Hello Bar
Hello Bar is a no-code SaaS popup builder founded in 2012 that enables websites to deploy top bars, modals, exit-intent popups, and inline CTAs to convert visitors into leads, subscribers, and customers. It serves 600,000+ SMB websites via self-serve signup, the Shopify App Store, the WordPress plugin directory, and an agency partner program.
- Company typePrivate
- Founded2012
- HeadquartersLa Jolla, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hello Bar does
Hello Bar is a private software-as-a-service popup builder platform founded in 2012 as a partnership between internet marketer Neil Patel and digital design agency Digital Telepathy. Headquartered in La Jolla, California, the company provides a no-code visual editor and a library of hundreds of templates that enable websites to deploy a range of on-site messages — top bars, modals, sliders, full-page takeovers, exit-intent popups, and inline content CTAs — to convert passive visitors into leads, subscribers, and customers. The platform's targeting engine serves different messages based on visitor source, behavior, device type, geography, page content, and custom rules, and includes built-in A/B testing, analytics, email validation, countdown timers, and gamification templates. Co-founders include Mike Kamo, with Keiran Flanigan leading product and Ryan Bettencourt directing special projects across a disclosed team of 1-10 employees.
The company operates a product-led growth model: customers sign up directly through hellobar.com with a free trial and no credit card required, and the product is also distributed through the Shopify App Store, the WordPress plugin directory, and an agency partner program. Pricing is structured as a freemium tier plus annual subscriptions ranging from $29/month (Growth, up to 50,000 popup displays), $49/month (Premium, up to 150,000 displays), and $99/month (Elite, up to 500,000 displays), billed on actual popup unit views rather than pageviews — a deliberate cost-positioning differentiator. Over 600,000 active websites (and 700,000 cumulative) reportedly use the platform, with named customer logos spanning Salesforce, Eventbrite, Men's Health, Fox, Google, CVS, Staples, and Doc Marten. The integration portfolio is anchored by a premier Zapier partnership plus native connectors to Salesforce, HubSpot, Klaviyo, MailerLite, Shopify, Slack, Duda, and roughly a dozen additional email marketing and marketing automation platforms, positioning the popup builder as an on-site conversion layer within broader martech stacks.
Hello Bar firmographics
Firmographics- Name
- Hello Bar
- Legal name
- Hello Bar LLC
- Website
- https://hellobar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hello Bar is a no-code SaaS popup builder founded in 2012 that enables websites to deploy top bars, modals, exit-intent popups, and inline CTAs to convert visitors into leads, subscribers, and customers. It serves 600,000+ SMB websites via self-serve signup, the Shopify App Store, the WordPress plugin directory, and an agency partner program.
- Ownership category
- akta.pro rank
Hello Bar industry classification
Industry- Product category
- Conversion Optimization Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Hello Bar is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Markets served
Hello Bar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription - Unit View Based: Pricing based on actual popup unit views rather than page views, making it more affordable than competitors. Users pay based on how many times their popups are actually shown to visitors. Includes free tier with limited views, and paid plans starting at $29/month with increasing popup allowances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free starter plan with limited functionality for sites up to 100 pages |
| Subscription | Annual | Growth - $29/month - Up to 50,000 popup displays per month |
| Subscription | Annual | Premium - $49/month - Up to 150,000 popup displays per month |
| Subscription | Annual | Elite - $99/month - Up to 500,000 popup displays per month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Hello Bar product offering
Product offeringCore offering
Hello Bar is a SaaS popup builder platform that enables website owners to create, target, and deploy website popups (top bars, modals, sliders, full-page takeovers, exit-intent, and inline CTAs) to convert passive visitors into leads, subscribers, and customers. The platform includes a no-code drag-and-drop editor, hundreds of templates, A/B testing, an advanced targeting engine, gamification elements, and direct integrations with major CRMs, email platforms, and Shopify. Pricing is subscription-based on popup unit views rather than page views, with freemium onboarding.
Product overview
Hello Bar is a popup builder platform founded in 2012 as a partnership between Neil Patel and Digital Telepathy. The core product is the Hello Bar Popup Builder, which has expanded from its original top-bar invention to include a comprehensive suite of popup types: modals, sliders, full-page takeovers, exit-intent popups, and inline content CTAs. The platform includes a drag-and-drop builder, hundreds of templates, A/B testing, personalization/targeting engine, gamification features (scratch cards, countdown timers), email list validation, and surveys. The platform targets media companies, e-commerce stores, agencies, SaaS companies, and professional service firms. Pricing is based on unit views rather than pageviews. Hello Bar partners with Zapier (premier partner) for workflow integration and offers direct integrations with major CRMs and email marketing platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Hello Bar Popup Builder Award-winning popup builder platform that enables websites to create and deploy various popup types including modals, top/bottom bars, sliders, full-page takeovers, exit-intent popups, and inline CTAs to convert visitors into leads, subscribers, and customers. Targets media companies, e-commerce stores, agencies, professional service firms, SaaS companies, and thought leaders.
- Inline Standalone feature product launched in 2024 that enables adding CTAs and opt-in forms directly within blog posts and article content through embedded widgets, helping convert blog traffic into customers and monetize content via affiliate revenue or content upgrades.
- Surveys Survey creation tool launched in 2024 with a variety of interactive elements, enabling websites to collect visitor feedback directly from the popup platform.
- Email List Validation Email list validation service launched in 2024 that verifies subscriber emails to ensure email marketing efforts are high-performing.
- Agency Partner Program Done-for-you service and agency partner program where the Hello Bar team helps set up and optimize client website popups, with built-in reporting for client management and a revenue-sharing/resell model for partners.
- Affiliate Partner Program Reseller program allowing partners to refer and resell Hello Bar to clients and earn additional revenue while helping drive greater success for clients.
Quantifiable outcome
- Top agencies report 3x average increase in client conversion rates
- +5 more outcomes
Companies that use Hello Bar
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Hello Bar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability1 record
Feature9 records
Hello Bar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZapiercorePremier partner of Zapier, enabling Hello Bar customers to integrate with just about any marketing stack through Zapier's automation platform. This partnership expands Hello Bar's integration capabilities significantly beyond its direct integrations.
- Neil PatelcoreCo-creator and founder of Hello Bar. One of the world's leading internet marketers who has used Hello Bar in all his businesses and agencies. Provides marketing expertise and brand credibility.
- Digital TelepathycoreCo-creator/founding partner alongside Neil Patel. A leading digital agency that was handpicked by Google to lead UI for many companies in its investment portfolio. Brings design and user experience expertise.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Hello Bar competitors and assessment
Company assessmentDirect peers
- Justuno: Direct competitor offering personalized popups, product recommendations, and lead capture for e-commerce. Justuno serves overlapping use cases in cart abandonment and conversion rate optimization that Hello Bar addresses.
- Picreel: Direct competitor offering exit-intent popups, overlays, and conversion tools for SMBs and e-commerce. Picreel targets the same use cases (cart abandonment, lead capture) as Hello Bar with a similar product-led growth model.
- Sumo: Direct competitor offering popup builders, list-building tools, and heatmaps for SMBs and bloggers. Hello Bar compares itself to Sumo in alternative-content pages and serves the same customer base of small businesses and content publishers.
- OptinMonster: Direct competitor in the lead-generation and popup builder space, targeting the same SMB and marketer audience with similar popup types, exit-intent technology, and A/B testing. Hello Bar's SEO content explicitly compares itself to OptinMonster.
- Wisepops: Direct competitor in on-site personalization and popup messaging for mid-market and enterprise e-commerce. Wisepops competes for the same conversion-rate-optimization budgets as Hello Bar, particularly among Shopify and larger retailers.
- Sleeknote: Direct competitor in the on-site messaging and popup space, particularly strong in European e-commerce. Sleeknote offers comparable popup types, personalization, and A/B testing aimed at conversion optimization.
- Privy: Direct competitor focused on e-commerce popup and email capture for Shopify and BigCommerce merchants. Privy overlaps heavily with Hello Bar's primary e-commerce segment and offers comparable cart abandonment and discount popup functionality.
- Popupsmart: Direct competitor in the SMB popup builder category, offering similar no-code popup creation, targeting, and analytics features at comparable price points. Hello Bar's SEO content positions Popupsmart as a comparable alternative.
- ConvertBox: Direct competitor offering on-site personalizations, smart popups, and email capture for marketers and online businesses. ConvertBox competes head-to-head with Hello Bar for the digital marketing and course creator segment.
Broad incumbents
- Klaviyo: Broader marketing automation platform with which Hello Bar has a native integration. Klaviyo offers email, SMS, and increasingly on-site personalization capabilities that overlap with Hello Bar's value proposition, especially for e-commerce merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hello Bar social profiles
Digital presenceHello Bar compliance and trust
Trust signalCompliance1 record
Hello Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Bar leadership team
Management profileNumber of profiles
Profiles4 records
Hello Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Bar
What does Hello Bar do?
Hello Bar is a SaaS popup builder platform that enables website owners to create, target, and deploy website popups (top bars, modals, sliders, full-page takeovers, exit-intent, and inline CTAs) to convert passive visitors into leads, subscribers, and customers. The platform includes a no-code drag-and-drop editor, hundreds of templates, A/B testing, an advanced targeting engine, gamification elements, and direct integrations with major CRMs, email platforms, and Shopify. Pricing is subscription-based on popup unit views rather than page views, with freemium onboarding.
Is Hello Bar a public or private company?
Hello Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Bar founded?
Hello Bar was founded in 2012. It employs 1 to 10 people.
Where is Hello Bar based?
Hello Bar is headquartered in La Jolla, United States, in the North America region.
How does Hello Bar make money?
One revenue line is on record: subscription - Unit View Based.
Who are Hello Bar's main competitors?
Direct peers on record are Justuno, Picreel, Sumo, OptinMonster, Wisepops, Sleeknote, Privy, Popupsmart and ConvertBox. Klaviyo is listed as a broad incumbent.
Does Hello Bar have an API?
No public API is recorded for Hello Bar.
What industry is Hello Bar in?
Hello Bar's product category is Conversion Optimization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its SIC code is 7372.