Top Lawn
Top Lawn provides residential lawn fertilization, weed control, aeration, grub control, pest control, and tree/shrub care through tiered subscription programs for homeowners in Southeast Michigan. Founded in 2001, it operates three branch locations and is a subsidiary of ExperiGreen.
- Company typePrivate
- Founded2001
- HeadquartersCommerce Township, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Top Lawn does
Top Lawn is a professional residential lawn care service provider operating in Southeast Michigan, founded in 2001 by Mike Curlee and Ken West. The company is headquartered in Commerce Township, Michigan, and operates a hub-and-spoke distribution model with three branch locations in Wixom, Westland, and Auburn Hills serving Oakland and Wayne counties and surrounding communities. Top Lawn was acquired by ExperiGreen in 2021 and now operates as a subsidiary of that industry platform while retaining its local Top Lawn brand identity; in June 2026 it acquired D&G Nature's Way, expanding its Michigan service footprint.
The company's core offering is a tiered subscription lawn care program structure — Essential (6-8 treatments), Preferred (8-10 treatments), and Preferred+ (10-12 treatments) — covering fertilization, pre- and post-emergent weed control, crabgrass prevention, grub control, surface insect control, and aeration on a 5-7 week cycle. Add-on and standalone services include liquid aeration (a non-mechanical alternative to core aeration), overseeding, soil amendment and analysis, organic lawn care, perimeter pest control, mosquito control, flea and tick control, and tree and shrub care. Top Lawn applies EPA-approved, child- and pet-friendly products through licensed field technicians and uses satellite imagery for automated lawn measurement in its instant online quote tool. A 100% satisfaction guarantee, lake-safe formulations, and a $50/$50 referral program support customer retention and acquisition.
Revenue is generated primarily through recurring annual program subscriptions auto-renewed each year, with pricing customized to lawn size, grass/soil type, and service selection. Complementary one-time a la carte treatments (lawn disease, fire ant control, etc.) and bundled tier discounts provide upsell pathways. Go-to-market is direct-to-consumer via three channels: field-based door-to-door sales, phone-based inside sales available 24/7, and online self-service quote requests. Marketing is multi-channel, including content marketing via a lawn care blog, email newsletters, organic social (Facebook, LinkedIn, Instagram), and local community sponsorships (Folds of Honor, Project Evergreen, Forgotten Harvest, Huron Valley T-Ball, Sleep in Heavenly Peace). The company has 51-100 employees, a 4.9/5 Google rating across 3,305+ reviews, and is a member of the National Association of Landscape Professionals.
Top Lawn firmographics
Firmographics- Name
- Top Lawn
- Legal name
- Top Lawn, Inc.
- Website
- https://toplawn.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Top Lawn provides residential lawn fertilization, weed control, aeration, grub control, pest control, and tree/shrub care through tiered subscription programs for homeowners in Southeast Michigan. Founded in 2001, it operates three branch locations and is a subsidiary of ExperiGreen.
- Ownership category
- akta.pro rank
Top Lawn industry classification
Industry- Product category
- Residential Lawn Care Services
- NAICS
- Landscaping Services (561730), Exterminating and Pest Control Services (56171)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Weed Control (Pre-Emergent & Post-Emergent) (HSAIAGAB), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
Keywords
Where Top Lawn is headquartered
LocationHeadquarters
- HQ city
- Commerce Township
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Top Lawn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Recurring Lawn Care Programs: Top Lawn generates the majority of revenue through recurring annual lawn care programs that include multiple scheduled treatments (typically 6-12 applications per year) for fertilization, weed control, and pest management. These subscription-like programs auto-renew yearly unless cancelled.
- A la Carte Treatment Services: Individual treatment services such as lawn disease treatment, fire ant control, and additional applications sold separately from the core program packages.
- Bundled Program Packages: Tiered program bundles (Essential, Preferred, Preferred+) that bundle multiple services together at discounted rates, encouraging customers to purchase comprehensive packages rather than individual treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential Lawn Care Program - 6-8 services with basic weed control and fertilization |
| Subscription | Annual | Preferred Lawn Care Program - 8-10 services with insect and grub control |
| Subscription | Annual | Preferred+ Lawn Care Program - 10-12 services with soil amendment and overseeding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Top Lawn product offering
Product offeringCore offering
Top Lawn is a professional lawn care service provider that delivers scheduled, recurring lawn fertilization and weed control treatments, plus specialized services such as grub control, lawn disease control, liquid aeration, overseeding, tree and shrub care, flea and tick control, perimeter pest control, mosquito control, summer insect control, organic lawn care, and soil amendment/analysis to residential homeowners in Southeast Michigan. Treatments are applied by licensed technicians on 5-7 week cycles through tiered annual program subscriptions (Essential, Preferred, Preferred+) and à la carte offerings, with pricing customized to each lawn via satellite-imagery measurement.
Product overview
Top Lawn is a professional lawn care service provider operating in Michigan (Metro Detroit area), offering a modular program-based approach with tiered bundled plans. The core offerings center on lawn fertilization and weed control programs (Essential, Preferred, and Preferred+ tiers) supplemented by specialized treatment services including organic lawn care, grub control, pest control (perimeter, mosquito, flea/tick, summer insects), tree and shrub care, and disease control. Key add-on services include liquid aeration, overseeding, soil amendment, and soil analysis. All programs are backed by a 100% satisfaction guarantee and are lake-safe. The company acquired D&G Nature's Way in 2026 as part of its expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Fertilization & Weed Control Program Core lawn care program delivered as a recurring annual service with 7 seasonal applications (Spring Starter, Late Spring Developer, Early Summer Beautifier, Summer Protection, Late Summer Defense, Fall Feeding, Turf Winterizer) on a 5-7 week cycle, including pre-emergent and post-emergent weed control, crabgrass prevention, and balanced fertilizer applications. Bundled into Essential, Preferred, and Preferred+ tiers for residential homeowners.
- Organic Lawn Care
- Grub Control
- Lawn Disease Control
- Flea & Tick Control
- Liquid Aeration
- Overseeding
- Perimeter Pest Control
- Mosquito Control
- Summer Insect Control
- Tree & Shrub Care
- Soil Amendment
- Soil Analysis
Quantifiable outcome
- 4.9 out of 5 star rating based on 3,305+ customer reviews
- +2 more outcomes
Companies that use Top Lawn
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Top Lawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Top Lawn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Huron Valley T-BallminorTop Lawn sponsors Huron Valley T-Ball teams in the Detroit area, providing resources, equipment, and encouragement to support youth sports and community growth.
- Forgotten HarvestminorTop Lawn supports Forgotten Harvest, an organization dedicated to fighting hunger and food insecurity by rescuing surplus food from grocery stores, markets, and restaurants since 1990.
- Folds of HonorminorTop Lawn sponsors Folds of Honor, which provides educational scholarships to families of military members who have been fallen or disabled while serving.
- Sleep in Heavenly Peace (Wayne County Chapter)minorTop Lawn sponsors Sleep in Heavenly Peace, a nonprofit ensuring that no child sleeps on the floor by building beds for families in Wayne County.
- Project EvergreenminorTop Lawn partners with Project Evergreen, supporting military members and their families through community support initiatives.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Top Lawn competitors and assessment
Company assessmentBroad incumbents
- TruGreen: Largest US residential lawn care service company with national scale, offering fertilization, weed control, aeration, and pest programs analogous to Top Lawn's full-service program model. Comparable in service portfolio and consumer-direct positioning, but with materially larger marketing budget and geographic reach.
- ExperiGreen Lawn Care: Top Lawn's parent company operating the same lawn care program model in additional US regions. Identical service portfolio, programs, and operating platform as Top Lawn, but addresses different geographies under common ownership and shared brand assets.
- Davey Tree Expert Company: Large established tree and lawn care services company with broad residential and commercial service offerings. Comparable in tree and shrub care depth and integrated plant-health programs like Top Lawn's tree/shrub service, but with national scale, commercial clientele, and broader arboriculture offerings.
Direct peers
- Lawn Doctor: National franchised lawn care provider delivering customized fertilization, weed control, and pest management programs to homeowners. Closely comparable to Top Lawn's tiered subscription structure, route-based service delivery, and residential homeowner focus.
- Weed Man: Lawn care franchise with similar annual program-based fertilization and weed control delivery model. Operates with same subscription cadence and direct-to-homeowner service flow as Top Lawn, with comparable local franchisee economics.
- Spring-Green Lawn Care: National lawn care franchise providing fertilization, weed control, and pest management services to residential customers. Closely mirrors Top Lawn's tiered programs, route-optimized delivery, and technician-driven application model.
- NaturaLawn of America: Lawn care franchise specializing in organic and natural-based programs with integrated pest management. Directly comparable to Top Lawn's organic lawn care offering and environmentally-friendly formulations.
Regional players
- Ryan Lawn & Tree: Regional Midwest lawn and tree care service provider with similar fertilization, pest management, and tree/shrub care programs. Comparable integrated tree/shrub capability and Midwestern regional focus, though its primary footprint is in the Kansas City/Omaha area rather than Michigan.
Emerging players
- LawnStarter: Tech-enabled lawn care marketplace connecting homeowners with local service providers. Comparable end-customer (residential lawn care) but operates as an aggregator platform rather than an integrated service provider like Top Lawn.
- GreenPal: Lawn care services marketplace with consumer-facing booking and provider matching. Comparable residential customer segment but uses a marketplace/auction model rather than direct service delivery; represents an emerging adjacency rather than a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Top Lawn social profiles
Digital presenceTop Lawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Top Lawn leadership team
Management profileNumber of profiles
Profiles3 records
Top Lawn subsidiaries and ownership
Company hierarchySubsidiaries1 record
Top Lawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Top Lawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Top Lawn
What does Top Lawn do?
Top Lawn is a professional lawn care service provider that delivers scheduled, recurring lawn fertilization and weed control treatments, plus specialized services such as grub control, lawn disease control, liquid aeration, overseeding, tree and shrub care, flea and tick control, perimeter pest control, mosquito control, summer insect control, organic lawn care, and soil amendment/analysis to residential homeowners in Southeast Michigan. Treatments are applied by licensed technicians on 5-7 week cycles through tiered annual program subscriptions (Essential, Preferred, Preferred+) and à la carte offerings, with pricing customized to each lawn via satellite-imagery measurement.
Is Top Lawn a public or private company?
Top Lawn is a private company. It is classified as corporate owned and is currently operating.
When was Top Lawn founded?
Top Lawn was founded in 2001. It employs 51 to 100 people.
Where is Top Lawn based?
Top Lawn is headquartered in Commerce Township, United States, in the North America region.
How does Top Lawn make money?
Three revenue lines are on record. Recurring Lawn Care Programs are the primary driver. The others are A la Carte Treatment Services and bundled Program Packages.
Who are Top Lawn's main competitors?
Broad incumbents on record are TruGreen, ExperiGreen Lawn Care and Davey Tree Expert Company. Direct peers are Lawn Doctor, Weed Man, Spring-Green Lawn Care and NaturaLawn of America. Ryan Lawn & Tree is listed as a regional player. Emerging players are LawnStarter and GreenPal.
Does Top Lawn have an API?
No public API is recorded for Top Lawn.
What industry is Top Lawn in?
Top Lawn's product category is Residential Lawn Care Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAB, Weed Control (Pre-Emergent & Post-Emergent). Its NAICS code is 561730 and its SIC code is 7340.