MBXP
MBXP operates PayTjek, an electronic services platform that processes prepaid products, gift cards, loyalty programs, mobile top-ups, and settlement transactions for retailers and suppliers across the Nordics and Spain through 37,000+ points of sale, and is a subsidiary of Awardit Group.
- Company typePrivate
- Founded2011
- HeadquartersHerlev, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MBXP does
MBXP operates PayTjek, an electronic services platform that processes prepaid products, gift cards, loyalty programs, mobile top-ups, and transaction settlements for retailers and suppliers across the Nordics and Spain. The platform runs thousands of different transaction types — including digital movie tickets, airline point redemption, MasterCards, prepaid gift cards, loyalty and reward programmes, and mobile top-ups — on a single core system with integrated settlement to retailers and to hundreds of connected suppliers. MBXP serves major retail and convenience chains (Coop, 7-Eleven, Pressbyrån, Narvesen, Meny, Spar, ONCE) through 37,000+ active points of sale, reportedly covering almost 90% of retail and convenience in the Nordics.
The company generates revenue primarily through transaction fees on the processing and settlement of prepaid products, gift cards, and mobile top-ups, with secondary revenue from managing B2B and B2C corporate gift card programs for retailers and brands. MBXP has expanded through two acquisitions — Convenient Card AB from Reitan Group in December 2017 and the Paygoo MasterCard programme in April 2018 — and through geographic extension into Spain via the 25,000-outlet ONCE retail network in September 2018. Since March 25, 2021, MBXP has operated as a subsidiary of Awardit AB (Awardit Group), retaining its brand, its Herlev (Denmark) headquarters, and CEO Christian Sørensen. The company maintains local operating entities in Denmark, Norway, Finland, and Sweden (including Convenient Card AB, Paygoo Sverige AB, and Paygoo Norge AS), with a lean headcount of 11-50 employees supporting platform operations across five countries.
MBXP firmographics
Firmographics- Name
- MBXP
- Legal name
- MBXP Danmark ApS
- Website
- https://mbxp.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MBXP operates PayTjek, an electronic services platform that processes prepaid products, gift cards, loyalty programs, mobile top-ups, and settlement transactions for retailers and suppliers across the Nordics and Spain through 37,000+ points of sale, and is a subsidiary of Awardit Group.
- Ownership category
- akta.pro rank
MBXP industry classification
Industry- Product category
- Prepaid Transaction Processing Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Finance Services (6199), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Bill Management & Subscription Management (FSAGADAG), Payment Orchestration Platforms (FSAGABAA)
Keywords
Where MBXP is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
MBXP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Transaction Processing and Settlement Services: MBXP processes transactions for prepaid products, gift cards, loyalty programs, and mobile top-ups. Revenue is generated through transaction fees as merchants and retailers use the PayTjek platform to sell and settle prepaid products.
- Gift Card Program Management: MBXP manages closed-loop and open-loop gift card programs for retailers, including physical and digital card production, handling, and distribution. Provides B2B and B2C solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MBXP product offering
Product offeringCore offering
MBXP operates the PayTjek electronic service platform, a market-leading transaction processing system in the Nordics that handles prepaid products, gift card programs (closed-loop and open-loop), mobile top-ups, loyalty and reward programmes, digital movie tickets, airline point redemption, and MasterCard prepaid products. The platform provides transaction settlement to retailers and hundreds of connected suppliers, operating across more than 37,000 active points of sale in Denmark, Sweden, Norway, Finland, and Spain.
Product overview
MBXP operates Paytjek, a market-leading electronic services platform for prepaid and transactional services in the Nordics. The platform encompasses Paytjek as the core engine, along with acquired brands Paygoo (MasterCard programme) and Convenient Card AB (prepaid distribution). The company offers gift card solutions (closed-loop and third-party), mobile top-up services, prepaid products, and settlement services, serving retail and convenience chains across Denmark, Sweden, Norway, Finland, and Spain through over 37,000 active points of sale.
Differentiator
Problem solved
Functional benefit
Brands
- PayTjek: Market-leading electronic service platform for prepaid products, gift cards, loyalty programs, mobile top-ups, and transactional services in the Nordics and Spain.
- Paygoo
- Convenient Card
Products and services
- PayTjek Market-leading electronic service platform in the Nordics handling prepaid products, gift card programmes, loyalty and reward programmes, mobile top-ups, digital movie tickets, airline point redemption, MasterCard products, and transaction settlement. It serves as a unified core system for thousands of transaction types used by retailers, convenience stores, suppliers, and brands.
- Paygoo MasterCard prepaid card programme operating in Sweden, Norway, and Finland, offering prepaid MasterCard products to consumers.
- Convenient Card AB Subsidiary brand managing prepaid product distribution, originally under Reitan Group for Pressbyr\u00e5n, Narvesen, and 7-eleven chains across the Nordics; now operates as an MBXP subsidiary based on the PayTjek platform.
Quantifiable outcome
- 37,000+ active points of sales
- +2 more outcomes
Companies that use MBXP
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
MBXP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MBXP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Awardit ABcoreAwardit AB completed the acquisition of MBXP. Awardit is described as the ideal partner with a strong focus on loyalty and an awe-inspiring track record. Christian Sørensen, CEO and founder of MBXP, expressed strong confidence in the partnership.
- Coop SwedencoreCoop Sweden expanded partnership with MBXP by migrating their closed-loop gift card programme to Paytjek. MBXP manages physical and digital gift card solutions, working with Coop to grow B2C and B2B sales in retail and online.
- Amazon SwedencoreMBXP provides the platform for both B2C and B2B gift cards for Amazon's Swedish website launch. The market-leading Paytjek service platform brings Amazon gift cards to MBXP's extensive retail and convenience distribution network.
- O'LearysmajorO'Learys chose MBXP to provide their gift card programme. MBXP provides card production, handling and distribution. O'Learys operates 130+ restaurants worldwide.
- ATG (AB Trav och Galopp)majorConvenient Card AB (subsidiary of MBXP) entered into a major deal with ATG covering distribution and sales of gift cards and mobile top-ups at ATG's 1,900+ locations across Sweden.
- Dagrofa (Meny and Spar)majorMBXP switched on Paytjek platform in Dagrofa stores (Meny and Spar) all over Denmark. Mobile top-ups and other prepaid services are now available to Dagrofa's customers.
- BetssonmajorBetsson launched prepaid gift cards based on MBXP's Paytjek platform, available in 7-Eleven and Pressbyrån stores across Sweden - a first on the Swedish gambling market.
- ONCE (Spain)majorMBXP launched PayTjek in 25,000 ONCE outlets across Spain - MBXP's biggest launch to date and major step into Europe. Initial launch includes PaySafeCard, iTunes and Amazon products.
- Reitan GroupcoreMBXP acquired Convenient Card AB from Reitan Group. The group operates Pressbyrån, Narvesen, and 7-eleven stores across the Nordics. Both parties saw even bigger opportunities after CCAB based its operation on MBXP's PayTjek platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MBXP competitors and assessment
Company assessmentDirect peers
- PaySafeCard: Paysafe's prepaid voucher product available in retail — already a launch product on PayTjek in Spain. Directly comparable in product offering to MBXP-managed prepaid products at convenience retail.
- Stored Value Solutions (SVS): Major third-party gift card and prepaid program manager for US retailers. Provides closed-loop gift card program management at retail — closest functional comparator to MBXP's gift card product lines.
- Blackhawk Network: Global gift card and prepaid payments marketplace connecting retailers, brands and consumers — comparable model to MBXP's mix of closed-loop and third-party prepaid digital/physical gift card distribution at retail.
- Givex: Specialist gift card, loyalty and prepaid SaaS for retail and hospitality chains. Direct competitor on the technology stack MBXP delivers (gift card management + loyalty), with broader restaurant focus.
- InComm Payments: US-headquartered prepaid/gift card processor and payments network for retail. Closest direct analogue to PayTjek: closed-loop and third-party prepaid products distributed through large retail and convenience chains on a multi-supplier platform.
Broad incumbents
- Klarna: Swedish-headquartered fintech with mass consumer distribution in the Nordics and gift card / loyalty extensions. Adjacent in geography and consumer payments, but focused on BNPL rather than prepaid/closed-loop gift cards.
- Nets (Nexi Group): Dominant Nordic card acquiring and payment processor with broad payments infrastructure across Denmark/Norway/Sweden/Finland. Broader incumbent in the same geographies MBXP serves, with overlapping prepaid/loyalty ambitions.
- Trustly: Swedish fintech for open-banking payments, deeply embedded in Nordic retail and online commerce. Comparable Nordic fintech footprint, though Trustly focuses on A2A payments vs. MBXP's prepaid settlement model.
- Bambora (Worldpay): Nordic-origin payment processor (acquired by Worldpay) with acquiring and POS infrastructure across the Nordics. Broad incumbent with overlapping POS integration use cases to PayTjek's retail distribution.
Others
- Awardit Group: Parent company that acquired MBXP in March 2021. Operates SaaS loyalty platforms and now sits as MBXP's group-level vehicle — directly comparable loyalty-side product overlap that should drive cross-sell.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MBXP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBXP leadership team
Management profileNumber of profiles
Profiles2 records
MBXP subsidiaries and ownership
Company hierarchySubsidiaries5 records
MBXP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBXP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBXP
What does MBXP do?
MBXP operates the PayTjek electronic service platform, a market-leading transaction processing system in the Nordics that handles prepaid products, gift card programs (closed-loop and open-loop), mobile top-ups, loyalty and reward programmes, digital movie tickets, airline point redemption, and MasterCard prepaid products. The platform provides transaction settlement to retailers and hundreds of connected suppliers, operating across more than 37,000 active points of sale in Denmark, Sweden, Norway, Finland, and Spain.
Is MBXP a public or private company?
MBXP is a private company. It is classified as corporate owned and is currently operating.
When was MBXP founded?
MBXP was founded in 2011. It employs 11 to 50 people.
Where is MBXP based?
MBXP is headquartered in Herlev, Denmark, in the Europe region.
How does MBXP make money?
Two revenue lines are on record. Transaction Processing and Settlement Services are the primary driver. The others are gift Card Program Management.
Who are MBXP's main competitors?
Direct peers on record are PaySafeCard, Stored Value Solutions (SVS), Blackhawk Network, Givex and InComm Payments. Broad incumbents are Klarna, Nets (Nexi Group), Trustly and Bambora (Worldpay). Awardit Group is listed as an others.
Does MBXP have an API?
No public API is recorded for MBXP.
What industry is MBXP in?
MBXP's product category is Prepaid Transaction Processing Platform. Its primary akta.pro industry code is FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors), with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 518 and its SIC code is 6199.