Sales-i
Sales-i is a sales intelligence platform that connects to existing ERP systems to deliver analytics, built-in CRM, and proactive alerts for manufacturing, distribution, and wholesale businesses. It operates as a product brand under SugarAI Software Inc. (formerly SugarCRM), serving 4,000+ companies across 120+ countries.
- Company typePrivate
- Founded2008
- HeadquartersSolihull, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sales-i does
Sales-i is a sales intelligence platform purpose-built for manufacturing, distribution, and wholesale businesses. Founded in 2008 in Solihull, United Kingdom, the company connects to customers' existing ERP systems to analyze hard and soft data, surfacing buying patterns, cross-sell and upsell opportunities, and churn risks that generic CRMs miss. The platform combines three modules — Sales Enablement (unified analytics + CRM), Sales Analytics (reporting and visuals), and Sales CRM (call notes, customer history, alerts) — with proactive real-time alerts and field-ready mobile access that works offline.
Technically, Sales-i sits on top of ERP back-office systems rather than replacing them, integrating with 180+ ERP vendors via the SugarAI marketplace. Its core capabilities include predictive analytics, anomaly detection on declining accounts, and a recommendation engine that surfaces next actions to field reps. The product is sold as a quote-based enterprise SaaS subscription on annual contracts, distributed through direct enterprise field sales, inside sales for SMEs, the SugarAI marketplace, and a self-serve customer portal at login.sales-i.com.
Sales-i operates today as a product brand within SugarAI Software Inc. (formerly SugarCRM), which was acquired by Vista Equity Partners. The business serves over 10,000 users across 4,000+ companies in 120+ countries, with regional offices and phone support in the UK, US, and Australia. Named enterprise customers include Paccar, DAF, Materion, Agfa, Kimbo, and Helapet, with reported customer outcomes including an 8% sales lift in the first two months (MainMan Supplies), a 21% sales lift from alerts (Country Fare Foodservice), and a 96% customer satisfaction rate. Leadership remains anchored by co-founders Paul Black (CEO) and Kevin Mcgirl.
Sales-i firmographics
Firmographics- Name
- Sales-i
- Legal name
- SugarAI Software Inc.
- Website
- https://sales-i.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sales-i is a sales intelligence platform that connects to existing ERP systems to deliver analytics, built-in CRM, and proactive alerts for manufacturing, distribution, and wholesale businesses. It operates as a product brand under SugarAI Software Inc. (formerly SugarCRM), serving 4,000+ companies across 120+ countries.
- Ownership category
- akta.pro rank
Sales-i industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Sales-i is headquartered
LocationHeadquarters
- HQ city
- Solihull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Sales-i business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Sales-i operates as a cloud-based SaaS sales intelligence platform with subscription pricing. Users can request demos and contact sales for pricing, indicating an enterprise subscription model with quote-based pricing.
- Platform Licensing: Part of of SugarCRM (SugarAI) product portfolio, sold as part of integrated platform. SugarAI employs a subscription-based model with enterprise licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing tier for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sales-i product offering
Product offeringCore offering
Sales-i is a cloud-based sales intelligence SaaS platform that connects to existing ERP systems and analyzes hard and soft data to deliver actionable customer insights, proactive alerts, and built-in CRM capabilities. The platform is purpose-built for manufacturing, distribution, and wholesale businesses, enabling sales teams to identify cross-sell and upsell opportunities, reduce churn, and make data-driven decisions. It combines Sales Enablement, Sales Analytics, and CRM in a single integrated offering with mobile/offline field access.
Product overview
sales-i is a sales intelligence platform designed specifically for manufacturing, distribution, and wholesale businesses. The platform is now part of the SugarCRM (SugarAI) family and consists of a unified product portfolio combining Sales Analytics, Sales CRM, and Sales Enablement modules. The platform connects to existing ERP systems to analyze hard-to-reach data and transforms it into opportunities to upsell, cross-sell, and reduce churn. It features built-in CRM functionality, easy-to-understand reporting, real-time alerts, and proactive sales opportunity identification. The platform is trusted by over 10,000 users in 4,000+ companies across 120+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales-i Sales Intelligence Platform A cloud-based sales intelligence platform that connects to existing ERP systems to analyze hard and soft data, delivering actionable customer insights, real-time proactive alerts, built-in CRM, and cross-sell/upsell opportunity identification. Designed for sales teams in manufacturing, distribution, and wholesale businesses.
- Sugar sales-i SugarAI's sales intelligence product for manufacturing, distribution, and wholesale businesses. Connects ERP and account activity data to deliver clear insights and recommended next actions for sales teams, available through the SugarAI marketplace with 180+ ERP integrations.
Quantifiable outcome
- 5% lift in customer acquisition
- +4 more outcomes
Companies that use Sales-i
Customer profileNamed customers10 records
Segments14 records
Ideal customer profiles3 records
Sales-i technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Sales-i partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SugarCRM (SugarAI)coreSales-i is now part of SugarCRM, rebranded as SugarAI. The company is listed as 'sales-i, A SugarCRM Company' with SugarCRM recently rebranded to SugarAI. The product is positioned as the sales intelligence component of Sugar's integrated sales platform.
- Microsoft for StartupsminorPartnership providing co-marketing and credibility through Microsoft for Startups program. Mentioned in customer reviews section as a trusted partnership.
- ERP ProviderscoreBroad ecosystem of ERP integration partnerships. Sales-i connects to all major ERP providers and integrates with 180+ ERP systems through the SugarAI marketplace. The platform states it hasn't encountered an ERP they can't work with.
- SugarAI Marketplace PartnerscoreSugarAI operates a marketplace with 180+ ERP integrations. Partners include various ERP vendors that integrate with the sales-i/Sugar platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sales-i competitors and assessment
Company assessmentBroad incumbents
- Salesforce Sales Cloud: Salesforce's flagship sales CRM and enablement platform serves enterprises across all verticals with sales automation, forecasting, and analytics. It overlaps directly with sales-i's CRM, analytics, and enablement modules, but lacks sales-i's specialized manufacturing/distribution/wholesale positioning and ERP-centric data approach.
- HubSpot Sales Hub: HubSpot Sales Hub combines CRM, sales enablement, and engagement tools for SMB and mid-market. Comparable to sales-i on the sales enablement and CRM axis, but positioned horizontally rather than for manufacturing/distribution/wholesale, and does not center on ERP data analysis.
- Zoho CRM: Zoho CRM is a broad sales CRM with workflow automation, analytics, and integrations including ERP connectors. It overlaps with sales-i's CRM and analytics modules at a lower price point, but is a horizontal play without sales-i's vertical specialization.
- Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 Sales is part of the broader Dynamics ERP+CRM suite — making it a natural overlap with sales-i on the ERP-integrated sales intelligence axis, particularly for enterprises already on Microsoft ERP stacks. Direct competitor in enterprise deals.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM with pipeline management and activity-based selling features aimed at SMB and mid-market. Like sales-i, it emphasizes sales productivity and visibility, but lacks the ERP integration depth and vertical specialization for manufacturing/distribution.
- InsightSquared: InsightSquared is a sales analytics and forecasting platform that turns CRM/ERP data into revenue insights. It is one of the closest direct peers to sales-i on the data-to-insight axis, although it skews more horizontal and less vertically specialized.
- Pipeliner CRM: Pipeliner CRM is a visual sales CRM emphasizing pipeline management and sales process automation, with vertical templates. It competes with sales-i's CRM module in mid-market deals, though without the deep ERP analytics focus.
Emerging players
- Gong.io: Gong is a revenue intelligence platform that analyzes sales conversations and pipeline data. It overlaps with sales-i on the sales intelligence and analytics axis but focuses on conversation/call data rather than ERP transaction data — a complementary rather than identical use case.
- Clari: Clari is a revenue operations platform providing pipeline inspection, forecasting, and sales analytics. It competes with sales-i's analytics module on revenue visibility but focuses on CRM/sales engagement data rather than ERP data, and targets larger enterprise RevOps teams.
Others
- SugarCRM (SugarAI): SugarCRM (now SugarAI) is the parent platform under which sales-i operates. As a peer, it provides the broader CRM/sales platform context in which sales-i is embedded, and represents both an enabler (distribution, marketplace) and a competitive substitute for sales-i's standalone positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
Sales-i social profiles
Digital presenceSales-i financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales-i leadership team
Management profileNumber of profiles
Profiles2 records
Sales-i funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales-i M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales-i
What does Sales-i do?
Sales-i is a cloud-based sales intelligence SaaS platform that connects to existing ERP systems and analyzes hard and soft data to deliver actionable customer insights, proactive alerts, and built-in CRM capabilities. The platform is purpose-built for manufacturing, distribution, and wholesale businesses, enabling sales teams to identify cross-sell and upsell opportunities, reduce churn, and make data-driven decisions. It combines Sales Enablement, Sales Analytics, and CRM in a single integrated offering with mobile/offline field access.
Is Sales-i a public or private company?
Sales-i is a private company. It is classified as private equity controlled and is currently operating.
When was Sales-i founded?
Sales-i was founded in 2008. It employs 101 to 250 people.
Where is Sales-i based?
Sales-i is headquartered in Solihull, United Kingdom, in the Europe region.
How does Sales-i make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Licensing.
Who are Sales-i's main competitors?
Broad incumbents on record are Salesforce Sales Cloud, HubSpot Sales Hub, Zoho CRM and Microsoft Dynamics 365 Sales. Direct peers are Pipedrive, InsightSquared and Pipeliner CRM. Emerging players are Gong.io and Clari. SugarCRM (SugarAI) is listed as an others.
Does Sales-i have an API?
No public API is recorded for Sales-i.
What industry is Sales-i in?
Sales-i's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 541511.