Sleeknote
Sleeknote is a Danish SaaS company that provides a no-code popup, on-site messaging, and gamification platform used by 3,000+ e-commerce and online businesses to capture emails, recover abandoned carts, and convert visitors. Its core customers are e-commerce marketers at SMB and mid-market European brands.
- Company typePrivate
- Founded2014
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sleeknote does
Sleeknote ApS is a Danish SaaS company headquartered in Åbyhøj (Aarhus), Denmark, founded in 2014 through the merger of Twami and the original Sleeknote entity. It sells a no-code popup and on-site messaging platform to e-commerce and online-business marketers, enabling them to capture emails, recover abandoned carts, surface product recommendations, and run interactive gamified campaigns without developer involvement. The underlying product is a cloud-based, drag-and-drop builder powered by a behavioral targeting engine, an advanced analytics and A/B-testing layer, a Smart Triggers algorithm that is optimized against 10+ billion historical campaign sessions, and an AI Text Optimizer that rewrites popup copy. The offering is modular: a Core plan covering the four use cases (Collect Email Addresses, Increase Product Sales, Guide Your Visitors, Connect with Visitors), an optional Gamification add-on (Spin-to-Win, Scratch-to-Win, Quizzes, Seasonal Calendars, Daily Offers, Learn-to-Earn), and a higher-touch Enterprise tier for sites exceeding 500,000 monthly visitors.
Sleeknote operates a self-serve product-led growth motion with a 14-day free trial and no credit card required, layered with an inside-sales motion for demos and an enterprise field-sales motion for large accounts. Distribution runs through direct website sales, a native Shopify App Store listing, and an agency/reseller partner program that pays a 25% recurring commission. The platform connects to 1,200+ systems spanning email marketing, CRM, e-commerce, marketing automation, CMS, BI/analytics, communications, and product-recommendation engines. Reported customers number 3,000+ businesses daily, with named enterprise logos including Toyota Denmark, 3 (Telecom), Hummel, Booztlet, Intersport, Matas, Børsen, and DFDS Seaways.
Pricing is subscription-based and visitor-volume-tiered: plans start at $69/month for the Core tier and $95/month for Core plus Gamification (entry-level, 0–25,000 monthly visitors), scale to $610/month at the 300,000–500,000 visitor Core Pro tier, and move to custom contracts for 500,000+ visitors. Annual billing yields a 20% discount; a 30-day money-back guarantee applies to monthly plans, extended to 100 days for annual plans. The company is privately held by its four founders — Mogens Møller (CEO), Patrick Moog (CTO), and Asger Eriksen (Senior Engineer and Co-Founder), with Emil Kristensen cited as a co-founder — with no subsequent institutional funding rounds disclosed beyond a single 2017 round of approximately $1.13 million.
Sleeknote firmographics
Firmographics- Name
- Sleeknote
- Legal name
- Sleeknote ApS
- Website
- https://sleeknote.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sleeknote is a Danish SaaS company that provides a no-code popup, on-site messaging, and gamification platform used by 3,000+ e-commerce and online businesses to capture emails, recover abandoned carts, and convert visitors. Its core customers are e-commerce marketers at SMB and mid-market European brands.
- Ownership category
- akta.pro rank
Sleeknote industry classification
Industry- Product category
- E-commerce Conversion Optimization Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Sleeknote is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sleeknote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription plans based on monthly visitor volume. Plans include Core (starting at $69/month) and Core + Gamification (starting at $95/month). Pricing tiers based on visitor ranges from 0-25,000 up to 500,000+ monthly visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - 0-25,000 monthly visitors |
| Subscription | Annual | Core Plan - 0-25,000 monthly visitors (Annual) |
| Subscription | Monthly | Core + Gamification - 0-25,000 monthly visitors |
| Subscription | Monthly | Core + Gamification - 25,000-50,000 visitors |
| Subscription | Monthly | Core + Gamification - 50,000-125,000 visitors |
| Subscription | Monthly | Core + Gamification - 125,000-200,000 visitors |
| Subscription | Monthly | Core + Gamification - 200,000-300,000 visitors |
| Subscription | Monthly | Core Pro + Gamification - 300,000-500,000 visitors |
| Subscription | Multi-year contract | Enterprise - 500,000+ visitors |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels10 records
Sleeknote product offering
Product offeringCore offering
Sleeknote is a no-code popup and on-site messaging platform that enables e-commerce marketers to create personalized campaigns using a drag-and-drop builder, behavioral targeting, and gamified elements. The platform helps businesses convert website visitors into email subscribers and customers through features such as Spin-to-Win wheels, exit-intent cart recovery, product recommendations, and AI-optimized triggers. It serves over 3,000 businesses globally with a self-serve model, a native Shopify app, and enterprise sales for high-traffic sites.
Product overview
Sleeknote is a unified no-code popup and on-site messaging platform designed for e-commerce marketers. The platform consists of a core product with four integrated modules (Collect Email Addresses, Increase Product Sales, Guide Your Visitors, Connect with Visitors) that work together to capture leads, recover carts, and drive conversions. An optional Gamification Suite add-on provides interactive elements including Spin-to-Win, Scratch-to-Win, Seasonal Calendar, Daily Offers, Quiz, and Learn-to-Earn features. The platform includes a drag-and-drop editor with 120+ templates, advanced targeting capabilities using behavior and geo-location data, product recommendation engines (Clerk, Hello Retail, Raptor), analytics dashboards, and AI-powered features including Smart Triggers optimization and an AI Text Optimizer. A native Shopify-specific integration (Sleeknote for Shopify) provides optimized features for Shopify merchants including real-time store data and direct app installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sleeknote Platform
- Gamification Suite
- Learn to Earn
- Sleeknote for Shopify
- Collect Email Addresses
- Increase Product Sales
- Guide Your Visitors
- Connect with Visitors
Quantifiable outcome
- Spin-to-Win gamification converts up to 132.32% better than plain forms
- +7 more outcomes
Companies that use Sleeknote
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles3 records
Sleeknote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability4 records
Feature12 records
Sleeknote partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration enabling direct installation from Shopify App Store. Seamless connection with Shopify store data for personalized popups based on cart value, product pages, and customer behavior.
- KlaviyocoreDirect integration with Klaviyo email marketing platform for seamless lead syncing and email automation.
- MailchimpcoreDirect integration with Mailchimp for automatic lead routing to email lists.
- HubSpotcoreDirect integration with HubSpot CRM for lead management and sales team notifications.
- ZapiercoreIntegration with Zapier enabling connection to 1,200+ external systems through automated workflows.
- ClerkcoreProduct recommendation engine integration for dynamic personalized product recommendations in popups.
- Hello RetailcoreProduct recommendation engine integration for personalized product carousel popups.
- RaptorcoreProduct recommendation engine integration for dynamic product recommendations in popups.
- Google AnalyticscoreAutomatic event tracking integration with Google Analytics for campaign performance measurement.
- Google Tag ManagercoreEvent sending to Google Tag Manager for third-party application integration.
- SalesforcecoreCRM integration for lead management and sales team workflows.
- ActiveCampaigncoreDirect integration with ActiveCampaign marketing automation platform.
- Campaign MonitorcoreDirect integration with Campaign Monitor email service provider.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Sleeknote competitors and assessment
Company assessmentDirect peers
- Sumo: Sumo (formerly SumoMe) is a list-building and popup tool targeting SMB marketers and ecommerce merchants. Its drag-and-drop builders and free-tier-led PLG motion overlap with Sleeknote's self-serve positioning.
- Picreel: Picreel is a popup and exit-intent platform serving ecommerce and SaaS customers with templates, targeting, and A/B testing. It competes with Sleeknote for SMB and mid-market conversion optimization budgets.
- Wisepops: Wisepops is a popup and onsite messaging platform with strong European traction and an enterprise focus. Like Sleeknote, it offers templates, targeting, and analytics for ecommerce and B2B brands, making it a direct comparable.
- Justuno: Justuno is an onsite messaging and conversion platform offering popups, exit-intent, and personalization for ecommerce. It competes directly with Sleeknote in the mid-market and enterprise segments.
- OptinMonster: OptinMonster is a leading popup and lead-capture SaaS platform targeting marketers with drag-and-drop builders, A/B testing, and behavioral targeting. It competes head-to-head with Sleeknote across nearly every core capability, including templates, exit-intent, and segmentation.
- Privy: Privy is an ecommerce-focused popup and email marketing platform used by Shopify and BigCommerce merchants. It overlaps with Sleeknote on lead capture, exit-intent, and email list growth for SMB and mid-market ecommerce brands.
- Poptin: Poptin is a popup builder and lead-capture platform offering templates, AI-driven suggestions, and integrations with major ESPs and CRMs. It overlaps with Sleeknote on core popup functionality, particularly for SMB ecommerce customers.
- Wheelio: Wheelio specializes in gamified Spin-to-Win popups for ecommerce, directly overlapping with Sleeknote's flagship Spin-to-Win feature. It is the most comparable pure-play for Sleeknote's gamification-led value proposition.
- OptiMonk: OptiMonk is a popup and personalization platform with strong European roots, serving ecommerce brands with exit-intent, A/B testing, and product recommendations. Its feature set and SMB-to-mid-market positioning make it a close Sleeknote peer.
Broad incumbents
- Klaviyo: Klaviyo is a leading ecommerce email and SMS marketing platform that has expanded into onsite messaging and signup forms. As a well-capitalized incumbent, it increasingly bundles popup-style capture into a broader owned-marketing stack that competes with Sleeknote.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sleeknote social profiles
Digital presenceSleeknote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleeknote leadership team
Management profileNumber of profiles
Profiles10 records
Sleeknote funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleeknote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleeknote
What does Sleeknote do?
Sleeknote is a no-code popup and on-site messaging platform that enables e-commerce marketers to create personalized campaigns using a drag-and-drop builder, behavioral targeting, and gamified elements. The platform helps businesses convert website visitors into email subscribers and customers through features such as Spin-to-Win wheels, exit-intent cart recovery, product recommendations, and AI-optimized triggers. It serves over 3,000 businesses globally with a self-serve model, a native Shopify app, and enterprise sales for high-traffic sites.
Is Sleeknote a public or private company?
Sleeknote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sleeknote founded?
Sleeknote was founded in 2014. It employs 11 to 50 people.
Where is Sleeknote based?
Sleeknote is headquartered in Aarhus, Denmark, in the Europe region.
How does Sleeknote make money?
One revenue line is on record: subscription Plans.
Who are Sleeknote's main competitors?
Direct peers on record are Sumo, Picreel, Wisepops, Justuno, OptinMonster, Privy, Poptin, Wheelio and OptiMonk. Klaviyo is listed as a broad incumbent.
Does Sleeknote have an API?
No public API is recorded for Sleeknote.
What industry is Sleeknote in?
Sleeknote's product category is E-commerce Conversion Optimization Software. Its primary akta.pro industry code is FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its SIC code is 7372.