What Kinetic Data does

Kinetic Data is a Minneapolis-based enterprise software company founded in 1998 that builds a workflow orchestration platform designed to connect existing systems of record—ServiceNow, SAP, Workday, Oracle, BMC Remedy, Salesforce, and legacy mainframes—into automated, auditable workflows without replacing underlying infrastructure. The company targets U.S. federal agencies, defense organizations (MDA, DISA, U.S. Navy, USDA), and Fortune 500 enterprises (General Mills, 3M, Intel, Schneider Electric), where IL5 certification, CAC/PIV authentication, and full audit trails are gating procurement requirements. The firm maintains a 25+ year operating history and reports 200+ enterprise and government customers across North America, EMEA, and APAC.

The Kinetic platform consists of four core components: Kinetic Request (drag-and-drop form builder and request portal), Kinetic Task (workflow and BPM engine with 400+ pre-built task handlers), Kinetic Bridgehub (API and integration coordination layer with adapters for LDAP, SharePoint, HTTP, SQL databases, and enterprise systems), and Kinetic Filehub (file storage/retrieval). The architecture is built on Kubernetes and Cassandra with a headless front-end. Recent releases (v6.0 and v6.1) add AI-assisted workflow generation—classifying requests, extracting document data, recommending next actions, and summarizing content—while maintaining deterministic, auditable execution. The company employs a bring-your-own-AI-models approach rather than developing proprietary models.

Kinetic Data generates revenue primarily through subscription-based platform licenses with quote-based, annual pricing, supplemented by professional services for initial implementations. Distribution combines direct enterprise sales (targeting government and Fortune 500 buyers) with a partner-led model spanning system integrators (Digital Clarity, Adept Engineering), channel resellers (Four Inc., BMC Remedy resellers), and technology alliances (MuleSoft, Genus Technologies). The firm is privately held and founder-controlled: John Sundberg (founder) serves as Chairman and James Davies has been CEO since 2018. With 11–50 employees supporting a 200+ customer base, the operating model is lean relative to its enterprise footprint.

Name

Kinetic Data

Legal name

Kinetic Data, Inc.

Website

https://kineticdata.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinetic Data provides an enterprise workflow orchestration platform that connects existing systems of record (ServiceNow, SAP, Workday, BMC) into automated, governed workflows. It serves federal agencies, defense organizations, and Fortune 500 enterprises across North America, EMEA, and APAC.

Ownership category

akta.pro rank

Product category

Enterprise Workflow Orchestration Platform

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industries

Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• Enterprise workflow orchestration
• Process automation software
• Digital experience platform
• System integration platform
• IT service management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licenses: Enterprise workflow orchestration platform sold via license agreements to government agencies and enterprises. Access to the platform is governed by separate license agreements between Kinetic Data and its customers. The company offers consumption-based software pricing models.
2. Professional Services: Consulting services for implementation support. While the company philosophy emphasizes enabling clients to extend value with their own resources, consulting services are offered for initial implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kinetic Data builds and sells an enterprise workflow orchestration platform that connects existing systems of record (ServiceNow, SAP, Workday, BMC Remedy, Salesforce, Oracle, Microsoft, Atlassian, and legacy mainframes) into automated, governed workflows via a unified experience layer. The platform combines a visual drag-and-drop workflow builder, AI-assisted form/workflow generation, 400+ pre-built integration task handlers, and IL5-certified, auditable execution for government and Fortune 500 customers.

Product overview

Kinetic Data is an enterprise workflow orchestration platform consisting of four core integrated components: Kinetic Request (web-based form builder and request portal), Kinetic Task (workflow automation engine), Kinetic Bridgehub (API/integration hub), and Kinetic Filehub (file storage). The platform orchestrates work across existing enterprise systems of record—including ServiceNow, SAP, Workday, Oracle, BMC Remedy, and legacy systems—without replacing them. Additional offerings include Kinetic Calendar for calendar views, Kinetic Survey for feedback management, and Kinetic Agent for private network access. The platform provides a visual workflow builder, AI-assisted automation, governance controls, and supports on-premises, cloud, and air-gapped deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinetic Platform Enterprise workflow orchestration platform that connects existing systems of record (ServiceNow, SAP, Workday, legacy mainframes) into automated workflows with a unified experience layer. Includes a governed, deterministic execution engine, visual workflow builder, AI-assisted form/workflow generation, and supports on-premises, cloud, and air-gapped deployments. Sold to federal agencies and Fortune 500 enterprises.
• Kinetic Request Web application for dynamic form building and request management portals. Includes drag-and-drop form builder, theme customization (JSP, React, Angular), policy-based security, authentication (PIV/CAC, SAML, LDAP), data storage, and webhook triggering for workflow initiation. Used to build self-service portals and request intake apps for enterprise and government customers.
• Kinetic Task Scalable workflow and business process automation engine. Configures workflows as Task Trees using a drag-and-drop builder, executes task handlers for API calls, database operations, and business logic. Supports 400+ pre-built task handlers and custom Ruby-based handlers. Sits beneath Kinetic Request to orchestrate actions across systems of record.
• Kinetic Bridgehub API and integration coordination hub. Transforms queries from external systems into standardized formats consumable by Kinetic Request. Includes built-in adapters for LDAP, SharePoint, JIRA, HTTP, PostgreSQL, SQL Server, webhooks, and more. Adapters are built in Java and can be custom-built, tested, and imported by administrators without front-end changes.
• Kinetic Filehub File storage and retrieval system for attachments submitted via Kinetic Request forms. Adapters interact with external file stores including Amazon S3 and local file servers, handling authentication, querying, and retrieval in a standardized format for downstream workflows.
• Kinetic Calendar Calendar visualization tool that displays time-based information from ITSM systems and personal calendars. Supports synchronization with Microsoft Exchange, Lotus Notes, and SharePoint, and provides multiple drill-down calendar views within the Kinetic Platform.
• Kinetic Survey Enterprise feedback management system for collecting and analyzing surveys and feedback integrated with BMC Remedy Action Request System.
• Kinetic Agent Private Network Access component enabling secure connectivity to on-premises and air-gapped systems. Supports enterprise-scale deployments with secure network access for the Kinetic Platform.
• Kinetic SDK Software development kit for programmatic interaction with the Kinetic Platform. Includes a JavaScript SDK for front-end portal development and a Ruby SDK documented at rubydoc.info/gems/kinetic_sdk, enabling custom integrations and extensions.

Quantifiable outcome

• 50-100x process time reduction
• +5 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Genus TechnologiescoreTechnology or IntegrationKinetic Data and Genus Technologies partner to accelerate enterprise digital transformation by unifying content intelligence with self-service automation for operational agility.
• Four Inc.coreChannel Partner/ Reseller/ DistributorKinetic Data partners with Four Inc. to enhance public sector self-service strategies, expanding access through key contract vehicles and supporting digital transformation.
• Adept Engineering SolutionscoreImplementation/ SI/ Consulting PartnerPartnership to streamline enterprise digital ecosystems. Combined platform unifies diverse systems from legacy to cloud, enhancing efficiency and user experience without replacing existing infrastructure.
• Digital ClaritycoreImplementation/ SI/ Consulting PartnerDigital Clarity joins Kinetic Data's Partner Program to enhance digital experience solutions for clients across North America and EMEA. Partnership focuses on accelerated modernization and enhanced solutions combining Kinetic Data's DXP capabilities with Digital Clarity's digital transformation frameworks.
• BMC Remedy Reseller PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of leading BMC Remedy reseller partners distributing Kinetic Data applications. Kinetic Data is a BMC Remedy Technology Alliance Partner since 1999.
• MuleSoftcoreTechnology or IntegrationJoint solution architecture where MuleSoft's API management powers Kinetic Data's workflow automation to transform government service delivery across Federal, DoD, and SLED organizations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MuleSoft (Salesforce): MuleSoft provides API-led connectivity and integration platform; Kinetic has a co-architecture partnership with MuleSoft for government service delivery. Both address cross-system workflow/integration needs, with MuleSoft focused on API management and Kinetic on workflow orchestration.
• Nintex: Nintex is a process automation and workflow platform with visual designers, e-signature, and RPA capabilities. Comparable to Kinetic in delivering drag-and-drop workflow automation for enterprise process improvement.
• Workato: Workato is an enterprise integration platform-as-a-service (iPaaS) and workflow automation tool with strong SaaS-to-SaaS connectivity. Directly comparable to Kinetic's cross-system orchestration positioning for mid-market and enterprise.
• Pega (Pegasystems): Pega provides BPM, case management, and workflow automation with deep enterprise and government penetration. Comparable to Kinetic in cross-system workflow orchestration and process automation.
• Appian: Appian is a low-code process automation and BPM platform with strong government/defense presence. Targets similar use cases as Kinetic for case management, approval workflows, and process orchestration.
• BMC Software (Helix/Remedy): BMC Remedy/Helix is a long-standing ITSM platform; Kinetic Data has been a BMC Remedy Technology Alliance Partner since 1999 and builds workflows that integrate natively with BMC. The two compete and complement in IT service management and federal environments.

Broad incumbents

• ServiceNow: ServiceNow is the dominant enterprise workflow/ITSM platform with native orchestration, integration hub, and AI-generation capabilities (Now Assist). It competes with Kinetic by absorbing orchestration into a full ITSM suite, but is broader and heavier to deploy than Kinetic's lean orchestration layer.
• Zapier: Zapier is a leading no-code automation platform with thousands of app integrations. Less enterprise/government focused than Kinetic but addresses the same workflow automation category at smaller scale.
• Microsoft Power Automate: Microsoft Power Automate is a broadly adopted cloud workflow/RPA platform embedded in the Microsoft 365 ecosystem. Competes with Kinetic on workflow automation but is a more general-purpose, broader-tenant offering.

Emerging players

• ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform with enterprise/government traction. Comparable to Kinetic in delivering visual workflow orchestration with an open-source heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kineticdata
• LinkedInlinkedin.com/company/kinetic-data

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetic Data