Bespoke
Bespoke Physical Therapy (Bespoke Treatments, Inc.) is a private D2C physical therapy practice operating 14 clinics across NY, NJ, CA, and WA. It delivers one-on-one 60-minute DPT sessions, performance diagnostics, and women's health services, with a proprietary mobile app for home exercise and care continuity.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bespoke does
Bespoke Treatments, Inc., operating as Bespoke Physical Therapy, is a private direct-to-consumer physical therapy practice founded in 2015 in New York City. The company operates 13 physical clinics plus a homecare model in Los Angeles, totaling 14 locations across four states (New York, New Jersey, California, Washington), with two additional locations announced for Autumn 2026 (Huntington, NY and South Lake Union, Seattle). Its core service is one-on-one 60-minute sessions delivered exclusively by Doctors of Physical Therapy without use of aides, covering orthopedic rehabilitation, sports injury recovery, pre/post-surgical care, women's health (including pelvic floor), and performance optimization. The company employs 50+ DPTs with sub-specialty credentials such as OCS, SCS, CSCS, and ATC, several of whom hold clinical director roles and contribute to Men's Health, Runner's World, Women's Health, SELF, WebMD, and Bodybuilding.com.
Bespoke's technology stack centers on objective diagnostics, including force platforms, high-speed video motion capture, VO2max testing, and running/gait analysis, supplemented by the proprietary Bespoke App for video-guided home exercise programming, pain tracking, Apple Health integration, and direct DPT messaging. Recovery modalities (Red Light Therapy, Compression Boots, Percussive Therapy, EMS, PEMF, Blood Flow Restriction Therapy) round out the treatment toolkit. The business model is hybrid professional services: insurance reimbursement (Medicare nationwide, plus Cigna, Regence, and select Kaiser in Washington State; workers' comp and auto accepted) combined with out-of-pocket payments, standalone diagnostic services (e.g., gait analysis at $250), and a growing consumer wellness layer of cohort programs (Full Body Strength and Mobility at $256, Surf Trip Ready at $100) and branded merchandise. The company is HIPAA-compliant and notes GDPR compliance for international data transfers.
Bespoke's go-to-market is overwhelmingly D2C with patients booking online or by phone, supported by earned media, content marketing, run clubs, and event sponsorships, alongside medical support partnerships with professional sports organizations (UW Men's Hockey, USA Soccer, US Soccer Women's Deaf National Team, Chicago White Sox, New York Yankees, plus Olympic Trials and NYC Marathon coverage). The company is privately held with no disclosed external funding rounds, parent company, or historical M&A activity.
Bespoke firmographics
Firmographics- Name
- Bespoke
- Legal name
- Bespoke Treatments, Inc.
- Website
- https://bespoketreatments.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bespoke Physical Therapy (Bespoke Treatments, Inc.) is a private D2C physical therapy practice operating 14 clinics across NY, NJ, CA, and WA. It delivers one-on-one 60-minute DPT sessions, performance diagnostics, and women's health services, with a proprietary mobile app for home exercise and care continuity.
- Ownership category
- akta.pro rank
Bespoke industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD), Physical Therapy (PT) In-Home (HSABADAA)
Keywords
Where Bespoke is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Bespoke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Therapy Services: Direct patient care revenue through one-on-one 60-minute physical therapy sessions. Services include orthopedic rehabilitation, sports injury recovery, pre/post-surgical rehab, women's health, and performance testing. Revenue is generated through insurance reimbursements (Medicare, Cigna, Regence, Kaiser in-network) and out-of-pocket payments.
- Diagnostic & Performance Testing: Specialized testing services including VO2max testing, gait analysis, and motion/force analysis sold as individual sessions or part of treatment plans
- Wellness Programs & Products: Cohort programs (e.g., Full Body Strength and Mobility, Surf Trip Ready), branded merchandise (apparel, accessories), and event tickets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-covered PT sessions with in-network and out-of-network reimbursement |
| One time/ perpetual license | Pay-as-you-go | Gait Analysis standalone service |
| Subscription | Annual | Doctor of Physical Therapy compensation range |
| One time/ perpetual license | Pay-as-you-go | Cohort and wellness programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bespoke product offering
Product offeringCore offering
Bespoke delivers one-on-one 60-minute physical therapy sessions with Doctors of Physical Therapy (DPTs) for orthopedic, sports, post-surgical, and women's health rehabilitation. The practice operates 14 clinics plus telehealth and in-home care, complemented by diagnostic testing (VO2max, gait analysis, motion/force analysis), recovery modalities, and the proprietary Bespoke App for home exercise programming and PT communication. Revenue is generated through insurance reimbursements (Medicare and select in-network plans), out-of-pocket payments, paid cohort programs, and branded merchandise.
Product overview
Bespoke is a physical therapy practice offering a unified portfolio of in-person clinical services across 14 clinic locations and homecare (Los Angeles). The core offering centers on one-on-one Doctor of Physical Therapy care for orthopedic, sports, and post-surgical rehabilitation. Supporting this are specialized diagnostic services including VO2max Testing, Running & Gait Analysis, and Motion & Force Analysis using high-speed video and force platforms. The company also operates the Bespoke App for home exercise programs, pain tracking, and Apple Health integration. Additional offerings include Recovery Modalities (Red Light, Compression, PEMF, etc.), Blood Flow Restriction Therapy, Women's Health pelvic floor services, and cohort programs like Surf Trip Ready and Full Body Strength and Mobility. The practice accepts Medicare and out-of-network insurance with concierge billing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services
Quantifiable outcome
- One-on-one 60-minute sessions (never shared or delegated)
- +1 more outcomes
Companies that use Bespoke
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Bespoke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Bespoke partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- RallyminorBespoke serves on Rally Scientific Advisory Board (2025), contributing health and wellness expertise to the platform.
- UrestaminorDirector of Women's Health Dr. Kristen Lettenberger serves on Uresta Medical Advisory Board and acts as contributor, focusing on women's pelvic health products.
- TherabodycoreBespoke serves on Therabody Scientific Advisory Board (2024-2025), providing expertise on recovery technology and device integration. Team member contributes to product education and development.
- Runner's World MagazinecoreBespoke team member serves as Runner's World Magazine Marathon Coach (2024-2025), contributing running injury prevention and training expertise to the publication.
- Bodybuilding.comminorBespoke is a Bodybuilding.com Recovery Partner (2024-2025), providing physical therapy expertise and content for the fitness platform.
- North American Table Tennis Teams ChampionshipminorProvided medical support coverage for the championship event.
- MADE Hoops & Marquee Hoop National CircuitminorProvided medical support for basketball circuit events (2023).
- US Soccer Women's Deaf National TeamminorProvided medical support services for the team (2023).
- International Federation of Cerebral Palsy FutbolminorProvided medical support for international cerebral palsy soccer events (2022-2023).
- Albion Soccer San DiegominorProvided medical support for soccer club (2022).
- Men's Health MagazinecoreBespoke team members serve on the Men's Health Magazine Advisory Board (2019-2025), providing expertise on physical therapy, injury prevention, and wellness content. Co-Founder Dr. Daniel Giordano serves as trusted expert for the publication.
- The Speed ProjectminorProvided medical support for ultra running event (2019).
- Nike EYBL Peach JamminorProvided medical support for youth basketball event (2018).
- NYFW LoungeminorProvided wellness services at New York Fashion Week lounge (2018).
- New York City MarathoncoreProvided medical support at finish line (2016-2017).
- USA Track & Field Olympic TrialscoreProvided medical support at Olympic Trials (2016 & 2012).
- IAAF Track and Field World Indoor ChampionshipscoreProvided medical support at World Indoor Championships (2016).
- Nike+ Run Club Global Coaches SummitminorTeam member served as guest speaker on prevention and rehabilitation of running injuries (2015).
- USATF Outdoor National ChampionshipscoreProvided medical support at national championships (2011 & 2015).
- Quiksilver Pro Surfing ChampionshipsminorProvided medical support for professional surfing event (2011).
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Bespoke competitors and assessment
Company assessmentDirect peers
- Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network operating across the Northeast and Midwest. Directly comparable in clinic-based, multi-specialty outpatient physical therapy delivery model, with similar expansion playbook.
- Professional Physical Therapy: NY/NJ/CT-based outpatient physical therapy practice with similar patient mix and one-on-one clinical model. Strongest direct geographic overlap in the NYC tri-state market where Bespoke is concentrated.
- Spear Physical Therapy: NYC-based specialty outpatient PT practice focused on orthopedic, sports, and post-surgical rehab. Closely mirrors Bespoke's concierge, clinician-led positioning and Manhattan footprint.
- Athletico Physical Therapy: Midwest-anchored outpatient PT chain with orthopedic and sports-specialty focus. Comparable in clinical scope (ortho + sports + post-op) and patient experience model.
Broad incumbents
- ATI Physical Therapy: One of the largest U.S. outpatient PT chains with hundreds of locations nationwide. Overlaps with Bespoke on clinical PT services but operates a higher-volume, more standardized model rather than a premium one-on-one DPT format.
- US Physical Therapy: Public PT rollup that owns and operates ~600 outpatient clinics plus 30 industrial injury prevention sites. Provides a benchmark for scaled outpatient PT economics and expansion templates.
- Therapy Partners Group: PE-backed PT practice rollup partnering with owner-operators. Comparable on outpatient PT services and represents the consolidation counter-pressure Bespoke may face or partner with.
- Life Time Fitness (Life Time Group Holdings): Premium fitness operator with in-clinic physical therapy, recovery, and longevity services. Overlaps with Bespoke's premium positioning and data-driven longevity framing but at much larger scale and broader service scope.
- Hospital for Special Surgery (HSS): Nationally ranked orthopedic hospital with affiliated outpatient PT/rehab services in NYC and Florida. Comparable on orthopedic and post-surgical rehab expertise; HSS First Hill–area clinic geographically overlaps Bespoke's Seattle presence.
Others
- Therabody: Recovery technology company (Theragun, etc.) where Bespoke's Co-Founder sits on the Scientific Advisory Board. Adjacent — supplies recovery modalities used by Bespoke and signals a strategic product relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bespoke social profiles
Digital presenceBespoke compliance and trust
Trust signalCompliance2 records
Bespoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bespoke leadership team
Management profileNumber of profiles
Profiles6 records
Bespoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bespoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bespoke
What does Bespoke do?
Bespoke delivers one-on-one 60-minute physical therapy sessions with Doctors of Physical Therapy (DPTs) for orthopedic, sports, post-surgical, and women's health rehabilitation. The practice operates 14 clinics plus telehealth and in-home care, complemented by diagnostic testing (VO2max, gait analysis, motion/force analysis), recovery modalities, and the proprietary Bespoke App for home exercise programming and PT communication. Revenue is generated through insurance reimbursements (Medicare and select in-network plans), out-of-pocket payments, paid cohort programs, and branded merchandise.
Is Bespoke a public or private company?
Bespoke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bespoke founded?
Bespoke was founded in 2015. It employs 11 to 50 people.
Where is Bespoke based?
Bespoke is headquartered in New York, United States, in the North America region.
How does Bespoke make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are diagnostic & Performance Testing and wellness Programs & Products.
Who are Bespoke's main competitors?
Direct peers on record are Ivy Rehab Network, Professional Physical Therapy, Spear Physical Therapy and Athletico Physical Therapy. Broad incumbents are ATI Physical Therapy, US Physical Therapy, Therapy Partners Group, Life Time Fitness (Life Time Group Holdings) and Hospital for Special Surgery (HSS). Therabody is listed as an others.
Does Bespoke have an API?
No public API is recorded for Bespoke.
What industry is Bespoke in?
Bespoke's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HLADAJAD, Outpatient Physical Therapy (PT) Clinics. Its NAICS code is 62134 and its SIC code is 8093.