What WisePops does

Wisepops SAS is a Paris-based, privately held software company founded in 2013 that operates an AI Traffic Activation Platform for onsite visitor engagement. The platform combines behavioral AI that reads visitor intent, source, and journey across 70B+ indexed signals with six onsite activation channels — popups, quizzes, a notification feed, web push, embeds, and bars — and an Experiments layer that measures incremental lift against control groups with auto-conclusion at statistical significance. The product is delivered through a hybrid SaaS-plus-service model: a self-service tier for smaller Shopify merchants, a high-touch enterprise tier that bundles a dedicated senior strategist, a free 7-day behavioral audit, and monthly business reviews, and an agency partner program with 200+ resellers earning 30% recurring commission. Customers span DTC e-commerce (Tikamoon, Nutrimuscle, Emma Sleep, Pierre Hardy), automotive (carVertical), real estate (Foncia, Yespark), and other verticals, with 1,500+ brands and 250M monthly visitors processed across the base.

The business is monetized via pageview-based recurring subscriptions (high-touch plans start at $499/month, with annual contracts receiving two months free), with pricing scaled by traffic rather than features; the full platform is available on every tier with no feature gating, and differentiation sits in service intensity and enterprise add-ons (SSO/SAML, multi-site, dedicated DPAs). Go-to-market combines direct enterprise sales, a Shopify App Store self-service listing, and an agency reseller channel. Compliance posture is enterprise-grade — SOC 2 Type II, ISO 27001, GDPR, and CCPA — and infrastructure runs on AWS and GCP behind Cloudflare with Sentry and Intercom in the stack. The company is founder-led (Ben, ex-Amazon) with an ex-Amazon Head of Product and an ex-Meta Head of Data & AI, and operates with a notably small team relative to its customer count and processing scale.

Name

WisePops

Legal name

Wisepops SAS

Website

https://wisepops.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisepops is a Paris-based AI Traffic Activation Platform that combines behavioral AI, six onsite engagement channels (popups, feed, web push, embeds, quizzes, bars), and A/B experimentation to help DTC and enterprise brands convert website visitors and prove incremental revenue impact.

Ownership category

akta.pro rank

Product category

Onsite Marketing and Conversion Optimization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)

Keywords

• Onsite marketing platform
• Conversion rate optimization
• Behavioral targeting software
• Website popup tools
• AI product recommendations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - High-Touch Plan: Plans scale with monthly pageviews. High-touch plan includes dedicated strategist, traffic audit, and monthly business reviews. Starts at $499/month. Annual plans receive two months free. Revenue attributed to pageview-based tiered subscription.
2. Subscription - Self-Service Plan: Shopify App Store one-click plan for smaller sites. Lower starting price than high-touch plan. Full platform (popups, quizzes, feed, web push, embeds, bars) included with no feature gating.
3. Partner/Agency Revenue: Agency partners manage multiple client accounts. Wisepops earns subscription revenue from agencies' end-client accounts, with agencies earning 30% recurring commission on referred customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wisepops provides an AI Traffic Activation Platform that gives marketers visitor intelligence, six onsite campaign channels (popups, quizzes, feed, web push, embeds, bars), AI product recommendations, and an A/B experimentation framework with auto-concluded statistical significance. Pricing scales with monthly pageviews; the high-touch plan starts at $499/month and bundles the platform with a dedicated senior strategist, free 7-day behavioral audit, campaign design, and monthly business reviews. A self-service Shopify App Store plan offers the same platform with no feature gating for smaller sites, and a separate agency partner program distributes through 200+ partners earning 30% recurring commission.

Product overview

Wisepops is an AI Traffic Activation Platform combining a multi-format campaign platform with managed strategy services. The core platform includes six campaign channels — Popups, AI Recommendations, Feed, Web Push, Embeds, and Experiments Platform — unified by behavioral AI that reads visitor intent and targets each format accordingly. The platform is complemented by a Behavioral Audit (free 7-day intelligence report reviewed with a strategist) and a Partner Program for agencies. Wisepops operates as a hybrid SaaS-and-service model: the platform delivers AI-powered targeting and campaign management, while dedicated strategists run programs on behalf of customers. Pricing is pageview-based (not campaign-based), with a high-touch plan starting at $499/month including audit and strategist access, and a self-service Shopify plan available at lower cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisepops Platform AI Traffic Activation Platform combining behavioral AI intelligence with six onsite campaign channels (Popups, AI Recommendations, Feed, Web Push, Embeds, Bars) and an A/B experimentation framework, used by 1,500+ brands to convert onsite traffic with measurable incremental lift.
• Popups Advanced popup campaigns including newsletter signups, exit-intent saves, spin-to-win, multi-step quizzes, discount offers, and cart abandonment recovery, with multiple display formats (banner, window, slide-in, full-screen overlay) and drag-and-drop design.
• AI Recommendations AI-powered product recommendation engine that predicts purchase intent and personalizes product suggestions based on browsing and cart behavior, embedded across popups, feed, and embeds.
• Feed Onsite notification feed channel (bell-icon inbox) that engages returning visitors with updates, new product drops, restocks, content, and promotional offers.
• Web Push Browser-based push notification channel that re-engages visitors after they leave the site, delivering cart reminders, back-in-stock alerts, and product launches without requiring an app or email address.
• Embeds Personalized embedded website elements including inline sign-up forms, recommendation strips, and content blocks that sit natively within page layouts.
• Experiments Platform A/B testing and experimentation tool that measures campaign impact against control groups on revenue, AOV, bounce rate, time on site, and repeat visits, with auto-conclusion at statistical significance and AI-generated test summaries.
• Behavioral Audit Free 7-day behavioral intelligence report analyzing a brand's traffic, visitor segments, and revenue-driving opportunities, reviewed live with a Wisepops strategist after a 5-minute tracker install.
• Partner Program Agency partnership program offering 30% recurring commission, 90-day cookie window, done-for-you campaign setup, dedicated success manager, priority support, co-marketing opportunities, and a free Wisepops account for agency demos.

Quantifiable outcome

• +34% Revenue Per Visitor ($32→$43), -3% Bounce, +17% Time on Site at 99% confidence in 14 days (auto-concluded A/B test)
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability4 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationNative Shopify App Store listing with one-click install. Full platform access (popups, quizzes, feed, web push, embeds, bars). Shopify-specific built-in properties available for targeting including cart contents, customer data, and purchase history. Automatic Shopify Customer Privacy API integration for cookie consent compliance.
• WooCommercecoreTechnology or IntegrationNative WooCommerce integration syncing in real time. Enables behavioral targeting based on WooCommerce customer and order data.
• KlaviyocoreTechnology or IntegrationNative Klaviyo integration for email and SMS marketing. Enables Klaviyo segment targeting in Wisepops campaigns. Segment membership cached for up to 1 hour. Separate API key required for notification feed targeting.
• HubSpotmajorTechnology or IntegrationNative HubSpot integration for CRM and marketing automation. Synced in real time with Wisepops platform.
• SalesforcemajorTechnology or IntegrationNative Salesforce integration for CRM data synchronization. Synced in real time with Wisepops platform.
• SegmentmajorTechnology or IntegrationNative Segment integration enabling user trait and event-based targeting in Wisepops campaigns. Allows targeting users based on traits and events tracked in Segment.
• Google Analytics (GA4)majorTechnology or IntegrationNative Google Analytics 4 integration for data synchronization and attribution tracking. Part of 100+ integration ecosystem.
• Google Tag ManagermajorTechnology or IntegrationNative GTM integration allowing custom properties to be defined directly from GTM variables without additional JavaScript coding. Supports targeting rules based on GTM data layer.
• ZapiermajorTechnology or IntegrationNative Zapier integration enabling automation workflows between Wisepops and 5,000+ apps supported by Zapier.
• IterablemajorTechnology or IntegrationNative Iterable integration for cross-channel marketing automation. Synced in real time with Wisepops platform.
• YotpomajorTechnology or IntegrationNative Yotpo integration for loyalty, reviews, and SMS marketing. Synced in real time with Wisepops platform.
• PipedrivemajorTechnology or IntegrationNative Pipedrive integration for CRM and sales pipeline management. Synced in real time with Wisepops platform.
• PostscriptmajorTechnology or IntegrationNative Postscript integration for SMS marketing, particularly for Shopify brands. Synced in real time with Wisepops platform.
• BrevomajorTechnology or IntegrationNative Brevo (formerly Sendinblue) integration for email marketing and automation. Synced in real time with Wisepops platform.
• BigCommercemajorTechnology or IntegrationNative BigCommerce integration for e-commerce platform. Synced in real time with Wisepops platform.
• MagentomajorTechnology or IntegrationNative Magento 2 integration with dedicated installation guide. Supports customer segments and shopping behavior targeting. Synced in real time with Wisepops platform.
• Google AdsmajorTechnology or IntegrationConnected advertising platform via OAuth. Wisepops reads campaign IDs, names, statuses, tracking URL templates, and ad group data via Google Ads API. Strictly read-only and metadata-only. Enables UTM-based visitor source attribution for personalized onsite messaging.
• Meta AdsmajorTechnology or IntegrationConnected advertising platform via OAuth. Wisepops reads ad account IDs, campaign IDs, ad set IDs, and ad IDs via Meta Marketing API. Strictly read-only and metadata-only. Enables UTM-based visitor source attribution.
• TikTok AdsmajorTechnology or IntegrationConnected advertising platform via OAuth. Wisepops reads advertiser IDs, campaign IDs, ad group IDs, and ad IDs via TikTok Marketing API. Strictly read-only and metadata-only. Enables UTM-based visitor source attribution.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider. Wisepops servers hosted on AWS (US-based) and Google Cloud Platform. Daily backups retained for 7 days. Automatic data deletion after 2 years of account inactivity.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider alongside AWS. Wisepops servers hosted on GCP (US-based) and AWS. ISO 27001 certified infrastructure.
• CloudflarecoreTechnology or IntegrationCloudflare Web Application Firewall (WAF) and CDN used for DDoS protection, bot mitigation, and performance optimization of Wisepops delivery infrastructure.
• StripemajorTechnology or IntegrationPayment processing platform used for affiliate/partner commission tracking in the Wisepops Partner Program. Top-notch tracking software integrates with Stripe to ensure accurate partner commission payouts.
• IntercomcoreTechnology or IntegrationCustomer support platform. Wisepops help center and customer support powered by Intercom. Live chat widget available on wisepops.com and throughout the platform.
• Wisepops Agency Partner NetworkmajorChannel Partner/ Reseller/ Distributor200+ agencies managing client accounts across e-commerce, SaaS, B2B, media, and education. Partner benefits: 30% recurring commission, 90-day cookie window, done-for-you campaign building (1-3 campaigns per client), free agency account, dedicated success manager, priority client support, co-marketing opportunities. Covers industries: e-commerce/retail, SaaS/B2B, media/publishing, education, non-profit, healthcare, financial services, real estate.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Justuno: Onsite messaging and AI-powered personalization platform for e-commerce. Directly overlaps with Wisepops' behavioral AI, popup, and product recommendation capabilities.
• Picreel: Exit-intent popups and onsite conversion tools for SMBs and mid-market e-commerce. Comparable on core popup/exit-intent functionality and SMB/mid-market customer profile.
• Hello Bar: Onsite messaging and popup tool used by marketers to grow email lists and drive conversions. Overlaps with Wisepops on popup, capture, and basic onsite targeting.
• OptinMonster: A leading popup and lead-capture SaaS targeting WordPress and e-commerce sites. Directly comparable to Wisepops on core popup and onsite activation mechanics, with similar mid-market and SMB customers.
• Privy: Shopify-first email capture, popup, and onsite marketing tool. Overlaps directly with Wisepops' self-service Shopify tier and the same DTC/Shopify customer base.
• Sumo: Popup, scroll-box, and list-building tool aimed at small businesses and bloggers. Competes in the same low-touch popup category as Wisepops' self-service offering.
• OptiMonk: Onsite personalization and popup platform with strong presence in Europe, similar to Wisepops' Paris base. Competes for the same mid-market and European e-commerce CRO budget.
• Sleeknote: European popup and onsite personalization platform serving e-commerce brands. Closely comparable to Wisepops in product scope (popups, embeds, personalization) and target verticals.

Broad incumbents

• Klaviyo: Larger e-commerce-focused marketing automation and email/SMS platform that also offers onsite forms and popups. Comparable to Wisepops' e-commerce CRM and capture integrations (Klaviyo is also a Wisepops integration partner).
• Optimizely: Enterprise experimentation and personalization platform. Comparable on the A/B testing, experimentation, and personalization layers of Wisepops' Experiments Platform, but serves a broader enterprise base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wisepops
• LinkedInlinkedin.com/company/wisepops
• Xx.com/TheWisepops

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WisePops