The Organic Turf Company

What The Organic Turf Company does

The Organic Turf Company, Inc. is a privately held, Ohio-focused residential lawn care and pest control services provider founded in 2010 and operating as a subsidiary under the ExperiGreen parent organization. The company delivers a tiered annual subscription program (Essential, Preferred, and Preferred+) covering fertilization, weed control, aeration, grub control, and soil amendments on a 5-7 week seasonal cadence, alongside standalone services such as liquid and core aeration, overseeding, lawn disease treatment, and tree and shrub care. Complementary subscription programs cover mosquito control (4-8 seasonal treatments), perimeter pest control (4-6 visits), and flea and tick control (2-4 applications). The underlying technology stack comprises organic and pet/child-friendly fertilizers, a proprietary liquid aeration chemistry using natural acids, surfactants, and microbial additives that the company claims treats 100% of the lawn surface, and standard professional-grade application equipment; no proprietary AI/ML, software platform, or patent estate is disclosed. The company runs four physical offices across Ohio (West Chester, Cincinnati, Fairfield, Tipp City) and reaches customers via field service technicians, inside sales, an online instant-quote funnel, and a LawnGateway customer portal supporting AutoPay, Budget Billing, and Prepay options.

The business model combines recurring subscription revenue (annual lawn care and pest programs) with a la carte services and a $50/$50 customer referral program. Distribution is direct-to-consumer and field-driven, with sales representatives available by phone and via door-to-door consultations. Pricing is quote-based on lawn size and is gated behind promotional offers (75% off first treatment with annual enrollment, 50% off first application, 20% off liquid aeration). The company markets primarily to residential homeowners, with a focused persona of families with children and pets who value organic chemistry; it reports a 4.8 Google rating and states it serves "thousands of customers annually" across its Ohio footprint. Growth has been pursued through a roll-up strategy: four regional operators (Rankin Lawn Care, Grow It Green, Turfmen Lawns, and Nature Plus Lawn Care) were brought into the ExperiGreen/Organic Turf family between October 2023 and April 2025, while the company maintains community partnerships with Project Evergreen's GreenCare for Troops, Folds of Honor, and local youth sports and charitable organizations.

Name

The Organic Turf Company

Legal name

The Organic Turf Company, Inc

Website

https://theorganicturfcompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Organic Turf Company is a privately held, Ohio-based residential lawn care and pest control services provider operating under the ExperiGreen parent, serving thousands of homeowners in the Dayton and Cincinnati metros through tiered annual subscription programs and a la carte services built on organic, pet- and child-friendly formulations.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industries

Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Organic/Green General Pest Control Treatments (HSAMAAAJ), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

Keywords

• Organic lawn care
• Lawn fertilization services
• Residential pest control
• Mosquito control programs
• Tree and shrub care

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lawn Care Programs: Annual subscription-based lawn care programs with multiple service tiers (Essential, Preferred, Preferred+) providing scheduled treatments on 5-7 week cycles throughout the growing season. Programs include fertilization, weed control, and various add-on services.
2. A la carte Services: One-time services including lawn aeration (liquid or core), seeding, disease treatment, and pest control applications. Customers can purchase individual services without annual program commitment.
3. Mosquito Control Program: Seasonal mosquito control services with 4-8 treatments scheduled approximately 30 days apart throughout mosquito season.
4. Referral Program: Customer referral program where existing customers receive $50 credit for referring friends/family who also receive $50 off their first visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Organic Turf Company provides residential lawn care, pest control, and tree and shrub maintenance services in the Dayton and Cincinnati, Ohio region. Service programs are built around organic-based fertilizer, weed control, and pest control applications designed to be safe for children and pets, with scheduled treatment visits across the growing season.

Product overview

The Organic Turf Company is a lawn care service provider operating in the Dayton, Cincinnati, and surrounding Ohio regions. The company offers a unified lawn care service with multiple program tiers (Essential, Preferred, and Preferred+) that provide ongoing fertilization, weed control, and pest management throughout the growing season. These core programs are supplemented by specialized add-on services including mosquito control, perimeter pest control, tree and shrub care, flea and tick control, core and liquid aeration, lawn disease treatment, overseeding, surface feeding insect control, soil amendment, and grub control. The company positions itself as an organic-focused lawn care provider emphasizing environmentally responsible methods, pet and family safety, and soil health as the foundation of lawn vitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Lawn Care Program Scheduled, multi-visit residential lawn treatment program using organic-based fertilizer and weed control applications, targeted at homeowners in the Dayton/Cincinnati area who want a pet- and child-safe alternative to conventional lawn care.
• Lawn Aeration Service Residential turf aeration service using a liquid aeration technique to relieve compaction and improve nutrient uptake, typically sold as an add-on to the organic lawn care program.
• Pest Control Service Targeted residential pest control applications around the home and yard, positioned to control common household and lawn pests using pet- and child-conscious formulations.
• Mosquito Control Program Recurring seasonal mosquito control treatments applied to residential properties to reduce mosquito activity in the yard during the active season.
• Tree and Shrub Care Scheduled care and organic-conscious treatments for residential landscape trees and shrubs, including fertilization and health maintenance as a complement to the lawn program.

Quantifiable outcome

• 4.8 Google Rating demonstrating high customer satisfaction

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nature Plus Lawn CarecoreStrategic or Co-development Partner · 1 April 2025Nature Plus Lawn Care joined forces with ExperiGreen & Organic Turf Company. The partnership ensures seamless transition for Nature Plus customers with same high-quality service. No changes to pricing or payment methods; prepaid services honored. Uniforms, vehicles, and equipment updating to ExperiGreen brand.
• Rankin Lawn CareminorStrategic or Co-development PartnerWelcome badge shown indicating acquisition or partnership bringing Rankin Lawn Care into the ExperiGreen family.
• Grow-It-GreenminorStrategic or Co-development PartnerWelcome badge shown indicating partnership or acquisition bringing Grow-It-Green into the ExperiGreen family.
• Turfmen LawnsminorStrategic or Co-development PartnerWelcome badge shown indicating acquisition or partnership bringing Turfmen Lawns into the ExperiGreen family.
• Top LawnminorStrategic or Co-development PartnerWelcome to ExperiGreen family badge indicating Top Lawn was brought into the company's portfolio of lawn care operations.
• Project EvergreencoreStrategic or Co-development PartnerPartner with Project Evergreen's GreenCare for Troops initiative providing free lawn care to military families. ExperiGreen has been partnered with this program since 2022.
• Folds of HonorminorStrategic or Co-development PartnerProud sponsor of Folds of Honor, an organization providing educational scholarships to families of fallen or disabled military members. Since 2007, Folds of Honor has provided nearly 62,000 scholarships.
• Heritage at Miami Bluffs Men's ClubminorStrategic or Co-development PartnerSponsored annual Neighborhood Fun Walk/Run event in Cincinnati, OH. Organization has raised over $305,000 for local charities over 18 years supporting Meals on Wheels and King's Food Pantry.
• West Carrollton Baseball ClubminorStrategic or Co-development PartnerProud sponsor of West Carrollton Baseball Club in Dayton, Ohio market. Partnership provides resources, equipment, and support for youth sports and community development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weed Man: National lawn care franchise offering fertilization and weed control programs on a recurring application schedule. Directly comparable subscription-style service model and residential target customer.
• Spring-Green Lawn Care: US lawn and tree care franchise providing fertilization, weed control, and tree/shrub care on scheduled programs. Comparable recurring service architecture and residential customer base, including aeration and seeding add-ons.
• Mosquito Squad: National outdoor pest control franchise specializing in mosquito and tick barrier treatments for residential yards. Directly comparable to Organic Turf's Mosquito Control and Flea & Tick Control programs in customer use case and recurring seasonal delivery.
• Lawn Doctor: National lawn care franchise providing fertilization, weed control, and pest management to residential customers. Closely comparable GTM (local owner-operated routes) and service portfolio, including aeration and surface insect control.
• NaturaLawn of America: National lawn care franchise specializing in organic-based and environmentally responsible lawn care programs. Closest direct peer given shared organic-first positioning and residential recurring service model.
• Mosquito Joe: National franchise providing outdoor pest control services, particularly mosquito control, to residential customers. Direct overlap with Organic Turf's Mosquito Control Program and Perimeter Pest Control Program on the pest side of the offering.
• Mr. Green Lawns: Regional lawn care provider offering fertilization, weed control, and pest management on scheduled programs. Comparable recurring service delivery and residential focus; smaller-scale regional peer to benchmark against.

Broad incumbents

• TruGreen: Largest US residential lawn care company offering fertilization, weed control, and pest management across the country. Directly comparable service mix and subscription model, though operating at vastly greater scale and with traditional (not organic-first) positioning.

Emerging players

• Sunday: D2C lawn care company selling DIY-customized fertilizer products and offering subscription lawn plans shipped to homeowners. Competes for the same environmentally conscious residential segment, but uses a delivery/online model rather than field service routes.
• LawnStarter: Online marketplace connecting homeowners with local lawn care providers for one-time and recurring services. Competes for the same residential customer and is reshaping local lawn care GTM with digital quote and booking flows that overlap Organic Turf's online quote system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY6Upu2ASUyZfMcEE5T_8QA
• Facebookfacebook.com/TheOrganicTurfCompany
• LinkedInlinkedin.com/company/the-organic-turf-company
• Pinterestpinterest.com/ExperiGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Organic Turf Company