Aepsy
Aepsy AG is a Zürich-based digital health marketplace that connects individuals with a curated network of 200+ Swiss psychologists and psychotherapists for online therapy, coaching, couples, and family sessions, while also selling B2B mental health benefits to employers via Aepsy Business.
- Company typePrivate
- Founded2020
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Aepsy does
Aepsy AG operates a two-sided digital health marketplace that connects individuals in Switzerland with a curated network of 200+ federally-recognized psychologists and psychotherapists for therapy, psychological coaching, couples therapy, and family therapy. The platform is accessible via web and a dedicated app, supports encrypted chat, audio, and video sessions, and integrates with Google/Outlook calendars and Stripe/Datatrans payments. Its proprietary Best-Match-Technologie recommendation engine matches users to providers based on expertise, experience, and relational fit, and the company emphasizes free 10-minute introductory calls and Swiss-hosted data as core differentiators versus insurance-billed mental health services.
The business model combines marketplace transaction fees on therapist-set session prices (starting at CHF 69 for coaching and CHF 150 for psychotherapy) with premium membership plans, platform usage fees, and a growing B2B offering — Aepsy Business / Aepsy for Work — that provides employers with employee mental health benefits including 1:1 counseling, self-care tools, and crisis interventions. The go-to-market motion is product-led growth on the consumer side (self-serve sign-up, free intros, online booking) combined with a dedicated direct sales channel for enterprise customers. The company is headquartered in Zürich, operates as a Swiss Aktiengesellschaft, and was seed-funded in October 2022 by Backbone Ventures and private investors to scale both B2C and B2B operations across Switzerland and the broader DACH region.
Aepsy firmographics
Firmographics- Name
- Aepsy
- Legal name
- Aepsy AG
- Website
- https://aepsy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aepsy AG is a Zürich-based digital health marketplace that connects individuals with a curated network of 200+ Swiss psychologists and psychotherapists for online therapy, coaching, couples, and family sessions, while also selling B2B mental health benefits to employers via Aepsy Business.
- Ownership category
- akta.pro rank
Aepsy industry classification
Industry- Product category
- Online Therapy Marketplace
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Aepsy is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Aepsy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Commission / Marketplace Fees: Aepsy charges a commission or platform fee for facilitating bookings between psychologists and clients. Providers set their own prices; Aepsy takes a cut from each transaction.
- Premium Membership Plans: Aepsy offers premium membership plans, including plans offered in conjunction with third parties, with different conditions and restrictions.
- Platform Usage Fees: Fees for platform usage including compensation for platform use, payment transaction costs, third-party software costs for appointment reminders (e.g., SMS), and no-show fees equal to full session cost.
- B2B Corporate Services: Mental health services for employers: access to 1:1 counseling, self-care tools, and crisis interventions for employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 10-minute introductory call with psychologist |
| Unit Pricing | Pay-as-you-go | Psychotherapy sessions starting at CHF 150 |
| Unit Pricing | Pay-as-you-go | Psychological coaching sessions starting at CHF 69 |
| Other | Pay-as-you-go | No-show fee equal to full session cost |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aepsy product offering
Product offeringCore offering
Aepsy operates a Swiss-developed digital marketplace platform that connects individuals seeking psychological support with vetted, federally recognized psychologists and psychotherapists. Users describe their needs, are matched via a proprietary Best-Match algorithm, take free 10-minute introductory calls, and then book and pay for sessions (therapy from CHF 150, coaching from CHF 69) via the platform. The company also offers a B2B employer solution (Aepsy Business) providing 1:1 counseling, self-care tools, and crisis interventions for employees.
Product overview
Aepsy operates as a digital health platform connecting individuals with verified psychologists and psychotherapists in Switzerland. The core Aepsy Platform enables users to find, match with, and book sessions with mental health professionals through a curated marketplace with matching technology. The platform offers individual therapy, couples therapy, and family therapy services, plus psychological coaching. A complementary B2B offering called Aepsy Business provides employers with mental health benefits for their workforce. Pricing starts at CHF 69 for coaching sessions, with therapy starting at CHF 150, and free 10-minute introductory calls available.
Differentiator
Problem solved
Functional benefit
Brands
- Aepsy for Work: B2B mental health services for employers, offering employee assistance programs and workplace wellness solutions
- business.aepsy.com
Products and services
- Aepsy Platform A digital health platform that connects individuals seeking psychological support with vetted, federally recognized psychologists and psychotherapists. Provides matching (Best-Match algorithm), scheduling, encrypted chat/audio/video sessions, calendar integration, journaling, and per-session payments. For consumers in Switzerland and DACH; sessions priced from CHF 69 (coaching) and CHF 150 (therapy).
- Aepsy Business (Aepsy for Work) B2B employer solution that provides employees with access to 1:1 psychological counseling, self-care tools, and crisis interventions, helping companies integrate mental health support into their corporate culture. Sold as a subscription/recurring corporate contract.
Quantifiable outcome
- ~95% customer satisfaction rate
- +2 more outcomes
Companies that use Aepsy
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Aepsy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature2 records
Aepsy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe processes payments for session bookings on the Aepsy platform. Users can pay via credit card through Stripe's payment infrastructure.
- Datatrans (Planet Group)coreDatatrans processes payments for session bookings on the Aepsy platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Aepsy competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Global online therapy marketplace owned by Teladoc, offering video/text/phone sessions with licensed therapists on a subscription model. Direct competitor on the consumer teletherapy side, with vastly greater scale and marketing budget; overlaps with Aepsy's B2C matching and booking model.
- Spring Health: Global employer mental health benefits provider combining precision matching, therapy, coaching, and crisis support. Closely aligned with Aepsy Business's value proposition and feature set (matching + 1:1 + self-care + crisis).
- Lyra Health: US-based mental health benefits platform serving enterprises with EAP, therapy, and coaching across global workforces. Comparable B2B motion, employer contracts, and crisis intervention services; differs in scale and US-centric footprint.
- Modern Health: Global mental health platform for employers, offering matching to therapists/coaches and self-guided content across multiple languages. Directly comparable B2B motion, multilingual coverage, and self-service + employer bundles.
Emerging players
- Calm / Headspace Health: Global mental wellness platforms combining meditation, self-care content, and increasingly therapist/coach matching for employer clients. Adjacent offering to Aepsy's self-care tools and B2B mental health benefits.
Direct peers
- Selfapy: Berlin-based digital mental health platform offering online courses and 1:1 psychotherapy, reimbursed by German statutory health insurers. Strong DACH overlap and similar mission of destigmatizing access; differs in offering clinical programs rather than a therapist marketplace.
- OpenUp: Dutch-headquartered mental health platform serving individuals and employers across Europe, with multilingual therapists and a strong B2B/EAP focus. Closest peer in terms of European teletherapy marketplace + employer benefits model and DACH expansion ambitions.
- Mindable Health: Switzerland-based digital mental health provider offering app-based therapy and coaching in German and French, reimbursed via Swiss basic insurance. Comparable Swiss/DACH operating geography and therapy/coaching services, though Aepsy is a marketplace while Mindable delivers treatment itself.
Regional players
- HelloBetter: German digital mental health company offering evidence-based online courses and 1:1 therapy, with statutory insurance reimbursement in Germany. DACH geographic peer with overlapping therapist/coaching services and employer outreach.
- Sanvartis: German telehealth and EAP provider delivering video consultations and mental health services to insurers and employers across DACH. Comparable DACH footprint, B2B mental health positioning, and multilingual coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Aepsy social profiles
Digital presenceAepsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aepsy leadership team
Management profileNumber of profiles
Profiles12 records
Aepsy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aepsy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aepsy
What does Aepsy do?
Aepsy operates a Swiss-developed digital marketplace platform that connects individuals seeking psychological support with vetted, federally recognized psychologists and psychotherapists. Users describe their needs, are matched via a proprietary Best-Match algorithm, take free 10-minute introductory calls, and then book and pay for sessions (therapy from CHF 150, coaching from CHF 69) via the platform. The company also offers a B2B employer solution (Aepsy Business) providing 1:1 counseling, self-care tools, and crisis interventions for employees.
Is Aepsy a public or private company?
Aepsy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aepsy founded?
Aepsy was founded in 2020. It employs 1 to 10 people.
Where is Aepsy based?
Aepsy is headquartered in Zürich, Switzerland, in the Europe region.
How does Aepsy make money?
Four revenue lines are on record. Platform Commission / Marketplace Fees are the primary driver. The others are premium Membership Plans, platform Usage Fees and B2B Corporate Services.
Who are Aepsy's main competitors?
Broad incumbents on record are BetterHelp, Spring Health, Lyra Health and Modern Health. Calm / Headspace Health is listed as an emerging player. Direct peers are Selfapy, OpenUp and Mindable Health. Regional players are HelloBetter and Sanvartis.
Does Aepsy have an API?
No public API is recorded for Aepsy.
What industry is Aepsy in?
Aepsy's product category is Online Therapy Marketplace. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621420 and its SIC code is 8011.