Armor Animal Health
- Company typePrivate
- Founded1982
- HeadquartersBeaver Dam, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Armor Animal Health firmographics
Firmographics- Name
- Armor Animal Health
- Legal name
- Armor Animal Health
- Website
- https://armoranimalhealth.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Armor Animal Health industry classification
Industry- Product category
- Veterinary Distribution
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
- akta.pro secondary industries
- Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM), Veterinary Vaccines (HLAIAEAH), Veterinary Vaccines (Biologics) (HLAMAEAL)
Keywords
Where Armor Animal Health is headquartered
LocationHeadquarters
- HQ city
- Beaver Dam
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Armor Animal Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Armor Animal Health generates revenue through direct sales of animal health products including veterinary pharmaceuticals, vaccines, antibiotics, supplements, medical supplies, handling equipment, and farm apparel. Revenue is primarily transaction-based with some wholesale/quote arrangements for larger orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products with quantity-based discounts on select items |
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing for wholesale and larger B2B orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Armor Animal Health product offering
Product offeringCore offering
Armor Animal Health is an e-commerce distributor of animal health products, supplying veterinary pharmaceuticals, vaccines, antibiotics, supplements, medical supplies, handling equipment, and farm apparel to livestock producers, veterinarians, and pet owners. The company also operates a compounding pharmacy and an API Lab offering autogenous (custom) vaccines for livestock operations.
Product overview
Armor Animal Health is a B2B e-commerce platform and distributor serving the livestock and agricultural industry. The company offers an extensive catalog of animal health products and farm supplies through its website, including medications, vaccines, supplements, medical instruments, and equipment for various species (beef cattle, dairy, calves, horses, goats, sheep, pigs, poultry, and pets). The platform also provides specialized services including a pharmacy for compounded medications, autogenous vaccine manufacturing through its API Lab, and access to a network of veterinary clinics. The business operates as a traditional e-commerce retailer rather than a software platform, with no AI/ML capabilities or public API offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Livestock Animal Health Supplies
- Companion Animal Supplies
- Compounding Pharmacy
Companies that use Armor Animal Health
Customer profileSegments9 records
Ideal customer profiles3 records
Armor Animal Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armor Animal Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Veterinary Clinics (Network)coreArmor Animal Health partners with hundreds of veterinary clinics across the United States. Customers can select their preferred clinic during checkout. The company serves as a supply source for these clinics to procure animal health products for their client herds. Clinics listed include Sterner Veterinary Clinic PC, Acorn Farm Vet, Anderson Vet Clinic, and many others across states including Wisconsin, Iowa, Minnesota, Michigan, New York, North Dakota, Illinois, and others.
- Pharmaceutical ManufacturerscoreAs an NABP Accredited Drug Distributor, Armor Animal Health carries products from major animal health pharmaceutical manufacturers including Merck Animal Health, Zoetis, Elanco, Boehringer Ingelheim, and many others. These are not formal partnerships but supply relationships for product distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Armor Animal Health competitors and assessment
Company assessmentBroad incumbents
- Patterson Veterinary Supply: Large veterinary distributor serving companion animal and equine practices across the US. Comparable in clinic-channel distribution but operates with a broader software and equipment portfolio.
- Covetrus: Major animal health distributor and software provider serving veterinary practices. Overlaps with Armor's clinic-channel and distribution business but operates at significantly larger scale.
- Chewy: Leading online pet supplies retailer with pharmacy and healthcare product lines. Overlaps with Armor's companion animal and pet health business and represents a scaled digital-native benchmark.
- Tractor Supply Co. Large rural-lifestyle retailer with a substantial animal health, livestock supply, and pet product assortment. Competes for the same producer and rural pet owner customer wallet but across a much wider retail footprint.
- MWI Animal Health (Cencora): One of the largest US animal health distributors (acquired by Cencora/AmerisourceBergen). Competes in the same veterinary pharmaceutical distribution space but at vastly greater scale and with broader service offerings.
Direct peers
- Jeffers Pet & Equine Supply: Multi-species animal health retailer selling vaccines, medications, and supplies across livestock, equine, and companion animals via catalog and e-commerce. Closely comparable in product breadth and target customer mix.
- Valley Vet Supply: Direct-to-consumer and B2B retailer of animal health products for livestock, equine, and pets. Operates an e-commerce platform with a similar multi-species catalog model, making it the closest direct competitor to Armor Animal Health.
- PBS Animal Health: Animal health product distributor serving livestock producers and veterinarians across multiple species. Comparable as a regional multi-channel distributor of veterinary pharmaceuticals and supplies.
- Revival Animal Health: Direct-to-consumer retailer of animal health products, vaccines, and supplies serving pet owners, breeders, and livestock producers. Comparable multi-species e-commerce model with similar product mix.
- Durvet: Manufacturer and distributor of animal health products including pharmaceuticals, vaccines, and supplements. Comparable as both a product manufacturer and distributor serving similar livestock and small-animal segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Armor Animal Health social profiles
Digital presenceArmor Animal Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armor Animal Health leadership team
Management profileNumber of profiles
Armor Animal Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armor Animal Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armor Animal Health
What does Armor Animal Health do?
Armor Animal Health is an e-commerce distributor of animal health products, supplying veterinary pharmaceuticals, vaccines, antibiotics, supplements, medical supplies, handling equipment, and farm apparel to livestock producers, veterinarians, and pet owners. The company also operates a compounding pharmacy and an API Lab offering autogenous (custom) vaccines for livestock operations.
Is Armor Animal Health a public or private company?
Armor Animal Health is a private company. It is classified as corporate owned and is currently operating.
When was Armor Animal Health founded?
Armor Animal Health was founded in 1982. It employs 101 to 250 people.
Where is Armor Animal Health based?
Armor Animal Health is headquartered in Beaver Dam, United States, in the North America region.
How does Armor Animal Health make money?
One revenue line is on record: product Sales.
Who are Armor Animal Health's main competitors?
Broad incumbents on record are Patterson Veterinary Supply, Covetrus, Chewy, Tractor Supply Co. and MWI Animal Health (Cencora). Direct peers are Jeffers Pet & Equine Supply, Valley Vet Supply, PBS Animal Health, Revival Animal Health and Durvet.
Does Armor Animal Health have an API?
No public API is recorded for Armor Animal Health.
What industry is Armor Animal Health in?
Armor Animal Health's product category is Veterinary Distribution. Its primary akta.pro industry code is HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care), with a secondary code of AFACADAM, Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal). Its NAICS code is 45991 and its SIC code is 5047.