What Geovictoria does

GeoVictoria is a workforce management and attendance control SaaS provider headquartered in Santiago, Chile, serving over 10,000 private companies across 40+ countries with a primary concentration in Latin America. Founded in 2007 as Victoria and rebranded in 2017 alongside its international expansion, the company operates country-specific websites in 14+ markets (Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Uruguay, Spain, and the United States), supported by regional offices in São Paulo and Madrid. As of 2024, GeoVictoria reports over 7,000 active clients in 20 countries and 500+ collaborators globally. Named customers span large multinationals and regional enterprises across retail (Starbucks, Coca-Cola, Ripley, Tambo, Pedidos Ya, GMO Retail), telecommunications (WOM), banking (Scotiabank), security services (Securitas, Adecco), food and beverage (Britt, Motta, Breña, Domino's), manufacturing (Sika, Softys, Thyssenkrupp), media (Canal 4), and energy (UTE).

The company offers a unified cloud-based platform built on Microsoft Azure (Gold Partner status) that combines biometric hardware, mobile applications, web interfaces, AI capabilities, and ERP integrations. Core products include Attendance Control, Access Control, Canteen Management, Dashboard BI, and Paid Time Off modules, supported by multiple check-in methods: biometric time clocks (fingerprint, facial recognition, palm scanning), the GeoVictoria mobile app with GPS validation, USB portable fingerprint readers, browser-based marking, phone-based check-in, and the App Cuadrilla for field crews with offline capability. In 2024, GeoVictoria launched VictorIA, an AI-powered attendance solution enabling check-in/check-out via WhatsApp messaging using natural language processing, geolocation, and generative AI for personalized reports and anomaly alerts. The platform integrates with 12+ regional payroll and ERP systems including GTD, Turecibo, Shift, Visma, Defontana, Siigo, and Softland.

GeoVictoria operates a consultative, direct enterprise sales motion with quote-based pricing scaled to company size and selected modules. The company targets four primary verticals: construction, security services, outsourcing and staffing, and retail chains, with secondary exposure to government and other sectors. Go-to-market relies on localized sales teams by country, an active content marketing program (webinars, case studies, country-specific blog content), and strategic associations (Microsoft Gold Partner, Latam Microsoft Partner of the Year 2019, Endeavor member). VictorIA introduced a usage-based pay-per-active-user pricing model that bills only on active users regardless of total employee count. Revenue, ARR, and external funding are not publicly disclosed.

Name

Geovictoria

Legal name

Victoria S.A.

Website

https://geovictoria.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GeoVictoria is a Chilean-based cloud SaaS company providing biometric, mobile, and AI-powered (VictorIA) workforce management and attendance control solutions, serving 10,000+ private companies across 40+ countries with primary concentration in Latin America.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370), Services-Help Supply Services (7363)

akta.pro primary industry

Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Workforce management software
• Attendance tracking platform
• Biometric time clocks
• Cloud HR software
• Access control systems

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription (Attendance Management): Cloud-based attendance control system with subscription pricing. The platform offers multiple modules including time attendance, access control, canteen management, BI dashboard, and leave management. Pricing is quote-based and scales with company size and modules selected.
2. Pay-per-Active-User: VictorIA AI attendance solution charges only for active users in the system, regardless of total employee count (10, 100, or 1,000 employees).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Geovictoria sells a cloud-based workforce attendance and access management platform for enterprises across Latin America, offering multiple check-in modalities (biometric time clocks with fingerprint/facial/palm recognition, GPS-validated mobile app, web, USB readers, telephone, and AI-powered WhatsApp via VictorIA). The platform bundles attendance control, access control, canteen management, BI dashboards, and paid-time-off modules, with quote-based subscription pricing and integration to regional ERP/payroll systems.

Product overview

GeoVictoria is a unified cloud-based workforce management platform offering multiple attendance control methods including biometric hardware (time clocks, USB readers), mobile apps, web interface, phone-based systems, and AI-powered WhatsApp messaging. The platform integrates core modules for attendance tracking, access control, canteen management, business intelligence dashboards, and permit/vacation management. Products include hardware terminals (Time Clock, USB, Box Comedor), software modules (App, Web, Call, Crew App, Dashboard BI, Paid Time Off), and AI-powered VictorIA for WhatsApp-based attendance. The platform is built on Microsoft Azure cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• VictorIA: AI-powered attendance control solution using WhatsApp-based check-in, real-time data, and personalized reports and alerts.
• GeoVictoria Web
• GeoVictoria App
• GeoVictoria USB
• GeoVictoria Call
• App Cuadrilla
• Reloj Control

Products and services

• Attendance Control Cloud-based time and attendance management platform enabling real-time tracking, shift scheduling optimization, and HR software integration for enterprise customers.
• Access Control Facility security system offering proximity cards, fingerprint, and facial recognition for controlled access management in enterprise facilities.
• Canteen Management Corporate cafeteria management tool for meal ticket allocation based on schedules and attendance, with biometric validation preventing duplicate meal claims; supports up to 6 ration types.
• VictorIA AI-powered attendance control system enabling employees to check in/out via WhatsApp messaging with real-time data, location tracking, and personalized reports and alerts.
• Time Clock (Reloj Control) Physical biometric time clock terminal with fingerprint, facial recognition, and palm reader connectivity for on-site attendance tracking at enterprise facilities.
• USB Biometric Reader Portable USB biometric fingerprint reader enabling attendance tracking with cloud synchronization, functioning as a mobile time clock for distributed workforces.
• Box Comedor Dedicated cafeteria management terminal with capacity for 8,000 fingerprints and 10,000 cards, featuring biometric meal validation for canteen operations.

Quantifiable outcome

• Payment processing time reduced from 3 days to 1 day
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Azure Gold Partner and Latam Microsoft Partner of the Year 2019. GeoVictoria's services operate on Microsoft Azure cloud infrastructure, providing secure and reliable data storage and processing.
• Red de Recursos Humanos (HR Network)minorStrategic or Co-development PartnerOne of the largest HR communities, founded in 2008 with over 4,000 members. Strategic partnership for HR industry networking and thought leadership.
• EndeavorcoreStrategic or Co-development PartnerLeading global community of high-impact entrepreneurs. GeoVictoria is part of this entrepreneurial network, validating its growth trajectory and innovation focus.
• Microsoft CorporationcoreTechnology or IntegrationThird-party data processor for cloud services and support per privacy policy. Primary cloud infrastructure provider.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Buk: Chile-based HR SaaS platform serving SMB and mid-market in Latin America. Direct LatAm competitor to GeoVictoria with overlapping attendance/HR modules and similar regional customer base and pricing approach.
• UKG (Ultimate Kronos Group): Global workforce management and HCM leader formed from the merger of Ultimate Software and Kronos. Directly comparable as a time-and-attendance, scheduling, and labor management platform serving mid-market and enterprise across many geographies.
• Deputy: Modern cloud-based workforce management SaaS focused on shift-based, hourly, and frontline workers — same core use case as GeoVictoria (time tracking, scheduling, attendance) with mobile-first UX and broad vertical coverage.
• Factorial: SMB-focused HR/people-ops SaaS headquartered in Barcelona with strong European roots and growing LatAm presence. Directly comparable in target customer (SMB/mid-market), core modules (time tracking, attendance, PTO), and SaaS GTM motion.
• Talana: Latin American HR/people-ops SaaS platform with presence in Chile, Peru, Colombia, and Mexico. Direct competitor offering attendance, payroll, and HR modules to similar customer segments across overlapping geographies.
• Humanity (TCP Software): Cloud-based employee scheduling and time & attendance platform targeting shift-based and hourly workforces. Closely comparable in product functionality, vertical focus (retail, healthcare, hospitality), and SaaS GTM motion.

Broad incumbents

• ADP Workforce Now: Global payroll and HCM incumbent with an embedded workforce management module. Competes with GeoVictoria in the mid-market and enterprise attendance use case, but as part of a much broader payroll/benefits/HR suite.
• Workday: Enterprise HCM and financial management suite with growing time-tracking and workforce planning modules. Competes for the same enterprise attendance RFPs GeoVictoria targets, particularly with multinational LatAm operations.
• Rippling: Unified HR, IT, and finance platform with native time tracking and attendance. Broad incumbent threat — competing modules increasingly bundled into its HCM suite, pressuring standalone WFM vendors like GeoVictoria.

Emerging players

• BambooHR: SMB-focused HRIS with basic time tracking and PTO. Overlaps with GeoVictoria's attendance and PTO modules at the small-business end of the market, particularly for US-based SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GeoVictoriaCL

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geovictoria