Clever Digital Marketing
- Company typePrivate
- Founded2019
- HeadquartersVaughan, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Clever Digital Marketing does
Clever Digital Marketing is a privately held, vertically specialized digital marketing agency headquartered in Concord, Ontario, that serves mid-to-large home improvement and home services brands across North America. Founded in 2019, the company pivoted in 2020 from generalist e-commerce marketing to focus exclusively on home improvement after identifying a service gap in that vertical. The firm operates a team of approximately 80 people across Canada and the U.S. and manages roughly $74M in annual digital ad spend on behalf of clients, with reported outcomes of $350M in client sales generated and 400K leads delivered. Its client roster includes named enterprise brands such as Express Flooring, Refloor, Baths Direct USA, American WeatherTechs, Jacuzzi, Alenco, ImproveIt, Home Genius, Long Home, and Tunnraland.
The company's core offering is a Paid Media Strategy service that unifies paid search, paid social, and supporting channels into a single coordinated engine. This is delivered through four integrated service modules: Client Consulting, Industry Intelligence, AI & Data Powered Marketing, and Sales & Call Center Consulting. Underlying the offering is a proprietary performance marketing system, reportedly over a decade old and built specifically for the home improvement sector, that combines an AI-powered insights framework with direct CRM integration to enable closed-loop tracking from digital campaigns through to real-world revenue outcomes. Go-to-market is consultative and direct, relying on inbound 'Book Intro Call' conversions, proactive Client Success Management, and a strong referral engine driven by named CMO testimonials.
The business model is a custom, quote-based enterprise engagement model with annual billing cadence and no publicly disclosed pricing tiers. Revenue is generated from agency and management fees on managed ad spend, with the possibility of performance-based components. The company is bootstrapped, with no disclosed external funding, parent company, or acquisition activity. In 2025 it was recognized by The Globe and Mail as the #1 fastest-growing company in Marketing & Advertising and #42 overall in Canada. The firm publicly projects that the brands it supports will generate over $500M in 2026.
Clever Digital Marketing firmographics
Firmographics- Name
- Clever Digital Marketing
- Legal name
- Clever Digital Marketing
- Website
- https://cleverdigitalmarketing.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Clever Digital Marketing industry classification
Industry- Product category
- Digital Marketing Agency Services (Home Services Vertical)
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio)Integrated Full-Service Creative AgenciesMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
Keywords
Where Clever Digital Marketing is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Clever Digital Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Agency provides comprehensive digital marketing services including paid media strategy, client consulting, industry intelligence, and AI-powered marketing. Revenue likely derives from agency fees, management fees, and/or performance-based arrangements tied to client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise engagements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Clever Digital Marketing product offering
Product offeringCore offering
Clever Digital Marketing is a digital marketing agency that provides Paid Media Strategy services to businesses in the home improvement and home services industry across North America. The offering combines paid media management with client consulting, industry intelligence, AI- and data-powered marketing, and sales/call-center consulting, delivered by a remote team of approximately 80 based primarily in Canada.
Product overview
Clever Digital Marketing operates as a unified performance marketing platform specializing exclusively in home improvement and home services companies. The core offering is their Paid Media Strategy service, which integrates Client Consulting, Industry Intelligence, AI & Data Powered Marketing, and Sales & Call Center Consulting into a cohesive system. Rather than siloed services, these components work together: the platform establishes a robust foundation through CRM integration and market analysis, sets targeted KPIs aligned with profitability and scalability, and then expands channels and markets while tracking real-world sales outcomes rather than vanity metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Media Strategy End-to-end paid media management service combining Client Consulting, Industry Intelligence, AI & Data Powered Marketing, and Sales & Call Center Consulting, delivered to home improvement and home services businesses across North America as a unified strategy and execution engagement.
Quantifiable outcome
- $350M in sales generated for clients
- +3 more outcomes
Companies that use Clever Digital Marketing
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Clever Digital Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Clever Digital Marketing partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Clever Digital Marketing competitors and assessment
Company assessmentDirect peers
- KlientBoost: Performance marketing agency focused on paid media, CRO, and creative for SaaS and direct-to-consumer brands. Comparable as a paid-media-first agency with a consultative, data-led client engagement model.
- WebFX: Full-service digital marketing agency offering paid media, SEO, and revenue-focused services for mid-market and enterprise clients. Comparable to Clever in being a multi-channel performance agency targeting similar mid-to-large customer profiles across various industries.
- Directive Consulting: B2B-focused performance marketing agency emphasizing paid media, SEO, and revenue attribution for mid-market and enterprise clients. Comparable in its consultative, ROI-driven approach and emphasis on closed-loop reporting.
- Ignite Visibility: Full-service digital marketing agency offering paid media, SEO, social, and email for mid-market and enterprise clients. Comparable as a similarly structured multi-channel agency with enterprise relationships.
- Titan Growth: Performance marketing agency specializing in paid media, SEO, and Amazon advertising for enterprise and mid-market clients. Comparable in its proprietary technology stack and ROI-centric service delivery.
- Disruptive Advertising: Performance marketing agency specializing in paid media, lifecycle marketing, and analytics-driven campaign management. Comparable to Clever's paid-media-led, ROI-focused engagement model with mid-market and enterprise clients.
- SmartSites: Full-service digital marketing agency offering paid media, web design, SEO, and email for SMB and mid-market clients. Comparable as a multi-channel agency with similar performance-led positioning.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing paid media, SEO, social, and web design to mid-market and enterprise clients. Comparable as a similarly-sized, multi-channel agency serving SMB and enterprise buyers with bundled digital services.
- LYFE Marketing: Full-service digital marketing agency focused on social media, paid media, and SEO for SMB and mid-market clients. Comparable in its integrated paid-media and content-led agency model.
- Power Digital Marketing: Performance-focused digital agency offering paid media, SEO, content, and analytics with proprietary technology for mid-market and enterprise clients. Comparable to Clever in its data-driven, tech-enabled performance marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clever Digital Marketing social profiles
Digital presenceClever Digital Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clever Digital Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Clever Digital Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clever Digital Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clever Digital Marketing
What does Clever Digital Marketing do?
Clever Digital Marketing is a digital marketing agency that provides Paid Media Strategy services to businesses in the home improvement and home services industry across North America. The offering combines paid media management with client consulting, industry intelligence, AI- and data-powered marketing, and sales/call-center consulting, delivered by a remote team of approximately 80 based primarily in Canada.
Is Clever Digital Marketing a public or private company?
Clever Digital Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clever Digital Marketing founded?
Clever Digital Marketing was founded in 2019. It employs 51 to 100 people.
Where is Clever Digital Marketing based?
Clever Digital Marketing is headquartered in Vaughan, Canada, in the North America region.
How does Clever Digital Marketing make money?
One revenue line is on record: performance Marketing Services.
Who are Clever Digital Marketing's main competitors?
Direct peers on record are KlientBoost, WebFX, Directive Consulting, Ignite Visibility, Titan Growth, Disruptive Advertising, SmartSites, Thrive Internet Marketing Agency, LYFE Marketing and Power Digital Marketing.
Does Clever Digital Marketing have an API?
No public API is recorded for Clever Digital Marketing.
What industry is Clever Digital Marketing in?
Clever Digital Marketing's product category is Digital Marketing Agency Services (Home Services Vertical). Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.