UbiCare

What UbiCare does

UbiCare (legal entity: TPR Media LLC) is a privately held digital health company founded in 2003 and headquartered in Needham, Massachusetts. The company operates the SmarteXp patient engagement platform, a cloud-based, HIPAA-compliant SaaS product that delivers automated, journey-based patient education across email, web, text, and chat. SmarteXp is built on clinical, social, and behavior-change research and offers modular Care Suites that bundle care pathways, remote patient monitoring, care alerts, surveys, and analytics dashboards for specific care episodes such as pregnancy, surgical recovery, and chronic condition management. The platform is hosted on Amazon Web Services, integrates into healthcare organizations' digital ecosystems via API, and is supported by SOC 2 Type 2, NIST 800-171, and HIPAA security controls.

UbiCare sells SmarteXp on an annual subscription basis to hospital systems, health systems, and government health agencies, supported by an enterprise field-sales motion, content marketing assets, and a Client Success team for implementation and ongoing account management. The company cites approximately 400 healthcare organizations served worldwide since inception, with named customers including Hartford Hospital, Maine Medical Center, Lovelace Women's Hospital, Signature Healthcare, UNC REX Healthcare, Wentworth Douglas Hospital, HealthEast Care System, MercyOne Des Moines Medical Center, and the U.S. Defense Health Agency. A secondary revenue stream — corporate sponsorship — may subsidize client costs in exchange for sponsor support. Pricing is quote-based and not publicly disclosed.

Operationally, UbiCare is a small firm (11-50 employees) with no disclosed institutional funding, no M&A activity, and a stable senior leadership group headed by CTO Chris Turner (a decade in role) and EVP of Content, UI and Product Bill Lindsay, with Ed Marcarelli serving as Privacy Officer. The SmarteXp mark is a registered trademark, and the company claims a global footprint with multi-language support and DEI-oriented content positioning.

Name

UbiCare

Legal name

TPR Media LLC

Website

https://ubicare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

UbiCare operates SmarteXp, a HIPAA-compliant cloud-based patient engagement SaaS platform that delivers automated, journey-based education via email, web, text, and chat to hospital systems, health systems, and government health agencies including the U.S. Defense Health Agency.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Patient engagement platform
• Healthcare engagement software
• Digital patient education
• Care pathway management
• HIPAA-compliant messaging

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Subscription Fees: Healthcare organization clients pay an annual fee to offer SmarteXp products to their target populations (patients, families, employees). This is the primary revenue stream, structured as a subscription model with annual billing.
2. Corporate Sponsorship: TPR Media LLC (d.b.a. UbiCare) may receive payment from Corporate Sponsors to help keep client costs down and ensure products are provided free to end users. This is a secondary revenue stream that subsidizes client costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UbiCare sells SmarteXp, a cloud-based SaaS patient engagement platform that delivers automated, journey-based education and communication to patients via email, web, text, and chat. The platform is HIPAA-compliant, integrates with healthcare organizations' digital ecosystems via API, and includes care alerts, remote patient monitoring, surveys, and 24/7 analytics on patient adherence and behavior. Healthcare organizations (hospital systems, health systems, and government agencies) license SmarteXp on an annual subscription basis to engage patients beyond the point of care and improve clinical and operational outcomes.

Product overview

UbiCare offers SmarteXp, a single unified cloud-based SaaS patient engagement platform. The core SmarteXp product provides automated, journey-based patient education and communication across multiple channels (email, web, text, chat). Care Suites function as modular care pathway libraries within the platform, offering specialized, evidence-based content programs that organizations can deploy to guide patients through specific care journeys. The platform also includes data analytics, ad-hoc communication tools, and survey capabilities—all accessible through an intuitive interface and API integration.

Differentiator

Problem solved

Functional benefit

Brands

• SmarteXp: Cloud-based HIPAA-compliant patient engagement SaaS platform that delivers automated, journey-based education through email, web, text and chat. Features care pathways, remote patient monitoring, care alerts, and actionable analytics to improve patient adherence and healthcare outcomes.

Products and services

• SmarteXp SmarteXp is a cloud-based, HIPAA-compliant SaaS patient engagement platform that delivers automated, journey-based patient education and communication via email, web, text, and chat. It includes care alerts, remote patient monitoring, surveys, and 24/7 analytics on patient adherence and self-care behavior, with a secure API for integration into healthcare organizations' digital ecosystems. It is sold to hospital systems, health systems, and government healthcare organizations on an annual subscription.

Quantifiable outcome

• 92% of patients report SmarteXp helps them take better care of themselves (Defense Health Agency/Deloitte independent assessment)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and notable.

• Amazon Web Services (AWS)coreTechnology or IntegrationAll of UbiCare's services are hosted with Amazon Web Services (AWS). AWS provides cloud infrastructure security with robust certifications. All data is hosted on AWS databases located in the United States. UbiCare relies on AWS for data hosting security, backup services, and cloud infrastructure operations.
• Deloitte ConsultingnotableImplementation/ SI/ Consulting PartnerThe Defense Health Agency hired Deloitte Consulting to independently assess the impact of SmarteXp on expectant and new military families. Deloitte conducted an objective third-party evaluation of the platform's effectiveness in improving patient self-management and engagement outcomes.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Health Catalyst: Health Catalyst is a broad healthcare data and analytics platform with population health and care management modules. It overlaps with UbiCare's analytics and population engagement capabilities as part of a much wider enterprise portfolio.
• Epic MyChart: Epic's MyChart is the dominant EHR-native patient portal with messaging, education, and self-service features built into the EHR. As the de facto incumbent for hospital patient engagement, it sets the bar UbiCare must differentiate against for integrations and value.
• Salesforce Health Cloud: Salesforce Health Cloud offers a CRM-based patient engagement and care management platform for healthcare organizations. While a much broader platform, it competes for the same CRM-integrated patient engagement budgets as UbiCare's Care Suites.

Direct peers

• GetWellNetwork: GetWellNetwork provides patient engagement and digital care journey software to hospitals and health systems, including interactive care plans, education, and post-discharge engagement. Its Inpatient, Ambulatory, and HealthLoop offerings directly overlap with UbiCare's SmarteXp Care Suites.
• Relatient: Relatient offers a patient engagement platform combining appointment reminders, broadcast messaging, surveys, and self-service scheduling for hospitals and medical groups. It competes with UbiCare's multi-channel communication, surveys, and ad-hoc messaging capabilities.
• Solutionreach: Solutionreach is a patient engagement and communication platform targeting medical practices and health systems with messaging, recall, reviews, and education tools. It is a comparable SaaS buyer to UbiCare's hospital and ambulatory accounts.
• Phreesia: Phreesia is a venture-backed digital health company that automates patient intake, engagement, and communication workflows for healthcare organizations. Like UbiCare, it sells enterprise SaaS into hospital systems and ambulatory providers, and competes for the same patient engagement and education budget.

Emerging players

• Luma Health: Luma Health provides a patient success platform with smart scheduling, intake, messaging, and telehealth for health systems. As a venture-backed growth-stage peer, it represents the next-generation competitor pursuing similar hospital system relationships as UbiCare.
• MediSprout: MediSprout (v2.md and its patient communication tools) provides HIPAA-compliant messaging and telehealth to medical practices. It is a smaller, focused peer whose multi-channel communication capabilities overlap with UbiCare's text, email, and web delivery.

Others

• Wellbe (Vesta Healthcare): Wellbe's Guided Care solution automated patient journeys for joint replacement and other episodes; it has since been folded into Vesta Healthcare, which focuses on home and community-based care for high-need populations. Its episode-based engagement approach parallels UbiCare's Care Suites for surgical and chronic cohorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UbiCareDotCom
• Facebookfacebook.com/UbiCare
• LinkedInlinkedin.com/company/tpr-media-ubicare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UbiCare