What Bang Cookies does

Bang Cookies is a New York City-based direct-to-consumer cookie delivery company founded in 2016 that sells fresh baked organic cookies online for home or office delivery. The company is led by co-founder/co-owner Mike Sorrentino and founder George Kuan and operates with a small team of 1-10 employees. Its offerings center on a single core product line of fresh baked organic cookies, complemented by a customer rewards/loyalty program, a cookie-based fundraisers program for organizations, and a franchise opportunity for third-party operators.

The business operates an e-commerce storefront built on Next.js with Storyblok CMS, processing orders through bangcookies.com/en/products and distributing products via direct delivery. The franchise program, accessible via a separate franchise.bangcookies.com portal, extends distribution to licensed operators. The company invests in brand presence through organic social media marketing on Facebook, Instagram, and TikTok, and publishes nutritional, allergy, and FAQ content to support purchase decisions.

Bang Cookies generates revenue primarily through one-time cookie sales transacted online, supplemented by franchise fees and royalties from the franchise program and engagement-driven repeat purchases through the rewards program. The customer base consists of individual, health-conscious consumers in the NYC market purchasing for personal consumption, gifting, events, or corporate catering. Pricing is not publicly disclosed on the website, and no funding rounds, parent company, or institutional investor backing appear in the available data, indicating the business has been bootstrapped to date.

Name

Bang Cookies

Legal name

Bang Cookies

Website

https://bangcookies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bang Cookies is a NYC-based direct-to-consumer cookie delivery company selling fresh baked organic cookies online to individual consumers. It supplements core cookie sales with a customer rewards program, a fundraisers program, and a franchise expansion channel.

Ownership category

akta.pro rank

Product category

Fresh Baked Cookies

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

DTC Bakery & Desserts Delivery (AFAIANAF)

akta.pro secondary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Organic cookie delivery
• Fresh baked cookies
• Direct-to-consumer bakery
• Cookie franchise
• Cookie fundraising

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cookie Sales: Direct sales of fresh baked organic cookies to consumers through the company's e-commerce platform. Customers place orders online for cookie delivery, generating one-time transaction revenue.
2. Rewards Program: A loyalty/rewards program that incentivizes repeat purchases, potentially generating recurring revenue from loyal customers through gamified engagement and points-based rewards.
3. Franchise Fees: Revenue generated from franchise partners who pay to operate Bang Cookies locations, including initial franchise fees and ongoing royalty or licensing arrangements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bang Cookies is a direct-to-consumer cookie manufacturer and delivery company that bakes and ships fresh, organic soft cookies to customers who order through its online storefront. The core offering is online-ordered organic cookie delivery, supplemented by a franchise program for entrepreneurs and a fundraising program for organizations, all built around the company's fresh-baked organic cookie product.

Product overview

Bang Cookies is a cookie delivery company offering fresh baked organic cookies through an e-commerce platform. The core product is the cookie delivery service, supplemented by a rewards program for customer loyalty, a franchise program for business expansion, and a fundraising option for organizations. All offerings center around their fresh baked organic cookie product.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Delivery Service Fresh baked organic cookies available for delivery nationwide, allowing customers to order cookies online through the Bang Cookies storefront for home or office delivery.
• Franchise Program Business opportunity enabling entrepreneurs to open Bang Cookies franchise locations under the company's brand and operating model.
• Cookie Fundraisers Cookie-based fundraising program for organizations and groups to raise funds by selling Bang Cookies products.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insomnia Cookies: Late-night cookie delivery brand with national DTC footprint serving college campuses and urban markets. Most directly comparable to Bang Cookies on product (cookies), channel (direct delivery), and target consumer (urban millennial/Gen Z), though at materially larger scale.
• Crumbl Cookies: Fast-growing cookie franchise with rotating weekly flavors, strong TikTok/social brand presence, and a franchise-first expansion model — a direct analog to Bang Cookies on product category and on the franchising go-to-market motion.
• Tiff's Treats: Cookie delivery concept founded with a similar warm-cookie-from-oven positioning and expanded through franchising across multiple US markets. Comparable on product, DTC delivery model, and franchise-led growth strategy.
• Milk Bar: Founded by Christina Tosi, Milk Bar ships cookies, cakes, and baked goods DTC nationwide alongside physical retail. Comparable on premium-baked-goods DTC positioning, giftable product line, and e-commerce-led retail mix.
• Levain Bakery: NYC-founded cookie and bakery brand famous for its signature cookies, with retail bakeries and nationwide shipping. Comparable on product (premium cookies), NYC origin brand authority, and DTC shipping motion.
• Chip City Cookies: NYC-based small-batch cookie shop with multiple Manhattan/NJ retail locations and nationwide shipping. Closely comparable on NYC origin, thick-style cookies, and physical+DTC retail mix.

Emerging players

• Dirty Dough: Emerging cookie franchise with a similar franchise-led growth strategy and premium-cookie positioning, targeting younger consumers via social media. Comparable as a smaller, franchise-driven competitor in the same specialty cookie category.

Broad incumbents

• Mrs. Fields: Established national cookie and baked-goods brand with mall-based retail, e-commerce, and corporate gifting. Comparable on cookie product category and franchise/licensed-retail history, but operates at much larger, broad-portfolio scale.
• Famous Amos: Iconic packaged cookie brand under Ferrero, offering premium chocolate-chip cookies via retail and DTC. Comparable on cookie category leadership, though a CPG-scale incumbent versus Bang Cookies' fresh-baked positioning.
• Paris Baguette: Global bakery-café franchise with US expansion offering cookies and baked goods across hundreds of locations and online ordering. Comparable as a broader bakery franchise operator; less specialized than Bang Cookies but uses a similar franchise-led bakery positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bangcookies
• Instagraminstagram.com/bangcookies
• TikToktiktok.com/@trybangcookies
• Xx.com/BangCookiesJC
• LinkedInlinkedin.com/company/bang-cookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bang Cookies