What Elfsight does

Elfsight is a no-code SaaS platform founded in 2012 and headquartered in Yerevan, Armenia, that provides 97+ embeddable website widgets across eight categories — Social, Reviews, E-commerce, Chats, Forms, Video, Audio, and Tools. The platform enables website owners to add functional components (Google Reviews displays, Instagram and TikTok feeds, countdowns, popups, calculators, job boards, accessibility overlays, AI chatbots, and others) to any website via a single line of code insertion, without programming expertise. Integrations span 111 website builders and platforms including WordPress, Shopify, Wix, Squarespace, Webflow, WooCommerce, Elementor, BigCommerce, Magento, Joomla, Drupal, and iFrame/HTML, giving the product near-universal compatibility across the website builder ecosystem.

The company operates a self-serve, product-led growth (PLG) distribution model via elfsight.com and dash.elfsight.com, targeting small businesses, digital agencies, and global brands. Revenue is generated through tiered subscription plans on annual billing cycles; specific pricing is not publicly disclosed. Elfsight reported $3.9M ARR and an $11.6M valuation as of 2025, with a cumulative customer base of over 3 million users worldwide. Notable technical capabilities include the AI Chatbot Widget — featuring natural language processing, generative AI trained on uploaded company documents, knowledge retrieval from custom FAQs, and multilingual support — plus ChatGPT integration via API and Zapier bridges.

The company is led by co-founder and CEO Andrey Yusupov. Elfsight has been recognized with G2 peer-review badges for 2026 including Best Relationship, Easiest Setup, Momentum Leader, Grid Leader, and High Performer. Ownership structure, funding history, and headcount were not disclosed in available sources. The platform supports a multilingual interface and claims global, unrestricted distribution.

Name

Elfsight

Legal name

Elfsight

Website

https://elfsight.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Elfsight is a no-code SaaS platform founded in 2012 that offers 97+ embeddable website widgets — including AI chatbots, reviews, social feeds, forms, and e-commerce tools — for over 3 million small businesses, digital agencies, and brands across 111 website builder integrations.

Ownership category

akta.pro rank

Product category

Website Widgets Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

akta.pro secondary industries

Workflow Automation & No-Code Collaboration (BPAMAMAK), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• No-code website widgets
• SaaS widget platform
• Website enhancement tools
• Social media widgets
• Customer engagement widgets

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription-based SaaS: Recurring subscription revenue model with tiered pricing plans. Users pay subscription fees to access and use widgets on their websites. The model includes different plan tiers with varying features and usage limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elfsight provides a no-code SaaS platform offering 90+ embeddable website widgets that enable businesses to add functionality such as customer reviews, social media feeds, forms, chats, and AI-powered tools to their websites without coding. Widgets are installed via a single line of code and integrate with 30+ website builders including WordPress, Shopify, Wix, Squarespace, Webflow, and WooCommerce. The platform serves over 3,000,000 small businesses, agencies, and global brands worldwide.

Product overview

Elfsight is a no-code SaaS widget platform offering 97+ website widgets across 8 categories (Social, Reviews, E-commerce, Chats, Forms, Video, Audio, and Tools). The core platform enables users to add functionality to any website without coding by inserting a single line of code. Key products include the AI Chatbot Widget for automated 24/7 customer support, Google Reviews and All-in-One Reviews widgets for displaying customer feedback, social media feed widgets (Instagram, Facebook, LinkedIn, TikTok, Twitter), and various conversion tools like Countdown Timer, Popup, and Calculator widgets. The platform integrates with 30+ website builders including WordPress, Shopify, Wix, Squarespace, Webflow, and WooCommerce. The company reported $3.9M ARR and $11.6M valuation in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Elfsight Platform A SaaS no-code website widget platform offering 90+ widgets across categories (Social, Reviews, E-commerce, Chats, Forms, Video, Audio, Tools) to help businesses increase conversions, collect leads, and build trust.
• AI Chatbot Widget A virtual assistant widget that answers customer questions 24/7 using AI trained on company data, supporting file uploads (PDF, TXT, JSON, DOCS, PPTX, HTML, MD), custom Q&A, and multilingual responses for automated customer support.
• All-in-One Reviews Widget Aggregates customer reviews from Google, Facebook, Amazon, Tripadvisor, Yelp, Booking.com, and 20+ other platforms in a single display widget for social proof.
• Google Reviews Widget Displays customer reviews from Google about a business on websites to build trust and credibility.
• Instagram Feed Widget Displays photos, reels, and posts from Instagram accounts on websites to showcase social media content.
• WhatsApp Chat Widget Enables website visitors to connect with businesses via WhatsApp for instant messaging support.
• All-in-One Chat Widget Allows website visitors to chat via WhatsApp, Telegram, Facebook Messenger, Line, Viber, and other platforms from one unified widget.
• Countdown Timer Widget Creates countdowns to boost urgency for sales, promotions, and limited-time deals, driving conversions on e-commerce sites.
• Popup Widget Creates popups to grab visitor attention and share announcements, promotions, and notices.
• Form Builder Widget Creates custom forms to collect leads, feedback, and survey responses without coding.
• Event Calendar Widget Presents upcoming events, schedules, and activities in one view for easy organization display.
• Calculator Form Widget Creates online calculators for loan, mortgage, and service pricing to engage users and drive conversions.
• Appointment Booking Widget Gives clients a simple way to book services online directly from a website.
• YouTube Gallery Widget Displays videos, playlists, or entire YouTube channels on websites.
• Accessibility Widget Improves website accessibility for a more inclusive user experience with accessibility tools and compliance support.
• Website Translator Widget Translates website content instantly into any language for global reach.
• Pricing Table Widget Creates pricing tables to showcase plans and features clearly for subscription-based businesses.
• Testimonials Slider Widget Creates a testimonial carousel for dynamic client feedback display.
• Social Feed Widget Displays posts from Instagram, Facebook, Twitter and more in one unified social media feed.
• LinkedIn Feed Widget Displays company posts and updates from LinkedIn Pages to showcase professional content.
• Logo Showcase Widget Showcases logos of clients, partners, and vendors to build credibility and trust.
• Sales Notification Widget Adds purchase alerts to show customer activity and drive action with social proof notifications.
• Store Locator Widget Helps users find stores, offices, pickup points, or any locations with search functionality and interactive maps.
• Audio Player Widget Shares audio and music with seamless playback and downloads on websites.
• Cookie Consent Widget Provides convenient cookie notification banners to comply with privacy regulations.

Quantifiable outcome

• Trusted by over 3,000,000 customers worldwide including small businesses, agencies, and global brands

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• POWR: POWR is a no-code widget platform offering 60+ apps for lead capture, social proof, reviews, and forms that integrate with major website builders. It directly competes with Elfsight across the same SMB self-serve use cases.
• Common Ninja: Common Ninja provides a library of embeddable widgets for website builders across categories like reviews, forms, chat, and social feeds. It overlaps almost category-for-category with Elfsight's catalog and PLG distribution model.
• Trustindex: Trustindex aggregates reviews from Google, Facebook, and other platforms into embeddable widgets for websites. It directly competes with Elfsight's reviews-widget family, particularly Google Reviews and All-in-One Reviews.
• ProveSource: ProveSource delivers social-proof widgets including sales notifications, sign-up alerts, and review popups. It competes head-on with Elfsight's Sales Notification, Popup, and Countdown Timer widgets for SMB conversion use cases.
• OptinMonster: OptinMonster is a leading lead-generation and popup widget platform targeting SMBs and marketers. It competes directly with Elfsight's Popup, Announcement Bar, and Banner widgets in the conversion-optimization category.
• Sumo: Sumo (now owned by AppSumo) provides email capture, popup, and share-button tools aimed at small businesses. It directly competes with Elfsight's subscription forms, popups, and social-share widgets.
• Taggbox: Taggbox is a social-media aggregation and display widget platform for embedding Instagram, Facebook, and TikTok feeds on websites. It directly competes with Elfsight's Instagram, Facebook, TikTok, and Social Feed widgets.
• EmbedSocial: EmbedSocial aggregates user-generated content and reviews into widgets for embedding on websites. It overlaps with Elfsight's reviews and social-feed widget families and serves a similar SMB and agency customer base.
• Hello Bar: Hello Bar provides announcement bars, modal popups, and header bars to drive conversions on SMB websites. It competes directly with Elfsight's Announcement Bar, Banner, and Popup widgets.

Broad incumbents

• Jotform: Jotform is a larger, established form-builder and workflow platform serving SMBs and enterprises. It competes with Elfsight's Form Builder, Contact Form, and Subscription Form widgets as part of a broader suite of tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elfsight
• YouTubeyoutube.com/elfsight
• Facebookfacebook.com/elfsight
• Instagraminstagram.com/elfsight_people
• LinkedInlinkedin.com/company/elfsight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elfsight