Expandi Group
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Expandi Group firmographics
Firmographics- Name
- Expandi Group
- Legal name
- Expandi Limited
- Website
- https://expandigroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Expandi Group industry classification
Industry- Product category
- Account-Based Marketing Technology
- NAICS
- Advertising Agencies (541810), Directory and Mailing List Publishers (51314), Custom Computer Programming Services (541511), Web Search Portals and All Other Information Services (51929), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Advertising (7310)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Embedded & OEM Analytics (HDAEAMAC)
Keywords
Where Expandi Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Expandi Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to marketing technology platforms including ABM, Intent Data, and Account-based Advertising platforms. Platform licensing with tiered features and usage levels.
- Managed Services: Full-service marketing programs delivered by in-house teams of marketing professionals including campaign execution, demand generation, channel programs, and analytics services.
- Performance/Outcome-Based Pricing: Pay-per-lead and performance-based marketing model where pricing is tied to campaign outcomes and results rather than flat fees.
- Freemium with Premium Upsell (B2B Stars): B2B Stars platform operates on freemium model offering free essential functionality with paid premium tiers for advanced analytics, credit scores, and digital advertising features up to £350/year.
- Data Licensing: Access to B2B data including firmographic, technographic, intent, and IP mapping data. Data sold as standalone offering or integrated with advertising platforms.
- Professional Services: Onboarding, implementation, campaign execution, and consulting services delivered by skilled marketing professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | B2B Stars Free Tier - Essential B2B search and company data access |
| Subscription | Annual | B2B Stars Premium - Advanced analytics, credit scores, and advertising |
| Outcome Based/ Performance | Pay-as-you-go | Account-Based Advertising - Flexible pay-per-campaign model |
| Subscription | Annual | Managed Services - Full-service marketing programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Expandi Group product offering
Product offeringCore offering
Expandi Group is a B2B MarTech and AdTech provider that develops and operates cookie-free account-based marketing (ABM), advertising, intent data, and B2B data platforms — including the Jabmo ABM Platform, Cyance Intent Data Platform, Account-Based Advertising Platform, and B2B Stars — and complements these platforms with full-service managed marketing programs (demand generation, channel programs, co-marketing) delivered by in-house marketing professionals. Its data and platform stack covers 70M+ companies across 70+ countries with multilingual European intent signals and IP-based targeting, fully GDPR/CCPA compliant.
Product overview
Expandi Group operates a platform-plus-modules architecture built around cookie-less B2B marketing and advertising technology. The core portfolio comprises the Account-Based Advertising Platform (ABA) for cookie-free digital ad targeting using IP and intent data, the Jabmo ABM Platform for omnichannel account-based marketing orchestration, the B2B Data Solutions (powered by Kompass) providing firmographic, technographic, intent, and IP mapping data across 70+ countries, and Digital Audiences for cookie-free programmatic targeting via major DSPs. These platforms are complemented by sub-brands including AccountInsight (award-winning ABM DSP and audience packages), Cyance (B2B intent data platform tracking 24B+ monthly data events), B2B Stars (AI/NLP-powered B2B search and ratings freemium platform), Kompass (global business data provider, 70M+ companies), Expandi Agency (EMEA marketing services), and Session Media (performance digital marketing). The full stack integrates across CRM, Marketing Automation, major social media platforms, and global DSPs (Google DV360, Google Adform, Xandr, OpenX) to deliver demand generation, co-marketing, channel programs, and professional managed services. The group was established in 2000 and acquired Kompass in March 2026 to become Europe's largest independent B2B data, technology, media and services provider.
Differentiator
Problem solved
Functional benefit
Brands
- AccountInsight: Award-winning account-based advertising platform for B2B agencies and brands with predefined audience packages via all main global DSP platforms.
- B2B Stars
- Cyance
- Expandi Agency
- Jabmo
- Kompass
- Session Media
Products and services
- Jabmo ABM Platform Cookie-free comprehensive omnichannel Account-Based Marketing platform for B2B marketers; identifies and selects priority accounts using purchase intent insights, plans and executes omnichannel digital marketing activities, sets sales alerts, and analyzes campaign performance.
- Cyance Intent Data Platform B2B intent data platform tracking over 24 billion data events per month across 55,000+ sources in multiple languages; identifies account readiness to purchase and provides Value Scores and buying stage insights for sales and marketing teams.
- Account-Based Advertising Platform (ABA)
Quantifiable outcome
- Generates €1 billion+ in sales pipeline annually for clients
- +4 more outcomes
Companies that use Expandi Group
Customer profileNamed customers19 records
Ideal customer profiles3 records
Expandi Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Expandi Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional, flagship and core.
- SalesIntellregionalStrategic partnership with Japanese B2B solution consulting company to support Japanese organizations in developing international business presence across Europe and North America. Helps Japanese B2B companies expand globally.
- KompassflagshipStrategic alliance announced May 2025 preceding the full acquisition in March 2026. Combined entity creates largest independent European provider of B2B data, technology, media and services. Integrates Kompass's 70M company database with Expandi's platforms.
- EyeotacorePartnership with Eyeota (Dun & Bradstreet company) to offer highly targeted B2B audiences across top 16 markets in programmatic advertising. Combines Expandi's deterministic data (firmographic, technographic, IP, intent) with Eyeota's programmatic platform for cookie-less B2B advertising.
- AudienceratecorePartnership enables compliant data-driven advertising providing highly targeted B2B EMEA data segments. Integrates with Google DV360 allowing brands and agencies to access Expandi audiences for programmatic campaigns. Clients can activate data in less than two weeks.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Expandi Group competitors and assessment
Company assessmentDirect peers
- Madison Logic: B2B account-based marketing and demand-generation platform activating intent data and account-level advertising. Overlaps directly with Expandi's intent-driven ABM and ABA offerings for enterprise buyers.
- Bombora: B2B intent data cooperative aggregating signals from thousands of publisher sources. Direct competitor to Expandi's Cyance platform, particularly in the enterprise intent-data layer that Expandi monetizes.
- 6sense: US-headquartered ABM platform combining intent data, predictive analytics, and account-based advertising. Closest direct competitor to Expandi's Jabmo/Cyance/AccountInsight stack, operating from a larger revenue and capital base.
- Demandbase: Long-established ABM platform with integrated account intelligence, advertising, and sales orchestration. Recurring Gartner Magic Quadrant leader alongside Expandi's Jabmo brand, competing for the same enterprise ABM budget.
- Cognism: UK-headquartered B2B sales intelligence and intent data provider with strong EMEA presence. Closest geographic peer to Expandi, competing for European revenue teams and overlapping with Kompass/Cyance data assets.
- Terminus: Multi-channel ABM platform for target-account advertising, web personalization, and analytics. Comparable product architecture and go-to-market to Expandi's Jabmo/ABA stack, competing in the same Gartner MQ category.
- RollWorks: Account-based marketing and advertising platform (a division of NextRoll) targeting SMB and mid-market with cookie-less IP-based targeting. Directly competes with Expandi's Jabmo and AccountInsight propositions in mid-market ABM.
Broad incumbents
- ZoomInfo: Large US B2B data and go-to-market platform combining firmographic, intent, and sales intelligence. Overlaps with Expandi's Kompass data and Cyance intent offerings and competes in enterprise ABM/intent buying decisions.
- Dun & Bradstreet: Global B2B data and analytics incumbent owning Eyeota (Expandi's DSP partner). Competes in the same firmographic and audience data layer that Expandi monetizes via Kompass and AccountInsight audiences.
Emerging players
- G2: B2B software marketplace and review platform with proprietary buyer intent signals. Comparable to Expandi's B2B Stars product positioning (verified reviews + company discovery), though G2 is software-category focused while B2B Stars spans broader B2B discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Expandi Group social profiles
Digital presenceExpandi Group compliance and trust
Trust signalCompliance3 records
Expandi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expandi Group leadership team
Management profileNumber of profiles
Profiles5 records
Expandi Group subsidiaries and ownership
Company hierarchySubsidiaries19 records
Expandi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expandi Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expandi Group
What does Expandi Group do?
Expandi Group is a B2B MarTech and AdTech provider that develops and operates cookie-free account-based marketing (ABM), advertising, intent data, and B2B data platforms — including the Jabmo ABM Platform, Cyance Intent Data Platform, Account-Based Advertising Platform, and B2B Stars — and complements these platforms with full-service managed marketing programs (demand generation, channel programs, co-marketing) delivered by in-house marketing professionals. Its data and platform stack covers 70M+ companies across 70+ countries with multilingual European intent signals and IP-based targeting, fully GDPR/CCPA compliant.
Is Expandi Group a public or private company?
Expandi Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expandi Group founded?
Expandi Group was founded in 2000. It employs 251 to 500 people.
Where is Expandi Group based?
Expandi Group is headquartered in London, United Kingdom, in the Europe region.
How does Expandi Group make money?
Six revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are managed Services, performance/Outcome-Based Pricing, freemium with Premium Upsell (B2B Stars), data Licensing and professional Services.
Who are Expandi Group's main competitors?
Direct peers on record are Madison Logic, Bombora, 6sense, Demandbase, Cognism, Terminus and RollWorks. Broad incumbents are ZoomInfo and Dun & Bradstreet. G2 is listed as an emerging player.
Does Expandi Group have an API?
No public API is recorded for Expandi Group.
What industry is Expandi Group in?
Expandi Group's product category is Account-Based Marketing Technology. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 541810 and its SIC code is 7311.