What Elcerokm does

Elcerokm (DBA "El Cero Km") is an Argentine automotive marketplace founded in 2022 and headquartered in Buenos Aires. The company operates elcerokm.com, a free digital platform that aggregates catalogs, pricing, and stock data for 500+ new vehicle (0km) models from official dealerships across Argentina's provinces. Core product features include an AI-powered natural-language search ("Buscar con IA"), an AI-driven recommendation engine, a side-by-side vehicle comparison tool, and a suite of calculators covering patentamiento, bi-monthly patente, transfers, fuel costs, auto loans, EV home charging, and maintenance. The platform also distributes editorial content through a blog, a YouTube channel (12,200 subscribers, 4.3M views), a Spotify podcast, Instagram, and a Facebook community of 1.4M+ members.

The business monetizes primarily through a paid advisory service, "Negociamos por vos," priced at ARS $149,900 per consultation, in which Elcerokm negotiates vehicle pricing on behalf of buyers with official dealerships. The company reports 700+ vehicles managed through this service, with claimed average customer savings of ARS $3.5M (a stated 35x ROI on the consultation fee). Secondary revenue streams include affiliate commissions from an insurance partnership with 123 Seguro (with bundled PedidosYa incentives), sponsored manufacturer placements (e.g., Kia Tasman launch campaign), and referral fees from dealer connections. The company also serves a smaller business segment through a dedicated "Empresas y Flotas" fleet service and a BYD-specific EV advisory offering.

The company is privately held, has a headcount of 1–10 employees, and counts Anabella Guimarey as CEO, María de los Ángeles Bernárdez as CTO, and Franco Fantini as CIO. The only disclosed institutional capital event is an October 2024 funding round from Platanus (amount undisclosed). Elcerokm operates exclusively in the Argentine market, with no evidence of international expansion to date.

Name

Elcerokm

Legal name

Elcerokm

Website

https://elcerokm.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Elcerokm is an Argentine online marketplace that connects individual car buyers and fleet customers with official dealerships for new (0km) vehicles, offering AI-powered search, comparison tools, financial calculators, and a paid negotiation advisory service.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Negotiation Service Fee: The platform offers a paid 'Negociamos por vos' (We negotiate for you) service where customers pay ARS $149,900 for personalized vehicle purchase negotiation assistance. The service claims average savings of ARS $3.5M with 35x return on the service cost.
2. Dealership Referrals and Lead Generation: Platform connects buyers with official dealerships (concesionarios oficiales) and facilitates vehicle reservations. Revenue may come from referral fees or transaction facilitation with partner dealerships.
3. Sponsored Listings and Featured Vehicles: Featured vehicles and brand sponsorships (e.g., Kia Tasman promotional content) suggest paid promotional placements for dealerships and manufacturers on the platform.
4. Insurance Referrals: Partnership with 123 Seguro for auto insurance quotes, likely generating referral commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Elcerokm ("El Cero Km") is an Argentine online automotive marketplace that aggregates over 500 new (0km) vehicle models from official dealerships into a searchable, comparable catalog. The platform provides free tools (patentamiento, transfer, fuel, loan, and maintenance calculators), AI-powered search and recommendation, and a paid negotiation advisory service ("Negociamos por vos") priced at ARS $149,900 per consultation that negotiates on behalf of buyers.

Product overview

Elcerokm is an Argentine new car (0km) marketplace that aggregates over 500 models from official dealerships across Argentina. The core platform consists of an AI-powered search tool and a comprehensive vehicle catalog, complemented by a suite of automotive financial tools (patentamiento, transfer, insurance, loan, and fuel calculators), a recommendation engine, a vehicle comparison tool, and a paid negotiation advisory service ('Negociamos por vos'). The platform also serves commercial buyers through a fleet purchasing service and publishes editorial content via a blog and YouTube channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Catálogo de 0km (New Car Catalog) Searchable online catalog aggregating over 500 new vehicle models from official Argentine dealerships, with prices verified against physical dealer stock and filterable by brand, segment, fuel type, and drivetrain. Targeted at individual consumers shopping for a new car.
• Negociamos por vos (We Negotiate for You) Paid advisory service in which Elcerokm negotiates with official dealerships on behalf of the buyer, leveraging their daily transaction experience. Priced at ARS $149,900 per consultation with 700+ vehicles managed and an average claimed saving of ARS $3.5M. Targeted at consumers who lack negotiation experience for major purchases.
• Cotizar seguro auto / Seguro de auto (Insurance Quoting) Auto insurance aggregation and quoting service integrated with partner 123 Seguro, offering discounts of up to 30% and a bundled ARS $40,000 PedidosYa voucher incentive. Targeted at vehicle buyers seeking insurance at point of purchase.
• Empresas y Flotas (Fleet Purchasing) Dedicated fleet purchasing service for companies and organizations buying multiple vehicles for business use, with negotiated rates and a corporate account workflow. Targeted at fleet operators and corporate buyers.
• Manejá tu BYD (Manage Your BYD)

Quantifiable outcome

• Average savings of ARS $3.5M per customer using the 'Negociamos por vos' service
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• 123 SegurominorGTM or Marketing PartnerInsurance partner offering auto insurance quotes through the platform. Users can obtain up to 30% discount on vehicle insurance. Partnership includes promotional bundle with PedidosYa voucher.
• PedidosYaminorGTM or Marketing PartnerFood delivery partner providing ARS $40,000 voucher for users who obtain insurance quotes through the platform's 123 Seguro partnership.
• V6minorOthersFeatured as a 'sitio amigo' (friend site) - reciprocal link or content partnership.
• DescuentazominorOthersFeatured as a 'sitio amigo' (friend site) - reciprocal link or content partnership.
• ArgiefyminorOthersFeatured as a 'sitio amigo' (friend site) - reciprocal link or content partnership.
• Vuelta RápidaminorOthersFeatured as a 'sitio amigo' (friend site) - reciprocal link or content partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MercadoLibre: Dominant Latin American e-commerce marketplace with a Motors vertical that aggregates new and used vehicle listings in Argentina, capturing the majority of consumer auto-search intent. Comparable to Elcerokm in serving as a digital funnel between Argentine car buyers and dealers, but at vastly greater scale and breadth.
• OLX Argentina: Major Argentine classifieds platform with a Vehicles category aggregating private and dealer listings. Comparable to Elcerokm as a destination for Argentine car shoppers, though it does not focus on new vehicles, official dealerships, or advisory services.
• CarGurus: Global online automotive marketplace with price-transparency and dealer-rating tools. Comparable to Elcerokm in the price-comparison and dealer-evaluation feature set, though focused on North American and European markets with a different dealer ecosystem.
• AutoScout24: Large European online automotive marketplace for new and used cars. Comparable to Elcerokm in marketplace structure and consumer comparison tools, though operating in mature European markets with a different regulatory and dealer environment.

Direct peers

• Autocosmos: Long-established Argentine and LATAM automotive portal offering new-car catalogs, pricing, reviews, and comparison tools. Directly competes with Elcerokm in Argentina on catalog, comparison, and editorial content for new-car shoppers, though with a more traditional portal UX.
• Demotores: Argentine online automotive marketplace for new and used vehicles, with dealer listings and lead generation. Directly comparable to Elcerokm's lead-generation and dealer-connect model, though with a broader used-car focus and an older, less AI-driven UX.

Emerging players

• KAVAK: LATAM-headquartered used-car marketplace with operations in Argentina, offering inspection, financing, and home delivery. Comparable to Elcerokm in bringing digital transparency and advisory services to LATAM auto buyers, but focused on used cars and backed by significantly more capital.
• ComparaOnline: LATAM financial product comparison platform (insurance, banking, telecom) with operations in Argentina. Comparable to Elcerokm in offering a comparison/aggregator interface for high-consideration consumer financial products — including auto insurance — and in its lead-generation monetization model.

Regional players

• Patiotuerca: Pan-LATAM automotive classifieds platform active across Spanish-speaking markets. Comparable to Elcerokm as a regional digital channel for car listings and lead generation, though it skews heavily toward used vehicles rather than new-car shoppers.
• Chileautos: Chilean automotive marketplace with new and used car listings, dealer leads, and editorial content. Comparable to Elcerokm as a regional LATAM auto portal serving Spanish-speaking buyers, though with a more traditional portal interface and Chile-specific catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elcerokmcom
• YouTubeyoutube.com/channel/UCjVdhrgiYrQZFx0Em6FUI_w
• Facebookfacebook.com/1399904057145188
• Instagraminstagram.com/elcerokm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elcerokm