeowners. Enables real-time energy monitoring, appliance-level disaggregation, budget management, demand response, and smart home control through utility-branded applications.
- BillWise AI Gen AI-powered bill management solution providing both consumer-facing portal and CSR dashboard with billing insights, disaggregated energy analysis, bill forecasting, and personalized savings recommendations. Reduces call volumes and average handle time for utilities.
- Powerley Live Next-generation mobile and web experience for home energy management with PowerNet disaggregation service providing minute-level appliance monitoring, virtual power plant capabilities, and dynamic demand management.
- PowerNet Disaggregation Service Patented disaggregation service providing minute-level appliance-level energy disaggregation for customers while creating load profiles across the utility territory. Achieves 99.8% accuracy.
- Energy Bridge Hub Connected-home gateway device that bridges the smart grid to the smart home, using Auto Bind technology for one-click pairing with AMI meters to enable real-time energy monitoring and smart home device control.
- HydroHome (BC Hydro White-Label App) BC Hydro branded home energy management app powered by Powerley, providing real-time energy monitoring, smart device control, and energy savings coaching for BC Hydro residential customers.
Quantifiable outcome
- Users engage 300+ minutes annually with HEM solutions - 30 times more than with standard utility customer engagement tools
- +6 more outcomes
Companies that use Powerley
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Powerley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Powerley partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- ConveyflagshipConvey announced the acquisition of Powerley in November 2025 to enhance its customer engagement platform with Powerley's AI-powered home energy management analytics tools. The acquisition aims to improve energy management and customer communication for utilities while reducing call center volume. Powerley's BillWise AI tool is expected to optimize energy use understanding and billing predictions.
- EnodecoreEnode enables Powerley to connect with the most adopted DERs (Distributed Energy Resources) across the utility territory, including electric vehicles, solar inverters, and smart thermostats. Enode is a premier API provider working with over one hundred energy providers worldwide, enabling deeper control and optimization for both consumers and utilities.
- Xcel EnergycoreXcel Energy plans to integrate Powerley technology within its My Account mobile app. When combined with new smart electric meters being rolled out, customers will gain insights into their energy use and take actions to reduce consumption and lower bills. Xcel Energy serves 3.8 million customers across eight states.
- NET2GRIDcorePowerley and NET2GRID joined forces in October 2023 to provide the best experience in the customer engagement market for utility bill management, real-time energy control, and appliance disaggregation. This exclusive partnership combines Powerley's award-winning UX, data visualization apps, and SaaS offerings with NET2GRID's unique Energy AI disaggregation services. The combined team boasts over 20 years of experience with real-time high-frequency data and over five years in edge computing, with one of the world's largest ground-truth appliance event datasets.
- BC HydroflagshipGroundbreaking 5-year agreement with BC Hydro, one of Canada's largest electric utilities with approximately 1.9 million residential customers. Powerley provides its HydroHome branded app to all BC Hydro customers for free, with optional hardware devices. This is the first contract of its kind in the region.
- DTE EnergyflagshipPowerley is a joint venture between DTE Energy (Detroit-based diversified energy company) and Vectorform (digital innovation consulting company). DTE Energy serves both as an investor/owner and as a key utility customer, having launched the DTE Insight app with Powerley technology since 2014. DTE Energy has 2.3 million electric customers and 1.3 million gas customers in Southeast Michigan.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Powerley competitors and assessment
Company assessmentDirect peers
- Uplight: Uplight is a leading provider of utility customer engagement and energy management software, offering HEM, demand response, and customer experience solutions to electric utilities. It is the most direct competitor to Powerley in white-label utility SaaS for residential engagement.
- EnergyHub: EnergyHub operates the Mercury DER platform, enabling utilities to manage residential demand response, smart thermostats, EVs, and distributed energy resources. It directly competes with Powerley Live in the DER management and residential energy management category.
- Bidgely: Bidgely provides AI-powered appliance-level energy disaggregation and customer engagement analytics for utilities, with similar disaggregation and bill insight capabilities to Powerley's PowerNet and BillWise AI. It serves many of the same utility buyers globally.
- Sense: Sense is a home energy monitoring company that uses machine learning to identify appliance-level energy use in real time, similar to Powerley's PowerNet disaggregation engine. It serves both consumer and utility channels and competes directly on disaggregation accuracy.
- AutoGrid: AutoGrid provides a flexibility management platform for utilities and energy retailers, focused on distributed energy resource management and virtual power plants. It overlaps with Powerley Live in the DER and VPP space serving utility customers.
- GridPoint: GridPoint provides energy management software and smart building/building energy management solutions, with offerings in the utility and C&I space. It is comparable to Powerley in the energy management SaaS category for utility-driven energy efficiency programs.
Broad incumbents
- Oracle Utilities (Opower): Oracle Utilities, including the acquired Opower business, provides enterprise-scale customer engagement, HEM, and analytics platforms to large utilities globally. It competes with Powerley in the same utility customer engagement category but with a much broader software portfolio and global scale.
- Generac Grid Services (formerly Energy Arbitrage): Generac is a leading provider of backup power and energy storage solutions and has expanded into grid services and residential energy management. It is a broad incumbent competing with Powerley in residential energy management, particularly around DERs and grid services.
- Schneider Electric EcoStruxure: Schneider Electric's EcoStruxure platform offers utility and energy management software including demand response and DER orchestration. It serves a broader customer base beyond residential and overlaps with Powerley in the utility and energy management software category.
Emerging players
- Whisker Labs: Whisker Labs provides the Ting sensor and energy monitoring platform that combines fire prevention with appliance-level energy disaggregation. It is a niche direct competitor focused on the home monitoring category intersecting with Powerley's HEM capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Powerley social profiles
Digital presencePowerley compliance and trust
Trust signalCompliance3 records
Powerley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerley leadership team
Management profileNumber of profiles
Profiles8 records
Powerley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerley
What does Powerley do?
Powerley is a SaaS business that provides utility companies with web and mobile solutions that transform energy data into actionable insights for homeowners. The platform delivers real-time energy monitoring, appliance-level disaggregation (99.8% accuracy), advanced rate management, bill insights, and smart home control through utility-branded applications, with utilities paying for platform access and white-labeling the offering to their residential customers.
Is Powerley a public or private company?
Powerley is a private company. It is classified as corporate owned and is currently acquired.
When was Powerley founded?
Powerley was founded in 2014. It employs 11 to 50 people.
Where is Powerley based?
Powerley is headquartered in Royal Oak, United States, in the North America region.
How does Powerley make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware Sales and professional Services.
Who are Powerley's main competitors?
Direct peers on record are Uplight, EnergyHub, Bidgely, Sense, AutoGrid and GridPoint. Broad incumbents are Oracle Utilities (Opower), Generac Grid Services (formerly Energy Arbitrage) and Schneider Electric EcoStruxure. Whisker Labs is listed as an emerging player.
Does Powerley have an API?
No public API is recorded for Powerley.
What industry is Powerley in?
Powerley's product category is Home Energy Management Software. Its primary akta.pro industry code is EUADAPAE, Microgrids & Energy Management Controllers (Campus/Community/Industrial). Its NAICS code is 2211 and its SIC code is 4911.