Trainme
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trainme does
TrainMe is a French B2B corporate wellness platform founded in 2015 and headquartered in Paris, operating as a two-sided marketplace connecting enterprises with a national network of 4,400 certified sports and wellness coaches. The company serves 2,300+ enterprise clients reaching 245,000+ end users across France, addressing corporate sedentary lifestyles, absenteeism, musculoskeletal disorders, and employer-brand objectives through physical activity programs, wellness workshops, team-building events, corporate gym design, and on-demand video content.
The core technology stack centers on a white-label digital platform (Plateforme digitale TrainMe) that enterprises can customize to their brand identity, providing activity scheduling, employee registration, real-time engagement dashboards, and content delivery. This platform is supplemented by Activ'Team, a collaborative layer for organizing and measuring internal sport and well-being initiatives, and a video-on-demand library of 100+ studio-produced videos across 25+ disciplines. Service delivery is enabled by a national coach network covering 65+ activities and a strategic equipment partnership with Decathlon Pro for on-premise gym buildouts, with channel partnerships to Fitness Park and Anytime Fitness extending reach into partner gym facilities.
TrainMe monetizes primarily through B2B subscriptions with three published pricing tiers (ZEN €540/month, PULSE €1,060/month, BOOST €2,199/month, ex-VAT, 12-month minimum commitment), supplemented by ancillary revenue streams tied to coach network management and gym design/equipment services. The go-to-market is a direct enterprise field sales motion targeting HR and management buyers, supported by content marketing, webinars, industry events, and partner referrals. The company has raised funding in 2017 (~USD 390K from private investors) and 2019 (Les Business Angels des Grandes Écoles, amount undisclosed) and acquired Spearit in 2017 to broaden capabilities.
Trainme firmographics
Firmographics- Name
- Trainme
- Legal name
- TrainMe
- Website
- https://trainme.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trainme industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Trainme is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Trainme business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- B2B Subscription - Enterprise Wellness Programs: Monthly subscription model for企业提供 complete corporate wellness solutions including collective sports courses, well-being workshops, VOD access, and digital platform management. Three pricing tiers (ZEN, PULSE, BOOST) with 12-month minimum commitment.
- Coach Network Platform: Revenue generated from managing a network of 4,400 certified coaches who deliver services to enterprise clients. Coaches receive missions and the platform handles administrative management, scheduling, and payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ZEN - Entry level for discovering corporate wellness benefits |
| Subscription | Annual | PULSE - Mid-tier for developing corporate wellness benefits |
| Subscription | Annual | BOOST - Premium tier for convinced organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Trainme product offering
Product offeringCore offering
Trainme is a B2B corporate wellness platform that delivers a comprehensive, all-in-one sport and well-being solution to enterprises. Its offering bundles live coached group sports, wellness conferences and workshops, on-site gym design and installation, the Activ'Team collaborative platform, pre-shift muscle warm-up, sporting team-building events, on-demand video learning, and structured running programs — all orchestrated through a customizable white-label digital platform with employee registration, scheduling, and impact dashboards. Services are sold on 12-month subscription contracts (ZEN €540, PULSE €1,060, BOOST €2,199/month).
Product overview
Trainme is a B2B corporate wellness platform offering a comprehensive, all-in-one sport and well-being solution for enterprises. The portfolio is organized around a centralized digital platform (Plateforme digitale TrainMe) which serves as the hub for scheduling, registration, reporting, and employee engagement. This platform is bundled with a network of 4,400+ certified coaches delivering 65+ activities across France, organized into distinct product lines: physical and sports activities (Activités physiques et sportives), wellness conferences and workshops (Conférences et ateliers bien-être), gym space design and management (Aménagement salle de sport), collaborative activity management (Activ'Team), pre-shift muscle warm-up (Réveil musculaire / Échauffement avant prise de poste), sporting event and team-building organization (Événementiel / Team building sportif), and on-demand video learning (Vidéos à la demande / VOD) including Move 30' and My Training Room programs. A dedicated corporate running program (Course à pied en entreprise) is also offered. Services are packaged into three pricing tiers — ZEN (€540/month), PULSE (€1,060/month), and BOOST (€2,199/month) — all with a 12-month minimum commitment. Trainme also recruits and manages two coach networks: coaches for in-company sessions and coaches operating in partner gym facilities (Fitness Park, Anytime Fitness).
Differentiator
Problem solved
Functional benefit
Brands
- Activ'Team: A collaborative platform that centralizes sport and well-being activities within a company, allowing employees to create, share, and participate in internal initiatives, with tracking and dashboard tools.
Products and services
- Activités physiques et sportives Live, coached group sports and physical activity sessions (yoga, pilates, boxing, circuit training, muscle strengthening, cardio, etc.) delivered on-site at client premises or via live video stream by certified TrainMe coaches. Designed for enterprise employees across France.
- Conférences et ateliers bien-être Workplace wellness conferences and workshops on stress management, nutrition, sleep, meditation and other mental/physical health topics, designed for enterprise employees.
- Aménagement salle de sport Design, equipment supply (via Decathlon Pro), installation and ongoing management of on-premise corporate gyms — from transforming underused spaces to fully bespoke fitness facilities for enterprise clients.
- Activ'Team Collaborative platform that centralizes company-wide sport and wellness initiatives, enabling employees to create, share, and join activities while giving managers dashboards to track engagement and measure QVCT impact.
- Réveil musculaire (Échauffement avant prise de poste) Pre-shift muscle warm-up and stretching sessions delivered on-site by ergonomics- and APA-certified coaches, designed to prevent musculoskeletal disorders (TMS/MSDs) and reduce work-related injuries among industrial and corporate employees.
- Événementiel (Team building sportif) Organization of bespoke sporting team-building events — corporate olympiads, multi-sport tournaments, fitness challenges, orientation races, and charity runs — to strengthen team cohesion and corporate culture.
- Vidéos à la demande (VOD) On-demand video library with over 100 videos across more than 25 disciplines (mobility, cardio, muscle strengthening, relaxation), including branded programs Move 30' and My Training Room, accessible 24/7 via the TrainMe platform by office and remote workers.
- Course à pied en entreprise Corporate running programs offering structured training plans, coaching, and support for participation in 5–10 km races, half-marathons, marathons, and charity runs, including a 'J'obtiens ma première médaille' starter program and a 'J'améliore mon record personnel' advanced program.
- Plateforme digitale TrainMe White-label, all-in-one digital platform customizable to company branding (colors, logo, banners, tabs) that enables activity scheduling, employee registration, real-time reporting dashboards, internal discussion feeds, and content delivery — the central hub underpinning all TrainMe services.
- Coachs sportifs en entreprise A managed network of 4,400 certified coaches and wellness practitioners across France covering 65+ activities and disciplines, available for on-site or live-stream sessions with enterprise clients; managed through the TrainMe Pro application.
- Coachs en salle (Partenaires salle de sport) A program enabling certified coaches to conduct personal training sessions within partner gym networks (Fitness Park, Anytime Fitness), providing facilities, client access and administrative tools through the TrainMe platform.
Quantifiable outcome
- 245,000+ users benefit from TrainMe wellness programs across France
- +2 more outcomes
Companies that use Trainme
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
Trainme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trainme partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Decathlon ProcoreDecathlon Pro is a strategic equipment supplier partner for TrainMe's corporate gym design and equipment services. Through this partnership, companies gain access to a wide range of sports equipment for cardio, bodybuilding, and gentle activities like yoga. The partnership enables TrainMe to offer customized gym spaces that meet diverse employee needs.
- PrevlinkminorWellness and prevention partner visible in the TrainMe customer ecosystem.
- SDLVminorHealth and wellness partner in the TrainMe ecosystem.
- UPLSminorHealth prevention partner in the TrainMe ecosystem.
- SMACLminorInsurance company partner offering wellness programs to members.
- GCN (Global Corporate Networking)minorCorporate wellness partner in the TrainMe ecosystem.
- Institut CurieminorHealthcare institution partner for wellness programs.
- SanteclairminorHealth and wellness services partner.
- SportechminorSports technology partner in the ecosystem.
- MalakoffminorSocial protection and wellness partner.
- MoodworkminorEmployee well-being and mental health partner.
- Fitness ParkcoreFitness Park is a key partner network enabling TrainMe coaches to deliver personal training services in professional gym facilities. Coaches benefit from modern infrastructure, centralized activity to minimize travel, and access to a wide client portfolio. The partnership provides VIP experience with all advantages offered by Fitness Park's gym network.
- Anytime FitnesscoreAnytime Fitness is a partner network for TrainMe coaches to deliver personal training services in 24/7 gym facilities. The partnership enables coaches to accompany clients across different gym locations based on their needs while boosting coach visibility through profile promotion in-club.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Trainme competitors and assessment
Company assessmentBroad incumbents
- Limeade: Limeade is an established employee well-being and engagement platform used by large enterprises to run corporate wellness programs and measure outcomes; it overlaps with TrainMe's Activ'Team-type measurement/engagement layer at the HR-software level.
- Virgin Pulse: Virgin Pulse is a global corporate wellness and health engagement platform covering fitness, mental health and chronic-condition programs; it serves the same large-enterprise HR buyer TrainMe targets and competes at the program-measurement layer.
- ClassPass: ClassPass provides multi-studio and corporate wellness access via subscription; while consumer-led, its ClassPass for Business product targets HR buyers with a similar value proposition (variety of fitness activities through a single platform) to TrainMe.
- Wellhub (formerly Gympass): Wellhub is the global leader in corporate wellness subscriptions, giving employees access to gyms, fitness apps and wellness services; it is a broader incumbent now expanding into Europe and directly addresses the same enterprise buyer (HR/wellness leads) as TrainMe.
- Urban Sports Club: Urban Sports Club is a European (DACH-headquartered) corporate and consumer sports subscription offering multi-activity access across thousands of partner venues; it competes with TrainMe for multinational employer wallets across European offices.
Direct peers
- Gymlib: Gymlib is a French-headquartered corporate wellness subscription platform offering employees multi-sport access (gyms, studios, classes) via employer partnerships — directly competing with TrainMe for the same French enterprise HR budget and employee-engagement outcomes.
- Sport Heroes: Sport Heroes is a French sport engagement platform (parent of events such as the Casual Racing Series) that also offers corporate sport and wellness programs for employers — operating in the same French enterprise wellness niche as TrainMe with comparable B2B positioning.
Emerging players
- Wellable: Wellable is a corporate wellness platform that combines a wellness marketplace (gyms, studios, apps) with engagement programs and reporting; it is a partial-overlap emerging competitor to TrainMe's combined content + engagement platform model.
- Betterfly: Betterfly is a global corporate wellness app that turns healthy habits into social-impact donations and is increasingly pursuing the European enterprise market; it overlaps with TrainMe's employee-engagement and culture-building use cases.
- Movespring: Movespring is a workplace wellness and step-challenge platform widely used by HR teams; it overlaps with the Activ'Team engagement/measurement component of TrainMe's offering and competes for HR-tech shelf space inside large enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trainme social profiles
Digital presenceTrainme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trainme leadership team
Management profileNumber of profiles
Profiles2 records
Trainme funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trainme M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trainme
What does Trainme do?
Trainme is a B2B corporate wellness platform that delivers a comprehensive, all-in-one sport and well-being solution to enterprises. Its offering bundles live coached group sports, wellness conferences and workshops, on-site gym design and installation, the Activ'Team collaborative platform, pre-shift muscle warm-up, sporting team-building events, on-demand video learning, and structured running programs — all orchestrated through a customizable white-label digital platform with employee registration, scheduling, and impact dashboards. Services are sold on 12-month subscription contracts (ZEN €540, PULSE €1,060, BOOST €2,199/month).
Is Trainme a public or private company?
Trainme is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trainme founded?
Trainme was founded in 2015. It employs 11 to 50 people.
Where is Trainme based?
Trainme is headquartered in Paris, France, in the Europe region.
How does Trainme make money?
Two revenue lines are on record. B2B Subscription - Enterprise Wellness Programs are the primary driver. The others are coach Network Platform.
Who are Trainme's main competitors?
Broad incumbents on record are Limeade, Virgin Pulse, ClassPass, Wellhub (formerly Gympass) and Urban Sports Club. Direct peers are Gymlib and Sport Heroes. Emerging players are Wellable, Betterfly and Movespring.
Does Trainme have an API?
No public API is recorded for Trainme.
What industry is Trainme in?
Trainme's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.