What Visually does

Visually is a conversion rate optimization (CRO) and personalization platform purpose-built for merchants on Shopify. The product combines full-funnel A/B testing, catalog- and behavior-driven personalization, product recommendations, upsells and post-purchase upsells, and Shopify-native analytics in a single no-code interface, allowing marketing teams to launch experiments without developer support. The platform is available globally via the Shopify App Store with a 14-day free trial and a self-serve install path; an assisted 'Talk to an expert' route supports larger accounts and an agency partner program extends reach through resellers. Pricing starts at $15 per month and scales with order volume processed through the platform, in contrast with competitor offerings that base pricing on store visitors.

The underlying technology is an AI-driven group-of-agents system branded Visually AI, comprising Creation Engine, Coder, Designer, and PM agents that consume behavioral data, page context, site style, catalog, and sales data to generate test variations and page components, including image-to-component generation. The platform is natively integrated with Shopify, including the catalog and Checkout Extensibility, and is backed by a Bayesian analytics engine with visual event tracking against Shopify-native KPIs (profitability, returns, subscriptions). Visually reports a 'Built for Shopify' status, a 4.9/5 Shopify App Store rating, sub-10ms response time with zero flickering, and an install-to-first-test cadence of approximately four hours.

Visually serves Shopify e-commerce brands from SMB through enterprise, with named logos spanning enterprise (Skechers, Timex) and mid-market fashion, apparel, beauty, and wellness brands (Faherty, Bonafide, Laura Geller, Fresh Clean Threads, Underoutfit, The Perfect Jean, Moroccanoil, Armra, Gruns). The company is privately held, headquartered remote in the United States, employs 11-50 people, and was founded in 2022 by Anya Geimanson (CEO and Co-founder) and Naty Shai (CPO and Co-founder). Marketing is centered on the Shopify App Store, content marketing (help center, Inspirations library, comparison pages, quarterly A/B testing playbooks), and organic social channels; the agency partner program adds an indirect sales motion. No funding rounds, acquisitions, or revenue figures are disclosed in the available data.

Name

Visually

Legal name

Visually.io

Website

https://visually.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Visually is an AI-powered, no-code A/B testing and personalization platform built exclusively for Shopify, serving over 2,000 merchants from SMB to enterprise with full-funnel experimentation, catalog-driven recommendations, and Bayesian analytics starting at $15 per month.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization (CRO) Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Conversion rate optimization
• A/B testing platform
• Shopify personalization
• No-code CRO
• AI merchandising engine

Headquarters

HQ city

Remote

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Order Volume Based: Subscription pricing based on order volume processed through the platform. Starting at $15/month. Includes full platform access with A/B testing, personalization, product recommendations, upsells, and post-purchase upsells.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Visually sells an AI-powered, no-code Conversion Rate Optimization SaaS for Shopify merchants that consolidates full-funnel A/B testing, personalization, product recommendations, merchandising/upsells, post-purchase upsells, and Bayesian analytics into one app. Pricing is a monthly subscription starting at $15 tied to order volume, with a 14-day free trial and instant install via the Shopify App Store; enterprise deals are supported via "Talk to an expert" / Book a Call. The platform is anchored by an AI Creation Engine (a group of agents — Coder, Designer, PM) and runs with zero flicker at ~9 ms with no site-speed impact.

Product overview

Visually is a consolidated Shopify CRO (Conversion Rate Optimization) platform that combines full-funnel testing, personalization, merchandising/upselling, and analytics into a single no-code solution. The core platform is Visually AI, an AI-powered group of agents system (Creation Engine with Coder, Designer, and PM agents) that automates A/B testing and experience creation. The platform's four main capabilities are: Full-funnel Testing for iterative testing across the entire customer journey, Personalization for behavior and catalog-powered segmentation, Merchandising and Upselling using 12+ pre-built algorithms, and Powerful Analytics with a Bayesian engine. Key AI features include AI Component Generation (Image to Component), Visually Copilot for building and optimizing experiences, and a Visual Editor for no-code editing. Additional modules include Checkout Extensibility, Post-purchase Upsells, Price Testing (Beta), Shipping Tests, Theme Testing, Redirect Tests, Social Proof, Sale Boosters, and Product Recommendations. The platform is available exclusively for Shopify brands via the Shopify App Store with a 14-day free trial starting at $15/month based on order volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Visually — AI-Powered A/B Testing & Personalization Platform for Shopify Consolidated, no-code SaaS for Shopify merchants covering full-funnel A/B testing (first click through checkout and post-purchase), catalog- and behavior-driven personalization, merchandising/upsells powered by 12+ pre-built algorithms, and a Bayesian analytics engine for Shopify-native KPIs (profitability, returns, subscriptions). Delivered as a single subscription starting at $15/month and installed via the Shopify App Store with instant setup; targets Shopify e-commerce brands from SMB to enterprise.

Quantifiable outcome

• +42% CVR uplift for Underoutfit
• +7 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationVisually is Built for Shopify with native integration into the Shopify platform. Available on Shopify App Store. Deep integration with Shopify catalog, checkout extensibility, and Shopify-native analytics. Platform leverages Shopify's checkout and theme systems for seamless A/B testing and personalization.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monetate: Monetate is a personalization platform for e-commerce and digital brands. It is comparable to Visually in the personalization and merchandising space, but is platform-agnostic and targets enterprise and mid-market retailers beyond Shopify.
• Adobe Target: Adobe Target is an enterprise personalization and testing platform within the Adobe Experience Cloud. It competes in the same personalization and experimentation category as Visually, but is sold to large enterprise customers as part of a much broader martech stack.
• VWO: VWO is a long-established A/B testing and CRO platform serving mid-market and enterprise customers. It competes in the same testing and personalization category as Visually, but unlike Visually it is platform-agnostic (web, product, server-side) and has a much larger installed base.
• Dynamic Yield: Dynamic Yield (Mastercard) is an enterprise personalization and A/B testing platform explicitly named as a competitor by Visually. It operates across web, app, and email channels for large enterprises, offering a much broader feature set than Visually but at substantially higher price points.
• Optimizely: Optimizely is a leading experimentation and personalization platform for enterprise digital teams. It competes in the same A/B testing and personalization category as Visually, but at a much larger scale and with a broader set of customers beyond e-commerce.

Direct peers

• Rebuy: Rebuy is a Shopify personalization and product recommendation engine that Visually identifies as a direct competitor. Both offer product recommendations, upsells, and personalization on Shopify, and target mid-market and enterprise Shopify brands.
• Intelligems: Intelligems is a Shopify A/B testing and price testing platform that Visually explicitly compares itself against. Both focus on Shopify merchants, no-code testing, and conversion optimization, with overlapping product surfaces in testing and merchandising.
• Kameleoon: Kameleoon is an AI-powered A/B testing and personalization platform for enterprise digital teams. It competes with Visually in personalization and experimentation, but operates across web and product surfaces for larger enterprises rather than Shopify SMBs.
• Shoplift: Shoplift is a Shopify-native A/B testing and CRO app and is explicitly named by Visually as a direct competitor. Both serve Shopify merchants with no-code testing, personalization, and revenue optimization features, and are priced as direct substitutes.
• Convert.com: Convert is a privacy-focused A/B testing and personalization platform that, like Visually, targets marketers with no-code testing and personalization. It serves a similar mid-market customer base but across multiple CMS/ecommerce platforms rather than Shopify only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/visuallyio
• YouTubeyoutube.com/@visually4198
• LinkedInlinkedin.com/company/visually-io
• Facebookfacebook.com/61557881292914

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visually