Claspo
Claspo is a SaaS popup and website-widget builder serving e-commerce, SaaS, and media businesses with drag-and-drop templates, gamification, behavioral targeting, and A/B testing, monetized through tiered pageview-based subscriptions from $29/month.
- Company typePrivate
- Founded2021
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Claspo does
Claspo Inc. is a private SaaS company, founded in 2021 by Nikita Korchevskyi (formerly retention lead at Promodo), that operates a cloud-based popup and website-widget builder serving e-commerce operators, SaaS companies, online publishers, and marketing agencies. The platform combines a drag-and-drop editor, a 1,000+ CRO-ready template library, seven gamification mechanics (Spin the Wheel, Memory Cards, Treasure Hunt, Shake the Tree, Pick a Gift, Scratch Cards, Lottery Ball), a behavioral targeting engine with geo/UTM/audience rules, an A/B testing autopilot, real-time analytics, and a Component SDK plus JS API for programmatic control. Delivery model is multi-tenant SaaS hosted on a stack that includes AWS, Hetzner, and Intercom as subprocessors, with native listings on the Shopify App Store and WordPress plugin repository and a Google Tag Manager integration.
The company monetizes through tiered, pageview-based subscriptions (Free / Pro 50 / Pro 100 / Pro 250 / Pro 500 / Prime), with Pro plans ranging from $29 to $299 per month and Prime priced on application for sites exceeding 2 million monthly pageviews; affiliates earn a 20% recurring commission for two years while agency resellers retain 60%+ margin on client seats. Go-to-market is primarily product-led: free sign-up with all features unlocked, 14-day Pro trials, comparison/alternative pages against Poptin, Popupsmart, OptiMonk, OptinMonster, Sleeknote, and a published case-study library. Distribution is supplemented by marketplace presence (Shopify, WordPress), a help center with 118+ articles, and partner/affiliate channels. The company reports 100,000+ websites on the platform, 1.6 billion cumulative popup impressions, peer-review ratings of 4.9 on Shopify and G2 with 5.0 on WordPress, retention of 80% at one month and 47% at six months, and compliance certifications including ISO 27001, GDPR, SOC 2 Type II infrastructure, and WCAG 2.1 alignment. Geographic scope is global with explicit exclusion of Russia, Belarus, and North Korea; the only disclosed capital event is a non-dilutive grant from the Google for Startups Ukraine Support Fund in September 2024.
Claspo firmographics
Firmographics- Name
- Claspo
- Legal name
- CLASPO INC.
- Website
- https://claspo.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Claspo is a SaaS popup and website-widget builder serving e-commerce, SaaS, and media businesses with drag-and-drop templates, gamification, behavioral targeting, and A/B testing, monetized through tiered pageview-based subscriptions from $29/month.
- Ownership category
- akta.pro rank
Where Claspo is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Claspo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Pageview-based): Tiered subscription plans based on monthly pageviews. Plans range from free (3,000-10,000 pageviews) to Pro tiers ($29-$299/month) up to Prime plans for high-traffic sites. All features available on all plans including free. Revenue generated through recurring monthly/annual subscriptions with automatic renewal.
- Affiliate Program: 20% recurring commission for 2 years on referred customers who convert to paid plans. 120-day tracking window for affiliate referrals.
- Agency Reseller Margin: Agencies earn 60%+ margin on client seats when managing multiple client accounts through the agency program
- Paid Plugins: Additional recurring payments for premium plugins billed separately from main plan, some requiring prepayment for entire usage period
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Lifetime access with basic pageview limits |
| Subscription | Monthly | Pro 50 - Entry paid plan for small websites |
| Subscription | Monthly | Pro 100 - Mid-tier plan for growing websites |
| Subscription | Monthly | Pro 250 - Higher traffic support |
| Subscription | Monthly | Pro 500 - Unlimited websites tier |
| Subscription | Multi-year contract | Prime Plan - Enterprise/high-volume custom |
| Subscription | Annual | Popupsmart competitive pricing |
| Subscription | Annual | OptinMonster competitive pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Claspo product offering
Product offeringCore offering
Claspo provides a cloud-based, no-code popup and website widget builder that enables businesses to create, target, and A/B test on-site messages such as email opt-ins, exit-intent offers, gamified promotions, cart recovery, and countdown timers. The platform includes 1,000+ CRO-ready templates, AI-assisted copywriting and translation across 90+ languages, behavioral and geo targeting, gamification mechanics, and native integrations with CRM, email marketing, analytics, and ecommerce platforms.
Product overview
Claspo is a website widget platform that offers a unified popup builder as its core product, supplemented by specialized modules including gamified widgets, AI-powered content creation, A/B testing automation, and real-time analytics. The platform integrates directly with major CRM and email marketing platforms (HubSpot, Salesforce, Mailchimp, Klaviyo, and 35+ others), supports Shopify and WordPress natively, and offers Zapier/Make connectivity for broader automation. For developers, Claspo provides a Component SDK for building custom interactive components and a JS API for programmatic widget control. The company also operates Agency Partnership and Affiliate Programs as go-to-market channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Claspo Popup Builder Platform A cloud-based no-code popup and website widget builder offering 1,000+ CRO-ready templates, drag-and-drop editing, behavioral and geo targeting, A/B testing autopilot, gamification mechanics, and integrations with CRM, email marketing, ecommerce, and analytics platforms. Sold via freemium and tiered subscriptions to ecommerce merchants, SaaS companies, online publishers, and agencies.
- Agency Partnership Program Channel program enabling digital marketing and CRO agencies to resell Claspo subscriptions to their clients under white-label arrangements, with co-launch services and migration support from competing popup tools.
- Affiliate Program Referral program offering 20% recurring commission for two years on referred customers who convert to paid plans, with a 120-day cookie window and marketing tools for video creators, blog writers, social media influencers, website owners, and newsletter operators.
Quantifiable outcome
- 10% average opt-in rate (vs 3-5% industry average for standard popups)
- +6 more outcomes
Companies that use Claspo
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Claspo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability3 records
Feature9 records
Claspo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify platform via dedicated app in Shopify App Store, allowing seamless connection for e-commerce merchants to deploy Claspo popups on their stores.
- WordPresscoreNative plugin integration with WordPress platform, available in official WordPress plugin repository with 5.0 rating.
- Google Tag ManagercoreIntegration via GTM allows users to manage Claspo scripts alongside other tracking and marketing tags without direct code access.
- Amazon Web Services (AWS)coreSubprocessor listed in Claspo's Data Processing Agreement. AWS provides cloud infrastructure (servers and resources) for data processing. Located in Dublin, Ireland. AWS security measures at aws.amazon.com/products/security apply.
- IntercomcoreSubprocessor listed in Claspo's Data Processing Agreement. Intercom provides live chat and help desk solutions for customer support. Located in California, USA. Security measures at intercom.com/security apply.
- Hetzner Online GmbHcoreSubprocessor listed in Claspo's Data Processing Agreement. Hetzner provides server hosting for online services. Located in Gunzenhausen, Germany. Certification details at hetzner.com/unternehmen/zertifizierung/.
- Email/CRM/Analytics Platformscore43+ integration articles in help center covering HubSpot, Mailchimp, Klaviyo, Pipedrive, ActiveCampaign, GetResponse, MailerLite, Salesforce, Brevo, SendGrid, Zapier, Google Analytics, Google Sheets, and 30+ other platforms.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Claspo competitors and assessment
Company assessmentDirect peers
- Picreel: Exit-intent popup and onsite engagement tool for lead generation. Overlaps with Claspo on exit-intent, cart-abandonment, and SMB e-commerce lead-capture use cases.
- OptinMonster: Direct competitor offering lead-capture popups and onsite messaging for e-commerce and publishers. Claspo explicitly positions itself against OptinMonster on price, feature set, and PageSpeed performance.
- Justuno: Conversion-optimization platform offering popups, banners, and AI-powered product recommendations for e-commerce. Competes with Claspo on personalization and AI-driven CRO features.
- OptiMonk: Onsite messaging and conversion-optimization platform with popups, exit-intent, and personalization. Claspo cites 50,000+ switchers from OptiMonk as a comparator in its comparison pages.
- Wisepops: Onsite messaging and personalization platform for mid-market and enterprise e-commerce. Comparable on behavior-based targeting, A/B testing, and CRO use cases served to Claspo's mid-market segment.
- Sumo (now Sendlane): Popular email-capture popup and list-building tool for small businesses. Overlaps Claspo on SMB lead-gen use cases, freemium positioning, and Shopify/WooCommerce distribution.
- Privy (Attentive): E-commerce-focused popup and email-capture platform integrated with Shopify. Competes with Claspo on Shopify App Store with comparable SMB e-commerce targeting.
- Popupsmart: SMB-focused popup builder with similar pageview-based pricing. Claspo compares pageview-to-price ratios directly against Popupsmart in its public competitive content.
- Poptin: Popup builder and lead-capture platform targeting SMB e-commerce and SaaS. Claspo claims 87,000+ users migrated from Poptin, indicating direct feature and pricing overlap.
- Sleeknote: No-code onsite messaging platform for e-commerce personalization, including popups, banners, and recommendations. Claspo explicitly markets to Sleeknote defectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Claspo social profiles
Digital presenceClaspo compliance and trust
Trust signalCompliance7 records
Claspo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claspo leadership team
Management profileNumber of profiles
Profiles2 records
Claspo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claspo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claspo
What does Claspo do?
Claspo provides a cloud-based, no-code popup and website widget builder that enables businesses to create, target, and A/B test on-site messages such as email opt-ins, exit-intent offers, gamified promotions, cart recovery, and countdown timers. The platform includes 1,000+ CRO-ready templates, AI-assisted copywriting and translation across 90+ languages, behavioral and geo targeting, gamification mechanics, and native integrations with CRM, email marketing, analytics, and ecommerce platforms.
Is Claspo a public or private company?
Claspo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Claspo founded?
Claspo was founded in 2021. It employs 1 to 10 people.
Where is Claspo based?
Claspo is headquartered in Wilmington, United States, in the North America region.
How does Claspo make money?
Four revenue lines are on record. Subscription Plans (Pageview-based) is the primary driver. The others are affiliate Program, agency Reseller Margin and paid Plugins.
Who are Claspo's main competitors?
Direct peers on record are Picreel, OptinMonster, Justuno, OptiMonk, Wisepops, Sumo (now Sendlane), Privy (Attentive), Popupsmart, Poptin and Sleeknote.
Does Claspo have an API?
Yes. Claspo offers a JS API for programmatic triggering of widgets. The platform also supports webhooks for data automation. JS API-based triggering is listed as a dedicated help center category with integration capabilities for developers to control widget display programmatically. Developer documentation is at support.claspo.io/en/collections/13245039-js-api.