Referral Rock

What Referral Rock does

Referral Rock Inc. is a private, Alexandria, Virginia-based software company founded in 2017 by Joshua Ho (CEO) that builds a cloud-based referral marketing platform for businesses. The platform enables companies to launch and operate three distinct program types — customer referral programs, brand ambassador programs, and affiliate/partner programs — on a single technology stack. Core technical components include a proprietary first-party cookieless tracking engine designed to maintain attribution accuracy as third-party cookies are deprecated, a public REST API and webhooks infrastructure (api.referralrock.com), and a JavaScript SDK for embedding share widgets or full member portals in-product. The platform integrates natively with 50+ systems including HubSpot (Certified App Partner), Salesforce, Shopify, WooCommerce, BigCommerce, Stripe, Mailchimp, Klaviyo, Marketo, Pardot, Zapier, and website builders (WordPress, Webflow, Wix, Squarespace).

The company operates a tiered subscription model with publicly disclosed pricing: Professional at $175/month, Professional+ at $350/month, Engage starting at $200/month, and Scale starting at $1,000/month, plus add-ons for additional members ($125/month per 5,000) and additional programs ($75/month). Concierge onboarding (a dedicated program advisor) is included with annual plans and offered as a $400/month add-on for monthly subscribers, providing a professional-services revenue stream alongside subscriptions. Go-to-market is hybrid: self-serve free trial for SMBs, inside sales for mid-market demo requests, and field sales with concierge onboarding for enterprise and franchise customers. The platform serves over 1,000 businesses across primary verticals of Home Services, B2B SaaS, E-commerce, and Franchises/Multi-Location Brands, and secondary verticals of Professional Services, Consumer Apps/Subscriptions, and Financial Services. Named customers include TripAdvisor, Penguin Random House, Culligan Water, ActiveCampaign, Mitel, Material Bank, Edustaff, and Flink. The company is independently operated with no disclosed venture funding or parent company, holds SOC 2-aligned controls, GDPR, CCPA, and CAN-SPAM compliance, and maintains 4.5-star ratings on Capterra and Software Advice (with a 2023 Best Support award).

Name

Referral Rock

Legal name

Referral Rock Inc.

Website

https://referralrock.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Referral Rock is a cloud-based referral marketing software platform founded in 2017 that helps over 1,000 businesses launch customer referral, brand ambassador, and affiliate programs with first-party cookieless tracking and 50+ native integrations, serving SMBs through enterprises across home services, SaaS, e-commerce, and franchise verticals.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Referral & Advocacy Program Services (MPAAAIAO)

akta.pro secondary industries

Social Affiliate & Referral Commerce Platforms (CRAFANAI), Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Referral marketing software
• Customer referral programs
• Affiliate program management
• Brand ambassador software
• Referral tracking platform

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly and annual subscription fees based on selected plan tier (Professional, Professional+, Engage, Scale). Revenue is recurring and predictable with expansion opportunities through plan upgrades and add-on purchases.
2. Concierge Onboarding Services: Optional paid onboarding service providing hands-on setup assistance. Free for annual subscribers, charged at $400/month for monthly subscribers.
3. Add-on Capacity Revenue: Additional revenue from capacity add-ons including extra member slots (5,000 more for $125/month) and additional programs ($75/month per program)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Referral Rock is a cloud-based referral marketing SaaS platform that enables businesses to launch, automate, and manage customer referral, brand ambassador, and affiliate/partner programs. The platform handles invite emails, tracking, reward fulfillment, and follow-ups, and connects with 50+ native integrations including HubSpot, Salesforce, Shopify, Stripe, and Zapier.

Product overview

Referral Rock is a referral marketing platform offering three distinct program types (customer referral, brand ambassador, and affiliate/partner programs) on a single platform. The product portfolio includes tiered pricing plans: Professional ($175/month) and Professional+ ($350/month) for service-based and B2B companies, Engage (starting at $200/month) for e-commerce and consumer apps, and Scale (starting at $1,000/month) for enterprise and franchises. Key modules include Concierge Onboarding with dedicated advisors, Program Recruiters for field team enrollment, Reward Management with flexible payout options, Referral Experience for branded member portals, REST API & Webhooks for custom integrations, and a JavaScript SDK for in-product sharing. The platform supports 50+ native integrations including HubSpot, Salesforce, Shopify, Stripe, and Zapier.

Differentiator

Problem solved

Functional benefit

Products and services

• Referral Rock Platform
• Customer Referral Programs
• Brand Ambassador Programs
• Affiliate and Partner Programs
• Concierge Onboarding
• REST API and Webhooks
• JavaScript SDK

Quantifiable outcome

• Each referral share reaches approximately 13 people on average
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNative bidirectional integration with HubSpot CRM enabling referral data synchronization, automated workflows, and seamless campaign management within the HubSpot ecosystem. Certified HubSpot App Partner status.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration allowing referral program data to flow directly into Salesforce CRM for comprehensive reporting, lead scoring, and customer segmentation.
• ShopifycoreTechnology or IntegrationIntegration with Shopify enabling e-commerce referral programs for Shopify merchants through Zapier connection.
• ZapiercoreTechnology or IntegrationZapier integration enabling automated workflows connecting Referral Rock with 5,000+ applications, expanding integration possibilities beyond native connections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ReferralCandy: ReferralCandy is a referral marketing SaaS focused primarily on Shopify and e-commerce merchants with refer-a-friend and affiliate programs. It overlaps directly with Referral Rock's e-commerce referral use case and similar pricing tiers targeting SMB and mid-market merchants.
• Friendbuy: Friendbuy is a referral and loyalty marketing SaaS platform serving similar SMB and mid-market customers with refer-a-friend, affiliate, and loyalty programs. It directly competes with Referral Rock across customer referral programs and shares a comparable vertical coverage including e-commerce and B2B SaaS.
• PartnerStack: PartnerStack is a partner management and affiliate program platform for B2B SaaS companies. It directly competes with Referral Rock's affiliate/partner program offering for the B2B SaaS customer segment and offers comparable marketplace-driven discovery of partners.
• Talkable: Talkable is a referral marketing platform built originally for e-commerce brands and now expanded to other verticals. It directly competes with Referral Rock's customer referral programs and serves many of the same Shopify and DTC e-commerce customers.
• Tapfiliate: Tapfiliate is an affiliate and referral tracking SaaS targeting SMB and mid-market e-commerce and SaaS businesses. It directly competes with Referral Rock on affiliate program functionality, pricing tier structure, and integration footprint.
• GrowSurf: GrowSurf is a referral marketing SaaS focused on customer referral programs for SaaS and e-commerce companies with similar self-serve onboarding. It competes with Referral Rock's core referral program offering particularly for SaaS and smaller e-commerce customers.
• Ambassador: Ambassador is a referral marketing software platform that enables customer, employee, partner, and influencer referral programs. It overlaps directly with Referral Rock's referral, ambassador, and affiliate program types at comparable enterprise and mid-market price points.

Broad incumbents

• Impact: Impact is a large partnership management platform spanning affiliate, influencer, and referral programs for enterprise brands. It competes with Referral Rock's affiliate/partner program offering but operates at significantly larger enterprise scale with broader category coverage.
• Yotpo: Yotpo is a broader e-commerce marketing platform that includes referral and loyalty modules alongside reviews, SMS, and subscriptions. It competes with Referral Rock in referral marketing but operates a much wider portfolio targeting mid-market and enterprise e-commerce brands.

Others

• Postscript: Postscript is an SMS marketing platform for e-commerce brands that also offers referral program functionality. It is not a direct referral-first competitor but an adjacent marketing channel that often bundles or competes for the same e-commerce marketing budget.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/referralrock
• Facebookfacebook.com/referralrock
• LinkedInlinkedin.com/company/referral-rock

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Referral Rock