What BirdsView does

Birdsview GmbH, founded in 2023 and headquartered in Leipzig, Germany, operates Avys — an autonomous AI email marketing agent purpose-built for e-commerce. Avys replaces traditional email marketing tools (such as Mailchimp and Klaviyo) by using large language models to semantically understand every product and customer in a shop, then autonomously deciding whether, when, and what to email each individual customer without manual segmentation, rigid automation flows, or templates. The platform is delivered as a subscription SaaS starting at €490/month, with pricing scaling based on contact volume and product catalog size, and includes nine pre-built agentic skills covering cross-sell, refill reminders, win-back, fresh finds, price drops, birthdays, and other lifecycle use cases.

Technically, Avys is built on AWS infrastructure (Amazon SES for email delivery, S3 for storage, EC2 for compute, SNS for notifications, and DynamoDB for data) combined with Supabase as a backend-as-a-service layer (PostgreSQL, Auth, Edge Functions, Realtime). All customer data is stored in Germany (Frankfurt), and only public product data (images and descriptions) is transmitted to LLMs, supporting GDPR compliance. Native integrations exist for Shopware 6 and Shopify, with Magento and WooCommerce on the roadmap.

BirdsView sells to online e-commerce shops primarily in the DACH region (Germany, Austria, Switzerland) through an inside-sales motion anchored on a free 30-minute demo, a 7-day guided onboarding, and three post-launch success meetings. The company reports 100+ customers, 52M AI emails sent per month, and 16M managed contacts. It is backed by European venture investors Fortino Capital (Belgium), Newion (Netherlands), and TGFS (Germany), and operates distributed offices in Leipzig, Düsseldorf, Berlin, and Bucharest. The company is led by Managing Directors Kubilay Ozan Brochwitz-Tuerker and Tim Kuesters.

Name

BirdsView

Legal name

Birdsview GmbH

Website

https://birdsview.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Birdsview GmbH operates Avys, an autonomous agentic AI email marketing agent for e-commerce shops that replaces traditional email tools by autonomously personalizing customer communications. The subscription SaaS platform serves primarily DACH-region online retailers with native Shopware 6 and Shopify integrations.

Ownership category

akta.pro rank

Product category

AI Email Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Model Hosting, Serving & Inference Platforms (HDAAACAB)

Keywords

• AI email marketing
• E-commerce automation
• Agentic AI software
• Marketing automation platform
• Email personalization software

Headquarters

HQ city

Leipzig-leutzsch

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription — Avys AI Email Agent: BirdsView operates a subscription SaaS model charging a monthly fee for access to the Avys AI email marketing platform. Pricing is based on the number of contacts Avys contacts and the number of products in the shop. The base package starts at €490/month and includes onboarding, agentic skills, classic campaigns, and analytics. Integration and customer support are provided at no extra cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BirdsView develops and sells Avys, an autonomous AI email marketing agent for e-commerce shops. Avys uses large language models (LLMs) to semantically understand every product in a shop and every individual customer, then independently decides when, whether, and what email to send — eliminating the need for manual segmentation, rule-based flows, or templates. The platform is delivered as a SaaS subscription that includes 9 pre-built agentic skills (cross-sell, refill, win-back, fresh-finds, price-drop, birthday, inspiration, recover-sales, and customer-integration).

Product overview

BirdsView offers Avys, an AI-powered email marketing agent for e-commerce. Avys is a unified core product that autonomously generates hyper-personalized emails for each customer without manual segments, flows, or templates. The platform includes multiple integrated skills: Cross-Sell Skill, Fresh-Finds Skill, Inspiration Skill, Recover-Sales Skill, Refill Skill, Smart Discount Reminder Skill, Price-Drop Skill, Birthday Skill, Customer-Integration Skill, Winback Skill, and Multi Language Skill. Additional features include Email Builder, Target Audiences (Zielgruppen), Black-Listing, Personal Coupon Codes, and Personal Product Recommendations. Analytics capabilities encompass KPI Dashboard, Revenue Attribution, Conversion Tracking, Open & Clickrate Tracking, and UTM Parameter Tracking. Pricing starts at €490/month for the base package.

Differentiator

Problem solved

Functional benefit

Products and services

• Avys

Quantifiable outcome

• 3x more clicks per email vs. classical email tools
• +9 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shopware 6coreTechnology or IntegrationBirdsView offers a native plugin integration for Shopware 6, enabling Shopware shops to connect Avys directly to their store. This is a product integration partnership.
• ShopifycoreTechnology or IntegrationBirdsView offers a native plugin integration for Shopify, enabling Shopify shops to connect Avys directly to their store. This is a product integration partnership.
• Amazon Web Services (AWS)coreTechnology or IntegrationBirdsView uses AWS infrastructure for its cloud computing needs, including Amazon SES (email delivery), Amazon S3 (storage), Amazon EC2 (compute), Amazon SNS (notifications), and Amazon DynamoDB (NoSQL database). AWS is the primary infrastructure provider.
• Shop-Agenturen und Strategy Consultants (Partner Program)minorChannel Partner/ Reseller/ DistributorBirdsView operates a partner program targeting shop agencies and strategy consultants. Partners receive exclusive customer pricing, early feature access, invitations to special events, and insider resources. Partners bring their clients to Avys as a referral and co-sell motion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Evalanche: Evalanche (by SC-Networks) is a DACH-focused marketing automation platform offering email, lead scoring, and personalization. It serves the same German-speaking SMB and mid-market customer base as BirdsView.
• Inxmail: Inxmail is a German email marketing platform with strong DACH customer penetration, including e-commerce shops. It is a direct regional competitor but lacks the agentic AI differentiation BirdsView is built around.

Others

• Shopify Email: Shopify Email is the native email marketing tool offered within the Shopify ecosystem. As BirdsView integrates with Shopify as a partner, Shopify Email represents a platform-adjacent competitive threat if Shopify deepens its own AI capabilities.

Direct peers

• Klaviyo: Klaviyo is a leading e-commerce-focused email marketing and SMS platform with deep Shopify/WooCommerce integrations and rapidly expanding AI features. It is the closest direct competitor to BirdsView in the AI-powered e-commerce email space and shares the same core customer segment.
• Omnisend: Omnisend is an e-commerce-specialized email and SMS marketing automation platform with strong Shopify, BigCommerce, and WooCommerce integrations. It directly competes with BirdsView in the autonomous e-commerce email marketing segment.
• Mailchimp: Mailchimp is one of the largest email marketing platforms globally and is explicitly named by BirdsView as a legacy competitor being displaced (e.g., ZooRoco and TAOASIS replaced Mailchimp with Avys). It serves overlapping SMB and mid-market e-commerce customers.
• Brevo (formerly Sendinblue): Brevo is a European-headquartered multichannel marketing platform (email, SMS, WhatsApp) with a strong SMB customer base. It competes head-to-head with BirdsView in European e-commerce email automation and is geographically adjacent.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and machine-learning-powered personalization. It targets SMBs and mid-market e-commerce operators with overlapping use cases (lifecycle automation, segmentation, behavioral triggers).

Broad incumbents

• HubSpot Marketing Hub: HubSpot Marketing Hub is a broad marketing automation suite including email, CRM, and AI content tools (Breeze AI). It is not e-commerce-specialized but competes for the same mid-market marketing budgets and increasingly ships AI-driven personalization features.

Emerging players

• RetentionX: RetentionX is a DACH-region customer intelligence and retention platform purpose-built for Shopify and Shopware merchants. It overlaps with BirdsView's analytical and lifecycle automation use cases for European e-commerce shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/birdsview2-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdsView