What SCD Consulting Services does

SCD Consulting Services is a privately held, Charlotte, North Carolina-based concierge online marketing agency founded in December 2010 by CEO Shirley Cress Dudley. The firm provides a portfolio of digital marketing services — including SEO, custom website design, social media management, link building, Google Ads/PPC management, press release distribution, logo and animation design, lead magnet and sales funnel setup, and operations support — primarily to small and medium-sized local businesses. Its core customer verticals are healthcare practices (medical, dental, dermatology, plastic surgery, eye care, chiropractic), with secondary exposure to legal, home services contractors, and nonprofit clients. The company's go-to-market is direct sales via website contact forms, phone, and Calendly-based founder consultations, structured around an exclusivity model in which SCD serves only one client per geographic market area to avoid conflicts.

The underlying technology stack consists of standard web technologies — primarily WordPress-based website builds — combined with third-party marketing integrations (Google Ads, Authorize.Net for payment processing, and active social platform presences on Facebook, LinkedIn, X, YouTube, Instagram, and TikTok). Services are delivered remotely with stated nationwide availability. Pricing is custom and not publicly disclosed for recurring monthly retainers and website builds; the standalone Fractional Transition Package is priced at $12,000 with a two-payment option. There are no formal contracts — clients can cancel recurring services with 30 days' notice — making this a performance-based, low-friction model.

In 2025 the company materially expanded its product surface, launching OnCare360 (a value-based care platform with Remote Patient Monitoring, Chronic/Acute/Transitional Care Management, HIPAA/SOC2 compliance, and a $90–$120 per patient per month revenue model), the Fractional Transition Package targeting executives moving into fractional careers, and standalone creative (logo/animation), funnel, and operations support offerings. The company has no disclosed external funding, no parent company, and operates with a team of approximately 15 marketing and branding professionals.

Name

SCD Consulting Services

Legal name

SCD Consulting Services

Website

https://scdconsultingservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SCD Consulting Services is a Charlotte, NC-based concierge online marketing agency providing SEO, website design, social media management, and lead generation services to small-to-medium healthcare practices, dental offices, legal firms, contractors, and local businesses across the Southeast US.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Search engine optimization
• Website design services
• Social media management
• Digital marketing agency
• Online advertising services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Online Marketing Services: Recurring monthly marketing services billed at the beginning of each month. Includes SEO, social media management, link building, Google Ads management, and ongoing website optimization. No contracts required - performance-based model where clients can cancel with 30 days notice.
2. Website Design Services: Custom website design including custom-designed websites, responsiveness to all devices, fast loading times, SEO optimization, logo integration, social media integration, contact forms, XML sitemaps, blog/news pages, and content management capabilities. Domain and hosting sold separately.
3. Logo and Animation Design: Custom logo design services including 3 original logo concepts, 3 revisions, and final file delivery in multiple formats (JPG, PNG, SVG, PDF). Also includes animated logo services for video intros, social media reels, and presentations.
4. Press Release Writing and Distribution: Premium press release writing and distribution services to Google News, AP News, and over 100+ affiliate sites including NBC, ABC, CBS, FOX. Claims to help businesses get 'As Seen In' top media outlets.
5. Fractional Transition Package: Done-for-you transition package for corporate leaders moving to fractional executive careers. Includes authority-building personal brand, professional website, marketing plan, AI-powered business growth tools, and team support. One-time package fee with payment plan options.
6. Operations Support Services: Virtual assistant sourcing, screening, onboarding, training, and SOP creation services. Helps businesses find and manage VAs for administrative tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

SCD Consulting Services provides concierge online marketing services to local small-to-medium businesses, with a focus on search engine optimization (SEO) and custom website design as the core offerings. The firm also delivers supplementary services including social media management, Google Ads / pay-per-click management, link building, press release distribution, logo and animation design, lead magnet and sales funnel setup, operations support (virtual assistant sourcing), merchant services, and a specialized Fractional Transition Package for executives moving into fractional work.

Product overview

SCD Consulting Services is a concierge online marketing agency offering a portfolio of digital marketing services primarily for small-to-medium local businesses and healthcare practices. The core offering consists of SEO and Website Design services, supplemented by additional modules including Google Ads/PPC, Social Media Management, Link Building, Press Releases, Animations and Logo Design, Merchant Services, Lead Magnet and Sales Funnel Setup, and Operations Support. The company also offers specialized packages including the Fractional Transition Package for executives transitioning to fractional work, and OnCare360, a distinct value-based care platform for healthcare providers featuring remote patient monitoring and chronic care management. Business Coaching by founder Shirley Cress Dudley serves as an adjacent service offering.

Differentiator

Problem solved

Functional benefit

Brands

• Fractional Transition Package: A done-for-you transition strategy package for professionals transitioning into fractional executive work, priced at $12,000, including branding, website design, marketing plan, and lifetime membership in Fractional Executive Connection.
• OnCare360

Products and services

• SEO (Search Engine Optimization) Search engine optimization services that optimize local business websites to improve organic and natural listings visibility in major search engines such as Google, Yahoo, and Bing. Targeted at local businesses seeking to rank higher in search results for their service-area keywords.
• Website Design Full-service custom website design with built-in SEO optimization, featuring a four-step process (Plan, Build, Integrate, Launch) ensuring responsive, professional websites that maximize traffic and conversions. Includes custom-designed websites, responsiveness to all devices, fast loading times, SEO optimization, logo integration, social media integration, contact forms, XML sitemaps, blog/news pages, and content management capabilities. Domain and hosting sold separately.
• Google Ads / PPC (Pay-Per-Click) Pay-per-click advertising campaigns using geo-targeted strategies and keyword research to achieve immediate first-page search visibility, with ROI tracking and monthly analysis. Also includes Facebook Ads management as part of paid advertising services.
• Social Media Management Social networking services including creation, optimization, and maintenance of social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube. Designed to build brand presence and engage audiences for local businesses.
• Link Building Inbound link creation services including reciprocal links, directory listings, e-zine placements, Web 2.0 strategies, press releases, and blog management to increase site credibility and search engine indexing.
• Press Releases Premium press release writing and distribution services to Google News, AP News, and 100+ affiliate sites including NBC, ABC, CBS, and FOX for credibility, authority, and SEO benefits.
• Animations and Logo Design Custom logo design services including 3 original logo concepts, 3 revisions, and final file delivery in multiple formats (JPG, PNG, SVG, PDF). Also includes animated logo services for video intros, social media reels, and presentations to support brand storytelling.
• Fractional Transition Package Done-for-you transition package ($12,000) for corporate leaders becoming fractional executives, including authority-building personal brand, professional website, marketing plan, AI-powered business growth tools, support team setup, and Fractional Executive Connection lifetime membership. Two-payment plan option available ($6,125 at sign-up, $6,125 at week 4).
• OnCare360 Value-Based Care Platform Turnkey software and clinical support solution for healthcare providers featuring Remote Patient Monitoring (RPM), Chronic Care Management (CCM/APCM), Transitional Care Management (TCM), care plan templates, medication tracker, operational reporting, automated time tracking, audit proofing, billing reports, task management, surveys and assessments, built-in VoIP and SMS, video consultation, patient mobile app, EHR/HIE integration, and HIPAA and SOC2 compliance.
• Lead Magnet and Sales Funnel Setup Lead generation services including lead magnet creation (guides, checklists, quizzes) and automated sales funnel setup with email sequences, scheduling integration, and funnel tracking for client businesses.
• Operations Support Virtual assistant support including VA sourcing, screening, custom onboarding plans, training, SOP creation, and oversight for tasks such as inbox management, social media, CRM data entry, and client follow-ups.
• Merchant Services Credit card processing and payment solutions for retail (POS terminals), eCommerce (via Authorize.Net), and mobile businesses with iPhone and iPad compatibility.
• Business Coaching Business coaching services by founder Shirley Cress Dudley for entrepreneurs, executives, and professionals seeking to maximize strengths, outsource tasks, and create flexible online businesses.

Quantifiable outcome

• 77% increase in new patient visits for Dermatology Specialists of Charlotte after one year partnership
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PatientPop (by Tebra): Healthcare-focused marketing and practice growth platform combining website design, SEO, reputation management, and patient engagement for medical and dental practices. Comparable to SCD's healthcare vertical specialization and OnCare360 platform positioning.

Broad incumbents

• WebFX: Full-service digital marketing agency offering SEO, web design, PPC, and social media for SMBs and mid-market clients. Significantly larger than SCD, with a similar service portfolio and SMB/mid-market focus, but operating at national scale with proprietary technology (MarketingCloudFX).

Direct peers

• Coalition Technologies: SEO and web design agency serving SMBs and eCommerce businesses with a full-service digital marketing offering. Comparable to SCD in core SEO/web design focus and mid-market client base.
• HigherVisibility: SEO-focused digital marketing agency offering web design, PPC, and social media services. Comparable to SCD in core SEO specialization and SMB-to-mid-market client profile.
• SmartSites: Full-service digital agency offering website design, SEO, PPC, and social media marketing to SMBs. Comparable to SCD in service breadth, target market, and bespoke agency delivery model.
• Straight North: Internet marketing agency specializing in SEO, PPC, and web design for B2B and B2C SMBs. Directly comparable service mix and customer size to SCD, with similar performance-driven positioning.
• Ignite Digital: Digital marketing agency providing SEO, web design, PPC, and social media services to SMBs. Direct competitor to SCD offering a similar portfolio of services to similar customer segments.
• OuterBox: Digital marketing and web design agency with SEO, PPC, and eCommerce services. Similar service portfolio and SMB/mid-market focus to SCD, though with more eCommerce specialization.
• Boostability: SEO and digital marketing agency focused on small businesses, particularly in local search. Direct competitor to SCD with overlapping services targeting SMBs seeking affordable SEO and web presence.
• Thrive Internet Marketing Agency: Digital marketing agency providing SEO, web design, social media, and PPC services to SMBs across multiple verticals. Directly comparable to SCD in service offerings, customer segment (local and regional businesses), and agency-style delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/SCDConsulting
• YouTubeyoutube.com/user/SCDConsultingService
• Facebookfacebook.com/SCDConsultingServices
• LinkedInlinkedin.com/company/scd-consulting-services
• Instagraminstagram.com/scdconsultingservices
• TikToktiktok.com/@shirleycressdudley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCD Consulting Services