Hana Group

What Hana Group does

Hana Group is a French-founded, private-equity-backed operator of freshly prepared pan-Asian cuisine kiosks placed inside major retail supermarkets, hypermarkets, and warehouse clubs across Europe and the United States. Founded in 2012 by Jacques ATTAL and Laurent BOUKOBZA and headquartered in Levallois-Perret, France, the company operates approximately 1,955 kiosks across 13 countries under a portfolio of roughly 20 brands spanning three core concepts — Sushi (Sushi Gourmet, Genji, Mai Sushi, Izakaya, etc.), Wok (Wok Street), and Poké (Poké Lé Lé) — plus a consumer-packaged-goods line (Essentials by Hana) and a dedicated training program (HanAcademy). It serves more than 5,000 employees globally and supports retail partners including Walmart, Costco, Sam's Club, Carrefour, Auchan, Sainsbury's, E. Leclerc, Ahold Delhaize, and Morrisons.

The business model is B2B2C: Hana operates the kiosk, staffs it with trained sushi chefs who prepare food on-site in a show-cooking format, and generates transaction-fee revenue at the retail point of sale. The technology stack combines show-cooking operations, central kitchens in Paris, Brussels, San Francisco, and London that supply satellite showcases and micro-kiosks, a production algorithm for waste optimization, the Yoobic platform for field-team training, and a real-time consumer feedback tool. Distribution has been built both organically (geographic expansion across 13 countries since 2012) and via acquisitions (Peace Dining Corporation 2016, Eat Happy and Sushi Maki Store 2017, Masao Group 2018), backed by Permira Funds since 2019.

In April 2026, Hana Group entered exclusive negotiations for a €1.5 billion merger between its European operations and Eat Happy Group, supported by a €750 million debt facility arranged by Deutsche Bank, RBC Capital Markets, and UniCredit, alongside strategic equity from One Rock Capital Partners — a transaction that would create a pan-European platform serving approximately 5,800 points of sale across 14 European countries and represent Permira's full exit from the European business while retaining its US operations.

Name

Hana Group

Legal name

Hana Group SAS

Website

https://hanagroup.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hana Group operates ~1,955 freshly prepared Asian-cuisine (primarily sushi) kiosks embedded inside major supermarkets and warehouse clubs across 13 European countries and the United States, serving retailers like Walmart, Costco, Sam's Club, Carrefour, Auchan, and Sainsbury's under a B2B2C transaction-fee model.

Ownership category

akta.pro rank

Product category

Fresh Asian Cuisine Kiosk Food Service

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food Manufacturing (311)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Fresh sushi kiosks
• Asian cuisine retail
• In-store food service
• Prepared sushi concepts
• Pan-Asian convenience food

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kiosk Sales (Retail Partnerships): Revenue generated from sales at in-store kiosks located within retail supermarket chains. The company operates kiosks where freshly prepared sushi and Asian cuisine is sold directly to consumers. Pricing is set at the point of sale, typically at retail partner locations.
2. Foodservice Kiosk Sales: Revenue from standalone kiosks in foodservice settings, representing the company's entry into the food service channel in 2021.
3. Consumer Packaged Goods: Sales of packaged Asian cooking ingredients and products through retail channels under the Essentials by Hana brand.
4. Franchise/Brokerage Model: Some kiosks operate as franchise or broker arrangements with independent operators managing locations while using Hana Group's brand, products, and operational standards.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hana Group operates in-store sushi and Asian cuisine kiosks within retail partner stores across Europe and the United States, preparing sushi, wok dishes, and poké bowls fresh daily by trained chefs in a show-cooking format. The company runs a portfolio of approximately 1,955 kiosks across 13 countries under multiple global and local brands, supported by central kitchens in Paris, Brussels, London, and San Francisco, and also sells the Essentials by Hana consumer packaged goods line of Asian cooking ingredients.

Product overview

Hana Group is a global leader in freshly prepared pan-Asian cuisine operating through a multi-brand kiosk concept in supermarkets and retail environments across Europe and the United States. The portfolio comprises three main concepts—Sushi, Wok, and Poké—with global brands (Sushi Gourmet, Sushi Market, Genji, Izakaya Genji, Mai Sushi, Kei Jei, Wok Street, Poké Lé Lé) and local brands (Fish Sushi, Sushi Spot, Shikku Market in Spain). The company also offers Essentials by Hana, a retail product line for home cooking, and HanAcademy, an internal training program. With over 1,955 kiosques across 13 countries, products are prepared fresh daily by in-store chefs using show-cooking methods, offering more than 150 pan-Asian recipes.

Differentiator

Problem solved

Functional benefit

Brands

• Sushi Gourmet: Global sushi brand offering freshly prepared sushi daily by chefs - nigiri, maki, california, crunch, sashimi, chirashi and more
• Sushi Market
• Genji
• Izakaya Genji
• Mai Sushi
• Kei Jei
• Wok Street
• Poké Lé Lé
• Fish Sushi
• Sushi Spot
• Shikku Market
• Essentials by Hana
• HanAcademy
• Yoobic

Products and services

• Sushi Gourmet Flagship sushi brand offering freshly prepared sushi including nigiri, maki, california, crunch, sashimi, and chirashi, prepared daily by in-store sushi chefs, deployed in retail supermarket environments.
• Sushi Market Global sushi brand operating in retail supermarket environments, offering a wide range of freshly prepared sushi with a show-cooking experience.
• Genji Pan-Asian cuisine brand with operations in the United States and United Kingdom, offering Japanese-inspired freshly prepared dishes.
• Izakaya Genji Japanese izakaya-style concept offering traditional and contemporary Japanese cuisine and an Asian street food experience.
• Mai Sushi Sushi brand operating primarily in the United States market, offering freshly prepared sushi products.
• Kei Jei Pan-Asian cuisine brand offering Japanese-inspired freshly prepared dishes.
• Wok Street Asian street food concept offering ready-to-eat wok dishes including spring rolls, gyozas, bobuns, and bowls.
• Poké Lé Lé Hawaiian poké bowl concept offering freshly assembled bowls with quality ingredients and trendy packaging.
• Fish Sushi Local sushi brand operating in Spain, part of the Masao Group acquisition in 2018.
• Sushi Spot Local sushi brand operating in Spain, part of the Masao Group acquisition in 2018.
• Shikku Market Local market brand offering pan-Asian cuisine products.
• Essentials by Hana Consumer packaged goods product range offering Asian cooking essentials including ginger, wasabi, sushi rice, and udon noodles for retail sale, packed in 100% recycled and recyclable packaging.

Quantifiable outcome

• +46% growth in 2021 on French market - fastest growing FMCG company
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, major and core.

• CARE Salmon CollectiveminorStrategic or Co-development Partner · 1 June 2026Member of collective representing major players in French salmon supply chain. Objective to advance farming practices toward higher animal welfare standards in Norway and Scotland based on current scientific knowledge.
• WalmartmajorChannel Partner/ Reseller/ Distributor · 1 January 2025First kiosk opened with Walmart in USA in 2025, representing partnership with world's largest retailer. Major milestone for US market expansion.
• ReFEDminorStrategic or Co-development Partner · 1 August 2023Nonprofit organization dedicated to reducing food waste through data, knowledge, and collaboration. CEO Eduardo Romero serves on the board.
• Tous en StageminorStrategic or Co-development Partner · 1 February 2023Partnership with association helping 3ème (9th grade) students discover diverse professions through inter-company internships. 26 volunteers spent 28 hours speaking about their professions to 70 students.
• Sam's ClubmajorChannel Partner/ Reseller/ Distributor · 1 January 2023New partnership in USA market, with first kiosks opened in 2023. US chain of membership warehouse clubs. Represents key retail expansion in US market.
• TrainmeminorStrategic or Co-development Partner · 1 March 2022Wellness partnership offering dedicated month of well-being activities including yoga sessions, stress management workshops, and home office advice for employees and managers.
• CostcomajorChannel Partner/ Reseller/ Distributor · 1 January 2022Strategic partnership started in Bay Area, California in 2022. Membership warehouse club dedicated to providing best prices on quality brand-name merchandise. First collaboration offering freshly rolled sushi in medium and large platters.
• YoobiccoreTechnology or Integration · 1 December 2021Digital platform for operational team communication and training. All-in-one platform meeting challenges of field teams with training features for feedback, team communication, time management and more.
• Fishermen's MissionminorStrategic or Co-development Partner · 1 January 2021UK charity initiative raising £3,375 to support fishermen and their families since 1881. Hana Group UK received Partnership Award 2021 in recognition of this work. Supports sustainable fishing practices.
• Too Good To GominorStrategic or Co-development Partner · 1 January 2021Partnership in Belgium to reduce food waste by selling excess food at discounted prices through the Too Good To Go app.
• Food Donation ConnectionminorStrategic or Co-development Partner · 1 January 2021US partnership with charitable organization to donate excess food, reducing waste while supporting communities.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Pret a Manger: UK-based grab-and-go chain specializing in fresh prepared food sold through company-owned and franchised retail locations; comparable on consumer occasion (lunch, grab-and-go) but operates primarily own-brand stores rather than retailer-hosted kiosks.
• Le Pain Quotidien: European-origin bakery/café chain offering freshly prepared food in retail-adjacent locations; comparable on the fresh, in-store-prepared positioning and European footprint, though bakery-focused rather than Asian cuisine.

Broad incumbents

• Sodexo: Global foodservice and convenience-services operator with broad retail and workplace food offerings; comparable as a B2B2C foodservice incumbent pushing into prepared fresh food in retail and institutional channels.
• Compass Group: Largest global contract foodservice company with retail and convenience offerings; comparable as an incumbent that supplies fresh food at scale into B2B channels, though not specializing in Asian kiosk formats.

Direct peers

• Yo! Sushi: UK-based sushi and pan-Asian restaurant chain serving grab-and-go sushi in retail and travel locations; directly comparable on product (sushi/Asian cuisine) and partially on retail-channel kiosk distribution.
• Sushi Daily: Sushi Daily operates sushi kiosks inside European supermarkets (Carrefour, Auchan, Leclerc), directly competing with Hana Group on the same in-store prepared-sushi model across France and broader Europe.
• Poke House: Fast-growing European poke bowl chain sharing Hana's Poké Lé Lé concept, target consumer (fresh, healthy, ready-to-eat), and pan-European mall and retail footprint.
• Genji / Peace Dining Corporation: Already a wholly-owned Hana subsidiary operating sushi counters in US Whole Foods, Wegmans, and similar retailers — directly comparable US in-store sushi execution.
• Eat Happy Group: Eat Happy operates German handcrafted sushi kiosks in supermarkets and is the proposed merger partner with Hana's European operations — the closest direct peer in product, channel, and geography.
• Wasabi Sushi & Bento: UK sushi and bento grab-and-go chain with strong supermarket and high-street retail presence, overlapping with Hana's UK Sainsbury's/Morrisons partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/hana-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Group