Locatrix(Formerly Concept Safety Systems)
Locatrix is an Australian SaaS company providing cloud-based floor plan, safety training, and first-responder building intelligence software for large, complex organisations across aged care, education, government, hospitals, retail, and fire safety verticals in Australia and internationally.
- Company typePrivate
- Founded2008
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Locatrix(Formerly Concept Safety Systems) does
Locatrix (formerly Concept Safety Systems) is an Australian software company, founded in 2008 and headquartered in Brisbane, that provides a cloud-based SaaS suite for emergency preparedness, fire safety compliance, and indoor mapping. The company's three integrated products are PlanStudio® for spatially accurate floor plan creation and evacuation diagram management, PlanSafe® for site-specific safety induction and 24/7 online training with real-time compliance dashboards, and ESP (Emergency Services Platform) for delivering digital building intelligence to first responders. Locatrix targets large, complex organisations across aged care, education, fire safety and certification, government, hospitals, and retail, with named customers including Qantas, Telstra, McDonald's, Commonwealth Bank, Queensland Government, Gold Coast Airport, and Children's Health Queensland.
The platform is differentiated by its geo-spatially accurate floor plan technology (granted US patent 11,423,628 and Australian patent AU 2020218866, with PCT and additional jurisdictions pending), compliance with Australian standards such as AS 3745-2010, and ISO 27001 information security certification. Locatrix monetises through recurring subscription licences for PlanStudio, PlanSafe, and ESP, supplemented by a Channel Partners and Service Providers program that bundles the software with fire safety services, a direct enterprise sales motion, and a self-serve / free trial funnel. Marketing and demand generation rely on content marketing, case studies, conference participation (WHS Sydney, NFPA Las Vegas, FireEx London), and SEO. The company reports operational scale of 173M+ square metres mapped, 139K+ active building floor plans, and 778,000+ users trained across its installed base.
Locatrix(Formerly Concept Safety Systems) firmographics
Firmographics- Name
- Locatrix(Formerly Concept Safety Systems)
- Legal name
- Concept Safety Systems Pty Ltd ACN 138 151 256, trading as Locatrix
- Website
- https://locatrix.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Locatrix is an Australian SaaS company providing cloud-based floor plan, safety training, and first-responder building intelligence software for large, complex organisations across aged care, education, government, hospitals, retail, and fire safety verticals in Australia and internationally.
- Ownership category
- akta.pro rank
Locatrix(Formerly Concept Safety Systems) industry classification
Industry- Product category
- Emergency Preparedness and Safety Compliance Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Emergency Preparedness Planning & Readiness (HLAJAGAA)
- akta.pro secondary industries
- Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB), Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF), Incident Command System (ICS) & Emergency Management Training/Exercises (Tabletop/Drills) (EUAHALAE), Emergency Planning & Risk Assessments (BPABANAA)
Keywords
Where Locatrix(Formerly Concept Safety Systems) is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Locatrix(Formerly Concept Safety Systems) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- PlanStudio Subscription: Licence fees for PlanStudio platform access, charged according to published fees or Proposal. Fees can be increased with 30 days notice. Non-exclusive, worldwide, non-transferable licence granted.
- PlanSafe Subscription: Licence fees for PlanSafe platform charged in advance from account creation date. Unlimited learner capacity included. Fees subject to 30 days notice for changes.
- ESP Platform Access: Digital building intelligence platform providing first responder integration. Part of integrated product suite with PlanStudio and PlanSafe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise licensing with custom Proposals |
| Subscription | Annual | PlanSafe unlimited learner model |
| Freemium | Monthly | Starter / Free trial option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Locatrix(Formerly Concept Safety Systems) product offering
Product offeringCore offering
Locatrix provides a cloud-based SaaS suite for emergency preparedness and safety compliance, consisting of three integrated products: PlanStudio® for spatially accurate floor plan creation and AS3745-compliant evacuation diagram generation, PlanSafe® for site-specific 24/7 online safety induction training with real-time compliance tracking, and ESP (Emergency Services Platform) for delivering real-time digital building intelligence to first responders during emergencies. The platform is purpose-built for large, complex organisations across aged care, education, government, hospitals, retail, and fire safety certification sectors.
Product overview
Locatrix offers a three-product software suite for emergency preparedness and safety compliance: PlanStudio® for spatially accurate floor plan creation and evacuation diagram management, PlanSafe® for site-specific online safety training and compliance tracking, and ESP (Emergency Services Platform) for delivering real-time building intelligence to first responders. PlanStudio and PlanSafe serve as input tools for ESP, where all building data, floor plans, and compliance training information can be accessed by emergency services during response operations.
Differentiator
Problem solved
Functional benefit
Products and services
- PlanStudio® Cloud-based software for creating, updating and managing spatially accurate floor plans and AS3745-compliant evacuation diagrams in a single platform. Enables 7x faster drafting than CAD, mobile drafting, integrated asset tracking within floor plans, and geo-referenced indoor mapping integrating satellite imagery from MetroMap, Nearmap, and Microsoft Bing Maps. Used by enterprise fire safety service providers, facility managers, and compliance teams in aged care, education, government, hospitals, retail, and fire safety certification.
- PlanSafe® 24/7 online training platform delivering site-specific safety induction and emergency response training with centralised multi-site training management, real-time compliance dashboards, and unlimited learner capacity per subscription. SCORM 1.2/2004 compliant, supports ADFS/SAML/OIDC SSO, and integrates with enterprise LMS systems. Used by organisations to achieve and prove auditable compliance across multiple sites and workforces.
- ESP (Emergency Services Platform) Digital building intelligence platform that delivers up-to-date floor plans, real-time building data, and asset information to first responders during emergencies. Integrates with first responder systems to provide floor plan currency management and digital emergency floor plans, supporting faster and safer emergency response operations. Receives building data inputs from PlanStudio and PlanSafe.
Quantifiable outcome
- Compliance improvement: Central Queensland University went from under 50% to over 90% compliant
- +5 more outcomes
Companies that use Locatrix(Formerly Concept Safety Systems)
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Locatrix(Formerly Concept Safety Systems) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Locatrix(Formerly Concept Safety Systems) partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JoblogiccoreIntegration partnership announced at Joblogic's exclusive customer event 'Grow with Joblogic 2025'. Enables joint customers to access combined fire safety and facility management capabilities.
- MetroMapcoreThird-party provider supplying high resolution map imagery and related content for PlanStudio. Licensee agrees to MetroMap Terms and Conditions.
- NearmapcoreThird-party provider supplying high resolution map imagery and related content for PlanStudio. Licensee agrees to Nearmap Terms and Conditions.
- Microsoft Bing MapscoreThird-party provider supplying map imagery, geo-location data and related content for PlanStudio. Licensee agrees to Microsoft Bing Maps Platform APIs Terms of Use.
- PembaminorGrowth partnership with Pemba (described as 'Sherpa for Growth') supporting company growth initiatives.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Locatrix(Formerly Concept Safety Systems) competitors and assessment
Company assessmentDirect peers
- SafetyCulture: Australia-based safety and compliance inspection platform (iAuditor) serving similar mid-market and enterprise customers with checklists, training, and asset inspection. Comparable in geography, target verticals, and SaaS-led go-to-market focused on operational safety and compliance.
- Safeture: Enterprise emergency preparedness and traveler safety SaaS platform. Comparable focus on emergency communication, duty of care, and crisis management for global enterprises, providing a directly comparable international peer.
- Building Engines: Commercial real estate operations platform providing building intelligence, compliance, and tenant experience tools. Directly comparable to Locatrix's multi-site facilities management and emergency preparedness focus for property owners and managers.
- iOffice (now part of Eptura): Workplace and facilities management software including space management, asset tracking, and compliance. Comparable multi-site facilities operator focus and overlap with Locatrix's asset visualization and evacuation diagram workflows.
Broad incumbents
- Autodesk Construction Cloud (including PlanGrid): Industry-standard CAD/BIM platform with strong floor plan, asset tracking, and construction collaboration capabilities. Locatrix explicitly publishes comparison pages against AutoCAD; Autodesk has the scale, distribution, and BIM/IFC roadmap to push into evacuation and compliance workflows.
- Trimble: Global geospatial and indoor mapping technology provider with indoor positioning, BIM, and facilities management solutions. Overlaps Locatrix's indoor mapping and asset tracking capabilities with broader enterprise reach and significant R&D budget.
- Esri (ArcGIS Indoors): Dominant GIS platform with ArcGIS Indoors product line for indoor mapping, asset tracking, and spatial intelligence. Targets facilities, government, and emergency services — overlapping with Locatrix's PlanStudio and ESP value proposition at enterprise scale.
- ServiceNow: Enterprise platform with integrated GRC, risk, and compliance modules and significant scale in regulated industries. Could absorb emergency preparedness workflows via its GRC suite, presenting both an integration partner and a competitive threat.
- Procore: Construction and facilities management platform with floor plan, asset tracking, and project collaboration. Overlaps with Locatrix on building data management and compliance documentation, particularly for large multi-site facility operators.
Emerging players
- Resolver (Kroll): Risk and compliance management platform with incident management, GRC, and audit capabilities. Overlaps Locatrix's compliance training and incident tracking use cases, particularly for regulated industries like healthcare and government.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Locatrix(Formerly Concept Safety Systems) social profiles
Digital presenceLocatrix(Formerly Concept Safety Systems) compliance and trust
Trust signalCompliance3 records
Locatrix(Formerly Concept Safety Systems) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locatrix(Formerly Concept Safety Systems) leadership team
Management profileNumber of profiles
Profiles13 records
Locatrix(Formerly Concept Safety Systems) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locatrix(Formerly Concept Safety Systems) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locatrix(Formerly Concept Safety Systems)
What does Locatrix(Formerly Concept Safety Systems) do?
Locatrix provides a cloud-based SaaS suite for emergency preparedness and safety compliance, consisting of three integrated products: PlanStudio® for spatially accurate floor plan creation and AS3745-compliant evacuation diagram generation, PlanSafe® for site-specific 24/7 online safety induction training with real-time compliance tracking, and ESP (Emergency Services Platform) for delivering real-time digital building intelligence to first responders during emergencies. The platform is purpose-built for large, complex organisations across aged care, education, government, hospitals, retail, and fire safety certification sectors.
Is Locatrix(Formerly Concept Safety Systems) a public or private company?
Locatrix(Formerly Concept Safety Systems) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locatrix(Formerly Concept Safety Systems) founded?
Locatrix(Formerly Concept Safety Systems) was founded in 2008. It employs 51 to 100 people.
Where is Locatrix(Formerly Concept Safety Systems) based?
Locatrix(Formerly Concept Safety Systems) is headquartered in Brisbane, Australia, in the Oceania region.
How does Locatrix(Formerly Concept Safety Systems) make money?
Three revenue lines are on record. PlanStudio Subscription is the primary driver. The others are planSafe Subscription and ESP Platform Access.
Who are Locatrix(Formerly Concept Safety Systems)'s main competitors?
Direct peers on record are SafetyCulture, Safeture, Building Engines and iOffice (now part of Eptura). Broad incumbents are Autodesk Construction Cloud (including PlanGrid), Trimble, Esri (ArcGIS Indoors), ServiceNow and Procore. Resolver (Kroll) is listed as an emerging player.
Does Locatrix(Formerly Concept Safety Systems) have an API?
No public API is recorded for Locatrix(Formerly Concept Safety Systems).
What industry is Locatrix(Formerly Concept Safety Systems) in?
Locatrix(Formerly Concept Safety Systems)'s product category is Emergency Preparedness and Safety Compliance Software. Its primary akta.pro industry code is HLAJAGAA, Emergency Preparedness Planning & Readiness, with a secondary code of HLAJAGAB, Disaster Response Coordination & Incident Command (EOC/ICS). Its NAICS code is 54151 and its SIC code is 7373.