What Collage does

Collage Labs, Inc., operating as Collage, is a US-based software company that operates a cloud-native Digital Asset Management (DAM) platform. Founded in 2024 in Lakewood/Denver, Colorado by Brandfolder alumni Ross Durbin (now CEO) and Daniel Campbell, the company targets lean marketing, creative, and sales teams at growing brands — organizations roughly 50-person through mid-market — that have outgrown cloud storage but find enterprise DAM platforms too complex or expensive. The product is organized around four modules: Organize (folders, collages, tags, custom metadata), Discover (AI-powered search, smart filters, AI-suggested tags), Distribute (branded portals, dynamic CDN-backed share links, native plugins for Figma, Adobe Creative Suite, Canva, PowerPoint, Google Slides, and a public API), and Manage (version history with automatic update propagation, role-based permissions, on-the-fly transformations, and analytics). A distinctive "Collages" construct allows a single asset to belong to multiple curated collections simultaneously without duplicating files.

The underlying technology is built around several defensible mechanics: AI-assisted migration audits that reportedly touch 99% of incoming files, normalize tags across 98.4% of assets, standardize filenames on 70.4%, remap storage locations on 70.2%, and enrich custom fields on 42.8% before any data goes live; a dynamic CDN that re-renders embedded assets on the fly when source files change; comprehensive version history with one-click rollback; and custom metadata with bulk-editing support. The company also publishes a benchmark concept — the "2:200 ratio" — measuring internal admins to external portal users as the defining metric of DAM success.

Collage monetizes through SaaS subscriptions on annual contracts with quote-based pricing tied to team size, storage, and feature requirements. The go-to-market is hybrid: a guided self-serve trial with hands-on onboarding support, layered with a consultative direct-sales motion built around personalized demo walkthroughs. Disclosed customers include Life360, Pluto TV, E4 Insurance Services, Loopy Cases, Golfkicks, Parker Baby, SimpliHome, Atlantis, ASI, Ronaldo Jewelry, and Rebel Maven — spanning financial services, consumer products, manufacturing, apparel, jewelry, media, and technology. The company has raised a disclosed $970,000 from investors including former Brandfolder CEO Luke Beatty and Spire Digital founder Mike Gellman, and is privately held with no public listing.

Name

Collage

Legal name

Collage Labs, Inc

Website

https://collage.inc

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Collage Labs, Inc. operates an AI-driven Digital Asset Management platform for growing brands. Founded in 2024, the Denver-based company serves marketing, creative, and sales teams at 50-person to mid-market organizations with cloud-native asset organization, AI-powered search, and distribution-first features.

Ownership category

akta.pro rank

Product category

Digital Asset Management

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industries

Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Digital asset management
• Brand asset management
• Content distribution platform
• AI-powered asset search
• Marketing content management

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Professional Plan): Collage operates on a SaaS subscription model. Every plan includes the full platform. Pricing depends on team size, storage, and feature requirements. Annual contracts are typical, with longer terms available. The Professional plan includes Brand Portals and Share Links for distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Collage is an AI-driven Digital Asset Management (DAM) platform that enables growing brands to organize, discover, distribute, and manage their marketing and brand content. It offers curated collections (Collages), AI-powered search and tagging, custom metadata fields, CDN-based share links and branded portals, automatic version history, and native integrations with design and presentation tools (Figma, Adobe Creative Suite, Canva, PowerPoint, Google Slides). The platform is sold as a SaaS subscription with annual contracts, quote-based pricing tied to team size and storage, and includes guided onboarding with AI-assisted migration audits.

Product overview

Collage offers a unified Digital Asset Management platform centered on four core modules: Organize, Discover, Distribute, and Manage. The platform is designed specifically for growing brands that need quality DAM without enterprise complexity. The Organize module handles folders, collages, tags, and custom fields; Discover provides AI-powered search and smart filters; Distribute enables branded portals, share links, and CDN embeds; and Manage provides version history, permissions, transformations, and analytics. Additionally, Collage has expanded into HR/payroll with Collage Payroll, an embedded payroll solution for the Canadian market developed in partnership with Nmbr.

Differentiator

Problem solved

Functional benefit

Products and services

• Collage DAM Platform A modern, AI-driven SaaS Digital Asset Management platform that enables growing brands to organize, discover, distribute, and manage their brand and marketing content. Built specifically for teams that have outgrown cloud storage but don't need enterprise DAM complexity. Sold as a subscription with annual contracts, quote-based pricing tied to team size and storage, and includes guided onboarding with AI-assisted migration audits.
• Collage Payroll A fully integrated payroll solution developed in partnership with Nmbr (Canada's first dedicated embedded payroll software provider). Enables Canadian businesses to manage HR, benefits, and payroll within a single platform.

Quantifiable outcome

• 2-person marketing teams serve hundreds of external advisors through self-serve brand portals
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• FigmacoreTechnology or IntegrationNative Figma plugin enabling drag-and-drop asset access directly within the Figma design environment. Designers can access their Collage library and drag assets straight into their canvas without leaving their workflow, eliminating the context-switch between asset management and design tools.
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)coreTechnology or IntegrationNative plugins for Adobe Photoshop, InDesign, and Illustrator enabling designers to access Collage assets directly within their creative workflow. Assets can be dragged into the canvas without re-uploading or switching tools.
• CanvacoreTechnology or IntegrationIntegration with Canva allowing users to access Collage assets within the Canva design environment, streamlining content creation workflows for teams using Canva as their primary design tool.
• PowerPoint and Google SlidescoreTechnology or IntegrationIntegrations with Microsoft PowerPoint and Google Slides for seamless asset insertion into presentations. Sales teams and marketers can pull brand assets directly into their decks without downloading and re-uploading files.
• APIcoreTechnology or IntegrationAPI access for custom integrations, enabling enterprises and technical teams to build bespoke connections between Collage and their existing tools, workflows, and internal systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandfolder: Brandfolder is the closest direct peer — a SaaS DAM platform that Collage's founders, board, and investors all built or led. It targets the same marketing/creative buyer and was acquired by Smartsheet in 2021, making it the incumbent Collage is explicitly positioning against.
• Bynder: Bynder is a leading enterprise DAM platform serving marketing teams with brand asset management, workflows, and distribution. It competes for the same mid-market and enterprise customers Collage targets, with broader feature depth but typically higher complexity and cost.
• Canto: Canto is a long-standing DAM vendor focused on mid-market brand asset management, with AI-powered search and distribution. It is a direct competitor in Collage's stated sweet spot of 50-person to mid-market growing brands.
• Widen (an Acquia product): Widen is a DAM and brand portal platform, now part of Acquia, serving marketing teams with asset management, metadata, and distribution. It directly competes with Collage for mid-market DAM buyers seeking distribution-led workflows.
• Cloudinary: Cloudinary is a media experience platform for image and video asset management, transformation, and delivery. It overlaps with Collage on asset organization, AI tagging, and CDN-backed distribution, particularly for digital-native and product-led customers.
• Frontify: Frontify is a brand asset management and brand guidelines platform serving marketing and creative teams. It directly overlaps with Collage on brand portals, asset distribution, and collaboration features for mid-market brands.

Broad incumbents

• Adobe Experience Manager Assets: Adobe Experience Manager Assets is the enterprise-scale DAM inside Adobe's broader Experience Cloud. It is a broad incumbent with much deeper functionality but significantly higher complexity and cost, serving large enterprises rather than Collage's mid-market focus.
• Aprimo: Aprimo is an enterprise marketing operations and DAM platform with strong workflow, brand, and content management capabilities. It serves larger enterprises than Collage targets but competes in adjacent asset management and distribution deals.

Emerging players

• Air (creators of Airtable's media library): Air is an emerging DAM and creative operations platform with strong design-team roots and AI tagging. It targets a similar growing-brand/creative-team segment as Collage, with comparable emphasis on usability and modern UX.
• Pics.io: Pics.io is a DAM platform offering AI-powered metadata, asset organization, and collaboration, often positioned for SMB and mid-market teams migrating from Google Drive or Dropbox. It overlaps with Collage's lower end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collageinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collage