Insider.in

What Insider.in does

Insider.in is an Indian event discovery and ticketing platform founded in 2014 and headquartered in Mumbai, operating under the "Paytm Insider" brand within the broader Paytm ecosystem. The platform enables consumers to discover, browse, and purchase tickets for live experiences spanning concerts, sports, movies, theater, and other entertainment events, with a stated scope also extending to travel and food discovery. Distribution is digital-first via the insider.in website, and the product is presented as a single unified marketplace rather than a suite of disconnected products.

The company operates with a lean team of 11-50 employees and is privately held. Its revenue model is not explicitly disclosed in available sources but is functionally consistent with a ticketing marketplace — earning commissions or service fees on transactions between event organizers (supply side) and end consumers (demand side). The Paytm Insider branding suggests affiliation with Paytm's payments and consumer ecosystem, which may provide distribution leverage, wallet integration, and brand recognition; however, the formal depth of the parent-subsidiary or partnership relationship is not confirmed in available data.

Strategically, the company has been exploratory rather than aggressive: it engaged in acquisition discussions with sports-tech startup Hudle (via a related entity), but no transaction materialized. No funding rounds, leadership changes beyond the founding team (Shreyas Srinivasan as Founder & CEO, Varun Khare as COO), product launches, or geographic expansions are documented in available sources. The company appears positioned as a niche consumer-facing event discovery property within a larger fintech ecosystem rather than an aggressively scaling independent ticketing marketplace.

Name

Insider.in

Website

https://insider.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Insider.in (branded as Paytm Insider) is a Mumbai-based event discovery and ticketing platform, founded in 2014, that enables consumers across India to discover, browse, and book tickets for concerts, sports, movies, theater, travel, and food experiences via its digital-first marketplace within the Paytm ecosystem.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Online event ticketing
• Live entertainment platform
• Event discovery
• Concert and sports tickets
• Experiential booking

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Core offering

Insider.in, operating as Paytm Insider, is an event discovery and ticketing platform that lets users browse, discover and purchase tickets for live experiences including concerts, sports, movies, theater and other entertainment events across Indian cities. The platform aggregates listings from event organizers and venues into a single consumer-facing marketplace accessible via web and mobile.

Product overview

Paytm Insider is a single unified product serving as an event discovery and ticketing platform. The platform enables users to discover, browse, and purchase tickets for live events including concerts, sports, movies, theater, and other entertainment experiences. It operates under the Paytm ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Paytm Insider
• Insider.in (event discovery and booking platform)

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HudleminorStrategic or Co-development PartnerEternal's District (related entity) held discussions with sports-tech startup Hudle regarding potential acquisition opportunities. However, no transaction materialized and discussions did not result in a partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Paytm: Indian fintech and digital payments giant under whose ecosystem Insider.in operates as 'Paytm Insider.' Not a direct ticketing competitor but provides distribution, payments, and brand infrastructure that shapes Insider.in's competitive position.
• Ticketmaster: Global leader in live event ticketing, particularly for large concerts and sports. Comparable in primary ticketing and access control capabilities, but operates at a much larger scale and in different geographies.
• Eventbrite: Global event ticketing and discovery platform. Comparable in core ticketing and event marketplace functionality, though primarily serving the U.S./Europe and self-service SMB organizers rather than Indian premium live events.

Regional players

• Nearbuy: Indian deals and experiences marketplace including events, dining, and activities. Comparable in the local-experiences and events vertical, and competes for similar consumer wallet share in India, though with a deals-driven rather than ticketing-driven model.
• Dice: Event discovery and ticketing platform focused primarily on the UK/U.S. live music and clubbing scene. Comparable in event-discovery and ticketing mechanics, but serves different geographies and a narrower music-nightlife niche.

Direct peers

• Townscript: India-based event registration and ticketing platform focused on events, workshops, and meetups. Comparable in ticketing functionality and organizer tools, though with greater emphasis on smaller community events rather than large-scale concerts.
• BookMyShow: India's dominant event ticketing and discovery platform covering movies, sports, concerts, and live events. Directly comparable to Insider.in/Paytm Insider in product scope, target market, and business model, and is the principal competitor.
• Explara: Indian event discovery, ticketing, and event-management platform. Directly comparable on event listing, ticketing, and registration functionality, serving a similar organizer and consumer base in India.

Emerging players

• Hudle: India-based sports venue booking and community platform. Comparable as a sports-tech platform serving the Indian market; source data records that Insider.in's related entity held acquisition discussions with Hudle, underscoring competitive overlap in the sports-vertical.
• Headout: Mobile-first marketplace for tours, attractions, and live experiences with operations in India and globally. Comparable in experiences-discovery and ticketing, though with stronger emphasis on tours and attractions versus concerts/sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insiderdotin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insider.in