Deep Care

What Deep Care does

Deep Care GmbH is a German healthtech startup headquartered in Ludwigsburg, Baden-Württemberg, founded by former Bosch employees in 2021. The company develops and sells "Isa," an AI-powered desk device that functions as a behavioral health assistant for desk-based knowledge workers. Isa uses a Time-of-Flight depth sensor (no camera) and runs all inference locally on the device to monitor posture, movement, hydration, environmental factors, breathing rate, micro-movements, and gaze behavior. The architecture is 100% GDPR-compliant by design, with no cloud transmission and user-deletable on-device data, and the product vibrates on the desk to prompt posture corrections and exercises in real time.

The product portfolio centers on the Isa hardware (€299 one-time) paired with subscription AI coaching at €4.99–€7.99/month, supplemented by enterprise onboarding packages (Isa Onboarding Core and Pro) and the flexible Isa On Demand. In 2025 the company added the Isa Resilience Coach, an on-device stress-detection module analyzing breathing rate, micro-movements, and gaze behavior, which was recognized as a CES Innovation Awards 2026 Digital Health Honoree. Distribution runs through both enterprise B2B field sales — booking portals, corporate dashboards, and 12-month individual coaching per employee — and a direct-to-consumer e-commerce webshop following a noted 2025 pivot toward B2C.

By March 2026, Deep Care reported 50,000+ users across 280+ European organizations, with disclosed enterprise logos spanning energy (E.ON), construction (STRABAG), automotive (Bosch, MAHLE), banking (BBBank), government/insurance (Deutsche Rentenversicherung Baden-Württemberg, Gothaer), manufacturing (STILL, ebm-papst, Vector Informatik), chemicals (SABIC), research (Max Planck Institute), and testing/inspection (DEKRA). The company funds European scaling and product expansion via Seed II capital (March 2024, seven-figure EUR) and a parallel undisclosed round the same month, and extended into the US via a New York subsidiary in December 2025 with pilot programs at UC Berkeley and Cigna. Long-term clinical validation comes from a roughly three-year study with the Technical University of Munich involving 2,325 participants from 50 companies, reporting up to 53% sick leave reduction and 56% productivity improvement.

Name

Deep Care

Legal name

Deep Care GmbH

Website

https://deep-care.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep Care GmbH is a German healthtech company developing Isa, an AI-powered desk device that provides privacy-preserving, fully offline posture, movement, hydration, and stress coaching for European and US enterprise workforces and individual desk-based consumers.

Ownership category

akta.pro rank

Product category

Workplace Health Technology

NAICS

Computer Systems Design and Related Services (54151)

SIC

Computer Peripheral Equipment, Nec (3577), Services-Prepackaged Software (7372)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Workplace health technology
• Ergonomic monitoring devices
• Occupational health software
• Posture tracking sensors
• AI health coaching

Headquarters

HQ city

Ludwigsburg-eglosheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales (Isa): Deep Care sells the Isa physical device as a one-time hardware purchase priced at €299. This provides the physical platform for the AI health coaching service.
2. SaaS Subscription (Isa): Monthly subscription tiers ranging from €4.99 to €7.99 per month for access to the AI coaching features, exercise routines, posture alerts, and resilience coaching capabilities.
3. Corporate Workplace Health Programs: B2B offering where companies subscribe to provide Isa to employees as part of workplace health promotion (BGM/BGF). Includes company dashboard for visualizing health effects, individual employee coaching for 12 months, and occupational health management reporting. 100% GDPR compliant solution for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Deep Care develops and sells "Isa," an AI-powered desk health assistant that uses Time-of-Flight depth sensor technology to monitor posture, movement, hydration, and stress indicators in real time. The device operates completely offline with anonymous data processing and no camera or cloud dependency. The company sells the €299 hardware device plus subscription-based AI coaching (€4.99–€7.99/month) to both enterprise customers for workplace health programs and individual consumers via an e-commerce webshop.

Product overview

Deep Care offers a unified product ecosystem centered on Isa, an AI-powered digital health assistant for workplace wellness. The portfolio consists of the Isa hardware device (a desk gadget with anonymous sensor technology), the accompanying subscription-based coaching service with tiered plans (€4.99-€7.99/month), and onboarding packages (Core and Pro). Isa provides continuous health promotion including posture monitoring, hydration tracking, exercise reminders, and ergonomics optimization. The company serves both enterprise clients (B2B) and individual consumers (B2C), with operations spanning Europe (Ludwigsburg, Germany) and expansion into the US market (New York subsidiary).

Differentiator

Problem solved

Functional benefit

Brands

• Isa: AI-powered health assistant device that tracks posture, movement, hydration, and environmental factors using a Time-of-Flight depth sensor. It vibrates to alert users about poor posture and suggests on-device exercises. Also includes the Isa Resilience Coach for mental health support.
• Isa Resilience Coach

Products and services

• Isa AI Health Assistant AI-powered desk health assistant device that uses Time-of-Flight depth sensor technology to monitor posture, movement, hydration, and environmental factors. Vibrates to alert users about poor posture and suggests on-device exercises. Operates completely offline with no camera or cloud connectivity, and processes only anonymous depth data for GDPR-compliant privacy.
• Isa Resilience Coach AI-powered stress prevention module that analyzes breathing rate, micro-movements, and gaze behavior locally on the device to detect early signs of workplace stress and provide real-time nudges. Runs without cloud connectivity to address enterprise and individual privacy concerns.
• Isa Subscription Service Recurring subscription access to Isa's AI coaching features, exercise routines, posture alerts, and resilience coaching. Available in Basic (€4.99/month) and Premium (€7.99/month) tiers for both individual consumers and enterprise deployments.
• Corporate Workplace Health Program Enterprise subscription program providing Isa devices to employees, a company-wide dashboard for visualizing aggregated health effects, and 12 months of individual AI coaching per employee. Includes occupational health management reporting and is 100% GDPR compliant for European enterprise customers.

Quantifiable outcome

• 53% reduction in sick leave
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Welltory: Stress and energy monitoring app with HRV-based recommendations marketed to both consumers and corporate wellness buyers. Comparable to Deep Care on AI-driven biometric stress detection and dual B2B/B2C distribution.
• Wellable: Workplace well-being platform for SMBs and mid-market employers providing wellness challenges, content, and device integrations. Comparable to Deep Care's SMB/consumer-adjacent offering within the workplace wellness category.

Broad incumbents

• Calm Business: Calm's B2B arm distributes meditation, sleep, and mental health content to enterprises. A broader incumbent in workplace wellness competing for the same occupational health and stress-prevention budget as Deep Care.
• Limeade: Established employee experience and wellbeing platform serving large US employers with engagement, well-being, and inclusion programs. Competes with Deep Care on the enterprise occupational health/wellness RFP.
• Virgin Pulse: Global corporate wellness incumbent offering a broad platform for health risk assessments, well-being programs, and rewards. Targets the same enterprise HR buyer as Deep Care's B2B program.
• Headspace for Work: Workplace mental health and meditation incumbent from Headspace Health, selling enterprise subscriptions to thousands of employers globally. Competes for the same HR wellbeing budget but offers a content/app experience rather than a hardware coach.

Direct peers

• Upright Technologies: Consumer-and-enterprise posture trainer hardware maker whose small sensor vibrates to correct slouching. Closest product analogue to Deep Care's Isa in terms of form factor, posture coaching mechanic, and dual B2B/B2C channel.
• Unmind: UK-headquartered workplace mental health and wellbeing platform that delivers digital coaching, therapy, and analytics to enterprise HR teams. Directly comparable to Deep Care on B2B workplace wellness GTM and was a co-presenter with Deep Care at the Wellbeing at Work summit.
• Spire Health: Continuous health-monitoring hardware company whose discreet wearables and respiration sensors target stress, sleep, and recovery use cases. Comparable to Deep Care on local AI processing of biometric signals for preventive wellness.
• DocHQ: Workplace health and wellbeing platform offering AI-enabled health screening, physiotherapy, and wellness programs to employers. Co-presented with Deep Care at the Wellbeing at Work summit and competes for the same HR/Occupational Health buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deep-care-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Care