Moms on the Run

Name

Moms on the Run

Legal name

Moms on the Run

Website

https://momsontherun.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Fitness Programs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Women's fitness programs
• Running training classes
• Fitness franchise
• Interval training
• Community running

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Memberships/Class Fees: Seasonal fitness program memberships at local franchise locations. Members pay recurring fees to participate in structured fitness classes including cardio, strength, and mobility sessions. Classes are offered 5 times per week at each location.
2. Merchandise Sales: Online store selling branded merchandise including running apparel, gear, and accessories. Operates through Company.site platform. Customers can purchase directly through the e-commerce storefront.
3. Race and Event Registrations: Revenue from signature races (5K/10K/Kids Run), destination race weekends, and virtual events. Includes registration fees and event package sales for destination experiences like Run Napa.
4. Franchise Fees: Initial and ongoing fees from franchise owners who operate local Moms on the Run locations. Franchise opportunity enables entrepreneurs to start local businesses supporting women in their communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moms on the Run operates a franchise-based women's fitness program offering structured interval and run-walk training classes that combine cardio (running/walking), strength, and mobility work. The company delivers its programming through approximately 50 in-person franchise locations across the United States, supplemented by national virtual classes, signature race events, destination race weekends, and seasonal accountability challenges.

Product overview

Moms on the Run is a fitness franchise and community-based running program for women. The core offering consists of signature in-person and virtual fitness classes combining cardio (running and walking at all paces), strength training, and mobility work, along with structured 5K, half marathon, and marathon training plans. The company operates through approximately 50 franchise locations across the United States, supplemented by national virtual classes for members without local access. Key events include the annual 5K/10K race, destination race weekends (Napa Valley, Arizona, etc.), and seasonal challenges (MOTRvate28, Month of Miles). The product ecosystem also includes an e-commerce store selling branded merchandise and a video content library featuring Olympian National Fitness Director Carrie Tollefson. The training philosophy emphasizes interval training and the run-walk strategy to support all fitness levels, from walking beginners to marathon runners.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Training Classes In-person and virtual fitness classes combining cardio (running/walking), strength training, and mobility work. Classes are offered five times per week at each franchise location and welcome all fitness levels and paces.
• Training Plans Structured training programs for 5K, half marathon, and marathon distances supporting all fitness levels, designed to help members progress from beginner walking through marathon completion.
• 5K/Kids Run Race Event Annual organized race event featuring 5K, 10K, and kids run distances held in-person and virtually, with an after-party. The 2023 event at Lake Phalen attracted more than 300 participants.
• Destination Race Weekends Organized travel packages to destination races including accommodations, group activities, VIP amenities, group workouts with Olympian Carrie Tollefson, and race registration. Past destinations include Napa Valley, Arizona, Clearwater, Tempe, Carlsbad, and Las Vegas.
• Franchise Opportunities Franchise offering for local entrepreneurs to open Moms on the Run locations in their communities, providing fitness classes, training programs, and brand support.
• National Virtual Classes

Quantifiable outcome

• Members have achieved significant health transformations including weight loss (e.g., 'lost almost 20 pounds'), completing first marathons, and running personal bests
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• OOFOSminorGTM or Marketing Partner · 13 January 2023Event sponsor for Run Arizona destination weekend. Provided free OOFOS recovery footwear for all participants at the Friday night poolside welcome reception.
• RollgaminorGTM or Marketing Partner · 13 January 2023Event sponsor for Run Arizona destination weekend.
• Tempe TourismminorGTM or Marketing Partner · 13 January 2023Provided welcome bag items for Run Arizona destination weekend participants.
• Squirrels' Nut ButterminorGTM or Marketing Partner · 13 January 2023Provided welcome bag items for Run Arizona destination weekend participants.
• Essence ChapstickminorGTM or Marketing Partner · 13 January 2023Provided welcome bag items for Run Arizona destination weekend participants.
• Bell Bank ParkminorGTM or Marketing Partner · 13 January 2023Recovery day venue for extended stay participants at Run Arizona weekend. Hosted activities with Olympian Dan O'Brien.
• Miles in My ShoesminorStrategic or Co-development Partner · 13 January 2023Local non-profit that uses running as a tool for personal and collective transformation. Members from homeless shelters, addiction recovery programs, and re-entry centers. Moms on the Run member serves as run mentor for Team Union Gospel Mission.
• Jackie Hunt-BroersmaminorStrategic or Co-development Partner · 13 January 2023Amputee ultramarathoner and featured speaker at Run Arizona destination weekend dinner. Completed 104 marathons in 104 days in 2022. Shared inspirational message titled 'I can do hard things.'
• Sara SlatteryminorStrategic or Co-development Partner · 13 January 2023Olympic/author/head coach at Grand Canyon University. Featured guest at live podcast during Run Arizona weekend. Co-authored 'How She Did It: Stories, Advice and Secrets to Success from Fifty Legendary Distance Runners.'
• Summit OrthopedicscoreStrategic or Co-development PartnerOfficial sports medicine partner of Moms on the Run. Provides medical tent coverage for race events, pre-race packet pickup locations, and expert sports medicine care. Dr. Angela Voight serves as team doctor for both Minnesota Distance Elites and Moms on the Run.
• Dr. Angela VoightcoreStrategic or Co-development PartnerSports medicine doctor and team doctor for Moms on the Run. Completed 15 marathons and volunteers at local races. Offers specialties including ankle, foot, knee, and shoulder care. Provides medical coverage for races and marathons.
• TC Running CompanyminorGTM or Marketing PartnerGenerously provided prizes for the annual 5K/10K race event.
• UCANminorGTM or Marketing PartnerSupplied energy and nutrition products for runners at race events.
• Kowalski'sminorGTM or Marketing PartnerSupplied water and bananas for race participants.
• Pearson's CandyminorGTM or Marketing PartnerSupplied sweet and salty snacks for race participants.
• Girls on the RunminorStrategic or Co-development PartnerNational youth organization. Moms on the Run members serve as sole mates/volunteers, connecting the two running communities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Burn Boot Camp: Burn Boot Camp is a women-focused group fitness and interval training franchise with hundreds of US locations. Directly comparable to MOTR because both target women, use interval/bootcamp-style training, and operate via a franchise model with community-led retention.
• Curves International: Curves is one of the largest women's fitness franchises globally, offering 30-minute circuit workouts. Comparable to MOTR because both exclusively serve women in a community setting using structured group programming delivered through a franchise network.
• Fit Body Boot Camp: Fit Body Boot Camp is a group fitness franchise emphasizing interval training, personal coaching, and weight-loss programs. Comparable to MOTR because both offer community-driven bootcamp-style classes targeting women, with similar franchise economics and group class model.
• F45 Training: F45 is a global functional training franchise with thousands of studios. Comparable to MOTR because both operate group interval/strength franchises with consistent class programming across locations, recurring memberships, and similar target customers seeking time-efficient coached workouts.

Broad incumbents

• Orangetheory Fitness: Orangetheory is a large, established heart-rate-based interval training franchise. Comparable to MOTR because both use heart rate zone methodology and deliver coached group cardio/strength classes on a subscription model, though Orangetheory serves all genders and operates at much larger scale.
• Club Pilates: Club Pilates is one of the fastest-growing boutique fitness franchises in the US. Comparable to MOTR because both are group fitness franchises targeting a predominantly female clientele with recurring memberships and standardized class programming across units.
• Title Boxing Club: Title Boxing Club is a large group fitness franchise specializing in boxing and kickboxing. Comparable to MOTR because both operate franchised group fitness studios with recurring memberships, structured class schedules, and a similar target customer of women seeking coached workouts.

Emerging players

• Barre3: Barre3 is a women's-focused barre and functional fitness franchise. Comparable to MOTR because both target women with full-body group workouts, emphasize community, and offer memberships across studio locations.
• Row House: Row House is an indoor rowing group fitness franchise. Comparable to MOTR because both are endurance/cardiocentered boutique fitness franchises with group class formats, recurring memberships, and structured coaching across locations.

Others

• Girls on the Run: Girls on the Run is a national nonprofit delivering running programs to pre-teen girls. Connected to MOTR as a youth pipeline partner (MOTR members already volunteer as "sole mates"), and both share a mission of empowering women/girls through running-based community programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Urq8P16QG8E
• Xx.com/momsontherun
• Facebookfacebook.com/momsontherun
• LinkedInlinkedin.com/company/momsontherun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms on the Run