Common Ninja
Common Ninja is a no-code widget platform offering 200+ customizable embeddable apps and plugins for websites across 200+ platforms including Shopify, WordPress, Wix, and Webflow, serving 500,000+ businesses primarily through a freemium and subscription model.
- Company typePrivate
- Founded2012
- HeadquartersNetanya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Common Ninja does
Common Ninja is a no-code widget platform that provides over 200 customizable, embeddable apps and plugins (branded as Widgets+) for websites and online stores across 13 categories including reviews, forms, popups, media, e-commerce, and engagement tools. The platform is designed for website owners, digital agencies, freelancers, and SMBs who need interactive site features without writing code. Widgets are configured through a visual drag-and-drop editor (the "Couple Clicks Editor") and embedded via copy-paste code, with the platform supporting over 200 website builders and e-commerce platforms including Shopify, WordPress, Wix, Webflow, Squarespace, and BigCommerce through native marketplace listings and plugins. Common Ninja has reached an installed base of 500,000+ businesses and reports 50M+ monthly user interactions.
The technical stack centers on a SaaS widget delivery platform with built-in analytics, a CRM for contact and submission management, native payment processing via PayPal and Stripe, 30+ third-party integrations, an API, and an MCP Server for agent-based workflows. AI features include the AI Editor (natural language widget creation), AI Chatbot (automated conversational support), and an AI Widget Builder under the Embeddable sub-brand. The company operates sub-brands spanning tournament brackets (Bracket Ninja), sports prediction (Trofeo), AI product videos (Vidocu), and custom SaaS domains (Domainee). The company is privately held, headquartered in Netanya, Israel, and appears bootstrapped with limited disclosed institutional capital.
Common Ninja monetizes through a freemium model combined with tiered subscription plans and custom enterprise contracts. Free tier access is offered across all widgets with no credit card required, while premium subscriptions provide advanced features, higher usage limits, and multi-site project management. Distribution is product-led through self-serve signup, marketplace listings, an affiliate program offering up to 30% CPA, content marketing (blog and free marketing tools), and a community forum.
Common Ninja firmographics
Firmographics- Name
- Common Ninja
- Legal name
- Common Ninja
- Website
- https://commoninja.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Common Ninja is a no-code widget platform offering 200+ customizable embeddable apps and plugins for websites across 200+ platforms including Shopify, WordPress, Wix, and Webflow, serving 500,000+ businesses primarily through a freemium and subscription model.
- Ownership category
- akta.pro rank
Where Common Ninja is headquartered
LocationHeadquarters
- HQ city
- Netanya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Common Ninja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with free tier and premium plans at different price points. Features and widget limits vary by plan. Supports monthly and annual billing with automatic renewal. Custom enterprise plans available.
- Freemium Model: Free tier with access to all widgets. Users can create, customize, and embed widgets without credit card. Premium features require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan |
| Subscription | Monthly | Premium Plans |
| Subscription | Multi-year contract | Enterprise Plan |
| Other | Pay-as-you-go | Affiliate Commission Structure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Common Ninja product offering
Product offeringCore offering
Common Ninja operates a no-code widget platform offering 200+ customizable, responsive Widgets+ that website owners can select, customize, and embed on any site via copy-paste code. The widgets span 13 categories including user engagement, e-commerce, reviews, forms, media, and popups, and integrate natively with 200+ website builders and e-commerce platforms including Shopify, WordPress, Wix, Webflow, Squarespace, and BigCommerce. A bundled suite provides built-in analytics, CRM, native payments via PayPal and Stripe, an AI-powered editor, and a developer-facing API.
Product overview
Common Ninja is a no-code widget platform offering over 200 fully customizable, responsive Widgets+ (widgets, apps, and plugins) for websites and e-commerce stores. The platform provides 13 widget categories including user engagement, media, website components, popups/buttons, boost sales tools, e-commerce features, images and galleries, forms, gaming, reviews, and lists/cards. The core product is Common Ninja Widgets+, a platform built around a no-code visual editor for pick, customize, and design workflows. The platform integrates built-in analytics, a CRM for contact and submission management, native payments via PayPal and Stripe, and an API for developer integration. Key AI-powered features include the AI Editor (natural language widget creation), AI Chatbot (automated chat support), and MCP Server (Model Context Protocol for agent workflows). The ecosystem also includes specialized standalone tools such as Bracket Maker (Brackets Ninja), Sports Prediction Game (Trofeo), and AI Widget Builder (Embeddable). The platform works across 200+ platforms including Shopify, WordPress, WooCommerce, Wix, Webflow, Squarespace, BigCommerce, and custom HTML websites, serving over 500,000 businesses with 50M+ monthly user interactions.
Differentiator
Problem solved
Functional benefit
Brands
- Embeddable: AI Widget & Landing Page Builder - Create any custom widget you can imagine with the power of AI. No coding required.
- Bracket Ninja
- Trofeo
Products and services
- Common Ninja Widgets+ A no-code SaaS platform offering 200+ fully customizable, responsive widgets (apps, plugins, and Widgets+) that website owners can embed on any site via copy-paste code. Spans 13 categories including user engagement, media, website components, popups/buttons, boost sales, e-commerce, image galleries, forms, gaming, reviews, and lists/cards.
- AI Widget Builder (Embeddable) AI-powered custom widget builder under the Embeddable sub-brand that lets users generate any widget from a natural language description, then customize and embed it, with no coding required.
- Bracket Maker (Brackets Ninja) Standalone online bracket and tournament creation tool supporting images, voting, and predictions for sports brackets and competition management.
- Sports Prediction Game (Trofeo) Standalone sports prediction game platform for tournaments and competitions, including World Cup 2026 fixtures.
- AI Product Videos & Documentation (Vidocu) Standalone AI-powered tool for creating product videos and documentation.
- SaaS Custom Domains (Domainee) Standalone custom domain service for SaaS applications operated under the Domainee sub-brand.
- AI Website Analyzer Standalone AI-powered website analyzer delivering performance and improvement insights.
- Free Marketing Tools Suite Suite of free marketing tools spanning conversion calculators, SEO checkers, design components, and business calculators used for top-of-funnel lead capture.
Quantifiable outcome
- 500K+ businesses use Common Ninja widgets
- +2 more outcomes
Companies that use Common Ninja
Customer profileSegments14 records
Ideal customer profiles6 records
Common Ninja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability6 records
Feature9 records
Common Ninja partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- ShopifycoreNative app integration in Shopify App Store. Merchants can install Common Ninja widgets directly from Shopify admin. Supports Shopify-specific features and checkout integration.
- WordPresscoreWordPress plugin available for direct installation. Full compatibility with WordPress themes and Gutenberg editor. One-click widget embedding into WordPress pages.
- WixcoreApp integration in Wix App Market. Users can add Common Ninja widgets directly from Wix Editor.
- WebflowcoreNative Webflow integration. Widgets embed seamlessly into Webflow sites via custom code or Webflow's native embedding options.
- SquarespacecoreSquarespace extension available. Users can embed widgets using Squarespace's code block feature.
- BigCommercecoreBigCommerce app listing available. Seamless integration for BigCommerce storefronts with widgets for reviews, chat, forms, and more.
- WooCommercecoreWooCommerce plugin for WordPress. E-commerce specific widgets for product galleries, reviews, pricing tables, and checkout enhancements.
- ElementorcoreElementor page builder widgets available. Direct embedding into Elementor-designed pages with compatible styling.
- PayPalcoreNative payment integration for widgets. Accept PayPal payments through donation buttons, payment buttons, and subscription widgets.
- StripecoreNative payment integration for widgets. Secure Stripe checkout for payment buttons, donation forms, and subscription management.
- Google (Maps, Reviews, Play)majorGoogle Reviews widget aggregates reviews from Google. Google Maps widget for location display. Google Play Reviews widget for app reviews.
- FacebookmajorFacebook Reviews widget, Facebook Feed widget, Facebook Chat button for Messenger integration.
- InstagrammajorInstagram Feed widget displays posts. Instagram Slider and Carousel widgets for visual content embedding.
- TikTokmajorTikTok Feed and TikTok Slider widgets for embedding TikTok content on websites.
- YouTubemajorYouTube Feed, Slider, and Carousel widgets for video content embedding and playlists.
- WhatsAppcoreWhatsApp Chat button widget. All In One Chat widget integrating WhatsApp, Telegram, Messenger, and Email.
- TelegramcoreTelegram Chat button widget for direct messaging integration on websites.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Common Ninja competitors and assessment
Company assessmentDirect peers
- Elfsight: Elfsight is a no-code widget platform offering a large catalog of customizable embeddable widgets (reviews, chat, forms, galleries, social feeds) that work across website builders — directly overlapping with Common Ninja's core offering and PLG distribution model.
- POWR: POWR is a no-code widget marketplace that ships 100+ embeddable apps for e-commerce and SMB sites, with freemium pricing and native integrations into Shopify, Wix, and other platforms — a near direct match to Common Ninja's product, pricing, and distribution strategy.
- Smartarget: Smartarget ships a multi-widget platform (chat, popups, reviews, social proof, notifications) embeddable across multiple website builders and CMSs — directly comparable to Common Ninja's all-in-one widget distribution and freemium motion.
- EmbedSocial: EmbedSocial provides embeddable widgets for social media feeds, reviews aggregation, and UGC, supporting multiple website builders via copy-paste embed. It is a direct competitor in the social-feed and reviews widget categories where Common Ninja is heavily exposed.
Emerging players
- Fomo: Fomo provides social proof and notification widgets showing real-time conversion events on websites. It overlaps with Common Ninja's Social Proof, Notification Bar, and Live Visitor Counter widgets, but Fomo is narrower and more single-purpose.
- Judge.me: Judge.me is a reviews widget purpose-built for Shopify and WooCommerce with photo reviews, rich snippets, and a freemium model. It overlaps heavily with Common Ninja's All-in-One Reviews and reviews aggregation widgets but is narrower in scope.
- Loox: Loox is a Shopify-focused photo reviews app with referral incentives and on-site gallery widgets. It competes with Common Ninja's reviews/galleries category within the Shopify ecosystem, though it lacks Common Ninja's multi-platform breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Common Ninja social profiles
Digital presenceCommon Ninja compliance and trust
Trust signalCompliance3 records
Common Ninja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Ninja leadership team
Management profileNumber of profiles
Profiles2 records
Common Ninja funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Ninja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Ninja
What does Common Ninja do?
Common Ninja operates a no-code widget platform offering 200+ customizable, responsive Widgets+ that website owners can select, customize, and embed on any site via copy-paste code. The widgets span 13 categories including user engagement, e-commerce, reviews, forms, media, and popups, and integrate natively with 200+ website builders and e-commerce platforms including Shopify, WordPress, Wix, Webflow, Squarespace, and BigCommerce. A bundled suite provides built-in analytics, CRM, native payments via PayPal and Stripe, an AI-powered editor, and a developer-facing API.
Is Common Ninja a public or private company?
Common Ninja is a private company. It is classified as venture growth investor backed and is currently operating.
When was Common Ninja founded?
Common Ninja was founded in 2012. It employs 1 to 10 people.
Where is Common Ninja based?
Common Ninja is headquartered in Netanya, Israel, in the Middle East region.
How does Common Ninja make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are Common Ninja's main competitors?
Direct peers on record are Elfsight, POWR, Smartarget and EmbedSocial. Emerging players are Fomo, Judge.me and Loox.
Does Common Ninja have an API?
Yes. Build, customize, and manage Widgets+ dynamically with a powerful API for developers looking to integrate, automate, and extend functionality. The developer portal is available at developers.commoninja.com. Developer documentation is at developers.commoninja.com.