EmbedSocial
EmbedSocial is a SaaS platform that aggregates user-generated content from major social networks and embeds it as customizable widgets on business websites. It serves over 400,000 brands across eCommerce, hospitality, agencies, and multi-location verticals, with subscriptions starting at $29/month.
- Company typePrivate
- Founded2016
- HeadquartersSkopje
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EmbedSocial does
EmbedSocial is a SaaS platform that enables businesses to aggregate, curate, moderate, and display user-generated content (UGC) and customer reviews on their websites as embeddable widgets. The company was founded in 2016 and is privately held, operating through two legal entities: EmbedSocial PLTD (registered in Petrich, Bulgaria) and Embed Socijal DOO (headquartered in Skopje, North Macedonia). EmbedSocial serves over 400,000 brands ranging from local SMBs to globally recognized enterprises including Mercedes-Benz, Ford, Emirates, Universal, Boston College, Best Western, and VaynerMedia, with vertical specialization in eCommerce, multi-location franchises, agencies, hospitality, and automotive.
The platform's core technology centers on cloud-based UGC aggregation and widget rendering, with official API integrations spanning all major social networks (Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, X, Pinterest) and the leading website builders and eCommerce platforms (WordPress, Shopify, Wix, Webflow, Squarespace, Elementor, WooCommerce, BigCommerce). The product suite comprises a UGC Platform, 30+ no-code widgets, a Social Media Aggregator, Social Commerce (shoppable UGC), Reviews Management, a Social Listening Hub with Social Inbox, and a GBP Manager Hub for Google Business Profile and local SEO management. Recent AI additions include an AI Widget Builder ("vibe coding" from text prompts), AI-driven content moderation with relevance scoring, an AI Reviews Responder, and an EmbedSocial MCP (Model Context Protocol) layer for connecting UGC data to external AI tools.
EmbedSocial operates a product-led growth motion with a freemium entry tier (free plans for Google Reviews, Instagram, and a Social Media Aggregator with EmbedSocial branding) and a PRO subscription tier starting at $29/month, backed by a 100% money-back guarantee. Distribution is primarily self-serve through embedsocial.com and marketplace/app-store listings on partner platforms, supplemented by Partner and Creator Programs for agencies and resellers. The company is ISO 27001 certified, GDPR compliant, and holds a 4.9/5 G2 rating across 202 reviews. No external funding rounds, acquisitions, or institutional investors are disclosed in the input data, indicating a bootstrapped or self-funded operating model.
EmbedSocial firmographics
Firmographics- Name
- EmbedSocial
- Legal name
- EmbedSocial PLTD
- Website
- https://embedsocial.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EmbedSocial is a SaaS platform that aggregates user-generated content from major social networks and embeds it as customizable widgets on business websites. It serves over 400,000 brands across eCommerce, hospitality, agencies, and multi-location verticals, with subscriptions starting at $29/month.
- Ownership category
- akta.pro rank
EmbedSocial industry classification
Industry- Product category
- Social Media Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industries
- UGC Sourcing & Community Creator Programs (BPAFAHAK), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
Keywords
Where EmbedSocial is headquartered
LocationHeadquarters
- HQ city
- Skopje
Offices2 records
Markets served
EmbedSocial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Pro Plans: SaaS subscription model with tiered plans starting at $29/month for PRO features including vibe code 200+ widget templates, AI moderation and tagging, shoppable UGC, real-time auto-sync, and embeddable code. Includes 100% money-back guarantee.
- Free Plan with Branding: Freemium entry tier with free social media aggregator and free Google Reviews plan available, with branding banner. Users can upgrade at any time to remove branding and unlock PRO features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | PRO Plan - Starting Tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
EmbedSocial product offering
Product offeringCore offering
EmbedSocial is a SaaS UGC platform that aggregates user-generated content and customer reviews from major social media networks and review platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, X, Pinterest, Google, Trustpilot, Yelp), then publishes them as embeddable, customizable no-code widgets on any website. It also offers shoppable UGC, social publishing, social listening, Google Business Profile management, and an AI Widget Builder that vibe codes widget designs from text prompts.
Product overview
EmbedSocial is a UGC (User-Generated Content) platform that offers a unified suite of tools for aggregating, managing, and displaying social media content on websites. The core platform consists of the UGC Platform, Social Media Widgets (30+ no-code widgets), and Social Media Aggregator. Additional modules include Social Media Publishing for content scheduling, Social Commerce for shoppable UGC, Reviews Management for collecting and displaying customer reviews, and GBP Manager Hub for Google Business Profile and local SEO management. AI-powered features include the AI Widget Builder for vibe-coding widgets with text prompts, AI Moderation for automated content filtering, AI Reviews for enhanced review display, and Automations for workflow optimization. The platform integrates with major website builders (WordPress, Elementor, Webflow, Wix, Squarespace) and e-commerce platforms (Shopify, WooCommerce, BigCommerce). Pricing starts at $29/month.
Differentiator
Problem solved
Functional benefit
Products and services
- UGC Platform The core platform for managing user-generated content, enabling brands to collect, curate, moderate, and display UGC from social media on their websites.
- Social Media Widgets A library of over 30 no-code widgets including social feeds, reviews, testimonials, carousels, stories, and shoppable sections that can be embedded on any website via single-line embed code.
- Social Media Aggregator Tool for aggregating content from multiple social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, X, Pinterest) into unified feeds and widgets.
- Social Media Publishing Social publishing tool enabling users to plan content calendars, tailor posts per network, and publish to Instagram, TikTok, LinkedIn, and other platforms from one interface.
- Social Commerce Shoppable UGC offering that enables tagging products in social media content and creating shoppable widgets linked to e-commerce stores on Shopify, Google, Square, or custom catalogs.
- Social Media API API access for programmatic integration with social media platforms and EmbedSocial features, offered for developers and enterprise customers.
- Reviews Management Comprehensive reviews management platform for collecting, displaying, and managing customer reviews from Google, Facebook, Trustpilot, and Yelp.
- Social Listening Hub Real-time social listening and brand monitoring tool that tracks keywords, hashtags, and competitor mentions across Instagram, Facebook, TikTok, X, YouTube, and Threads.
- GBP Manager Hub Google Business Profile management platform for multi-location businesses, agencies, and franchises to manage local SEO, AI Reviews Responder, listings reports, and post scheduling.
- AI Widget Builder AI-powered vibe coding tool that generates widget designs from text prompts, allowing users to create custom embeddable widgets without coding.
Quantifiable outcome
- TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
Companies that use EmbedSocial
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
EmbedSocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature8 records
EmbedSocial partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ElementorcoreEmbedSocial widgets are compatible with and can be embedded using the Elementor page builder. Users can add social proof widgets directly within the Elementor editor interface.
- WordPresscoreEmbedSocial offers a WordPress integration allowing users to easily embed social feeds and reviews widgets on WordPress websites using plugin or embed code.
- ShopifycoreEmbedSocial integrates with Shopify for syncing products and creating shoppable UGC widgets. Dedicated templates available for Shopify stores.
- WooCommercecoreEmbedSocial integrates with WooCommerce platform for displaying social proof and reviews on WooCommerce-powered eCommerce websites.
- WixcoreEmbedSocial provides integration with Wix website builder for adding social proof widgets to Wix sites.
- RecurlycoreRecurly is used as a third-party intermediary to manage credit card processing. Recurly is not permitted to store, retain, or use billing information for any purpose except credit card processing on behalf of EmbedSocial.
- YouTube API ServicescoreEmbedSocial uses YouTube API Services to enable users to connect their YouTube accounts and display YouTube content. Access includes channel information, video metadata, public video statistics, and playlist information via OAuth authorization.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EmbedSocial competitors and assessment
Company assessmentDirect peers
- Curator.io: Curator.io is a social media aggregator and UGC platform that lets brands curate and embed social feeds on websites. Closely comparable to EmbedSocial in target audience (SMBs, agencies, eCommerce), core widget-based offering, and freemium-to-paid SaaS model.
- Walls.io: Walls.io is a social wall and UGC aggregation tool that lets brands display content from multiple social networks on websites and at events. Directly comparable to EmbedSocial's social wall, hashtag feed, and event-driven UGC use cases.
- Taggbox: Taggbox is a direct UGC and social media widget platform offering social feeds, reviews, and shoppable galleries for websites. It targets the same customer base (marketers, agencies, eCommerce) with a comparable embed-code delivery model and overlapping social platform integrations.
- Juicer.io: Juicer.io is a social media aggregator that curates and embeds content from Instagram, Facebook, Twitter, and other networks into website widgets. Directly comparable to EmbedSocial in feature set, pricing tier, and SMB/marketer target audience.
- Elfsight: Elfsight offers a broad library of no-code website widgets including social feeds, reviews, and testimonials. Directly comparable to EmbedSocial on widget-based delivery, SMB target audience, and embed-easily-on-any-website positioning.
- Flockler: Flockler provides UGC and social media wall widgets for websites, with strong positioning in Europe. Directly competes with EmbedSocial on social feed aggregation, reviews display, and shoppable UGC, with similar CMS integrations.
- Tagshop: Tagshop is a shoppable UGC and Instagram shoppable feed platform focused on eCommerce conversion. Closely overlaps with EmbedSocial's Social Commerce module and shoppable widget suite, targeting the same DTC and Shopify merchants.
Broad incumbents
- Hootsuite: Hootsuite is a broad social media management suite including publishing, monitoring, and analytics. EmbedSocial overlaps with Hootsuite's social listening, publishing, and analytics modules, though Hootsuite does not focus specifically on embeddable website widgets.
- Bazaarvoice: Bazaarvoice is an enterprise reviews and UGC syndication platform serving large retailers and brands. Overlaps with EmbedSocial on the reviews display and UGC curation side, but with a much larger enterprise sales motion and broader retail network.
- Yotpo: Yotpo is a broader eCommerce marketing platform covering reviews, UGC, SMS marketing, and loyalty with deeper enterprise integrations. Comparable to EmbedSocial on reviews and shoppable UGC but operates as a full-suite commerce marketing incumbent rather than a widget specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EmbedSocial social profiles
Digital presenceEmbedSocial compliance and trust
Trust signalCompliance2 records
EmbedSocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
EmbedSocial leadership team
Management profileNumber of profiles
Profiles3 records
EmbedSocial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EmbedSocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EmbedSocial
What does EmbedSocial do?
EmbedSocial is a SaaS UGC platform that aggregates user-generated content and customer reviews from major social media networks and review platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, X, Pinterest, Google, Trustpilot, Yelp), then publishes them as embeddable, customizable no-code widgets on any website. It also offers shoppable UGC, social publishing, social listening, Google Business Profile management, and an AI Widget Builder that vibe codes widget designs from text prompts.
Is EmbedSocial a public or private company?
EmbedSocial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EmbedSocial founded?
EmbedSocial was founded in 2016. It employs 11 to 50 people.
Where is EmbedSocial based?
EmbedSocial is headquartered in Skopje.
How does EmbedSocial make money?
Two revenue lines are on record. Subscription - Pro Plans are the primary driver. The others are free Plan with Branding.
Who are EmbedSocial's main competitors?
Direct peers on record are Curator.io, Walls.io, Taggbox, Juicer.io, Elfsight, Flockler and Tagshop. Broad incumbents are Hootsuite, Bazaarvoice and Yotpo.
Does EmbedSocial have an API?
Yes. EmbedSocial offers a Social Media API that enables programmatic access to their platform. The API allows users to connect to various social media platforms including Instagram, TikTok, Facebook, YouTube, Threads, LinkedIn, Google, X, Pinterest, and more. The platform provides official API integrations with all major social media networks. Additionally, EmbedSocial MCP (Model Context Protocol) is available, allowing users to connect their data to any AI tool. Developer documentation is at embedsocial.com/social-media-api.
What industry is EmbedSocial in?
EmbedSocial's product category is Social Media Marketing Software. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of BPAFAHAK, UGC Sourcing & Community Creator Programs. Its NAICS code is 54181 and its SIC code is 7372.