Poptin
Poptin is a Tel Aviv-based SaaS company founded in 2017 that operates an all-in-one email marketing automation and conversion rate optimization platform designed to help website owners capture leads and drive revenue through on-site visitor engagement tools and forms.
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Poptin does
Poptin is a private, for-profit SaaS company founded in 2017 and headquartered in Tel Aviv, Israel. The company operates as an all-in-one email marketing automation and conversion rate optimization (CRO) platform, marketing itself to website owners as a means of capturing visitor leads and converting on-site traffic into revenue. The platform's core surface area combines website popups, embedded forms, and email automation workflows, with pricing handled quote-by-quote and not publicly disclosed. The headcount band is reported at 11-50 employees, consistent with a lean SMB-focused SaaS operating model.
The company extended its product line in December 2018 via the acquisition of Prospero, which added proposal and presentation generation capabilities to a platform that previously concentrated on CRO and email mechanics. The technical stack and architecture details are not documented in available sources; no public API or SDK is disclosed, and no integrations, proprietary features, certifications, or patents have been reported. Customer segments, named logos, and value-proposition specifics are similarly absent from the source data, leaving the commercial profile largely opaque.
Poptin's commercial mechanics — pricing model, customer segments, distribution channels, and revenue model — are not publicly disclosed. Marketing channels, value proposition language, partner ecosystem, and customer references are also absent from the input data. The only third-party commercial validation in the source set is the company's April 2026 inclusion on the rankmyai Top 100 AI Tools by User Reviews, indicating the presence of user-perceivable AI-driven functionality, although no underlying technical disclosures corroborate the depth of that capability.
Poptin firmographics
Firmographics- Name
- Poptin
- Website
- https://poptin.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Poptin is a Tel Aviv-based SaaS company founded in 2017 that operates an all-in-one email marketing automation and conversion rate optimization platform designed to help website owners capture leads and drive revenue through on-site visitor engagement tools and forms.
- Ownership category
- akta.pro rank
Poptin industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Poptin is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Poptin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Poptin product offering
Product offeringCore offering
Poptin provides an all-in-one email marketing automation and conversion rate optimization platform that helps businesses capture leads through on-site popups and forms and nurture them via automated email campaigns. The platform is sold as a SaaS product targeted at businesses looking to grow conversions and revenue from their existing website traffic.
Product overview
No product information available. The source data consists of a news article listing Poptin as one of the top 100 AI tools and a website page showing a verification/loading message that did not reveal actual product content.
Differentiator
Problem solved
Functional benefit
Products and services
- Poptin Email Marketing & Conversion Optimization Platform
- Prospero Marketing/proposal tool acquired by Poptin on 2018-12-26 to extend the company's marketing toolkit and broaden its product surface beyond popups and email automation.
Companies that use Poptin
Customer profileIdeal customer profiles1 record
Poptin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poptin partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Poptin competitors and assessment
Company assessmentDirect peers
- Brevo (formerly Sendinblue): Brevo offers email marketing automation, transactional email, SMS, and CRM for SMBs. Comparable all-in-one SMB marketing positioning to Poptin, with a similar emphasis on bundled marketing tools at accessible price points.
- Omnisend: Omnisend is an email and SMS marketing automation platform aimed at ecommerce merchants. Closely comparable to Poptin in offering bundle (email automation + on-site capture/forms) and SMB ecommerce customer focus.
- Privy (by Attentive): Privy (acquired by Attentive) provides pop-ups, email, and SMS for ecommerce merchants. Directly comparable to Poptin on the pop-up + email bundle, particularly for Shopify and DTC customers.
- Klaviyo: Klaviyo is an email and SMS marketing automation platform focused on ecommerce and DTC brands. It is one of the closest comparables in email automation + conversion-oriented use cases, targeting a similar mid-market segment with a SaaS model.
- OptinMonster: OptinMonster is a leading pop-up and lead-capture CRO tool that directly overlaps with Poptin's conversion rate optimization functionality. Strongest direct competitor on the pop-up / on-site lead-gen side of Poptin's offering.
- ConvertKit: ConvertKit (now Kit) is an email marketing and creator-economy platform that overlaps with Poptin's email automation core, with a focus on content creators and small businesses. Comparable SaaS pricing model and SMB target audience.
- ActiveCampaign: ActiveCampaign combines email marketing automation with CRM and sales automation for SMB and mid-market customers. Directly competes with Poptin on email automation and customer-experience workflows.
Broad incumbents
- Mailchimp: Mailchimp (owned by Intuit) is one of the largest email marketing and automation platforms serving SMBs and mid-market customers. Directly comparable to Poptin's email automation offering but with vastly broader product breadth, brand recognition, and capital resources.
- HubSpot: HubSpot's Marketing Hub offers email automation, forms, and pop-ups/lead capture as part of a broader CRM and CMS platform. Poptin's all-in-one positioning overlaps directly with HubSpot's SMB-focused marketing suite, though HubSpot operates at much larger scale.
Emerging players
- Sumo: Sumo (part of AppSumo) provides pop-ups, list-building, and basic email tools for small businesses. Closely comparable to Poptin's CRO/pop-up offering for the long-tail SMB market, though with narrower email automation depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Poptin social profiles
Digital presencePoptin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poptin leadership team
Management profileNumber of profiles
Profiles3 records
Poptin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poptin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poptin
What does Poptin do?
Poptin provides an all-in-one email marketing automation and conversion rate optimization platform that helps businesses capture leads through on-site popups and forms and nurture them via automated email campaigns. The platform is sold as a SaaS product targeted at businesses looking to grow conversions and revenue from their existing website traffic.
When was Poptin founded?
Poptin was founded in 2017. It employs 11 to 50 people.
Where is Poptin based?
Poptin is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are Poptin's main competitors?
Direct peers on record are Brevo (formerly Sendinblue), Omnisend, Privy (by Attentive), Klaviyo, OptinMonster, ConvertKit and ActiveCampaign. Broad incumbents are Mailchimp and HubSpot. Sumo is listed as an emerging player.
Does Poptin have an API?
No public API is recorded for Poptin.
What industry is Poptin in?
Poptin's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 5418 and its SIC code is 7372.