Awardit AB (publ)

Name

Awardit AB (publ)

Legal name

Awardit AB

Website

https://awardit.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Loyalty and Rewards Solutions

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industry

Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI)

Keywords

• Loyalty program solutions
• Gift card platforms
• Employee motivation programs
• Prepaid card issuing
• Rewards management services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Loyalty Program Services: Platform and service fees for loyalty programs, including customer surveys, points management, and ongoing program administration. Customers pay for access to the platform and support services.
2. Gift Card Processing: Transaction fees and processing fees from gift card issuance and redemption across retail networks. Awardit operates the largest gift card reseller network in the Nordic region.
3. Pre-paid Card Sales: Sales of Paygoo pre-paid cards and Visa/Mastercard branded gift cards to consumers and corporate customers.
4. Professional Services: Implementation, customization, and consulting services for setting up loyalty and gift card programs. Awardit provides full-service support from concept to execution.
5. Employee Motivation Programs: Sales competition and motivation program services including platform access and reward fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Awardit AB (publ) provides loyalty, rewards, and gift card solutions to businesses across the Nordic and DACH regions. The company designs, implements, and manages customer loyalty programs, employee motivation programs, sales competitions, and gift card systems, including branded prepaid Visa/Mastercard cards and multi-brand gift card portfolios.

Product overview

Awardit AB (publ) is a provider of loyalty programs and gift card solutions, offering an ecosystem of interconnected services rather than a single unified product. The portfolio combines platforms acquired since 2017 (totaling 13 acquisitions) into a cohesive offering for the Nordic and DACH markets. Core offerings include loyalty programs for businesses (B2B) and consumers (B2C), sales competitions, and motivation programs for employees. These are supported by rewards products including Zupergift, Awardit Rewards (digital rewards platform with hundreds of gift cards), Julklappsvalet (Christmas gift selection), and Förmånsshop (benefit shop). Gift card solutions include a full system for issuing and redeeming cards across all channels, plus a major Nordic reseller network. Pre-paid offerings include Paygoo (Mastercard-connected prepaid cards) and VISA/Mastercard Gift & Pay (custom branded open-loop cards). Insight tools encompass customer loyalty surveys, the Loyalty Index benchmarking tool, and Motivation Index for employee engagement measurement. The platform emphasizes customization, proven strategies, measurable results, and ongoing dedicated support.

Differentiator

Problem solved

Functional benefit

Brands

• Paygoo: Prepaid Mastercard gift and payment card solution, the most flexible gift card in the Nordic market. Paygoo Gift is anonymous with loading limit up to 1,500 SEK. Paygoo Reload requires identification with higher amounts.
• Awardit Rewards
• Zupergift
• Julklappsvalet
• Förmånsshop
• MBXP
• Prämie Direkt
• IPO Solutions
• Connex

Products and services

• Loyalty Programs for Businesses (B2B)
• Loyalty Programs for Consumers (B2C)
• Motivation Programs
• Sales Competitions
• Paygoo Gift & Pay
• VISA/Mastercard Gift & Pay
• Zupergift Gift Cards
• Awardit Rewards Platform
• Julklappsvalet (Christmas Gift Selection)
• Förmånsshop (Benefit Shop)
• Presentkortssystem (Gift Card System)
• Gift Card Reseller Network

Quantifiable outcome

• Long-term customer relationships averaging over 10+ years with key accounts
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Connex Marketing GmbHcoreStrategic or Co-development Partner · 1 February 2023Awardit acquired Connex Marketing GmbH, an Austrian company specializing in loyalty and voucher solutions, for €10.7 million. This acquisition strengthened Awardit's presence in the DACH region and expanded its voucher solution capabilities.
• MBXPcoreChannel Partner/ Reseller/ DistributorSubsidiary in Denmark operating as the leading gift card reseller in the Nordic market. Acquired in April 2021, MBXP serves the Danish market with gift card solutions.
• Prämie DirektcoreChannel Partner/ Reseller/ DistributorSubsidiary in Germany, acquired in December 2021 as Awardit's first acquisition outside the Nordic region. Serves the German market as entry point for DACH region expansion.
• IPO SolutionscoreChannel Partner/ Reseller/ DistributorSubsidiary in Germany (Weingarten), acquired in November 2023. This acquisition strengthened Awardit's position in the German loyalty market as part of DACH consolidation.
• Connex GroupcoreChannel Partner/ Reseller/ DistributorAustrian subsidiary (Wels) specializing in loyalty and voucher solutions. Part of the DACH region expansion strategy alongside Prämie Direkt.
• Banking and Finance PartnersminorStrategic or Co-development PartnerAwardit seeks partnerships with actors in banking and finance for potential collaboration on loyalty programs, pre-paid cards, and financial incentives. Includes relationships with Entercard for partner-funded rewards programs.
• Retail PartnerscoreChannel Partner/ Reseller/ DistributorAwardit has partnerships with major retailers for gift card distribution including grocery chains (7-Eleven, Pressbyrån, Hemköp, Willys, Coop, Circle K) and brand partners who accept Awardit's gift cards and pre-paid products.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tango Card (Blackhawk Rewards): Digital gift card and rewards platform serving B2B incentive programs. Directly comparable to Awardit's Zupergift, Awardit Rewards, and partner-funded reward offerings, with similar enterprise sales motion and catalog-driven redemption model.
• InComm Payments: Global provider of prepaid gift cards, prepaid wireless, and incentive platforms. Overlaps with Awardit's Paygoo prepaid cards and Visa/Mastercard gift card programs, as well as its gift card processing and reseller network.
• Blackhawk Network: Major gift card distribution network and rewards platform. Closest peer to Awardit's Nordic retailer network and gift card processing business, with overlapping corporate incentive and consumer gift card offerings.
• Rybbon (Blackhawk): Digital gifting and incentives platform for market research and B2B rewards. Comparable to Awardit's digital gift card platform (Awardit Rewards) and partner-funded rewards (Market2Member) for survey and corporate incentive use cases.
• Antavo: Enterprise loyalty cloud platform. Direct comparable to Awardit's Loyalty Programs (B2B/B2C), Poängshop, and Partner-Funded Rewards modules, serving similar retail, FMCG, and lifestyle brand customers.

Broad incumbents

• Sodexo Benefits & Rewards: Global employee benefits and rewards provider. Overlaps with Awardit's employee motivation programs, gift card rewards (Julklappsvalet, Förmånsshop), and partner-funded benefits offerings as part of a much broader portfolio.
• Marigold Engage (LoyaltyOne): Enterprise loyalty and customer engagement platform from LoyaltyOne/Aeroplan parent. Comparable to Awardit's B2B loyalty programs and consumer loyalty solutions, though it operates at significantly larger scale across North America and beyond.

Emerging players

• Open Loyalty: Headless loyalty platform API for digital-native brands. Partial overlap with Awardit's Poängshop and partner-funded rewards modules, focused on a smaller, more developer-centric segment of the same market.
• Smile.io: Loyalty and rewards platform for e-commerce merchants. Adjacent peer to Awardit's SME-focused loyalty offering (Rewardit), serving smaller merchants with simplified points and referral programs.
• Voucherify: Promotion and loyalty infrastructure API for distributed retail and e-commerce. Comparable to Awardit's gift card processing system and partner-funded rewards engine at a developer-platform layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awardit-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awardit AB (publ)