Cohley
Cohley is a SaaS creator content platform that enables consumer brands and marketing agencies to generate, manage, and activate UGC, influencer content, and product reviews at scale through AI-powered creator matching, automated compliance, and native integrations with major retailers and ad platforms.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cohley does
Cohley is a SaaS creator content platform founded in 2015 by Tom Logan and Erik Graber (legally Goldfish Social, Inc., headquartered in New York City) that enables consumer brands and marketing agencies to generate user-generated content (UGC), influencer content, product reviews, and professional media at scale. The platform operates a unified architecture combining a creator marketplace of 200,000+ pre-vetted creators tagged with 65,000+ proprietary data points, an AI-powered creator matching engine, automated brand safety and compliance checking, and direct publishing integrations to Meta Ads Library, TikTok, Amazon, Walmart, and Target. The company's flagship AI capability, Finn Agent (currently in beta), autonomously manages end-to-end content workflows spanning brief drafting, creator sourcing, messaging, content review, payment processing, and performance feedback through a continuous learning loop.
Cohley generates revenue through three streams: platform subscription licensing (annual or multi-year contracts with custom pricing tied to content volume), managed services add-ons providing dedicated campaign coordinators for enterprise teams, and usage-based creator compensation passed through to brands (starting at approximately $200 per video, $40 per UGC photo, and $75 per edited professional photo, with $200-$750 minimums per creator). The go-to-market combines direct enterprise field sales with a demo-led motion, a 3-month paid pilot option, and a dedicated agency channel supporting multi-client deployments. Notable enterprise customers span beauty (Burt's Bees, NARS, Image Skincare), consumer goods (CVS, Henkel), apparel (TOMS, Gildan, Rhone, '47), food and beverage (Imperfect Foods, Del Monte, Koia), retail (Target, Walmart), health and wellness (OrangeTheory, Hyland's), and luxury (BVLGARI, Samsonite), with Power Digital Marketing as a flagship agency partner. The company holds SOC 2 Type II and Pentest certifications, maintains verified Meta Business Partner and TikTok Partner (Creative Exchange) status, and operates with 51-100 employees.
Cohley firmographics
Firmographics- Name
- Cohley
- Legal name
- Goldfish Social, Inc.
- Website
- https://cohley.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cohley is a SaaS creator content platform that enables consumer brands and marketing agencies to generate, manage, and activate UGC, influencer content, and product reviews at scale through AI-powered creator matching, automated compliance, and native integrations with major retailers and ad platforms.
- Ownership category
- akta.pro rank
Cohley industry classification
Industry- Product category
- Creator Content Generation Platform
- NAICS
- Software Publishers (513210), Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
- akta.pro secondary industry
- Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where Cohley is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cohley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Platform Subscription: Annual or multi-year platform licensing with custom pricing based on content volume. Includes platform license, Finn Agent access, perpetual usage rights, and dedicated customer success manager.
- Managed Services: End-to-end content service for enterprise teams adding campaign strategy, budgeting, creator recruiting/contracting/payments, live briefing calls, and customized analysis on top of platform license.
- Content Generation Fees: Creator compensation costs passed through to brands. Cohley does not take a cut of creator earnings. Pricing typically starts at $200/video, $40/photo for UGC, with minimum $200 per creator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Creator content platform with hands-on support |
| Subscription | Multi-year contract | End-to-end content service for enterprise teams |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Cohley product offering
Product offeringCore offering
Cohley is a SaaS creator content generation platform that enables consumer brands and agencies to run UGC, influencer, product review, and product seeding campaigns from a single system. The platform pairs a 200,000+ pre-vetted creator network with AI-powered workflow automation (Finn Agent) for briefing, matching, reviewing, paying, and analyzing creator content. Cohley sells annual/multi-year platform subscriptions and an optional Managed Services tier that adds white-glove campaign execution by dedicated coordinators.
Product overview
Cohley is a creator content generation platform that enables consumer brands to generate high-quality user-generated content (UGC), influencer content, product reviews, and professional media at scale. The platform operates on a unified architecture with the Cohley Platform as the core system, augmented by Finn Agent (an AI-powered assistant for workflow automation) and Managed Services (white-glove execution for enterprise teams). The platform encompasses distinct service verticals—UGC, Influencer Marketing, Product Review Sampling, and Product Seeding—addressing different content types and marketing channels. Solutions layer over these services for specific use cases: Retail, Organic Social, Paid Social, Ecommerce, and Agencies. Key platform features include Creative Briefs (AI-powered brief generation), Creator Hub (creator discovery and management), Content Library (DAM for approved assets), Performance Metrics (analytics and EMV tracking), Collaboration Suite (enterprise approval workflows), and AI Asset Analysis (brand safety scoring). Finn Agent provides autonomous workflow automation across the entire content lifecycle, while Finn Learning continuously improves recommendations based on campaign data. All content includes perpetual usage rights by default. Pricing includes a Platform plan (self-service with CSM support), Managed Services plan (full-service enterprise), and optional 3-month pilot programs. The platform integrates with major retailers (Amazon, Walmart, Target), ad platforms (Meta, TikTok), review syndication networks (BazaarVoice, Yotpo, PowerReviews), and ecommerce tools (Shopify). Cohley maintains SOC2 Type II and Pentest certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Finn Agent: AI-powered creator content assistant that handles brief writing, creator matching, messaging, content review, and payments
- Managed Services
- Platform
Products and services
- Cohley Platform The core content generation platform enabling brands and agencies to generate, manage, and activate UGC, influencer, seeding, and text review campaigns. Features include AI-powered brief writing, creator matching against 65,000+ data points, content review and approval workflows, direct publishing to Meta Ads Library and TikTok, and performance analytics tied back to specific creators and assets.
- Finn Agent AI-powered creator content assistant that autonomously manages the full content workflow including drafting briefs, matching creators, messaging, reviewing content, processing payments, and learning from campaigns to improve future outputs. Currently in beta.
- Managed Services End-to-end white-glove content service for enterprise teams. Dedicated campaign coordinators manage strategy, creator recruiting/vetting/contracts, live briefing calls, and campaign execution. Includes everything in Platform plus campaign strategy, budgeting, and full creator relationship management.
- Influencer Marketing Influencer campaign management service with AI-powered matching, creator vetting, collaboration tools, performance metrics, and in-depth analytics including EMV tracking and audience demographics.
- UGC (User-Generated Content) Creator-generated video and photo content service for social media, ads, and product pages. Includes short-form video optimized for TikTok, Instagram, and Amazon, with built-in usage rights in perpetuity.
- Product Review Sampling Product review generation service for brands and retailers with 100% fulfillment guarantee. Integrates with BazaarVoice, Yotpo, PowerReviews, Okendo, and Stamped.io for syndication to retail destinations.
- Professional Photography Professional photo and video content generation service by vetted photographers and videographers, distinct from UGC creator content. Minimum pricing starts at $75 per edited photo.
- Collaboration Suite Enterprise workflow tool enabling teams to share briefs, vet applicants, review content, and maintain stakeholder alignment. Includes legal and brand approval workflows for compliant content.
Quantifiable outcome
- 5x faster creator sourcing and 75% shorter production timelines
- +6 more outcomes
Companies that use Cohley
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Cohley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature6 records
Cohley partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TikTokcoreTikTok partner with native integration capabilities. One of TikTok's first Creative Exchange partners, having generated over 50,000 TikTok videos.
- Meta (Facebook)coreMeta Business Partner with direct integration to Meta Ads Library enabling automated publishing and formatting of creator content for Facebook and Instagram ads.
- AmazoncoreIntegration for generating reviews, video, and photos for Amazon Ads and product detail pages (PDPs).
- WalmartcoreIntegration for generating reviews, video, photos, and reviews for Walmart.com and driving purchases.
- TargetcoreIntegration for generating reviews, video, photos, and reviews for Target.com and driving purchases.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Cohley competitors and assessment
Company assessmentDirect peers
- Billo: Billo is a UGC platform specializing in on-demand creator video for ads and ecommerce—competing with Cohley's UGC service vertical for short-form video content production.
- GRIN: GRIN is a direct competitor offering a creator marketing platform with creator discovery, relationship management, content collection, and performance analytics for consumer brands—closely aligned to Cohley's core platform offering.
- CreatorIQ: CreatorIQ is an enterprise creator marketing platform serving global brands and agencies with discovery, workflow, and analytics—directly comparable to Cohley's enterprise GTM and feature set.
- Aspire: Aspire (formerly AspireIQ) is a creator marketing platform serving mid-market and enterprise consumer brands with creator discovery, campaign management, and UGC tools—a direct competitor to Cohley.
- Upfluence: Upfluence offers influencer marketing and UGC software with creator database, campaign management, and e-commerce integrations—overlapping with Cohley's UGC and influencer capabilities.
- Insense: Insense is a UGC and influencer marketing platform focused on TikTok and Instagram content with creator marketplace and ads integration—directly comparable to Cohley's paid social offering.
- Traackr: Traackr is an influencer marketing platform with creator discovery, CRM, and performance analytics for enterprise brands—comparable to Cohley's enterprise analytics and creator management features.
- IZEA Worldwide: IZEA operates a creator marketplace and managed services for influencer and UGC campaigns, competing directly with Cohley's platform plus managed services offering.
Broad incumbents
- LTK: LTK (formerly rewardStyle/LIKEtoKNOW.it) is a large creator-driven shopping platform with influencer tools, content production, and brand partnerships—broader scope but overlapping creator marketing capabilities.
Emerging players
- Modash: Modash is a creator discovery and analytics platform with a large creator database and content download tools—emerging player with partial overlap to Cohley's creator discovery and analytics features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cohley social profiles
Digital presenceCohley compliance and trust
Trust signalCompliance2 records
Cohley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cohley leadership team
Management profileNumber of profiles
Profiles5 records
Cohley funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cohley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cohley
What does Cohley do?
Cohley is a SaaS creator content generation platform that enables consumer brands and agencies to run UGC, influencer, product review, and product seeding campaigns from a single system. The platform pairs a 200,000+ pre-vetted creator network with AI-powered workflow automation (Finn Agent) for briefing, matching, reviewing, paying, and analyzing creator content. Cohley sells annual/multi-year platform subscriptions and an optional Managed Services tier that adds white-glove campaign execution by dedicated coordinators.
Is Cohley a public or private company?
Cohley is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cohley founded?
Cohley was founded in 2015. It employs 51 to 100 people.
Where is Cohley based?
Cohley is headquartered in New York, United States, in the North America region.
How does Cohley make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are managed Services and content Generation Fees.
Who are Cohley's main competitors?
Direct peers on record are Billo, GRIN, CreatorIQ, Aspire, Upfluence, Insense, Traackr and IZEA Worldwide. LTK is listed as a broad incumbent. Modash is listed as an emerging player.
Does Cohley have an API?
No public API is recorded for Cohley.
What industry is Cohley in?
Cohley's product category is Creator Content Generation Platform. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services, with a secondary code of HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.