What Climb & Conquer does

Climb & Conquer is a UK-based performance digital marketing agency founded in 2021 by Shane Parkins and headquartered in Thornaby, Teesside. The agency delivers integrated multi-channel campaigns spanning SEO, paid search, paid social, and email marketing, with a core specialism in eCommerce and B2B performance marketing and additional vertical offerings in Automotive, Financial Services, and Solar sectors. Its service portfolio includes SEO agency work, eCommerce SEO (Shopify, Magento, WooCommerce, BigCommerce, Webflow), technical SEO, SEO migration support, AI SEO and Generative Engine Optimisation (GEO), Local SEO, Google Ads management (including Google Shopping, Bing Ads, and CSS), Meta Ads, Pinterest Ads, and Klaviyo email marketing. The agency holds Google CSS Gold Partner status through Productcaster across 21 UK and EU territories and Microsoft top-tier strategic partner status for Bing Ads, and uses a BERT-based proprietary content relevance assessment tool within its audit and delivery workflow.

The business operates a senior-only delivery model with no junior staff or account-manager layers, retaining department heads for SEO, PPC, and Klaviyo and reporting 90%+ staff retention over 12 months. All client engagements are rolling monthly retainers with no duration contracts, priced on estimated time required rather than ad spend percentage, and the agency reports having served 50+ clients ranging from local UK businesses to enterprises with turnovers exceeding £10bn. The agency monetises through subscription-style managed service retainers with freemium entry points (free SEO, Google Ads, Shopping, Local SEO and eCommerce SEO audits) and direct senior-specialist engagement as its go-to-market motion.

In 2025 the company received investment from NEL Fund Managers, which it used to double revenue past £1 million turnover, expand team headcount past 20 specialists, and upgrade systems. The agency claims to have doubled its own revenue every year since launch through SEO, and its own acquisition funnel (organic search + free audits + case-study content) serves as the primary demonstrator of its methodology.

Name

Climb & Conquer

Legal name

Climb and Conquer Ltd

Website

https://climbconquer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Climb & Conquer is a UK-based performance digital marketing agency founded in 2021, delivering SEO, paid search, paid social, and Klaviyo email marketing for eCommerce and B2B brands from local UK businesses to £10bn+ turnover enterprises, with a senior-only specialist delivery model and no contractual lock-in.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Audits & Account Recovery (MPAAACAN)

Keywords

• SEO services
• PPC management
• Google Ads management
• ECommerce marketing
• Digital marketing agency

Headquarters

HQ city

Sedgefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed SEO Retainer: Rolling monthly managed SEO campaigns billed monthly. Senior specialists manage accounts directly. No duration contracts; results-driven retention.
2. Google & Bing Ads Management: Managed Google Ads and Bing Ads campaigns under retainer, with pricing based on estimated time required per month, not spend percentage. Senior specialists manage multi-million pound budgets.
3. Klaviyo Email Marketing Management: Expert Klaviyo management including flow management, deliverability, WhatsApp & SMS, campaign services, and segmentation. Offered as part of multi-service approach.
4. eCommerce SEO Services: Fully managed SEO campaigns for eCommerce brands, including Shopify, WooCommerce, BigCommerce, Magento, and custom CMS platforms. Revenue-focused with no duration contracts.
5. Google CSS Partnership Management: As a Google CSS Gold Partner, manages Shopping campaigns for brands across 21 UK and EU territories, operating over 1.5 billion products in the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Climb & Conquer is a performance digital marketing agency that delivers managed SEO, paid media (Google Ads, Google Shopping, Bing Ads, Meta Ads, Pinterest Ads, Reddit Ads) and Klaviyo-based email marketing services on monthly retainers to eCommerce and B2B brands. Services are delivered directly by senior specialists with no account-manager layer, billed monthly on estimated time rather than ad spend percentage, under no long-term contracts, with free audits (SEO, Google Ads, Shopping, Local SEO) used to convert prospects into clients.

Product overview

Climb & Conquer is a performance digital marketing agency offering an integrated suite of digital marketing services. The core offering spans three main channels: SEO (including specialised eCommerce SEO, Shopify SEO, Technical SEO, AI SEO/GEO, Local SEO, and industry-specific SEO for Automotive, Financial Services, and Solar sectors), Google Ads Management (encompassing Shopping Management, Bing Ads, Google Shopping CSS, and Feed Optimisation), and Meta/Pinterest Ads Management. Additionally, the agency provides Klaviyo-powered Email Marketing services as a designated Klaviyo Agency Partner, offering email automation, SMS, WhatsApp marketing, and CRM integration. All services are delivered by senior specialists with a focus on commercial outcomes and ROI, with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Agency Services Core managed SEO retainer service delivering results-led organic growth through comprehensive SEO strategies, keyword research, content optimisation and off-page SEO. Targeted at ambitious eCommerce and B2B brands seeking measurable organic revenue growth.
• eCommerce SEO Services Specialised SEO services for eCommerce brands focused on sales-driven product listing page (PLP) and product detail page (PDP) optimisation, conversion rate optimisation and platform expertise across Shopify, Magento, WooCommerce, BigCommerce and Webflow. Delivered as a managed monthly retainer targeting online retail brands.
• Technical SEO Service Technical SEO service including comprehensive audits covering crawling, indexing, site speed and Core Web Vitals, alongside technical strategy development and implementation for eCommerce and lead-generation websites.
• SEO Migration Services Expert SEO migration service designed to protect and enhance search rankings during domain changes, platform migrations (Shopify, WordPress, BigCommerce, Webflow), site redesigns and server moves. Sold as a discrete engagement for undergoing migration projects.
• AI SEO Services Combined expert-led SEO with AI efficiency and Generative Engine Optimisation (GEO) to deliver visibility across traditional search engines (Google, Bing, Brave) and LLM-powered AI platforms (ChatGPT, Gemini, Copilot, Perplexity). Uses AI to streamline research, metadata creation, bulk keyword classification and data processing so specialists focus on strategy and execution.
• Local SEO Services Local SEO service covering Google Business Profile optimisation, local citation building, geo-targeted content creation, and local link acquisition for businesses serving specific geographic markets.
• Automotive SEO Services Vertical-specialised SEO service for the automotive industry, covering dealerships, repair shops and parts suppliers with local dealership SEO, keyword research and content marketing tailored to the automotive sector.
• Financial Services SEO SEO service tailored for financial sector businesses including fintech, banking, insurance, investment firms and crypto/blockchain, focused on YMYL compliance and E-E-A-T standards required for sensitive financial content.
• Solar SEO Services Vertical-specialised SEO service for solar and renewable energy businesses, focused on lead generation and scalable organic growth in the competitive solar and renewables market.
• Google Ads Management Managed Google Ads service covering Performance Max, Search and Display campaigns, with senior specialists managing multi-million pound budgets and tying activity directly to ROAS and commercial outcomes.
• Google Shopping Management Expert Google Shopping management covering feed optimisation, product data refinement, smart bidding strategies, and integration with the broader marketing mix including SEO and Klaviyo email.
• Bing Ads Management Managed Bing Ads service delivered as a Microsoft strategic partner with top tier status. Benefits to clients include spend rebates and free credit programmes subject to status, offering a more commercially viable Microsoft Ads management option.
• Google Shopping CSS (Comparison Shopping Service) Google Comparison Shopping Service delivered as a Gold Partner via Productcaster, providing enhanced Google support, lower stand-out costs, increased visibility, and competitive bidding advantage for Shopping campaigns across 21 UK and EU territories (1.5bn+ products).
• Google Ads Audit Comprehensive Google Ads account audit examining campaigns, bidding strategies, keywords, ad creatives and audiences, identifying wasted spend and growth opportunities across 6 months of account data. Offered as a free qualification and lead generation tool.
• Meta Ads Management Full-service Meta Ads management across Facebook and Instagram, including audience research, campaign creation, ongoing optimisation, structured testing, scaling and full-funnel campaign design for awareness, traffic, lead generation and eCommerce.
• Pinterest Ads Management Pinterest advertising management leveraging keyword targeting, interest targeting and audience strategies to capture high-intent discovery traffic and drive product discovery for visually-led brands across fashion, home, lifestyle, beauty and retail.
• Email Marketing Agency Services Expert email marketing management service with a Klaviyo focus, driving retention, customer lifetime value and revenue through revenue-focused email marketing strategies. Offered as a designated Klaviyo Agency Partner service.
• Klaviyo Agency Services Comprehensive Klaviyo management service as a designated Klaviyo Agency Partner, covering Klaviyo Flow Management (automation), Deliverability Services, WhatsApp & SMS, Campaign Services, Segmentation Services and Klaviyo & Ads integration for revenue-driven CRM-led marketing.

Quantifiable outcome

• 300% increase in non-brand ROAS for Mallet London
• +18 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft (Bing Ads)coreGTM or Marketing PartnerClimb & Conquer is a Microsoft strategic partner for Bing Ads. Benefits include spend rebates, free credit (£2,500 free credit subject to status), and enhanced support tiers. As a top tier Microsoft partner, the agency leverages these perks to offer clients more commercially viable Bing Ads management.
• Productcaster (Google CSS Gold Partner)coreTechnology or IntegrationClimb & Conquer holds Gold Partner status with Productcaster as a Google Comparison Shopping Service (CSS). Operates across all 21 UK and EU territories, hosting over 1.5 billion products. Benefits include enhanced Google support, direct access to Google Ads experts, priority account support, and competitive advantage in Shopping campaigns.
• GooglecoreTechnology or IntegrationAgency maintains direct access to Google Ads experts and enhanced support as part of the Google CSS Gold Partner relationship with Productcaster. Also holds CSS Gold Tier partnership directly with Google.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The SEO Works: Sheffield-based UK SEO and PPC agency serving eCommerce and B2B clients across the UK. Closest like-for-like peer: similar size, multi-channel SEO/Ads offering, focus on measurable commercial outcomes for mid-market clients.
• Impression: Nottingham-based digital performance agency specialising in SEO, paid media, and CRO. Comparable UK regional peer with similar multi-channel approach and senior-led service delivery for eCommerce and B2B clients.
• Hallam: Nottingham-based multi-award-winning digital marketing agency offering SEO, paid media, and content strategy. Direct UK peer with comparable client mix of eCommerce and B2B brands and emphasis on integrated digital strategy.
• Evoluted: Sheffield-based digital agency offering SEO, PPC, paid social, and web development. Closely comparable UK regional peer with similar GTM (free audits, case-study-led content marketing) and eCommerce focus.
• Koozai: UK digital marketing agency with strong SEO, PPC, and content marketing offering for eCommerce and B2B clients. Similar mid-market positioning, content-driven acquisition, and performance-focused retainer model.
• Builtvisible: UK SEO-led digital agency with strong technical SEO, content, and digital PR offering. Comparable in SEO specialism depth, mid-market eCommerce/B2B client base, and emphasis on senior-led delivery.
• Blue Array: UK-based specialist SEO consultancy working with enterprise and eCommerce brands. Direct peer in pure-play SEO depth, multi-channel extension, and emphasis on technical and content SEO delivery.

Broad incumbents

• Brainlabs: Global performance marketing agency with deep paid media, SEO, and programmatic capability. Larger incumbent operating broadly across the same performance marketing services Climb & Conquer offers, with stronger enterprise reach and headcount.
• Jellyfish: Global digital marketing agency offering SEO, paid media, social, and analytics. Larger multi-discipline incumbent in the same performance marketing space; competes for the same enterprise and eCommerce clients but at greater scale.
• Croud: UK-founded global digital marketing agency with proprietary 'Croud' tech-enabled delivery model spanning SEO, paid media, content, and CRO. Larger incumbent operating in the same performance marketing category as Climb & Conquer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climb & Conquer