Air
Air is an AI-native creative operations platform combining digital asset management, conversational search, approval workflows, and AI-powered editing to serve as a system of record for creative and marketing teams across agencies, sports/media, retail, tech, and nonprofit verticals.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Air does
Air is a New York-based, venture-backed private company building an AI-native creative operations platform that combines digital asset management (DAM), conversational and visual search, structured feedback and approval workflows, and AI-assisted editing into a single system of record for visual work. The company's core platform organizes creative assets at scale—reportedly over 10 petabytes of data and hundreds of millions of assets across more than 2,100 businesses and 100,000+ users—and layers proprietary AI features including auto-tagging and summarization (Creative Intelligence), natural-language and facial-recognition search, Canvas for AI-powered resizing and reformatting of approved assets across channels, and a March 2026 release adding brand-context training and AI agents for task execution within creative workflows. Air exposes a Public API, TypeScript/JavaScript SDK, and an MCP server that integrates with Anthropic Claude (Code and Desktop), Cursor, Windsurf, and ChatGPT, and supports native plugins in Figma, Adobe (including Premiere Pro), Canva, Slack, Shopify, WordPress, Sanity, Zapier, n8n, and Make.
The company monetizes through a tiered subscription model (Free, Pro/Legacy, Business, Enterprise) with API access gated to Business and Enterprise tiers and a credit-based overlay for AI feature usage. Go-to-market combines a product-led growth motion—free signup without a credit card—with an enterprise field-sales motion offering dedicated demos, content migration, and SAML SSO. Customer segments span agencies, sports/media/entertainment, retail and e-commerce, technology and SaaS, and education/nonprofits, with named enterprise users including Eight Sleep, Duke Men's Basketball, Jones Road Beauty, The Infatuation, and Beautiful Destinations. The company has raised over $70 million across multiple rounds (most recently a $35 million Series B in January 2025 led by Avenir Growth with participation from Salesforce Ventures and Slack Venture Capital) and was last valued at approximately $315 million post-money. Air is SOC 2 Type 2 certified and GDPR-compliant, and is led by co-founder and CEO Shane Hegde with a combined CTO/COO (Tyler Strand) and a Chief Imagination Officer (Kareem Rahma).
Air firmographics
Firmographics- Name
- Air
- Legal name
- Air Inc.
- Website
- https://air.inc
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Air is an AI-native creative operations platform combining digital asset management, conversational search, approval workflows, and AI-powered editing to serve as a system of record for creative and marketing teams across agencies, sports/media, retail, tech, and nonprofit verticals.
- Ownership category
- akta.pro rank
Where Air is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Air business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Air offers subscription-based plans including Pro (Legacy), Business, and Enterprise tiers. The platform uses a credit-based system where AI features consume credits. Users can purchase additional credits beyond plan limits. Annual billing options available with potential discounts.
- Enterprise Licensing: Enterprise tier includes dedicated support, custom migration services, and advanced security features including SAML SSO, custom permissions, and API access for workflow automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features |
| Subscription | Monthly | Pro (Legacy) plan |
| Subscription | Monthly | Business plan |
| Subscription | Annual | Enterprise plan |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Air product offering
Product offeringCore offering
Air is a creative operations platform that combines digital asset management, intelligent search, review and approval workflows, and AI-powered editing in a single system of record for creative and marketing teams. It serves as a unified visual home where teams organize creative assets, marketing teams find and adapt them, and the assets are scaled across every channel via AI-driven automation and integrations with Figma, Adobe, Slack, and workflow platforms.
Product overview
Air is a creative operations platform that serves as a unified system of record for visual data and creative assets. The core Air Platform combines Digital Asset Management (DAM), intelligent search (Conversational Search), feedback workflows (Reviews & Approvals), and AI-powered editing (Canvas) in a single platform. Key products include Canvas for AI-powered design and editing that multiplies approved assets across channels, Creative Intelligence for auto-tagging and performance analytics, and Reviews & Approvals for collaborative feedback workflows. The platform offers industry-specific solutions for Sports/Media & Entertainment, Retail & E-Commerce, Education & Nonprofits, Tech & SaaS, and Agencies, plus an Enterprise tier with SSO and advanced security. Air provides a Public API and MCP Server for developer integration, with SDK support in TypeScript/JavaScript.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Platform Core creative operations platform that combines digital asset management, AI-powered search, feedback and approval workflows, and AI-powered editing (Canvas) into a unified system of record for creative and marketing teams. Manages creative assets at scale with auto-keywords, Boolean search, visual search, feedback tools, and sharing capabilities.
- Air for Enterprise Enterprise tier of the Air platform with enterprise-grade security and governance built in, including SAML SSO, custom permissions, API access, dedicated migration support, and custom onboarding guidance. Backed by 99.999999999% durability for media assets.
- Air Public API
Quantifiable outcome
- Creative teams spend 20% of workday searching for files (addressed by Air's search capabilities)
- +4 more outcomes
Companies that use Air
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Air technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature10 records
Air partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and minor.
- FigmacoreNative plugin integration allowing users to insert assets from Air into Figma projects and export Figma designs back to Air workspace. Supports PNG, JPG, SVG, PDF export formats.
- ZapiercoreIntegration enabling automation workflows between Air and 6,000+ apps. Supports triggers for new assets/boards and actions for asset/board management.
- SlackcoreSlack integration pushes Air notifications to selected Slack channels for board activity including comments, uploads, and project status changes.
- n8nsupportingAir node available in n8n workflow automation platform for connecting Air workspace to custom workflows.
- MakesupportingOfficial Make connector for automating repetitive tasks and programmatically interacting with Air workspace.
- AdobecoreAirFlow integration pushes updates directly from Adobe applications into Air without re-uploading files or breaking links.
- CanvasupportingIntegration for connecting Canva designs with Air creative asset management.
- ShopifysupportingIntegration allowing update of new Shopify products with Air assets.
- WordPresssupportingIntegration for uploading new Air assets to WordPress.
- SanitysupportingIntegration for web content management with Sanity CMS.
- Anthropic (Claude)coreAir MCP server connects Claude AI directly to Air workspace via Model Context Protocol, allowing AI to access and manage creative assets.
- BanditminorBandit running apparel brand partnership offering members 40% off Air subscription as part of Bandit's 2026 membership partners program.
- Jubilee MediasupportingAir partnered with Jubilee Media to produce 'Debatable,' a YouTube debate series featuring three generations of marketers.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Air competitors and assessment
Company assessmentDirect peers
- Bynder: Bynder is a leading digital asset management (DAM) platform used by mid-market and enterprise marketing teams to store, organize, and distribute brand assets. It is the most direct competitor to Air's DAM and creative workflow positioning, serving similar brand and agency buyers.
- Brandfolder (Smartsheet): Brandfolder is a DAM platform that helps brands centralize, organize, and distribute creative assets, with smart tagging and analytics. Acquired by Smartsheet, it competes head-to-head with Air for marketing and creative operations buyers.
- Frame.io (Adobe): Frame.io is a cloud-based video review, collaboration, and asset management platform now part of Adobe. It directly overlaps with Air's video review, approval, and asset management features for media, sports, and entertainment customers.
- Widen (Optimizely): Widen is a DAM and brand asset management platform acquired by Optimizely, serving marketing and creative teams with centralized asset libraries, metadata, and distribution. It is a direct peer to Air in the mid-market and enterprise DAM segment.
- Canto: Canto is a digital asset management platform focused on brand asset organization, sharing, and rights management. It is a direct peer to Air for marketing teams seeking centralized creative libraries and AI-powered asset organization.
- Frontify: Frontify is a brand management and digital asset management platform that helps brand and marketing teams centralize guidelines, assets, and creative operations. It is a direct peer to Air for brand consistency, asset distribution, and creative workflow use cases.
Broad incumbents
- Adobe Experience Manager Assets: Adobe Experience Manager Assets is the DAM component of Adobe's enterprise Experience Cloud, used by large brands to manage creative assets at scale. As part of Adobe's broader creative and marketing suite, it is a broad incumbent competing with Air for enterprise creative operations budgets.
- Canva: Canva is a broad creative design platform that has expanded aggressively into enterprise teams, brand management, and AI-powered design (Magic Studio). Its growing enterprise creative operations ambitions overlap with Air's positioning as a system of record for creative work.
- Box: Box is a cloud content management and file sharing platform with enterprise-grade security and AI-powered content intelligence (Box AI). It serves similar enterprise buyers with broad content collaboration capabilities, overlapping with Air's asset management and workflow use cases.
- Dropbox: Dropbox is a broad file storage, sharing, and collaboration platform with growing AI-powered search and content organization features (Dropbox Dash). It competes for SMB and mid-market buyers who might otherwise consider Air for asset organization and search.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Air social profiles
Digital presenceAir compliance and trust
Trust signalCompliance3 records
Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air leadership team
Management profileNumber of profiles
Profiles3 records
Air funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air
What does Air do?
Air is a creative operations platform that combines digital asset management, intelligent search, review and approval workflows, and AI-powered editing in a single system of record for creative and marketing teams. It serves as a unified visual home where teams organize creative assets, marketing teams find and adapt them, and the assets are scaled across every channel via AI-driven automation and integrations with Figma, Adobe, Slack, and workflow platforms.
Is Air a public or private company?
Air is a private company. It is classified as venture growth investor backed and is currently operating.
When was Air founded?
Air was founded in 2021. It employs 51 to 100 people.
Where is Air based?
Air is headquartered in New York, United States, in the North America region.
How does Air make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing.
Who are Air's main competitors?
Direct peers on record are Bynder, Brandfolder (Smartsheet), Frame.io (Adobe), Widen (Optimizely), Canto and Frontify. Broad incumbents are Adobe Experience Manager Assets, Canva, Box and Dropbox.
Does Air have an API?
Yes. Air provides a Public API that allows developers to integrate Air with their tech stack and streamline creative workflows. The API supports authentication via API key (workspace-scoped with x-api-key and x-air-workspace-id headers) and OAuth 2.0 bearer token for integrations acting on behalf of users. Rate limits are 15 requests per second and 10 concurrent requests. The API uses conventional HTTP response codes and returns JSON. SDK available as @air/api-sdk (TypeScript/JavaScript). Developer documentation is at developer.air.inc.