NICU Solutions

What NICU Solutions does

NICU Solutions, Inc. is a privately-held, founder-led neonatal healthcare education and consulting company headquartered in Bolingbrook, Illinois, operating since 1983. Its core offering is the Comprehensive Neonatal Review and NICU Certification Preparation Program, a 3-day in-person certification review course delivered across the United States and Canada in both Low-Risk (NCC RNC-LRN) and High-Risk (NCC RNC-NIC, AACN CCRN-Neonatal, NCC NNP-BC) variants, supplemented by standalone High-Risk and Low-Risk Certification Review Books ($109.95 each), a customizable 36-topic NICU Lecture Series for institutional training, professional consultation services for neonatal intensive care facilities, and a $20 CE certificate reorder service.

The business generates revenue through four streams: certification review program registration fees (undisclosed publicly, but bundled with books), direct book sales via an own-site e-commerce storefront shipping to U.S. addresses only, professional consultation engagements with healthcare facilities, and CE certificate reorders. Continuing nursing education accreditation is held through the Ohio Nurses Association (OBN-001-91) under ANCC's Commission on Accreditation. The customer base is neonatal nurses seeking certification preparation, continuing education, and professional development; the company reports 5,000+ lifetime participants and a self-reported greater than 95% pass rate on national certification exams.

NICU Solutions is operated by co-founders Linda J. Juretschke (PhD, RNC-NPT, APN/NNP-BC, CCNS-N; Founder/President) and Robert E. Juretschke (BHA, RRT, RCP, NPS; Co-founder/Vice President), combining more than 80 years of neonatal intensive care experience. The company has 11–50 employees, no disclosed external investors, no parent company, and no subsidiaries, and distributes through its website (nicusolutions.com), social media (Facebook, Instagram, X), and referral links from neonatal professional bodies including AAP, AWHONN, NANN, March of Dimes, ACOG, NCC, and Vermont Oxford Network.

Name

NICU Solutions

Legal name

NICU Solutions, Inc.

Website

https://nicusolutions.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

NICU Solutions is a founder-led neonatal nursing education company offering a 3-day certification preparation program, companion study books, a customizable lecture series, and professional consultation, serving neonatal nurses across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Neonatal Nursing Education and Certification Training

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI)

akta.pro secondary industry

Training, Certification & Continuing Education for Nannies/Babysitters (HSAAALAO)

Keywords

• Neonatal nursing education
• Certification review programs
• Continuing education credits
• NICU consultation services
• Healthcare professional training

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Certification Review Programs: 3-day intensive certification review programs for Low-Risk Neonatal and High-Risk Neonatal Intensive Care Nursing. Participants receive books as part of registration fee.
2. Certification Review Books: Sale of High-Risk NICU and Low-Risk Neonatal Certification Review Books as companion materials to their certification preparation programs.
3. Professional Consultation Services: Professional consultation related to neonatal intensive care provided to healthcare facilities and organizations.
4. Continuing Education Certificates: Sale of CE certificates of attendance for continuing education credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NICU Solutions provides neonatal intensive care nursing certification preparation through its internationally-recognized Comprehensive Neonatal Review and NICU Certification Preparation Program (3-day, in-person, available in Low-Risk and High-Risk variants). The company also sells companion certification review study books, delivers a customizable NICU Lecture Series covering 36 neonatal topics, and offers professional consultation services to healthcare facilities.

Product overview

NICU Solutions operates as an education and training company offering a unified portfolio of neonatal healthcare certification and continuing education products. The core offerings include the Comprehensive Neonatal Review and NICU Certification Preparation Program (a 3-day course available in Low-Risk and High-Risk variants), companion Certification Review Books ($109.95 each), the NICU Lecture Series (36 customizable topics), and Consultation Services. The company also offers a Reorder CE Certificate service ($20.00). All offerings leverage over 80 years of combined neonatal intensive care experience and are designed for neonatal healthcare providers seeking certification, professional development, and clinical expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Risk NICU Certification Review Book A study guide for the NCC RNC-NIC exam or AACN Certification Corporation CCRN-Neonatal exam, also used for NCC NNP-BC exam preparation. Includes detailed handouts in narrative form outlining key concepts for neonatal intensive care nursing specialty certification. Priced at $109.95 with U.S. shipping.
• Low-Risk Neonatal Certification Review Book A study guide for the NCC RNC-LRN exam. Includes detailed handouts in narrative form outlining key concepts for low-risk neonatal nursing specialty certification. Priced at $109.95 with U.S. shipping; currently out of stock per the website.
• Comprehensive Neonatal Review and NICU Certification Preparation Program An internationally-recognized 3-day certification review program available in Low-Risk and High-Risk variants, conducted across the U.S. and Canada for neonatal nurses. Over 5,000 participants have attended, with a greater than 95% success rate reported on the national certification exam for neonatal nurses. Participants receive books as part of registration. The program is accredited by the Ohio Nurses Association (OBN-001-91) for continuing nursing education.
• NICU Lecture Series Customizable educational lectures covering 36 topics related to neonatal healthcare including anatomy, birth trauma, respiratory conditions, ethics, and legal issues. Delivered to healthcare facilities and professionals seeking tailored NICU education.
• Neonatal Consultation Services Professional consultation services related to neonatal intensive care provided to healthcare facilities and organizations, combining more than 80 years of neonatal healthcare expertise to improve quality of care and support professional growth opportunities.
• Reorder CE Certificate A standalone reorder service providing a certificate of attendance for participants of the CE program who need a replacement or additional copy. Priced at $20.00 with U.S. shipping only.

Quantifiable outcome

• Greater than 95% success rate on national certification exams for neonatal nurses
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Certification Corporation (NCC)coreStrategic or Co-development PartnerProfessional organization partner providing national certification examinations for neonatal nurses. NICU Solutions' programs prepare candidates for NCC certification exams including RNC-LRN, RNC-NIC, and NNP-BC.
• American Academy of Pediatrics (AAP)minorStrategic or Co-development PartnerProfessional organization dedicated to the health and well-being of infants, children, adolescents, and young adults. Listed as a professional organization of interest to neonatal healthcare professionals.
• Association of Women's Health, Obstetric and Neonatal Nursing (AWHONN)minorStrategic or Co-development PartnerProfessional nursing organization with resources and standards for women's health and neonatal nursing. Listed as a professional organization of interest to neonatal healthcare professionals.
• March of DimesminorStrategic or Co-development PartnerOrganization dedicated to improving the health of mothers and babies. Listed as a professional organization of interest to neonatal healthcare professionals.
• National Association of Neonatal Nurses (NANN)minorStrategic or Co-development PartnerProfessional organization specifically serving neonatal nurses. Listed as a professional organization of interest to neonatal healthcare professionals.
• The American College of Obstetricians and Gynecologists (ACOG)minorStrategic or Co-development PartnerProfessional organization for obstetricians and gynecologists. Listed as a professional organization of interest to neonatal healthcare professionals.
• Vermont Oxford NetworkminorStrategic or Co-development PartnerOrganization focused on improving the quality and safety of medical care for newborn infants. Listed as a professional organization of interest to neonatal healthcare professionals.
• Ohio Nurses AssociationcoreStrategic or Co-development PartnerAccrediting body for NICU Solutions' continuing nursing education programs. Approved by Ohio Nurses Association (OBN-001-91), an accredited approver by American Nurses Credentialing Center's Commission on Accreditation.
• Foundation for Neonatal Research and Education (FNRE)minorStrategic or Co-development PartnerOrganization providing funding for neonatal research projects. Listed as a source of funding for neonatal research.
• Nursing Spectrum and AllNursingSchools.comminorGTM or Marketing PartnerEducational resource linking to Schools of Nursing in the United States, including Neonatal Nurse Practitioner Programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MedBridge: Large continuing-education platform for healthcare professionals including nurses. Directly comparable business model: paid CE/certification-prep content delivered to clinicians, with employer-side sales motion overlapping NICU Solutions' hospital consultation channel.
• BoardVitals: Specialty medical and nursing board certification prep platform with question banks and review content. Comparable as a digital-native certification prep competitor that could encroach on the neonatal nursing exam prep market.
• Relias: Healthcare workforce training and compliance platform serving hospitals and post-acute providers. Comparable in that both sell education to nursing staff at healthcare facilities and compete for the same enterprise training budgets NICU Solutions targets with consultation and lecture services.
• Corexcel: Accredited continuing education provider for nurses and healthcare professionals. Comparable in that it sells ANCC-accredited CE content to individual nursing professionals, often at similar per-course price points to NICU Solutions' programs.
• Springer Publishing: Nursing and healthcare publisher with a strong catalog of certification review books and continuing education materials. Directly comparable in the $100+ review book + CE product category NICU Solutions competes in.
• ATI Nursing Education (CE Direct): Nursing assessment, NCLEX prep, and continuing education company. Closely comparable in product model (certification/credentialing prep, review books, CE) and competes for the same neonatal and specialty nursing customer.
• Wild Iris Medical Education: Online continuing education provider for nurses and allied health professionals. Directly comparable business of selling accredited CE units to individual nursing professionals, with the same ANCC-aligned accreditation model.

Broad incumbents

• Lippincott Nursing Solutions (Wolters Kluwer): Major incumbent in nursing education and certification prep publishing (Lippincott, NCLEX-RN, specialty review books). Competes with NICU Solutions' review-book franchise at scale and across a much broader specialty footprint.

Others

• National Association of Neonatal Nurses (NANN): Professional association for neonatal nurses and a listed partner of NICU Solutions. Not a direct competitor — included because it is the dominant member/education community in the same customer segment and shapes the demand for neonatal certification CE.
• National Certification Corporation (NCC): Credentialing body whose exams (RNC-NIC, RNC-LRN, NNP-BC) NICU Solutions' programs prepare candidates for. Treated as an ecosystem participant/partner rather than a peer, but it controls the exam content NICU Solutions' curriculum is built around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NICUSolutions
• Facebookfacebook.com/NICUSolutions
• Instagraminstagram.com/nicusolutions
• LinkedInlinkedin.com/company/nicu-solutions-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICU Solutions