What Jonas Fitness does

Jonas Fitness, Inc. is a privately held vertical SaaS company founded in 1981 and headquartered in Houston, Texas, that provides Compete, an integrated club management software platform serving commercial gyms, fitness clubs, and hospital-affiliated wellness centers across North America. The browser-based platform combines member management, front desk operations, point-of-sale, employee self-service, custom reporting (300+ canned reports plus an ad hoc builder), and integrated EFT/POS payment processing into a single real-time database, with a Channel Partner Ecosystem of 40+ third-party integrations delivering 1,000+ integration possibilities. The company serves 3,000-4,000+ facilities, processes over 1 million credit card transactions, and maintains 99.9% system uptime, while offering PCI P2PE-validated payment processing that reduces customer PCI scope by 85%.

The business operates on a multi-stream revenue model: recurring subscription fees for the Compete platform, transaction-based revenue from integrated payment processing under its Payment Facilitator status, managed Member Billing Services (including 1-800 call center support and automated collections), and separately billed professional services and hardware resale. Go-to-market is sales-led through a direct enterprise field sales team (888-590-0026, [email protected]) supported by free product demos, customer referrals, and channel partners, with the company recently investing in generative AI capabilities through IRIS AI, a ChatGPT-powered assistant, as part of a multi-million-dollar AI development commitment.

The company was formerly known as Fiserv, holds Trusted Technology Partner status with the Medical Fitness Association, and is differentiated by 40+ years of industry presence, regulatory certifications (PCI P2PE, GDPR, CCPA), and the founder's pioneering role in developing the EFT technology that became the industry standard.

Name

Jonas Fitness

Legal name

Jonas Fitness, Inc.

Website

https://jonasfitness.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Jonas Fitness provides Compete, an integrated club management software platform for commercial gyms, fitness clubs, and hospital wellness centers across North America. The platform bundles member management, billing, integrated EFT/POS payment processing, and front desk operations, supported by 40+ partner integrations and managed billing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software Licenses (Compete): Jonas Fitness provides its Compete club management software primarily through subscription-based licensing. Customers pay recurring fees for access to the software platform, which is available as browser-based modules. The subscription is described in MSA terms referencing Order Form fees, subscription terms, and auto-renewal provisions, indicating a recurring revenue model. Additional fees apply for Professional Services, custom development, and on-site support.
2. Member Billing Services: Full-service billing services offered to club operators, including automated collections and call center support, generating revenue as a service add-on. The company also acts as a Payment Facilitator offering competitive rates on payment processing.
3. Integrated Payment Processing (EFT/POS): Jonas Fitness provides its own EFT and point-of-sale payment processing directly integrated into Compete. As a Payment Facilitator, the company earns transaction fees on credit card processing. The company pioneered the widely adopted EFT technology and was the first management system to integrate software and payment processing.
4. Professional Services & Hardware/Product Resale: Implementation, training, and on-site professional services are billed separately at prevailing hourly rates, plus travel expenses. Hardware and third-party software products are also resold to customers as indicated in the MSA terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Jonas Fitness provides Compete, a fully integrated browser-based club management software platform that combines member management, front desk operations, billing, point-of-sale, class scheduling, employee management, and reporting in a single database for gyms, health clubs, hospitals, and wellness centers. The company also delivers Member Billing Services (full-service billing with a 1-800 call center, automated collections, and real-time reporting) and integrated PCI P2PE-validated EFT/POS payment processing, together with the IRIS AI chat assistant powered by ChatGPT and an open API supporting 40+ third-party integrations.

Product overview

Jonas Fitness provides Compete, an enterprise club management software platform with browser-based add-on modules. The core Compete platform handles membership management for gyms, health clubs, hospitals, and wellness centers, supporting front desk operations, member check-in, billing, and reporting. Key modules include Join Online (online enrollment), Empower M.E. (member self-service portal), Compete on the Go (mobile sales), Employee Self-Service, Club Branded Mobile App, and Member Billing Services. Payment processing is integrated via EFT/POS with PCI P2PE compliance. AI capabilities include IRIS AI chat assistant powered by ChatGPT. The platform connects to 40+ third-party integrations via open API for extended functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Compete: Comprehensive membership management platform and flagship software product of Jonas Fitness.
• Compete Club Management Software
• Compete Member Management Software
• IRIS AI
• Member Billing Services

Products and services

• Compete Club Management Software Flagship comprehensive browser-based membership management platform for gyms, health clubs, hospitals, and wellness centers. Provides front desk operations, member check-in, appointments, POS transactions, reporting, and full database integration across all operational modules on a single subscription SaaS platform.
• Member Billing Services Full-service outsourced billing service for club operators, including 1-800 call center services, automated collection services, and real-time reporting, designed to increase collections and unlock revenue for fitness facilities.

Quantifiable outcome

• Served by over 3,000-4,000 facilities across North America
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• VirtuagymcoreTechnology or IntegrationVirtuagym is listed as a channel partner integration within Jonas Fitness's Channel Partner Ecosystem. The partnership allows Compete to integrate with Virtuagym's member engagement and fitness platform, providing connected software solutions for club operators using both platforms.
• MiGymcoreTechnology or IntegrationMiGym is listed as a channel partner integration within Jonas Fitness's Channel Partner Ecosystem, providing connected solutions for club operators.
• GleantapcoreTechnology or IntegrationGleantap is listed as a channel partner integration within Jonas Fitness's Channel Partner Ecosystem, enabling integrated CRM and marketing capabilities for Compete users.
• ChatGPT / OpenAIcoreTechnology or IntegrationJonas Fitness's IRIS AI chat assistant is powered by ChatGPT (OpenAI). The company has specific AI Terms & Conditions governing the use of this third-party AI solution within its platform. Customer data submitted to IRIS may be stored, transmitted, and processed by OpenAI.
• Medical Fitness AssociationflagshipStrategic or Co-development PartnerJonas Fitness was named Trusted Technology Partner of the Medical Fitness Association, a strategic designation that positions the company as the preferred technology provider for MFA member facilities (hospital and medically based wellness centers).

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is the most direct competitor to Jonas Fitness, providing club management software for fitness studios, gyms, and wellness centers. Both serve commercial fitness operators with subscription-based SaaS plus integrated payments, and the source data explicitly references Mindbody as a head-to-head competitor in 2026 comparisons.
• ABC Fitness Solutions: ABC Fitness Solutions is one of the closest direct peers, providing club management software plus integrated payment processing for health and fitness clubs. Like Jonas Fitness, ABC combines SaaS billing with EFT/payment facilitation, making it a near-comparable on both product and business model dimensions.
• ClubReady: ClubReady provides club management software for fitness studios and gyms, with member management, billing, and integrated payments. It directly competes with Jonas Fitness's Compete platform for the same commercial gym and studio buyer segment.
• Virtuagym: Virtuagym provides all-in-one club management software with member engagement, billing, and coaching tools for fitness businesses. Notably listed as a Jonas Fitness integration partner, indicating direct overlap on member management functionality for the same customer base.
• Daxko: Daxko provides operations, member management, and payment software for YMCAs, JCCs, and health clubs. It is a direct peer for Jonas Fitness's hospital and community wellness segment, with comparable billing and member engagement functionality.
• Zen Planner: Zen Planner provides business management software for fitness studios, gyms, and martial arts schools with member management, billing, and payment processing. It competes with Jonas Fitness in the mid-market fitness club segment.

Emerging players

• Glofox: Glofox is a modern club management platform for boutique fitness studios and gyms, offering member management, billing, and branded apps. While smaller in scale than Jonas Fitness, it represents the modern UX threat from venture-funded entrants.
• Wodify: Wodify is a gym management software specifically serving CrossFit boxes and functional fitness gyms, with member management, billing, and performance tracking. It is an emerging player that overlaps with Jonas Fitness's boutique and specialty gym segment.

Broad incumbents

• Active Network: Active Network (part of Global Payments) provides recreation management and activity registration software for YMCAs, parks, and recreation departments. It is a broad incumbent that overlaps with Jonas Fitness on the community/municipal wellness customer base.

Others

• Jonas Software: Jonas Software is a Constellation Software-owned acquirer of vertical SaaS businesses, and the source data references Jonas Software in connection with Jonas Fitness's HR functions, suggesting a corporate affiliation. Relevant as a potential parent and as a sister-company acquirer of comparable vertical SaaS properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jonasfitnessinc
• YouTubeyoutube.com/@jonasfitnessinc
• Facebookfacebook.com/jonasfitness
• LinkedInlinkedin.com/company/3107829

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonas Fitness