Elead CRM
Elead CRM is a customer relationship management platform for automotive dealerships, operated as a trademark of CDK Global, LLC, providing secure Single Sign-On-authenticated web portal access to dealer clients under CDK's enterprise contracts.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Elead CRM does
Elead CRM is a customer relationship management platform purpose-built for automotive dealerships, operated as a trademark (alongside Elead and Elead1one) of CDK Global, LLC. The product is delivered as a web-based client portal that requires Single Sign-On (SSO) authentication, with multi-factor authentication (MFA) support, and access is contract-gated to existing elead clients. Underlying technology is centered on identity and access management for the CRM layer rather than on bespoke CRM workflow engines surfaced through this portal.
The platform serves B2B clients in the automotive dealer vertical, with distribution conducted exclusively through CDK Global's direct enterprise channel; pricing is not publicly disclosed and the portal does not surface marketing or self-service transactional content. The product is presented as a single unified CRM, with brand assets (CDK_EleadHRZ_BLK_RGB logo) and supporting documentation (SSO/MFA user guide, video walkthrough) consistent with an established, mature dealer-facing tool rather than an emerging offering.
Business model mechanics are inherited from CDK Global's dealer-software contracts: Elead CRM is bundled into the broader CDK dealer technology stack rather than sold as a standalone SKU with transparent pricing. There are no funding rounds, partnership announcements, M&A signals, leadership changes, or product launches disclosed in the source data; the entity appears to be in steady-state operational mode under its parent, with headcount and revenue not separately disclosed.
Elead CRM firmographics
Firmographics- Name
- Elead CRM
- Legal name
- CDK Global, LLC
- Website
- https://eleadcrm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elead CRM is a customer relationship management platform for automotive dealerships, operated as a trademark of CDK Global, LLC, providing secure Single Sign-On-authenticated web portal access to dealer clients under CDK's enterprise contracts.
- Ownership category
- akta.pro rank
Elead CRM industry classification
Industry- Product category
- Automotive CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Success & Account Management CRM (HDAEAFAD), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Elead CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Elead CRM product offering
Product offeringCore offering
Elead CRM is a web-based Customer Relationship Management platform purpose-built for automotive dealerships. It provides secure client access through a Single Sign-On (SSO) portal with multi-factor authentication, enabling dealers to manage customer relationships, sales, and service operations. The product is operated as a trademark of CDK Global, LLC.
Product overview
Elead CRM is a single unified Customer Relationship Management platform designed for automotive dealerships. The product provides secure client login through Single Sign On (SSO) functionality. Elead CRM and its associated Elead1one branding are trademarks of CDK Global, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Elead CRM Web-based Customer Relationship Management platform designed for automotive dealerships, accessed via a secure Single Sign-On (SSO) portal with multi-factor authentication. The portal is restricted to licensed elead clients and is subject to their contracts with CDK Global, LLC.
Companies that use Elead CRM
Customer profileSegments1 record
Ideal customer profiles1 record
Elead CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elead CRM partnerships and signals
Strategic signalRecent moves2 records
Elead CRM competitors and assessment
Company assessmentDirect peers
- DealerSocket: DealerSocket, owned by Reynolds and Reynolds, provides CRM, desking, and digital retailing tools for automotive dealerships. It competes head-to-head with Elead CRM in the dealership CRM category with a similar product mix.
- VinSolutions: VinSolutions is an automotive dealer CRM owned by Cox Automotive, offering lead management, desking, equity mining, and ILM. It is the closest direct competitor to Elead CRM, serving the same automotive dealership customer base with overlapping product scope.
- Auto/Mate (Dealertrack DMS): Auto/Mate is a dealership management system with CRM and service functionality, integrated within the Dealertrack/Cox Automotive stack. It overlaps with Elead CRM on dealership CRM and front-back office workflows.
Broad incumbents
- Salesforce: Salesforce is the leading horizontal CRM platform with Automotive Cloud and partner-built dealer solutions. It is comparable as the dominant general-purpose CRM that dealerships could adopt instead of a vertical product like Elead CRM.
- HubSpot: HubSpot is a broad CRM and marketing automation platform used by dealerships and dealer groups. It overlaps with Elead CRM's marketing automation and customer management capabilities, but without vertical automotive workflow depth.
- Zoho CRM: Zoho CRM is a broad horizontal CRM platform with automotive vertical usage among smaller dealer groups. It overlaps with Elead CRM as a general-purpose CRM alternative for dealerships, but lacks automotive-specific depth.
Emerging players
- Fullpath (formerly AutoLeadStar): Fullpath is an automotive-specific AI and customer data platform for dealerships. It overlaps with Elead CRM on customer data, marketing, and lead management but is differentiated by its AI-first positioning and CDPA capabilities.
- Podium: Podium provides messaging, reviews, and customer interaction tools widely adopted by automotive dealers. It intersects with Elead CRM in dealership customer engagement and lead response workflows.
Others
- Cox Automotive: Cox Automotive is the parent of VinSolutions, Dealertrack, and other dealer technology assets, making it an ecosystem peer and direct competitor to CDK Global. Comparable as a competing automotive technology parent organization in which Elead CRM's competitor products reside.
- Reynolds and Reynolds: Reynolds and Reynolds is the parent of DealerSocket and a major dealership management system provider. It is comparable as a competing automotive technology parent organization whose dealer-facing products overlap with Elead CRM.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Elead CRM social profiles
Digital presenceElead CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elead CRM leadership team
Management profileNumber of profiles
Elead CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elead CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elead CRM
What does Elead CRM do?
Elead CRM is a web-based Customer Relationship Management platform purpose-built for automotive dealerships. It provides secure client access through a Single Sign-On (SSO) portal with multi-factor authentication, enabling dealers to manage customer relationships, sales, and service operations. The product is operated as a trademark of CDK Global, LLC.
When was Elead CRM founded?
Elead CRM was founded in -1. It employs 1 to 10 people.
Who are Elead CRM's main competitors?
Direct peers on record are DealerSocket, VinSolutions and Auto/Mate (Dealertrack DMS). Broad incumbents are Salesforce, HubSpot and Zoho CRM. Emerging players are Fullpath (formerly AutoLeadStar) and Podium. Others are Cox Automotive and Reynolds and Reynolds.
Does Elead CRM have an API?
No public API is recorded for Elead CRM.
What industry is Elead CRM in?
Elead CRM's product category is Automotive CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAD, Customer Success & Account Management CRM. Its NAICS code is 51821.