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Diamond V

Full company profile

uuid0008zb6

Namestring
Diamond V
Legal namestring
Diamond V
Websiteurl
diamondv.com
Company typeenum
Private
Founded yearint
1943
Descriptiontext

Diamond V is a Cedar Rapids, Iowa-headquartered animal nutrition company that manufactures proprietary postbiotic and phytogenic feed additives for livestock, poultry, aquaculture, equine, and pet food applications. Founded in 1943 by C.W. Bloomhall and now operating as a wholly-owned subsidiary within Cargill Animal Nutrition, the company builds on 80+ years of microbial fermentation expertise using Saccharomyces cerevisiae and Lactobacillus platforms to produce bioactive metabolite products with unique molecular fingerprints. Its core product portfolio includes XP/XPC and XPC Ultra (multi-species immune and digestive health postbiotics), NaturSafe/Beef Shield (beef cattle), NutriTek/Dairy Shield (dairy cattle), SmartCare/Young Shield (calf pre-weaning), AviCare and Dia-V MBpro (poultry), SynGenX/Dia-V Nursery (swine), DVAQUA (aquaculture), TruEquine (equine), TruMune and TruPet (pet food ingredients), ForageMate (forage inoculants), and Diamond V Ice Plus (heat stress solution), with non-GMO and OMRI-listed organic variants. Supporting evidence includes 385+ controlled research studies and 155 peer-reviewed publications.

The company sells through a multi-channel go-to-market: a global network of 60+ authorized distributors (including Cargill entities, Provimi, Barentz, Brenntag Nordic Agro, DKSH, Feedworks, Nutra Blend, Trouw Nutrition), direct field sales teams operating from five regional offices (China-Shenzhen, EMEA-Assen, Latin America-Irapuato/Campinas, North America, Southeast Asia-Bangkok), and US retailers for hobby farm and pet owners. Pricing is quote-based for enterprise truckload orders and retailer-set for smaller bag quantities. Manufacturing is concentrated in Cedar Rapids, Iowa under cGMP, with R&D at Cargill's Elk River, Minnesota animal nutrition innovation center. Products are marketed to animal producers, feed mills, nutritionists, veterinarians, and pet food manufacturers globally across 50+ countries in five regions. Diamond V monetizes through one-time ingredient sales rather than subscription or licensing models.

Short descriptiontext

Diamond V is a wholly-owned Cargill subsidiary that manufactures proprietary postbiotic and phytogenic animal feed additives across eight species segments (dairy, beef, swine, poultry, aquaculture, equine, pet, small ruminant), serving feed mills, producers, and pet food manufacturers globally through 60+ distributors and five regional offices.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersCedar Rapids, United States
HQ citystring
Cedar Rapids
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
postbiotic feed additives, animal nutrition products, microbial fermentation technology, livestock immune health, pet food ingredients
Industry3 codes
1Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials)
CodeAFADALAEPrimaryYes
2Yeast Products & Fermentation Metabolites (Yeast Culture, MOS/β-Glucans)
CodeAFADALAMPrimaryNo
3Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support)
CodeAFADALAOPrimaryNo
NAICS code2 codes
  • Animal Food Manufacturing31111
  • Other Animal Food Manufacturing311119
SIC code1 code
  • Agricultural Prod-Livestock & Animal Specialties200
Product category
Animal Feed Additives
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Postbiotic Animal Feed Additive Sales
TypeOne Time License
Description

Diamond V generates revenue through the manufacture and sale of natural postbiotic animal feed additives for multiple species including dairy, beef, swine, poultry, aquaculture, equine, and pet. Products are sold through a global distributor network and US retailers for smaller quantities.

diamondv.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1Diamond V™ ruminant solutions
Description

A dedicated ruminant solutions brand bringing together postbiotics, phytogenics, expert consulting and digital tools for beef and dairy producers.

diamondv.com
Core offering1 text field

Diamond V manufactures and sells natural postbiotic animal feed additives produced through proprietary anaerobic microbial fermentation technology. Products support immune function and digestive health across multiple species including dairy, beef, swine, poultry, aquaculture, equine, small ruminant, and pet, with formulations available in granular, liquid, concentrated, organic (OMRI-Listed), and non-GMO variants. The company operates as a business unit within Cargill Animal Nutrition, distributing globally through distributors, direct field sales, and US retailers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Research demonstrates improved survivability and yield in aquaculture operations with 15 challenge studies in shrimp and 16 in fish species.
+3 more records
Product overview1 text field

Diamond V is a global animal health company that manufactures and sells postbiotic animal feed additives. The product portfolio is built on over 80 years of microbial fermentation science and technology, producing immune health postbiotics that work naturally with animal biology. The core products include DVAQUA (aquaculture), NaturSafe (beef cattle), SmartCare and NutriTek (dairy cattle), TruEquine (equine), TruMune and TruPet (pets), AviCare and Dia-V MBpro (poultry), and SynGenX/Dia-V Nursery (swine). Products are available in various forms including granular, liquid, and concentrated formulations. Some products offer Non-GMO and Organic (OMRI-Listed) options. The company also offers forage inoculants under the ForageMate brand and heat stress solutions like Diamond V Ice Plus. Diamond V operates as a business unit within Cargill Animal Nutrition, with manufacturing facilities in Cedar Rapids, Iowa and research in Elk River, Minnesota.

Product and service29 records
1DVAQUA
CategoryAquaculture Feed Additive
Description

Natural immune health postbiotic aquaculture feed additive for fish and shrimp that supports immune function and digestive health for optimal health and performance in each life stage.

2NaturSafe (Diamond V Beef Shield)
CategoryBeef Cattle Feed Additive
Description

Postbiotic beef cattle feed additive containing bioactive compounds specifically formulated to optimize health and performance, supporting rumen health, immune strength, and antibiotic stewardship across cow/calf, stocker/backgrounder, and feedlot operations.

3LiquiPro SC
CategoryDairy Calf Feed Additive
Description

Natural nutritional immune health liquid calf feed additive designed for use with pre-weaning liquid calf diets including milk and milk replacer, supporting animal health, rumen health, and immune strength.

4ForageMate
CategoryForage Inoculant
Description

Forage inoculant product line (HQ, VS-3, AP, EBL, BP) designed to enhance fermentation of harvested crops, lower pH, inhibit yeast and mold spoilage, and improve silage quality for dairy and cattle producers.

5LiquiCare RTU (Diamond V Relax LIQ)
CategoryCattle Drench Postbiotic
Description

Liquid cattle drench postbiotic designed to manage challenges during weaning, receiving, and processing. Supports post-weaning health, dry matter intake, rumen health, and overall health and well-being.

6XPC Ultra
CategoryMulti-Species Postbiotic Feed Additive
Description

Natural immune health concentrated postbiotic animal feed additive for all classes of livestock, poultry, equine, and pet diets. Supports immune function and digestive health with dual-action functionality.

7XPC Ultra LS
CategoryNon-GMO Multi-Species Postbiotic Feed Additive
Description

All natural non-GMO immune health concentrated animal feed additive for all classes of livestock, poultry, equine, and pet diets. Produced using Saccharomyces cerevisiae fermentation platform.

8XP / XPC
CategoryMulti-Species Postbiotic Feed Additive
Description

Natural immune health postbiotic used in dairy cow, beef cattle, broiler, breeder, layer, turkey, horse, and pet diets. Microbial fermentate composed of hundreds of bioactive compounds supporting optimal health and performance.

9XP LS / XPC LS
CategoryNon-GMO Multi-Species Postbiotic Feed Additive
Description

Non-GMO animal feed additive manufactured using non-GMO grains, supporting digestion and rumen health through microbiota optimization. OMRI-Listed for organic production compatibility.

10SmartCare (Diamond V Young Shield)
CategoryDairy Calf Feed Additive
Description

Natural immune health dairy calf feed additive for pre-weaning milk and milk replacer diets. Supports immunity, health, performance, gastrointestinal development, starter intake, and body weight gain.

11NutriTek (Diamond V Dairy Shield)
CategoryDairy Cattle Feed Additive
Description

Next generation immune health dairy cattle feed additive that optimizes gut health and immune strength for healthy animals that perform to their genetic potential, supporting rumen health, dry matter intake, body weight, feed efficiency, and milk production.

12NutriTek LS (Diamond V Dairy Shield LS)
CategoryNon-GMO Dairy Cattle Feed Additive
Description

Non-GMO version of NutriTek dairy cattle feed additive. Next generation immune health product supporting immune function and digestive health.

13Diamond V Ice Plus
CategoryDairy Heat Stress Solution
Description

Heat stress solution with unique synergistic blend that helps lessen heat's impact on milk production and reproductive health by supporting cow cooling at the cellular level. Proven with two decades of use and up to 5:1 ROI during heat stress.

14TruEquine
CategoryEquine Feed Additive
Description

Postbiotic horse feed supplement supporting immune function and digestive health. Helps support joint health, gut health, and stress management in all ages and levels of horses.

15TruEquine C
CategoryConcentrated Equine Feed Additive
Description

Concentrated postbiotic horse feed additive, four times more concentrated than TruEquine. Supports optimal health and performance in all classes of equine diets.

16TruEquine CLS
CategoryNon-GMO Concentrated Equine Feed Additive
Description

Concentrated non-GMO postbiotic horse feed additive, four times more concentrated than TruEquine. Applicable for use in non-GMO equine diets.

17TruEquine Ultra
CategoryUltra-Concentrated Equine Feed Additive
Description

Most concentrated postbiotic horse feed additive, eight times more concentrated than TruEquine. Lowest inclusion postbiotic for optimal health and performance in equine diets.

18TruMune
CategoryPet Food Ingredient
Description

Advanced natural immune health pet food ingredient made from proprietary fermentation process. Developed for dog and cat diets with dual-action functionality supporting immune function and digestive health. AAFCO-defined natural ingredient.

19TruPet
CategoryPet Food Ingredient
Description

Advanced natural immune health pet food ingredient for dog and cat diets. Supports pet wellbeing and vitality with dual-action functionality for optimal health and wellness.

20AviCare
CategoryPoultry Feed Additive
Description

Natural immune health poultry feed additive used in drinking water. Dual-action functionality supporting immune function and digestive health for optimal bird health and performance in broilers, layers, breeders, turkeys, and backyard birds.

21XPC Green
CategoryOrganic Postbiotic Feed Additive
Description

OMRI-Listed organic postbiotic animal feed additive with all features of XPC but specifically formulated for use in organic rations.

22Dia-V MBpro
CategoryMeat Bird Poultry Feed Additive
Description

Poultry feed additive combining postbiotics and essential oil compounds for meat bird performance. Supports improved body weight gain, feed conversion, processing yields, and decreased production costs.

23Dia-V SW LQ
CategorySwine Liquid Feed Additive
Description

Natural pig liquid additive designed as a drinking water additive for sows. Supports gut health and overall performance, post-farrowing recovery, pre-wean livability, and litter weaning weight.

24SynGenX / Dia-V Nursery
CategorySwine Nursery Feed Additive
Description

Piglet feed additive using proprietary Lactobacillus fermentation technology. Dual-action functionality supporting immune function and digestive health for optimal piglet health and performance post-weaning.

25Dia-V Nursery LS
CategoryNon-GMO Swine Nursery Feed Additive
Description

Non-GMO piglet feed additive using proprietary Lactobacillus acidophilus fermentation technology. Supports immune function and digestive health in nursery pigs.

26Dia-V SC (Diamond V Young Shield)
CategoryCalf Feed Additive
Description

Natural immune health pre-weaning calf feed additive used in milk and milk replacer diets. Supports immunity, health, performance, and promotes healthy microbial balance.

27Diamond V P-Digest (formerly Actifor Pro)
CategoryPhytogenic Feed Additive
Description

Phytogenic digestive solution containing plant-based bioactive compounds to support economic efficiency and promote resilience in animals. Launched in 2025 under Diamond V brand.

28Diamond V S-Digest (formerly Actifor Power)
CategoryPhytogenic Ruminant Feed Additive
Description

Phytogenic solution with essential oils, spices, and saponins to support rumen function, feed intake, and energy efficiency. Demonstrates up to 7.5% increase in dry matter intake, 12% increase in average daily gain, and 5% improvement in feed conversion ratio.

29Diamond V F-Digest (formerly Valido Pro)
CategoryPhytogenic Cattle Feed Additive
Description

Phytogenic feed additive supporting increase in dry matter intake, nutrient digestibility, feed efficiency, rumen and intestinal function in dairy and beef cattle. Launched in 2025 under Diamond V brand.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership17 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Diamond V is a business unit within Cargill Animal Nutrition. Cargill entities serve as distributors for Diamond V products across multiple regions including Colombia, South Africa, India, Ireland, Poland, Turkey, Russia, Thailand, and United Kingdom. This parent-subsidiary relationship provides Diamond V with global distribution infrastructure and resources.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Provimi, now part of Cargill, distributes Diamond V products across Pakistan, India, Canada, France, Ireland, Italy, UK, and USA through their animal nutrition network.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Global ingredients distributor serving Canada with Diamond V pet food ingredients including TruMune.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Nordic agricultural ingredients distributor based in Denmark serving the region with Diamond V products.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

pan-Asian specialty ingredients distributor serving Southeast Asia with Diamond V products.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Australian agricultural distributor serving Australia and New Zealand with Diamond V products including TruMune pet food ingredients.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Canadian animal nutrition company distributing Diamond V products in North America.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

US distributor serving the Midwest with exceptions for California, Arizona and Northeast regions. Distributes Diamond V products including XP, XPC, XPC Green, and NutriTek.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

US-based online and phone retailer distributing Diamond V products XP and SmartCare for small quantity purchases.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

US retailer distributing Diamond V LiquiCare RTU product for cattle drenches.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

US-based online and phone retailer distributing Diamond V LiquiCare RTU and SmartCare products.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Upper Midwest US distributor offering widest range of Diamond V products including DiaMune SE, NaturSafe, NutriTek, Original XP, Original XPC, and XPC Green.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Nutreco company serving Indonesia with Diamond V products through Trouw Nutrition Indonesia operations.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

US-based distributor offering Diamond V pet food ingredients including TruMune.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Global animal health company serving Argentina and Uruguay with Diamond V products.

16Leading Universities
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Diamond V collaborates with leading universities and numerous independent laboratories around the world for scientific research studies across all major livestock, poultry, pet, aqua, equine, and other animal species.

diamondv.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership with independent laboratories worldwide to conduct controlled research studies and validate product efficacy across animal species.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Alltech is a global animal nutrition company built on yeast fermentation technology (including Yea-Sacc and Bio-Mos) — directly comparable to Diamond V's XP/XPC and TruMune lines across species and on the same postbiotic/yeast metabolite category positioning.

TypeBroad incumbent
Description

ADM Animal Nutrition is a major global feed and premix manufacturer serving livestock, poultry, and pet producers. As a broad incumbent, ADM competes with Diamond V indirectly through premix bundling and directly through specialty additive offerings including probiotics and gut-health ingredients.

TypeBroad incumbent
Description

Kemin is a diversified ingredient manufacturer with significant animal nutrition and health exposure (including encapsulated essential oils, probiotics, and immune-support additives). Competes with Diamond V in immune and gut-health functional feed ingredients, particularly in poultry and pet food.

TypeDirect peer
Description

Arm & Hammer's animal and food production division produces microbially-derived feed additives (yeast probiotics, postbiotics, and immune-support products) for ruminants and monogastrics. Directly comparable to Diamond V's yeast-based fermentation platform in dairy and beef segments.

TypeOthers
Description

Phibro Animal Health is a diversified animal health company producing vaccines, nutritional specialties, and feed additives (and a listed Diamond V distributor in Argentina/Uruguay). Relevant as a comparable animal health/additives platform and channel partner.

TypeDirect peer
Description

Novonesis (formed via Novozymes–Chr. Hansen merger) is a global microbial fermentation leader producing probiotic and postbiotic solutions for animal nutrition. Direct competitor to Diamond V's Saccharomyces cerevisiae and Lactobacillus-based fermentation products.

TypeDirect peer
Description

Following DSM's merger with Firmenich and acquisition of Biomin, the combined entity is a leading global supplier of mycotoxin binders, probiotics, and postbiotic feed additives. Competes with Diamond V in functional feed additives for swine, poultry, and ruminants.

TypeBroad incumbent
Description

Evonik produces amino acids, probiotics, and gut-health additives for livestock feed. Competes with Diamond V in functional feed additives, particularly in swine and poultry gut-health segments.

TypeDirect peer
Description

Lallemand Animal Nutrition is one of the largest global producers of yeast-based probiotics, postbiotics, and microbial feed additives for livestock and pets. It directly competes with Diamond V in Saccharomyces cerevisiae-derived fermentation products across ruminant, swine, and poultry segments.

TypeBroad incumbent
Description

Cargill Animal Nutrition is Diamond V's parent business unit and a global leader in animal feed premixes and additives. While Diamond V operates as a focused postbiotic brand within Cargill, the broader Cargill platform shapes distribution, formulation partnerships, and competitive dynamics.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Diamond V

Animal Feed Additivesdiamondv.com

Diamond V is a wholly-owned Cargill subsidiary that manufactures proprietary postbiotic and phytogenic animal feed additives across eight species segments (dairy, beef, swine, poultry, aquaculture, equine, pet, small ruminant), serving feed mills, producers, and pet food manufacturers globally through 60+ distributors and five regional offices.

What Diamond V does

Diamond V is a Cedar Rapids, Iowa-headquartered animal nutrition company that manufactures proprietary postbiotic and phytogenic feed additives for livestock, poultry, aquaculture, equine, and pet food applications. Founded in 1943 by C.W. Bloomhall and now operating as a wholly-owned subsidiary within Cargill Animal Nutrition, the company builds on 80+ years of microbial fermentation expertise using Saccharomyces cerevisiae and Lactobacillus platforms to produce bioactive metabolite products with unique molecular fingerprints. Its core product portfolio includes XP/XPC and XPC Ultra (multi-species immune and digestive health postbiotics), NaturSafe/Beef Shield (beef cattle), NutriTek/Dairy Shield (dairy cattle), SmartCare/Young Shield (calf pre-weaning), AviCare and Dia-V MBpro (poultry), SynGenX/Dia-V Nursery (swine), DVAQUA (aquaculture), TruEquine (equine), TruMune and TruPet (pet food ingredients), ForageMate (forage inoculants), and Diamond V Ice Plus (heat stress solution), with non-GMO and OMRI-listed organic variants. Supporting evidence includes 385+ controlled research studies and 155 peer-reviewed publications.

The company sells through a multi-channel go-to-market: a global network of 60+ authorized distributors (including Cargill entities, Provimi, Barentz, Brenntag Nordic Agro, DKSH, Feedworks, Nutra Blend, Trouw Nutrition), direct field sales teams operating from five regional offices (China-Shenzhen, EMEA-Assen, Latin America-Irapuato/Campinas, North America, Southeast Asia-Bangkok), and US retailers for hobby farm and pet owners. Pricing is quote-based for enterprise truckload orders and retailer-set for smaller bag quantities. Manufacturing is concentrated in Cedar Rapids, Iowa under cGMP, with R&D at Cargill's Elk River, Minnesota animal nutrition innovation center. Products are marketed to animal producers, feed mills, nutritionists, veterinarians, and pet food manufacturers globally across 50+ countries in five regions. Diamond V monetizes through one-time ingredient sales rather than subscription or licensing models.

Diamond V firmographics

Firmographics
Name
Diamond V
Legal name
Diamond V
Website
https://diamondv.com
Company type
Private
Founded year
1943
Operating status
Operating
Headcount range
251–500 employees
Short description
Diamond V is a wholly-owned Cargill subsidiary that manufactures proprietary postbiotic and phytogenic animal feed additives across eight species segments (dairy, beef, swine, poultry, aquaculture, equine, pet, small ruminant), serving feed mills, producers, and pet food manufacturers globally through 60+ distributors and five regional offices.
Ownership category
akta.pro rank

Diamond V industry classification

Industry
Product category
Animal Feed Additives
NAICS
Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
SIC
Agricultural Prod-Livestock & Animal Specialties (200)
akta.pro primary industry
Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials) (AFADALAE)
akta.pro secondary industries
Yeast Products & Fermentation Metabolites (Yeast Culture, MOS/β-Glucans) (AFADALAM), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

Keywords

  • Postbiotic feed additives
  • Animal nutrition products
  • Microbial fermentation technology
  • Livestock immune health
  • Pet food ingredients

Where Diamond V is headquartered

Location

Headquarters

HQ city
Cedar Rapids
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Diamond V business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

  1. Postbiotic Animal Feed Additive Sales: Diamond V generates revenue through the manufacture and sale of natural postbiotic animal feed additives for multiple species including dairy, beef, swine, poultry, aquaculture, equine, and pet. Products are sold through a global distributor network and US retailers for smaller quantities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Diamond V product offering

Product offering

Core offering

Diamond V manufactures and sells natural postbiotic animal feed additives produced through proprietary anaerobic microbial fermentation technology. Products support immune function and digestive health across multiple species including dairy, beef, swine, poultry, aquaculture, equine, small ruminant, and pet, with formulations available in granular, liquid, concentrated, organic (OMRI-Listed), and non-GMO variants. The company operates as a business unit within Cargill Animal Nutrition, distributing globally through distributors, direct field sales, and US retailers.

Product overview

Diamond V is a global animal health company that manufactures and sells postbiotic animal feed additives. The product portfolio is built on over 80 years of microbial fermentation science and technology, producing immune health postbiotics that work naturally with animal biology. The core products include DVAQUA (aquaculture), NaturSafe (beef cattle), SmartCare and NutriTek (dairy cattle), TruEquine (equine), TruMune and TruPet (pets), AviCare and Dia-V MBpro (poultry), and SynGenX/Dia-V Nursery (swine). Products are available in various forms including granular, liquid, and concentrated formulations. Some products offer Non-GMO and Organic (OMRI-Listed) options. The company also offers forage inoculants under the ForageMate brand and heat stress solutions like Diamond V Ice Plus. Diamond V operates as a business unit within Cargill Animal Nutrition, with manufacturing facilities in Cedar Rapids, Iowa and research in Elk River, Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

  • Diamond V™ ruminant solutions: A dedicated ruminant solutions brand bringing together postbiotics, phytogenics, expert consulting and digital tools for beef and dairy producers.

Products and services

  • DVAQUA Natural immune health postbiotic aquaculture feed additive for fish and shrimp that supports immune function and digestive health for optimal health and performance in each life stage.
  • NaturSafe (Diamond V Beef Shield) Postbiotic beef cattle feed additive containing bioactive compounds specifically formulated to optimize health and performance, supporting rumen health, immune strength, and antibiotic stewardship across cow/calf, stocker/backgrounder, and feedlot operations.
  • LiquiPro SC Natural nutritional immune health liquid calf feed additive designed for use with pre-weaning liquid calf diets including milk and milk replacer, supporting animal health, rumen health, and immune strength.
  • ForageMate Forage inoculant product line (HQ, VS-3, AP, EBL, BP) designed to enhance fermentation of harvested crops, lower pH, inhibit yeast and mold spoilage, and improve silage quality for dairy and cattle producers.
  • LiquiCare RTU (Diamond V Relax LIQ) Liquid cattle drench postbiotic designed to manage challenges during weaning, receiving, and processing. Supports post-weaning health, dry matter intake, rumen health, and overall health and well-being.
  • XPC Ultra Natural immune health concentrated postbiotic animal feed additive for all classes of livestock, poultry, equine, and pet diets. Supports immune function and digestive health with dual-action functionality.
  • XPC Ultra LS All natural non-GMO immune health concentrated animal feed additive for all classes of livestock, poultry, equine, and pet diets. Produced using Saccharomyces cerevisiae fermentation platform.
  • XP / XPC Natural immune health postbiotic used in dairy cow, beef cattle, broiler, breeder, layer, turkey, horse, and pet diets. Microbial fermentate composed of hundreds of bioactive compounds supporting optimal health and performance.
  • XP LS / XPC LS Non-GMO animal feed additive manufactured using non-GMO grains, supporting digestion and rumen health through microbiota optimization. OMRI-Listed for organic production compatibility.
  • SmartCare (Diamond V Young Shield) Natural immune health dairy calf feed additive for pre-weaning milk and milk replacer diets. Supports immunity, health, performance, gastrointestinal development, starter intake, and body weight gain.
  • NutriTek (Diamond V Dairy Shield) Next generation immune health dairy cattle feed additive that optimizes gut health and immune strength for healthy animals that perform to their genetic potential, supporting rumen health, dry matter intake, body weight, feed efficiency, and milk production.
  • NutriTek LS (Diamond V Dairy Shield LS) Non-GMO version of NutriTek dairy cattle feed additive. Next generation immune health product supporting immune function and digestive health.
  • Diamond V Ice Plus Heat stress solution with unique synergistic blend that helps lessen heat's impact on milk production and reproductive health by supporting cow cooling at the cellular level. Proven with two decades of use and up to 5:1 ROI during heat stress.
  • TruEquine Postbiotic horse feed supplement supporting immune function and digestive health. Helps support joint health, gut health, and stress management in all ages and levels of horses.
  • TruEquine C Concentrated postbiotic horse feed additive, four times more concentrated than TruEquine. Supports optimal health and performance in all classes of equine diets.
  • TruEquine CLS Concentrated non-GMO postbiotic horse feed additive, four times more concentrated than TruEquine. Applicable for use in non-GMO equine diets.
  • TruEquine Ultra Most concentrated postbiotic horse feed additive, eight times more concentrated than TruEquine. Lowest inclusion postbiotic for optimal health and performance in equine diets.
  • TruMune Advanced natural immune health pet food ingredient made from proprietary fermentation process. Developed for dog and cat diets with dual-action functionality supporting immune function and digestive health. AAFCO-defined natural ingredient.
  • TruPet Advanced natural immune health pet food ingredient for dog and cat diets. Supports pet wellbeing and vitality with dual-action functionality for optimal health and wellness.
  • AviCare Natural immune health poultry feed additive used in drinking water. Dual-action functionality supporting immune function and digestive health for optimal bird health and performance in broilers, layers, breeders, turkeys, and backyard birds.
  • XPC Green OMRI-Listed organic postbiotic animal feed additive with all features of XPC but specifically formulated for use in organic rations.
  • Dia-V MBpro Poultry feed additive combining postbiotics and essential oil compounds for meat bird performance. Supports improved body weight gain, feed conversion, processing yields, and decreased production costs.
  • Dia-V SW LQ Natural pig liquid additive designed as a drinking water additive for sows. Supports gut health and overall performance, post-farrowing recovery, pre-wean livability, and litter weaning weight.
  • SynGenX / Dia-V Nursery Piglet feed additive using proprietary Lactobacillus fermentation technology. Dual-action functionality supporting immune function and digestive health for optimal piglet health and performance post-weaning.
  • Dia-V Nursery LS Non-GMO piglet feed additive using proprietary Lactobacillus acidophilus fermentation technology. Supports immune function and digestive health in nursery pigs.
  • Dia-V SC (Diamond V Young Shield) Natural immune health pre-weaning calf feed additive used in milk and milk replacer diets. Supports immunity, health, performance, and promotes healthy microbial balance.
  • Diamond V P-Digest (formerly Actifor Pro) Phytogenic digestive solution containing plant-based bioactive compounds to support economic efficiency and promote resilience in animals. Launched in 2025 under Diamond V brand.
  • Diamond V S-Digest (formerly Actifor Power) Phytogenic solution with essential oils, spices, and saponins to support rumen function, feed intake, and energy efficiency. Demonstrates up to 7.5% increase in dry matter intake, 12% increase in average daily gain, and 5% improvement in feed conversion ratio.
  • Diamond V F-Digest (formerly Valido Pro) Phytogenic feed additive supporting increase in dry matter intake, nutrient digestibility, feed efficiency, rumen and intestinal function in dairy and beef cattle. Launched in 2025 under Diamond V brand.

Quantifiable outcome

  • Research demonstrates improved survivability and yield in aquaculture operations with 15 challenge studies in shrimp and 16 in fish species.
  • +3 more outcomes

Companies that use Diamond V

Customer profile

Segments8 records

Ideal customer profiles3 records

Diamond V technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Diamond V partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core, major and minor.

  • Cargill Animal NutritioncoreChannel Partner/ Reseller/ DistributorDiamond V is a business unit within Cargill Animal Nutrition. Cargill entities serve as distributors for Diamond V products across multiple regions including Colombia, South Africa, India, Ireland, Poland, Turkey, Russia, Thailand, and United Kingdom. This parent-subsidiary relationship provides Diamond V with global distribution infrastructure and resources.
  • Provimi (Cargill)coreChannel Partner/ Reseller/ DistributorProvimi, now part of Cargill, distributes Diamond V products across Pakistan, India, Canada, France, Ireland, Italy, UK, and USA through their animal nutrition network.
  • BarentzmajorChannel Partner/ Reseller/ DistributorGlobal ingredients distributor serving Canada with Diamond V pet food ingredients including TruMune.
  • Brenntag Nordic AgromajorChannel Partner/ Reseller/ DistributorNordic agricultural ingredients distributor based in Denmark serving the region with Diamond V products.
  • DKSH (Thailand) LimitedmajorChannel Partner/ Reseller/ Distributorpan-Asian specialty ingredients distributor serving Southeast Asia with Diamond V products.
  • Feedworks Pty. Ltd.majorChannel Partner/ Reseller/ DistributorAustralian agricultural distributor serving Australia and New Zealand with Diamond V products including TruMune pet food ingredients.
  • JEFO NutritionminorChannel Partner/ Reseller/ DistributorCanadian animal nutrition company distributing Diamond V products in North America.
  • Consumer SupplymajorChannel Partner/ Reseller/ DistributorUS distributor serving the Midwest with exceptions for California, Arizona and Northeast regions. Distributes Diamond V products including XP, XPC, XPC Green, and NutriTek.
  • Armor Animal HealthmajorChannel Partner/ Reseller/ DistributorUS-based online and phone retailer distributing Diamond V products XP and SmartCare for small quantity purchases.
  • CPC Animal HealthminorChannel Partner/ Reseller/ DistributorUS retailer distributing Diamond V LiquiCare RTU product for cattle drenches.
  • PBS Animal HealthminorChannel Partner/ Reseller/ DistributorUS-based online and phone retailer distributing Diamond V LiquiCare RTU and SmartCare products.
  • StutsmansmajorChannel Partner/ Reseller/ DistributorUpper Midwest US distributor offering widest range of Diamond V products including DiaMune SE, NaturSafe, NutriTek, Original XP, Original XPC, and XPC Green.
  • Trouw NutritionminorChannel Partner/ Reseller/ DistributorNutreco company serving Indonesia with Diamond V products through Trouw Nutrition Indonesia operations.
  • Nutra BlendmajorChannel Partner/ Reseller/ DistributorUS-based distributor offering Diamond V pet food ingredients including TruMune.
  • Phibro Animal HealthminorChannel Partner/ Reseller/ DistributorGlobal animal health company serving Argentina and Uruguay with Diamond V products.
  • Leading UniversitiescoreStrategic or Co-development PartnerDiamond V collaborates with leading universities and numerous independent laboratories around the world for scientific research studies across all major livestock, poultry, pet, aqua, equine, and other animal species.
  • Independent LaboratoriescoreStrategic or Co-development PartnerPartnership with independent laboratories worldwide to conduct controlled research studies and validate product efficacy across animal species.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Diamond V competitors and assessment

Company assessment

Direct peers

  • Alltech: Alltech is a global animal nutrition company built on yeast fermentation technology (including Yea-Sacc and Bio-Mos) — directly comparable to Diamond V's XP/XPC and TruMune lines across species and on the same postbiotic/yeast metabolite category positioning.
  • Arm & Hammer Animal and Food Production: Arm & Hammer's animal and food production division produces microbially-derived feed additives (yeast probiotics, postbiotics, and immune-support products) for ruminants and monogastrics. Directly comparable to Diamond V's yeast-based fermentation platform in dairy and beef segments.
  • Chr. Hansen / Novonesis: Novonesis (formed via Novozymes–Chr. Hansen merger) is a global microbial fermentation leader producing probiotic and postbiotic solutions for animal nutrition. Direct competitor to Diamond V's Saccharomyces cerevisiae and Lactobacillus-based fermentation products.
  • DSM-Firmenich (Biomin / Animal Nutrition & Health): Following DSM's merger with Firmenich and acquisition of Biomin, the combined entity is a leading global supplier of mycotoxin binders, probiotics, and postbiotic feed additives. Competes with Diamond V in functional feed additives for swine, poultry, and ruminants.
  • Lallemand Animal Nutrition: Lallemand Animal Nutrition is one of the largest global producers of yeast-based probiotics, postbiotics, and microbial feed additives for livestock and pets. It directly competes with Diamond V in Saccharomyces cerevisiae-derived fermentation products across ruminant, swine, and poultry segments.

Broad incumbents

  • ADM Animal Nutrition: ADM Animal Nutrition is a major global feed and premix manufacturer serving livestock, poultry, and pet producers. As a broad incumbent, ADM competes with Diamond V indirectly through premix bundling and directly through specialty additive offerings including probiotics and gut-health ingredients.
  • Kemin Industries: Kemin is a diversified ingredient manufacturer with significant animal nutrition and health exposure (including encapsulated essential oils, probiotics, and immune-support additives). Competes with Diamond V in immune and gut-health functional feed ingredients, particularly in poultry and pet food.
  • Evonik Animal Nutrition: Evonik produces amino acids, probiotics, and gut-health additives for livestock feed. Competes with Diamond V in functional feed additives, particularly in swine and poultry gut-health segments.
  • Cargill Animal Nutrition (parent): Cargill Animal Nutrition is Diamond V's parent business unit and a global leader in animal feed premixes and additives. While Diamond V operates as a focused postbiotic brand within Cargill, the broader Cargill platform shapes distribution, formulation partnerships, and competitive dynamics.

Others

  • Phibro Animal Health: Phibro Animal Health is a diversified animal health company producing vaccines, nutritional specialties, and feed additives (and a listed Diamond V distributor in Argentina/Uruguay). Relevant as a comparable animal health/additives platform and channel partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Diamond V social profiles

Digital presence

Diamond V compliance and trust

Trust signal

Compliance5 records

Diamond V financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Diamond V leadership team

Management profile

Number of profiles

Diamond V funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Diamond V M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond V

What does Diamond V do?

Diamond V manufactures and sells natural postbiotic animal feed additives produced through proprietary anaerobic microbial fermentation technology. Products support immune function and digestive health across multiple species including dairy, beef, swine, poultry, aquaculture, equine, small ruminant, and pet, with formulations available in granular, liquid, concentrated, organic (OMRI-Listed), and non-GMO variants. The company operates as a business unit within Cargill Animal Nutrition, distributing globally through distributors, direct field sales, and US retailers.

Is Diamond V a public or private company?

Diamond V is a private company. It is classified as corporate owned and is currently operating.

When was Diamond V founded?

Diamond V was founded in 1943. It employs 251 to 500 people.

Where is Diamond V based?

Diamond V is headquartered in Cedar Rapids, United States, in the North America region.

How does Diamond V make money?

One revenue line is on record: postbiotic Animal Feed Additive Sales.

Who are Diamond V's main competitors?

Direct peers on record are Alltech, Arm & Hammer Animal and Food Production, Chr. Hansen / Novonesis, DSM-Firmenich (Biomin / Animal Nutrition & Health) and Lallemand Animal Nutrition. Broad incumbents are ADM Animal Nutrition, Kemin Industries, Evonik Animal Nutrition and Cargill Animal Nutrition (parent). Phibro Animal Health is listed as an others.

Does Diamond V have an API?

No public API is recorded for Diamond V.

What industry is Diamond V in?

Diamond V's product category is Animal Feed Additives. Its primary akta.pro industry code is AFADALAE, Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials), with a secondary code of AFADALAM, Yeast Products & Fermentation Metabolites (Yeast Culture, MOS/β-Glucans). Its NAICS code is 31111 and its SIC code is 200.

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Live signals
CargillFeed Additives - Micronutrition and Health SolutionsDiamond V presents a comprehensive portfolio of feed additives and health solutions designed to optimize animal performance across various sectors including aquaculture, beef, dairy, poultry, equine, and pets. The company highlights specific product lines such as DVAQUA for aquatic species, Actifor and NutriTek for cattle, and Biostrong for poultry, emphasizing benefits like immune support, digestive health, and stress mitigation. These offerings leverage technologies including microbial fermentates, phytogenics, and postbiotics to address challenges such as mycotoxin contamination and environmental stressors.PR NewswireCargill's Diamond V expands production footprint to better serve growing customer demand for natural animal health productsCargill's Diamond V has completed a $29.1 million, 100,000 square foot expansion at its Cedar Rapids manufacturing plant to consolidate all production and packaging of its natural immune support products for animal health in one facility. The expansion, which adds two production lines immediately with capacity for up to eight total, will result in the closure of Diamond V's north plant and the transfer of all 20 employees to the south facility, with production beginning in February 2020. The expansion supports growing customer and consumer demand for naturally produced animal protein and aligns with Cargill's 2018 acquisition of Diamond V, which positioned the company in the $20 billion global animal feed additives market.PR NewswireMore fish please, say U.S. and British consumers--and make it healthyCargill's Feed4Thought survey reveals that 44% of American and British consumers have increased their fish consumption over the past five years, driven primarily by health benefits. The company is responding to these trends by expanding its micro nutrition business and leveraging acquisitions like Diamond V to improve aquaculture sustainability and animal health.PR NewswireU.S. consumers want protein raised with the same natural health supplements humans useCargill's Feed4Thought survey found that 62% of U.S. millennials want protein raised with the same natural health supplements humans use, such as probiotics, plant extracts, and essential oils, with 72% of respondents aware of natural health products available for animal feed. The survey results coincide with Cargill's strategic expansion in this segment through its acquisition of Iowa-based Diamond V and equity investment in Austria-based Delacon, both producers of natural feed additives for animal health. A MarketsandMarket study projects the global probiotics animal feed market will reach approximately $5.07 billion by 2022, growing at nearly 8% per year.