Clubic

What Clubic does

Clubic is a French-language online technology media platform operated by Clubic SAS and headquartered in Lyon, France. The platform publishes daily technology news, in-depth product reviews with numerical ratings, comparative buying guides, tutorials, curated deals, and a software download directory, organized across eight primary sections: Actus (news), Tests (reviews), Guides (buying guides), Tutos (tutorials), Bons Plans (deals), Télécharger (downloads), Comparer (comparison tool), and Maison connectée (smart home). Coverage spans cybersecurity, software and online services, PC and gaming hardware, mobile and telecom, TV and video, audio, and consumer electronics. The site maintains a structured product comparison and rating system and reaches audiences through SEO-optimized editorial content, six social media channels (Facebook, X, YouTube, LinkedIn, Instagram, TikTok), and a daily email newsletter.

The platform is built on a standard web-based content management architecture with category-based organization, product databases, and affiliate link integration embedded throughout editorial and deal content. Its proprietary value lies in its editorial process, which produces tested product reviews and curated deal coverage rather than in differentiated underlying technology. Clubic positions itself as a 100% independent product recommendation media outlet, explicitly disclosing its affiliate relationship model on-site.

Clubic monetizes primarily through affiliate referral commissions (notably from Amazon during events such as Prime Day) and display advertising, including branded sections such as 'Cyber Pro by Verisure' and sponsored deal content from partners including SwitchBot. The audience is French-speaking technology consumers seeking independent product reviews, buying guidance, and deal alerts. There is no consumer subscription model; content is free to readers and revenue is generated entirely on the advertiser and affiliate side. No parent company, institutional ownership, or funding history is disclosed in available sources.

Name

Clubic

Legal name

CLUBIC SAS

Website

https://clubic.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Clubic is a French-language online technology media platform that publishes tech news, product reviews, buying guides, tutorials, and deal coverage for French-speaking consumers, monetizing through affiliate commissions and display advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing and Commission Revenue: Clubic generates revenue through affiliate links and sponsored content. When readers purchase products through their links, Clubic earns a commission. This is explicitly disclosed on the site: 'Si vous achetez via un lien d'affiliation, nous pouvons gagner une commission.' The platform hosts sponsored articles and deal content from brands like SwitchBot, Amazon, and others.
2. Display Advertising: The site displays advertising inventory including branded content sections (Cyber Pro by Verisure), sponsored articles, and display ads. The site generates revenue from advertisers seeking the technology-focused audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clubic is a French-language technology media platform that publishes daily tech news, expert product reviews with numerical ratings, comparative buying guides, technology tutorials, software download directories, and curated consumer deal alerts across categories including cybersecurity, software, PC & gaming, mobile & telecom, TV & video, audio, and smart home. Content is free to consumers and monetized via display advertising and affiliate commissions earned on purchases made through embedded tracking links.

Product overview

Clubic is a French technology media platform offering a comprehensive content ecosystem structured around eight core sections: Actus (daily tech news), Tests (product reviews with ratings), Guides (comparative buying guides), Bons Plans (deals and promotions), Télécharger (software download directory), Comparer (product comparison tool), Tutos (tutorials), plus specialized coverage areas for Cybersécurité, Logiciels & services, PC & Gaming, Mobile & Telecom, TV & Vidéo, Audio, and Maison connectée. The platform positions itself as an independent product recommendation service, with revenue partially from affiliate links. Clubic SAS publishes content in French with coverage spanning consumer electronics, software, cybersecurity, and smart home categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubic Technology Media Platform Free French-language website (clubic.com) that publishes daily technology news, expert product reviews with numerical ratings, comparative buying guides, software download directories, technology tutorials and curated deal alerts across cybersecurity, software, PC & gaming, mobile & telecom, TV & video, audio, and smart home categories; monetized via display advertising and affiliate commissions for the French-speaking consumer audience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• SwitchBotminorGTM or Marketing Partner · 23 June 2026Clubic partnered with SwitchBot for Prime Day 2026 coverage. The Studio Clubic published sponsored deal content featuring SwitchBot smart home products including the Lock Ultra Vision Pro Combo (smart lock), AI Art Frame, and Standing Circulator Fan. The article included affiliate links to SwitchBot products and Amazon listings.
• AmazoncoreGTM or Marketing PartnerClubic maintains extensive affiliate partnership with Amazon for Prime Day coverage, publishing dozens of deal articles featuring Amazon products with affiliate links. Articles include 'Prime Day : Amazon casse les prix' and similar coverage with tracking links (clubi.cc redirects) for commission-based revenue.
• VerisureminorGTM or Marketing PartnerVerisure sponsors Clubic's cybersecurity section ('Cyber Pro by Verisure') and security-related content, appearing as sponsored sections and ad placements within Clubic's smart home and security coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FrAndroid: A major French technology news and reviews platform with strong coverage of mobile, software, and consumer electronics. It competes head-to-head with Clubic for French-speaking tech readers and advertising budgets.
• Tom's Guide (France): The French edition of Tom's Guide, offering tech reviews, tutorials, and buying advice to French consumers. Directly comparable business model — content + affiliate — and audience to Clubic.
• Les Numériques: A leading French technology review and comparison site. It is the most direct competitor to Clubic, targeting the same French-speaking tech audience with structured product reviews, ratings, and buying guides across similar categories.
• 01net: A long-established French technology media outlet covering news, tests, and high-tech product comparisons. Overlaps directly with Clubic's editorial categories and audience.
• CNET France: The French edition of CNET, a global technology media brand. Provides tech news, reviews, and product comparisons in French, competing with Clubic on both editorial coverage and affiliate revenue.

Broad incumbents

• The Verge: A major US-based technology media outlet covering news, reviews, and feature content. Comparable category (consumer tech media) but serves an English-language global audience rather than the French-speaking niche Clubic dominates.
• TechRadar: A large global technology media site with reviews, buying guides, and deal coverage. Comparable monetization model (affiliate + advertising) but operates at much larger scale and broader geography than Clubic.

Emerging players

• Numerama: A French digital media outlet covering technology, science, and digital culture. Competes for the same French-speaking audience with overlapping tech news and product coverage.
• NextPit: A French-language tech publication with strong mobile and smartphone coverage. Overlaps with Clubic's mobile and telecom category but operates with a narrower editorial focus.

Regional players

• LesMobiles: A French tech media site focused on mobile devices and telecom plans. Comparable in geography and content format to Clubic but narrower in category scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Clubic
• YouTubeyoutube.com/user/Clubic
• Facebookfacebook.com/Clubic
• LinkedInlinkedin.com/company/clubic
• Instagraminstagram.com/clubic_off
• TikToktiktok.com/@clubic_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubic