Referral Rock
Referral Rock is a cloud-based referral marketing software platform founded in 2017 that helps over 1,000 businesses launch customer referral, brand ambassador, and affiliate programs with first-party cookieless tracking and 50+ native integrations, serving SMBs through enterprises across home services, SaaS, e-commerce, and franchise verticals.
- Company typePrivate
- Founded2017
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Referral Rock does
Referral Rock Inc. is a private, Alexandria, Virginia-based software company founded in 2017 by Joshua Ho (CEO) that builds a cloud-based referral marketing platform for businesses. The platform enables companies to launch and operate three distinct program types — customer referral programs, brand ambassador programs, and affiliate/partner programs — on a single technology stack. Core technical components include a proprietary first-party cookieless tracking engine designed to maintain attribution accuracy as third-party cookies are deprecated, a public REST API and webhooks infrastructure (api.referralrock.com), and a JavaScript SDK for embedding share widgets or full member portals in-product. The platform integrates natively with 50+ systems including HubSpot (Certified App Partner), Salesforce, Shopify, WooCommerce, BigCommerce, Stripe, Mailchimp, Klaviyo, Marketo, Pardot, Zapier, and website builders (WordPress, Webflow, Wix, Squarespace).
The company operates a tiered subscription model with publicly disclosed pricing: Professional at $175/month, Professional+ at $350/month, Engage starting at $200/month, and Scale starting at $1,000/month, plus add-ons for additional members ($125/month per 5,000) and additional programs ($75/month). Concierge onboarding (a dedicated program advisor) is included with annual plans and offered as a $400/month add-on for monthly subscribers, providing a professional-services revenue stream alongside subscriptions. Go-to-market is hybrid: self-serve free trial for SMBs, inside sales for mid-market demo requests, and field sales with concierge onboarding for enterprise and franchise customers. The platform serves over 1,000 businesses across primary verticals of Home Services, B2B SaaS, E-commerce, and Franchises/Multi-Location Brands, and secondary verticals of Professional Services, Consumer Apps/Subscriptions, and Financial Services. Named customers include TripAdvisor, Penguin Random House, Culligan Water, ActiveCampaign, Mitel, Material Bank, Edustaff, and Flink. The company is independently operated with no disclosed venture funding or parent company, holds SOC 2-aligned controls, GDPR, CCPA, and CAN-SPAM compliance, and maintains 4.5-star ratings on Capterra and Software Advice (with a 2023 Best Support award).
Referral Rock firmographics
Firmographics- Name
- Referral Rock
- Legal name
- Referral Rock Inc.
- Website
- https://referralrock.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Referral Rock is a cloud-based referral marketing software platform founded in 2017 that helps over 1,000 businesses launch customer referral, brand ambassador, and affiliate programs with first-party cookieless tracking and 50+ native integrations, serving SMBs through enterprises across home services, SaaS, e-commerce, and franchise verticals.
- Ownership category
- akta.pro rank
Referral Rock industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
- akta.pro secondary industries
- Social Affiliate & Referral Commerce Platforms (CRAFANAI), Affinity, Membership & Association Referral Programs (FSAEAMAL)
Keywords
Where Referral Rock is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Markets served
Referral Rock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription fees based on selected plan tier (Professional, Professional+, Engage, Scale). Revenue is recurring and predictable with expansion opportunities through plan upgrades and add-on purchases.
- Concierge Onboarding Services: Optional paid onboarding service providing hands-on setup assistance. Free for annual subscribers, charged at $400/month for monthly subscribers.
- Add-on Capacity Revenue: Additional revenue from capacity add-ons including extra member slots (5,000 more for $125/month) and additional programs ($75/month per program)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional plan at $175/month for core referral program functionality |
| Subscription | Monthly | Professional+ plan at $350/month with enhanced features and capacity |
| Subscription | Monthly | Engage plan starting at $200/month for growing businesses |
| Subscription | Monthly | Scale plan starting at $1,000/month for enterprise and large operations |
| Subscription | Monthly | Concierge Onboarding add-on |
| Unit Pricing | Monthly | Additional 5,000 members capacity add-on |
| Unit Pricing | Monthly | Additional program add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Referral Rock product offering
Product offeringCore offering
Referral Rock is a cloud-based referral marketing SaaS platform that enables businesses to launch, automate, and manage customer referral, brand ambassador, and affiliate/partner programs. The platform handles invite emails, tracking, reward fulfillment, and follow-ups, and connects with 50+ native integrations including HubSpot, Salesforce, Shopify, Stripe, and Zapier.
Product overview
Referral Rock is a referral marketing platform offering three distinct program types (customer referral, brand ambassador, and affiliate/partner programs) on a single platform. The product portfolio includes tiered pricing plans: Professional ($175/month) and Professional+ ($350/month) for service-based and B2B companies, Engage (starting at $200/month) for e-commerce and consumer apps, and Scale (starting at $1,000/month) for enterprise and franchises. Key modules include Concierge Onboarding with dedicated advisors, Program Recruiters for field team enrollment, Reward Management with flexible payout options, Referral Experience for branded member portals, REST API & Webhooks for custom integrations, and a JavaScript SDK for in-product sharing. The platform supports 50+ native integrations including HubSpot, Salesforce, Shopify, Stripe, and Zapier.
Differentiator
Problem solved
Functional benefit
Products and services
- Referral Rock Platform
- Customer Referral Programs
- Brand Ambassador Programs
- Affiliate and Partner Programs
- Concierge Onboarding
- REST API and Webhooks
- JavaScript SDK
Quantifiable outcome
- Each referral share reaches approximately 13 people on average
- +1 more outcomes
Companies that use Referral Rock
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Referral Rock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability3 records
Feature4 records
Referral Rock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HubSpotcoreNative bidirectional integration with HubSpot CRM enabling referral data synchronization, automated workflows, and seamless campaign management within the HubSpot ecosystem. Certified HubSpot App Partner status.
- SalesforcecoreNative Salesforce integration allowing referral program data to flow directly into Salesforce CRM for comprehensive reporting, lead scoring, and customer segmentation.
- ShopifycoreIntegration with Shopify enabling e-commerce referral programs for Shopify merchants through Zapier connection.
- ZapiercoreZapier integration enabling automated workflows connecting Referral Rock with 5,000+ applications, expanding integration possibilities beyond native connections.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Referral Rock competitors and assessment
Company assessmentDirect peers
- ReferralCandy: ReferralCandy is a referral marketing SaaS focused primarily on Shopify and e-commerce merchants with refer-a-friend and affiliate programs. It overlaps directly with Referral Rock's e-commerce referral use case and similar pricing tiers targeting SMB and mid-market merchants.
- Friendbuy: Friendbuy is a referral and loyalty marketing SaaS platform serving similar SMB and mid-market customers with refer-a-friend, affiliate, and loyalty programs. It directly competes with Referral Rock across customer referral programs and shares a comparable vertical coverage including e-commerce and B2B SaaS.
- PartnerStack: PartnerStack is a partner management and affiliate program platform for B2B SaaS companies. It directly competes with Referral Rock's affiliate/partner program offering for the B2B SaaS customer segment and offers comparable marketplace-driven discovery of partners.
- Talkable: Talkable is a referral marketing platform built originally for e-commerce brands and now expanded to other verticals. It directly competes with Referral Rock's customer referral programs and serves many of the same Shopify and DTC e-commerce customers.
- Tapfiliate: Tapfiliate is an affiliate and referral tracking SaaS targeting SMB and mid-market e-commerce and SaaS businesses. It directly competes with Referral Rock on affiliate program functionality, pricing tier structure, and integration footprint.
- GrowSurf: GrowSurf is a referral marketing SaaS focused on customer referral programs for SaaS and e-commerce companies with similar self-serve onboarding. It competes with Referral Rock's core referral program offering particularly for SaaS and smaller e-commerce customers.
- Ambassador: Ambassador is a referral marketing software platform that enables customer, employee, partner, and influencer referral programs. It overlaps directly with Referral Rock's referral, ambassador, and affiliate program types at comparable enterprise and mid-market price points.
Broad incumbents
- Impact: Impact is a large partnership management platform spanning affiliate, influencer, and referral programs for enterprise brands. It competes with Referral Rock's affiliate/partner program offering but operates at significantly larger enterprise scale with broader category coverage.
- Yotpo: Yotpo is a broader e-commerce marketing platform that includes referral and loyalty modules alongside reviews, SMS, and subscriptions. It competes with Referral Rock in referral marketing but operates a much wider portfolio targeting mid-market and enterprise e-commerce brands.
Others
- Postscript: Postscript is an SMS marketing platform for e-commerce brands that also offers referral program functionality. It is not a direct referral-first competitor but an adjacent marketing channel that often bundles or competes for the same e-commerce marketing budget.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Referral Rock social profiles
Digital presenceReferral Rock compliance and trust
Trust signalCompliance4 records
Referral Rock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referral Rock leadership team
Management profileNumber of profiles
Profiles1 record
Referral Rock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referral Rock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referral Rock
What does Referral Rock do?
Referral Rock is a cloud-based referral marketing SaaS platform that enables businesses to launch, automate, and manage customer referral, brand ambassador, and affiliate/partner programs. The platform handles invite emails, tracking, reward fulfillment, and follow-ups, and connects with 50+ native integrations including HubSpot, Salesforce, Shopify, Stripe, and Zapier.
Is Referral Rock a public or private company?
Referral Rock is a private company. It is classified as unknown and is currently operating.
When was Referral Rock founded?
Referral Rock was founded in 2017. It employs 11 to 50 people.
Where is Referral Rock based?
Referral Rock is headquartered in Alexandria, United States, in the North America region.
How does Referral Rock make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are concierge Onboarding Services and add-on Capacity Revenue.
Who are Referral Rock's main competitors?
Direct peers on record are ReferralCandy, Friendbuy, PartnerStack, Talkable, Tapfiliate, GrowSurf and Ambassador. Broad incumbents are Impact and Yotpo. Postscript is listed as an others.
Does Referral Rock have an API?
Yes. Referral Rock offers a public REST API and webhooks that let technical teams build custom integrations, automate program data, and connect referral events to any downstream system. The JavaScript SDK enables embedding share widgets or the full member portal in-app, and allows developers to build fully custom share experiences against member, referral, and reward APIs. Developer documentation is at api.referralrock.com.
What industry is Referral Rock in?
Referral Rock's product category is Referral Marketing Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services, with a secondary code of CRAFANAI, Social Affiliate & Referral Commerce Platforms. Its NAICS code is 5418 and its SIC code is 7372.