Art of Smart Education

What Art of Smart Education does

Art of Smart Education is an Australian K-12 tutoring and student development company founded in 2009 and headquartered in Sydney, serving students from Kindergarten through Year 12 across New South Wales, Queensland, and Victoria. The company's core offering is holistic academic tutoring delivered through three formats: 1-on-1 sessions (in-home, at campus, or online), small group classes at its three NSW campuses (Chatswood, Hills District, Hornsby) and online, and hybrid programs for Years 11-12. Subject coverage spans English, Mathematics, Physics, Chemistry, Biology, and Economics, all aligned to state-specific syllabuses (HSC, QCE, VCE). Tuition is augmented by the proprietary Art of Smart Online app (a digital learning platform with interactive whiteboards and 24/7 resource access), state-specific printed resource books, custom AI tutors for HSC Biology and Economics, and a free open web of study guides, books, and video content.

The business model is primarily B2C subscription-style recurring tutoring revenue, complemented by a B2B professional services arm (School Workshops delivered to 50+ schools, universities, and councils, reaching 20,000+ students) and a Pathfinder Mentoring Program for Years 10-12 that extends into study skills, wellbeing, and university/career guidance. Pricing is contact-based rather than publicly disclosed, with a 100% first-class money-back guarantee and no lock-in contracts on 1-on-1 sessions. The company selectively recruits its bench of 600+ tutors (only 1 in 7 of 4,500+ annual applicants accepted), with average ATAR of 98+, supported by dedicated Heads of Science, Economics, and English.

Marketing is predominantly content-led and top-of-funnel, anchored by a 45,861+ subscriber newsletter, 2M+ YouTube views on workshop content, organic social, school/workshop engagements, and earned media in ABC News, Sydney Morning Herald, Daily Telegraph, and SBS. The company is privately held, raised a funding round from Greyrock Investments in September 2019, and expanded its NSW campus footprint in 2024.

Name

Art of Smart Education

Legal name

Art of Smart Education

Website

https://artofsmart.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Art of Smart Education is a Sydney-based, privately held Australian K-12 tutoring company founded in 2009, delivering 1-on-1 and small group tutoring in English, Maths, Sciences, and Economics across NSW, QLD, and VIC, complemented by mentoring, school workshops, and subject-specific AI tutors for HSC Biology and Economics.

Ownership category

akta.pro rank

Product category

K-12 Tutoring and Education Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

Keywords

• K-12 tutoring
• HSC exam preparation
• Online tutoring platform
• Student mentoring services
• School workshop programs

Headquarters

HQ city

Hornsby

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Small Group Tutoring Classes: Weekly small group tutoring sessions held at campuses or online. Students learn collaboratively with peers while receiving individualised attention from experienced teachers. Session lengths vary by year level (1 hour for Years 3-4, 1.5 hours for Years 7-10, 1.5-2.5 hours for Years 11-12).
2. 1-on-1 Tutoring Sessions: Personalised individual tutoring sessions delivered in-home, at campus, or online. Minimum 1 hour sessions, with 1.5-2 hours recommended for Years 11-12. No lock-in contracts offered.
3. Hybrid Tutoring Programs: Combined small group and 1-on-1 support for Years 11-12, taking advantage of benefits from both formats. Includes comprehensive syllabus mastery, exam preparation, and targeted gap-filling.
4. School Workshops: Inspiring study, wellbeing, and career workshops delivered to schools, universities, and community organisations. Customised programs for Years 10-12 covering study skills, mental health, university applications, and career planning.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Art of Smart Education provides holistic K-12 tutoring across English, Maths, Chemistry, Biology, Physics, and Economics, delivered through small group classes at three NSW campuses, 1-on-1 in-home sessions, and online via Zoom with the proprietary Art of Smart Online app. The Pathfinder Mentoring Program extends the offering with Year 10-12 study skills, wellbeing, and university/career guidance, while School Workshops deliver study, wellbeing, and career programs to institutions across Australia.

Product overview

Art of Smart Education operates a holistic tutoring and mentorship ecosystem for Australian students from Kindergarten through Year 12. The core offering consists of K-12 Tutoring services (delivered via small group classes or 1-on-1 sessions across English, Maths, Chemistry, Biology, Physics, and Economics), complemented by the Pathfinder Mentoring Program for career and university guidance, and School Workshops for broader student engagement. All tutoring is supported by the proprietary Art of Smart Online platform providing digital resources and the custom AI tutors for Biology and Economics. The company also offers free resources including articles, guides, and videos through its Resources Hub. Services are delivered at NSW campuses (Chatswood, Hills, Hornsby), in-home, or online via video conferencing.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Tutoring Comprehensive K-12 tutoring service for Australian students from Kindergarten through Year 12, offering 1-on-1 and small group tutoring sessions in English, Maths, Chemistry, Biology, Physics, and Economics. Available at NSW campuses, in-home across NSW/QLD/VIC, or online via Zoom with the Art of Smart Online app.
• Pathfinder Mentoring Program

Quantifiable outcome

• 20.7% average increase in marks across all students
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cluey Learning: Australian online tutoring platform providing 1-on-1 tutoring across K-12 subjects, with a strong focus on video-based sessions and digital delivery. Closely comparable to Art of Smart on subject coverage, online delivery format, and Australian K-12 target market.
• Matrix Education: Sydney-headquartered HSC and selective school tutoring provider offering small group and 1-on-1 tutoring, holiday courses, and online resources. Highly comparable given shared HSC focus, Sydney footprint, and similar delivery models.
• Kip McGrath Education Centres: Established Australian tutoring franchise providing K-12 tutoring in English, maths, and sciences via in-center sessions. Comparable on K-12 subject coverage and multi-state Australian presence, though delivered via franchise model rather than directly employed tutors.
• NumberWorks'nWords: Australian tutoring franchise specializing in maths and English for primary and secondary students, with both physical centers and online tutoring. Comparable in subject focus, age range, and multi-state Australian delivery.
• Dux College: Sydney-based HSC tutoring provider offering small group classes and 1-on-1 sessions across major HSC subjects. Direct peer given shared Sydney geography, HSC-focused curriculum, and similar in-person class delivery model.
• Success Tutoring: Australian tutoring franchise providing small group and 1-on-1 tutoring across English, maths, and sciences for K-12 students. Comparable on multi-state franchise presence, K-12 focus, and small group delivery model.

Broad incumbents

• Crimson Education: Broader education services company offering university admissions consulting, mentoring, and tutoring with a strong Australian presence. Comparable through the mentoring and scholarship/early-entry support that overlaps with Art of Smart's Pathfinder program, though Crimson is a wider portfolio offering.
• Kumon Australia: Globally established after-school learning program focused on maths and reading through daily worksheets and self-learning. Comparable on Australian K-12 footprint but different pedagogical approach and brand positioning.

Emerging players

• Think Academy: Emerging Australian tutoring provider focused on maths and sciences with online and in-person formats. Partial overlap with Art of Smart's subject coverage but smaller scale and narrower subject focus position it as an emerging competitor.

Regional players

• Tutor2You: Sydney-based in-home tutoring service focused on K-12 students across NSW. Comparable on in-home delivery format and Australian geography, but operates as a marketplace rather than an employed tutor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArtofSmartEdu
• Facebookfacebook.com/ArtofSmartEdu
• LinkedInlinkedin.com/company/art-of-smart-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Smart Education