SponsorPitch
SponsorPitch is a SaaS sponsorship sales platform providing brand sponsorship data, decision-maker contacts, and a marketplace that connects 13,000+ brands with sponsorship sellers including sports properties, events, and nonprofits.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SponsorPitch does
SponsorPitch is a New York-based SaaS company founded in 2008 that operates a sponsorship sales platform serving two primary user segments: brand marketers seeking sponsorship opportunities to reach target audiences, and sponsorship sellers (sports properties, events, entertainment venues, suppliers, licensees, and nonprofits) looking to secure brand partnerships. The platform is built around a proprietary database covering 13,000+ brands and 50,000+ documented sponsorship deals with real-time updates, integrated with a decision-maker contact directory and a two-sided Pitch Board Marketplace that enables direct matching between brands posting sponsorship requests and sellers listing opportunities. Product modules include the core SponsorPitch Platform, Pitch Board Marketplace, Sponsorship Directory, Deal Data, and Sponsorship Contacts, delivered through a web application at app.sponsorpitch.com.
The company employs a hybrid go-to-market model combining product-led growth via free self-serve signup with a sales-assisted enterprise motion through a 'Request a Demo' pathway. Revenue is generated through a freemium model with paid premium tiers unlocking advanced sponsor filtering (10,000+ active sponsors), full sponsor profile access, the 50,000+ deal database, and decision-maker contact information; pricing is not publicly disclosed. Notable customers include NFL, MLB, Coca-Cola, NASCAR, Hyundai, iHeartMedia, FanDuel, GMCOC, Walmart, Levi, and a long tail of SMB and nonprofit users such as Brackets For Good, The Admin Awards, and YSC Sports Marketing. Strategic partnerships include the Sponsorship Marketing Association, Visionmark Consulting (strategy and measurement), and PandoPartner (technology integration).
Operationally, SponsorPitch is a privately held LLC (SponsorPitch, LLC, domiciled in New York) with no disclosed funding rounds, no parent company, and headcount in the 11–50 range. The company has no patents, no certifications, no disclosed M&A activity, and operates with a North American focus despite globally accessible distribution channels. Reported customer outcomes include a documented case where a user added $55k in sponsorship revenue within three months using the platform.
SponsorPitch firmographics
Firmographics- Name
- SponsorPitch
- Legal name
- SponsorPitch, LLC
- Website
- https://sponsorpitch.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SponsorPitch is a SaaS sponsorship sales platform providing brand sponsorship data, decision-maker contacts, and a marketplace that connects 13,000+ brands with sponsorship sellers including sports properties, events, and nonprofits.
- Ownership category
- akta.pro rank
SponsorPitch industry classification
Industry- Product category
- Sponsorship Sales Intelligence Software
- NAICS
- Media Buying Agencies (541830), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)
- akta.pro secondary industries
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Experiential, Event & Sponsorship Marketing (BPAFAAAH), Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where SponsorPitch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SponsorPitch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/Tiered Access: Freemium model with free tier for basic access and premium paid tiers unlocking advanced features including filtering 10,000+ active sponsors, unlocking sponsor profiles, accessing 50,000+ documented deals, and connecting with decision makers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SponsorPitch product offering
Product offeringCore offering
SponsorPitch is a SaaS sponsorship sales platform that provides access to brand sponsorship data, decision-maker contacts, and real-time deal analytics across 13,000+ brands and 50,000+ documented deals. It enables sponsorship sellers (properties, events, suppliers, licensees) to find brand partners and brand marketers to discover and manage sponsorship opportunities, supported by an in-platform Pitch Board Marketplace.
Product overview
SponsorPitch is a sponsorship sales platform that operates as a unified product combining multiple modules. The core platform provides access to brand sponsorship data and decision-maker contacts across over 13,000 brands. Key product components include the Pitch Board Marketplace for managing sponsorship opportunities, a Sponsorship Directory for researching sponsors and properties, Deal Data for real-time sponsorship transaction analytics, and Sponsorship Contacts for accessing decision-maker information. The platform serves both brand marketers seeking sponsorship opportunities and sellers looking to increase visibility with brands.
Differentiator
Problem solved
Functional benefit
Products and services
- SponsorPitch Platform A sponsorship sales platform providing access to brand sponsorship data, decision-maker contacts, and real-time deal analytics for over 13,000 brands. The platform enables users to find sponsorship opportunities, research brands, and connect with sponsorship decision makers. Targeted at sponsorship sellers (properties, events, suppliers, licensees) and brand marketers.
- Pitch Board Marketplace A marketplace within the SponsorPitch platform enabling brand marketers to manage sponsorship requests and sellers to increase visibility with brands by adding sponsorship opportunities through shareable landing pages. Connects third-party sponsorship sellers with brand buyers directly.
- Sponsorship Directory A searchable directory providing access to sponsors, properties, agencies, deals, vendors, sponsor industries, and property types for sponsorship research and prospecting. Used by sponsorship sellers and brand marketers for market mapping and discovery.
Quantifiable outcome
- Kathleen added an additional $55k in sponsorship revenue in 3 months with help from SponsorPitch
Companies that use SponsorPitch
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
SponsorPitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SponsorPitch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Sponsorship Marketing AssociationminorPartnership with the Sponsorship Marketing Association (SMA) to support the sponsorship industry and provide resources to members
- Visionmark ConsultingminorSponsorship Strategy & Measurement Consulting partnership providing measurement and strategy resources to SponsorPitch users
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SponsorPitch competitors and assessment
Company assessmentDirect peers
- SponsorUnited: SponsorUnited is a sponsorship intelligence and consulting firm that builds property and brand profiles alongside deal data for the sponsorship market. It is the most direct competitor to SponsorPitch, serving the same buyers and sellers with overlapping data products.
- Hookit: Hookit is a sponsorship and athlete endorsement analytics platform measuring the value and ROI of brand partnerships. It targets sponsorship sellers and brands in the same customer base as SponsorPitch, with a specialization in athlete and influencer marketing.
- KORE Software: KORE Software is a CRM and sales platform purpose-built for sponsorship sellers (teams, venues, events) to manage prospects, proposals, and deals. It overlaps directly with SponsorPitch's sponsorship-seller workflows and integrates with similar partnership ecosystems.
- Blinkfire Analytics: Blinkfire Analytics provides AI-driven sponsorship valuation and media value analytics for sports and entertainment properties. It overlaps with SponsorPitch in serving sponsorship sellers with deal benchmarking and valuation, with a heavier emphasis on media valuation.
- SponsorPulse: SponsorPulse is a sponsorship research and consumer-attitudes platform tracking brand sponsorship perceptions across markets. It is comparable to SponsorPitch as a sponsorship intelligence provider, with a research-oriented versus data-and-contacts orientation.
- IEG (now part of ESP Properties): IEG is a legacy sponsorship research and valuation firm that compiles sponsorship deal benchmarks and industry intelligence. It is comparable to SponsorPitch as a competing source of sponsorship deal data and decision-maker research for brand marketers.
Emerging players
- Trajektory: Trajektory provides sports sponsorship valuation, attribution, and analytics for brands and properties. It is comparable to SponsorPitch as a sponsorship data and decision-support tool, though smaller and more focused on valuation methodology.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B contact and company intelligence platform with broad sales prospecting data. It is comparable as a competitive contact-database alternative and incumbent in B2B sales intelligence, though not specialized in sponsorship.
- Apollo.io: Apollo.io is a sales intelligence and engagement platform combining B2B contact data with outreach tooling. It is a horizontal incumbent competing for the same sponsorship prospecting use case SponsorPitch addresses, though without sponsorship-specific deal data.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator (Salesforce-owned) is a dominant sales prospecting tool with extensive professional contact data and account intelligence. It is a horizontal alternative that sponsorship sellers and brand marketers may substitute for, particularly for contact-lookup workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SponsorPitch social profiles
Digital presenceSponsorPitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SponsorPitch leadership team
Management profileNumber of profiles
Profiles1 record
SponsorPitch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SponsorPitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SponsorPitch
What does SponsorPitch do?
SponsorPitch is a SaaS sponsorship sales platform that provides access to brand sponsorship data, decision-maker contacts, and real-time deal analytics across 13,000+ brands and 50,000+ documented deals. It enables sponsorship sellers (properties, events, suppliers, licensees) to find brand partners and brand marketers to discover and manage sponsorship opportunities, supported by an in-platform Pitch Board Marketplace.
Is SponsorPitch a public or private company?
SponsorPitch is a private company. It is classified as unknown and is currently operating.
When was SponsorPitch founded?
SponsorPitch was founded in 2008. It employs 11 to 50 people.
Where is SponsorPitch based?
SponsorPitch is headquartered in New York, United States, in the North America region.
How does SponsorPitch make money?
One revenue line is on record: subscription/Tiered Access.
Who are SponsorPitch's main competitors?
Direct peers on record are SponsorUnited, Hookit, KORE Software, Blinkfire Analytics, SponsorPulse and IEG (now part of ESP Properties). Trajektory is listed as an emerging player. Broad incumbents are ZoomInfo, Apollo.io and LinkedIn Sales Navigator.
Does SponsorPitch have an API?
No public API is recorded for SponsorPitch.
What industry is SponsorPitch in?
SponsorPitch's product category is Sponsorship Sales Intelligence Software. Its primary akta.pro industry code is THAHAGAB, Event Sponsorship Sales & Partnership Brokerage, with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 541830 and its SIC code is 7311.